# Event Planning & Festival Production Blog - Ticket Fairy - Page 15 # The Promoter's Playbook Everything you need to sell more tickets, pack more venues, and build unforgettable events 0+ articles across 0+ categories ## Fresh from the Playbook The latest strategies and tactics for ambitious promoters [![After the Show: Post-Event Debriefs to Boost Venue Operations in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/after-the-show-post-event-debriefs-to-boost-venue-operations-in-2026_featured_20260121_154717_1_2k.jpg)](https://www.ticketfairy.com/blog/after-the-show-post-event-debriefs-to-boost-venue-operations-in-2026) [Venue Operations](https://www.ticketfairy.com/blog/category/venue-operations/) [Venues](https://www.ticketfairy.com/blog/category/venues/) ### [After the Show: Post-Event Debriefs to Boost Venue Operations in 2026](https://www.ticketfairy.com/blog/after-the-show-post-event-debriefs-to-boost-venue-operations-in-2026) Discover how structured post-event debriefs boost venue operations. Learn to analyze data, gather staff feedback, and adapt to the latest April 2026 industry news. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/after-the-show-post-event-debriefs-to-boost-venue-operations-in-2026) [![Negotiating Event Tech Contracts in 2026: Getting the Best Terms & Avoiding Pitfalls](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/negotiating-event-tech-contracts-in-2026-getting-the-best-terms-avoiding-pitfalls_featured_20260121_153211_1_2k.jpg)](https://www.ticketfairy.com/blog/negotiating-event-tech-contracts-in-2026-getting-the-best-terms-avoiding-pitfalls) [Event Technology](https://www.ticketfairy.com/blog/category/event-technology/) [Vendor Selection & Evaluation](https://www.ticketfairy.com/blog/category/vendor-selection-evaluation/) ### [Negotiating Event Tech Contracts in 2026: Getting the Best Terms & Avoiding Pitfalls](https://www.ticketfairy.com/blog/negotiating-event-tech-contracts-in-2026-getting-the-best-terms-avoiding-pitfalls) Master event tech contract negotiations in 2026. Learn to avoid hidden fees, secure strong SLAs, protect attendee data, and find zero-fee ticketing platforms. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/negotiating-event-tech-contracts-in-2026-getting-the-best-terms-avoiding-pitfalls) [![Mastering Connected TV & OTT Ads for Event Promotion in 2026: Reaching Cord-Cutters with Big Screen Impact](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-connected-tv-ott-ads-for-event-promotion-in-2026-reaching-cord-cutters-with-big-screen-imp_featured_20260121_151910_1_2k.jpg)](https://www.ticketfairy.com/blog/mastering-connected-tv-ott-ads-for-event-promotion-in-2026-reaching-cord-cutters-with-big-screen-impact) [Event Marketing](https://www.ticketfairy.com/blog/category/event-marketing/) [Paid Advertising & PPC](https://www.ticketfairy.com/blog/category/paid-advertising-ppc/) ### [Mastering Connected TV & OTT Ads for Event Promotion in 2026: Reaching Cord-Cutters with Big Screen Impact](https://www.ticketfairy.com/blog/mastering-connected-tv-ott-ads-for-event-promotion-in-2026-reaching-cord-cutters-with-big-screen-impact) Reach cord-cutters on the big screen! Learn how event marketers can use Connected TV & OTT ads in 2026 to drive ticket sales – with step-by-step campaign tips for Hulu, Roku, & more. From targeting options and TV-sized creative tricks to budgeting and real success examples, master CTV advertising to amplify your event promotions and sell out shows. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/mastering-connected-tv-ott-ads-for-event-promotion-in-2026-reaching-cord-cutters-with-big-screen-impact) [![In-House or Outsource in 2026: Balancing Venue Staffing, Cost & Quality](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/in-house-or-outsource-in-2026-balancing-venue-staffing-cost-quality_featured_20260121_150923_1_2k.jpg)](https://www.ticketfairy.com/blog/in-house-or-outsource-in-2026-balancing-venue-staffing-cost-quality) [Staffing & Labour Management](https://www.ticketfairy.com/blog/category/staffing-labour-management/) [Venues](https://www.ticketfairy.com/blog/category/venues/) ### [In-House or Outsource in 2026: Balancing Venue Staffing, Cost & Quality](https://www.ticketfairy.com/blog/in-house-or-outsource-in-2026-balancing-venue-staffing-cost-quality) Discover how to balance in-house venue staffing with outsourced event production in 2026. Learn strategies for stadium staffing, ticketing, and cost control. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/in-house-or-outsource-in-2026-balancing-venue-staffing-cost-quality) [![Staff & Volunteer Management Tech in 2026: Tools to Streamline Scheduling, Training & Communication](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/staff-volunteer-management-tech-in-2026-tools-to-streamline-scheduling-training-communication_featured_20260121_145248_1_2k.jpg)](https://www.ticketfairy.com/blog/staff-volunteer-management-tech-in-2026-tools-to-streamline-scheduling-training-communication) [Event Technology](https://www.ticketfairy.com/blog/category/event-technology/) [Staff & Volunteer Management Technology](https://www.ticketfairy.com/blog/category/staff-volunteer-management-technology/) ### [Staff & Volunteer Management Tech in 2026: Tools to Streamline Scheduling, Training & Communication](https://www.ticketfairy.com/blog/staff-volunteer-management-tech-in-2026-tools-to-streamline-scheduling-training-communication) Discover how modern event tech and cloud HR features support volunteer and part-time staff management, streamlining scheduling, training, and compliance for 2026. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/staff-volunteer-management-tech-in-2026-tools-to-streamline-scheduling-training-communication) [![When Marketing Sparks a Frenzy: Lessons from 3 Sell-Out Event Campaigns (and How to Replicate Their Success)](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/when-marketing-sparks-a-frenzy-lessons-from-3-sell-out-event-campaigns-and-how-to-replicate-their-su_featured_20260121_144624_1_2k.jpg)](https://www.ticketfairy.com/blog/when-marketing-sparks-a-frenzy-lessons-from-3-sell-out-event-campaigns-and-how-to-replicate-their-success) [Event Marketing](https://www.ticketfairy.com/blog/category/event-marketing/) [Marketing Essentials](https://www.ticketfairy.com/blog/category/marketing-essentials/) ### [When Marketing Sparks a Frenzy: Lessons from 3 Sell-Out Event Campaigns (and How to Replicate Their Success)](https://www.ticketfairy.com/blog/when-marketing-sparks-a-frenzy-lessons-from-3-sell-out-event-campaigns-and-how-to-replicate-their-success) Discover proven event marketing strategies to spark a buying frenzy, achieve a sell-out run of performances, and build lasting attendee trust. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/when-marketing-sparks-a-frenzy-lessons-from-3-sell-out-event-campaigns-and-how-to-replicate-their-success) [![Right People, Right Time: Mastering Venue Staff Scheduling in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/right-people-right-time-mastering-venue-staff-scheduling-in-2026_featured_20260121_144130_1_2k.jpg)](https://www.ticketfairy.com/blog/right-people-right-time-mastering-venue-staff-scheduling-in-2026) [Staffing & Labour Management](https://www.ticketfairy.com/blog/category/staffing-labour-management/) [Venues](https://www.ticketfairy.com/blog/category/venues/) ### [Right People, Right Time: Mastering Venue Staff Scheduling in 2026](https://www.ticketfairy.com/blog/right-people-right-time-mastering-venue-staff-scheduling-in-2026) Master venue staff scheduling in 2026. Learn strategies for nightclub staff scheduling, managing ticket spikes, and optimizing workforce management. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/right-people-right-time-mastering-venue-staff-scheduling-in-2026) [![Suite Success in 2026: Maximizing VIP Suite Revenue and Experience at Stadiums](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/suite-success-in-2026-maximizing-vip-suite-revenue-and-experience-at-stadiums_featured_20260121_141111_1_2k.jpg)](https://www.ticketfairy.com/blog/suite-success-in-2026-maximizing-vip-suite-revenue-and-experience-at-stadiums) [Arenas & Stadiums](https://www.ticketfairy.com/blog/category/arenas-stadiums/) [Venues](https://www.ticketfairy.com/blog/category/venues/) ### [Suite Success in 2026: Maximizing VIP Suite Revenue and Experience at Stadiums](https://www.ticketfairy.com/blog/suite-success-in-2026-maximizing-vip-suite-revenue-and-experience-at-stadiums) Discover how venue operators maximize VIP suite revenue in 2026 using dynamic pricing strategies, sport venue analytics, and premium client retention tactics. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/suite-success-in-2026-maximizing-vip-suite-revenue-and-experience-at-stadiums) [![Build vs Buy Event Tech in 2026: Deciding When to Develop Custom Solutions](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/build-vs-buy-event-tech-in-2026-deciding-when-to-develop-custom-solutions_featured_20260121_140651_1_2k.jpg)](https://www.ticketfairy.com/blog/build-vs-buy-event-tech-in-2026-deciding-when-to-develop-custom-solutions) [Event Technology](https://www.ticketfairy.com/blog/category/event-technology/) [Technology Planning & Strategy](https://www.ticketfairy.com/blog/category/technology-planning-strategy/) ### [Build vs Buy Event Tech in 2026: Deciding When to Develop Custom Solutions](https://www.ticketfairy.com/blog/build-vs-buy-event-tech-in-2026-deciding-when-to-develop-custom-solutions) Should you build custom event tech or buy it off-the-shelf? This comprehensive 2026 guide gives event organizers a clear framework to decide. Weigh your budget, timeline, and tech expertise against real case studies of custom builds and vendor platforms. Learn the pros and cons of each approach – from cost and integration to scalability and support – so you can confidently choose the path that delivers the best attendee experience and ROI for your event. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/build-vs-buy-event-tech-in-2026-deciding-when-to-develop-custom-solutions) [![First-Time Event Marketing in 2026: How to Build Buzz & Trust from Scratch](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/first-time-event-marketing-in-2026-how-to-build-buzz-trust-from-scratch_featured_20260121_140216_1_2k.jpg)](https://www.ticketfairy.com/blog/first-time-event-marketing-in-2026-how-to-build-buzz-trust-from-scratch) [Campaign Planning & Launch Strategy](https://www.ticketfairy.com/blog/category/campaign-planning-launch-strategy/) [Event Marketing](https://www.ticketfairy.com/blog/category/event-marketing/) ### [First-Time Event Marketing in 2026: How to Build Buzz & Trust from Scratch](https://www.ticketfairy.com/blog/first-time-event-marketing-in-2026-how-to-build-buzz-trust-from-scratch) Learn how to build buzz and trust for a first-time event in 2026. Discover strategies for creator event marketing, youth engagement, and driving ticket sales. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/first-time-event-marketing-in-2026-how-to-build-buzz-trust-from-scratch) [![Homegrown Headliners: Turning Local Talent into Star Attractions in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/homegrown-headliners-turning-local-talent-into-star-attractions-in-2026_featured_20260121_132539_1_2k.jpg)](https://www.ticketfairy.com/blog/homegrown-headliners-turning-local-talent-into-star-attractions-in-2026) [Booking & Programming](https://www.ticketfairy.com/blog/category/booking-programming/) [Venues](https://www.ticketfairy.com/blog/category/venues/) ### [Homegrown Headliners: Turning Local Talent into Star Attractions in 2026](https://www.ticketfairy.com/blog/homegrown-headliners-turning-local-talent-into-star-attractions-in-2026) Discover how venue operators can turn local musicians into star attractions in 2026. Learn actionable steps – from open-mics and residencies to community partnerships – to build a thriving homegrown talent pipeline that fills your calendar, creates loyal audiences, and boosts long-term revenue in today’s community-focused entertainment landscape. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/homegrown-headliners-turning-local-talent-into-star-attractions-in-2026) [![Mastering Cross-Event Promotion in 2026: Leveraging Your Event Portfolio to Boost Ticket Sales](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-cross-event-promotion-in-2026-leveraging-your-event-portfolio-to-boost-ticket-sales_featured_20260121_131106_1_2k.jpg)](https://www.ticketfairy.com/blog/mastering-cross-event-promotion-in-2026-leveraging-your-event-portfolio-to-boost-ticket-sales) [Event Marketing](https://www.ticketfairy.com/blog/category/event-marketing/) [Marketing Essentials](https://www.ticketfairy.com/blog/category/marketing-essentials/) ### [Mastering Cross-Event Promotion in 2026: Leveraging Your Event Portfolio to Boost Ticket Sales](https://www.ticketfairy.com/blog/mastering-cross-event-promotion-in-2026-leveraging-your-event-portfolio-to-boost-ticket-sales) Discover expert cross-promotion strategies for festivals, trade shows, and club nights. Learn how to leverage your event portfolio to boost ticket sales in 2026. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Read More](https://www.ticketfairy.com/blog/mastering-cross-event-promotion-in-2026-leveraging-your-event-portfolio-to-boost-ticket-sales) ### Ready to Sell Tickets? Create professional event listings with built-in payment processing and marketing tools. [Create Event](https://manage.ticketfairy.com/welcome) [Sell Tickets Online](https://www.ticketfairy.com/event-ticketing) - Easy setup in minutes - Secure payment processing - Marketing & analytics ### Grow Your Events Explore features designed to help you sell more tickets and engage your audience. [Event Ticketing Software](https://www.ticketfairy.com/event-ticketing) ### Industry Newsletter Weekly insights for event pros. We respect your privacy. Unsubscribe anytime. ### Follow Us [X (Twitter)](https://x.com/ticketfairy) [LinkedIn](https://linkedin.com/company/ticket-fairy) [Facebook](https://facebook.com/ticketfairy) [← Previous](https://www.ticketfairy.com/blog/page/55?page=14) Page 15 [Next →](https://www.ticketfairy.com/blog/page/55?page=16) ## Réserver une démo Découvrez le modèle de recommandation qui génère en moyenne 20 % de ventes de billets en plus, voyez quelles campagnes vendent des billets, répondez plus vite aux acheteurs et gardez les files en mouvement. Combien de billets vendez-vous par an ? Appel vidéo de 45 minutes Choisissez un créneau qui vous convient --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)