--- title: "Smartly vs Ticket Fairy: fees and features (2026)" description: "Smartly vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-smartly" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Ad tools](https://www.ticketfairy.com/compare/ad-tools) 4. Smartly vs Ticket Fairy # Smartly vs Ticket Fairy With Ticket Fairy, you launch one ad campaign on Meta, TikTok, Google, Reddit, Spotify and ChatGPT from the account that sells your tickets, and your return on ad spend comes from ticket sales Ticket Fairy confirms. Smartly is an AI advertising platform for large marketing teams, covering social platforms, connected TV and the open web, with a creative suite and cross-channel reporting. We did not find a price on the pages we read, and its site points to a demo. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) - [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) [See all 19 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ad-tools-ticket-fairy-vs-smartly) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **8 of 8** of the things you need, included on Ticket Fairy - **5 of 8** of the things you need, confirmed on the published pages of Smartly - **3** things you need that Ticket Fairy includes and we did not find on Smartly's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over Smartly? - You launch one campaign on Meta, TikTok, Google, Reddit, Spotify and ChatGPT, and you connect each network once[1](#source-1) - Verified return on ad spend counts only the ticket sales Ticket Fairy confirms, net of refunds, beside what each network reports, and one snippet traces sales on pages outside Ticket Fairy[1](#source-1) - Your ads, ticket sales, orders and door scanning are in one account, and each campaign can send people to your event page, a tracking link or your own web address[1](#source-1) ### Smartly's strongest features - A creative suite designs, scales and launches ads with AI-powered automation.[2](#source-2) - Connected TV ads run across more than 200 streaming services.[3](#source-3) - Smartly Intelligence shows performance across channels in one view.[4](#source-4) Ticket Fairy is the better fit when you run events and want your ads and tickets in one account. Smartly suits you if a large team runs creative at scale across social, connected TV and the open web. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ad-tools-ticket-fairy-vs-smartly) No credit card needed to start ## What both platforms include Ticket Fairy and Smartly both include these, so they do not decide between them. - Ad networks you launch on - Building and launching a campaign - AI help with ad copy and campaigns - Moving your budget to what works - Results from every network in one place ## What each platform does for your event What can Smartly and Ticket Fairy each do for advertising your events? ### Where does each platform win on what you need? Every difference, in words - **Tracing ticket sales back to the ad** Ticket Fairy: Included. Smartly: Not found. - **What it costs** Ticket Fairy: Included. Smartly: Not found. - **Selling tickets from the same account** Ticket Fairy: Included. Smartly: Not found. - **5 things you need are the same on both:** Ad networks you launch on, Building and launching a campaign, AI help with ad copy and campaigns, Moving your budget to what works, Results from every network in one place Ticket Fairy includes all 8 of these things you need. | What you need | Ticket Fairy | Smartly | | --- | --- | --- | | Running campaigns | | | | Ad networks you launch on | Included[1](#source-1) You launch one campaign on Meta, TikTok, Google, Reddit, Spotify and ChatGPT, and you connect each network once | Included[5](#source-5) Creative and ads for every major social platform | | Building and launching a campaign | Included[1](#source-1) You build a campaign once with a goal such as Sell tickets or Fill the room, pick your networks and review everything before you confirm the launch, and Ticket Fairy fills in the event's destination and sales tracking for you | Included[6](#source-6) Launches, manages and updates campaigns across channels | | AI help with ad copy and campaigns | Included[1](#source-1) Fai, your AI teammate, drafts ad copy in your brand's voice, and she can set up, launch, pause and report on your campaigns once you approve each change | Included[7](#source-7) AI at every step, from creative production to cross-channel performance | | Budget and results | | | | Moving your budget to what works | Included[1](#source-1) One budget splits across your networks, you can give the network that sells a bigger share, and your live ads update straight away | Included[8](#source-8) Media is activated, managed and optimized across channels with AI-powered automation | | Results from every network in one place | Included[1](#source-1) One Overview shows your spend, revenue, return on ad spend and sales, with a table that puts every network side by side and a chart for each day | Included[9](#source-9) Smartly Intelligence shows performance across your channels in one view | | Tracing ticket sales back to the ad | Included[1](#source-1) Verified return on ad spend counts only the ticket sales Ticket Fairy confirms, net of refunds, beside what each network reports, and one snippet traces sales on pages outside Ticket Fairy | Not found in Smartly's public documentation[10](#source-10) No tracing of ticket sales to an ad found; Smartly Intelligence turns planning, performance and measurement signals into decisions | | Cost and your tickets | | | | What it costs | Included[1](#source-1) You connect your own ad accounts, and Ads are part of your Ticket Fairy account | Not found in Smartly's public documentation[11](#source-11) We did not find a price on the pages we read; the site points to a demo request | | Selling tickets from the same account | Included[1](#source-1) Your ads, ticket sales, orders and door scanning are in one account, and each campaign can send people to your event page, a tracking link or your own web address | Not found in Smartly's public documentation[12](#source-12) Selling tickets was not found in Smartly's public pages | ## Everything you need to sell and run your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[13](#source-13) - #### [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) You earn more from each buyer: parking, camping, merchandise and upgrades sell with the ticket, VIP tables book with a deposit, and one pass can cover several of your events.[14](#source-14) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[15](#source-15) - #### [Seating & timed entry](https://www.ticketfairy.com/features/seating-and-timed-entry) You can sell numbered seats or seated areas, or timed entry with a capacity and price for each slot, and follow arrivals slot by slot.[16](#source-16) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[17](#source-17) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[18](#source-18) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[19](#source-19) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[20](#source-20) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[21](#source-21) - #### [Crew & volunteers](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) You can offer open shifts to the people who fit them, each person's shifts, skills and confirmed age follow them across all your events, and you can recruit, look after and reward your volunteers.[22](#source-22) - #### [Traders & markets](https://www.ticketfairy.com/event-operating-system/traders-and-markets) You pick the right mix of traders, get their paperwork and payments in before load-in, place each pitch on your map and invoice your share of their sales.[23](#source-23) - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[24](#source-24) ### A smooth show day Every team on site knows what happens next, and problems get sorted fast. - #### [Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps) You can send guests free tickets your door team scans, upload a whole list at once and let partners hand out their own allocation.[25](#source-25) - #### [Front of house](https://www.ticketfairy.com/event-operating-system/front-of-house) Walk-ups can buy at your box office, guests prove their age once, VIPs get a host, and fans pay cashless with their wristband.[26](#source-26) - #### [Show day](https://www.ticketfairy.com/event-operating-system/show-day) Every team knows what's on each stage now and next, and incidents reach the right people fast.[27](#source-27) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Contracts & payments](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) You get deals signed online, and Fai checks agents' paperwork against your offers. Suppliers get paid on time, and you settle each show from what it actually sold.[28](#source-28) - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[29](#source-29) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[30](#source-30) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[31](#source-31) No per-seat pricing: your whole team joins any paid plan at no extra cost.[32](#source-32) [See the whole platform](https://www.ticketfairy.com/platform) ## Your questions about Smartly and Ticket Fairy How much does Smartly cost? We did not find a price on the pages we read for Smartly, and its site points to a demo request. On Ticket Fairy, you connect your own ad accounts and Ads are part of your account. [33](#source-33) [1](#source-1) Which ad networks does Smartly cover? Smartly covers social platforms, connected TV across 200+ streaming services and the open web. On Ticket Fairy, you launch one campaign on Meta, TikTok, Google, Reddit, Spotify and ChatGPT, and you connect each network once. [34](#source-34) [3](#source-3) [35](#source-35) [1](#source-1) Does Smartly use AI? Smartly brings AI into every step of advertising, from creative production to cross-channel performance. On Ticket Fairy, Fai drafts ad copy in your brand's voice and can set up, launch, pause and report on your campaigns once you approve each change. [36](#source-36) [1](#source-1) Can Smartly show which ads sold tickets? We did not find tracing of ticket sales to an ad in Smartly's public pages; Smartly Intelligence turns planning, performance and measurement signals into decisions. On Ticket Fairy, verified return on ad spend counts only the ticket sales Ticket Fairy confirms, net of refunds. [37](#source-37) [1](#source-1) Can Smartly sell my tickets? We did not find ticket sales in Smartly's public pages. On Ticket Fairy, your ads, tickets, orders and door scanning are in one account. [38](#source-38) [1](#source-1) 1 more question How do Smartly and Ticket Fairy handle my ad budget? Smartly activates, manages and optimizes media across channels with AI-powered automation. On Ticket Fairy, one budget splits across your networks, and you can give the network that sells a bigger share. [39](#source-39) [1](#source-1) - **25,000+** events powered - **10M+** tickets issued - **10+** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [Best ad tools for events for event organizers](https://www.ticketfairy.com/compare/ad-tools/best-ad-tools-for-event-organisers) - [AdEspresso vs Ticket Fairy](https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-adespresso) - [Madgicx vs Ticket Fairy](https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-madgicx) - [Bïrch vs Ticket Fairy](https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-birch) - [Adzooma vs Ticket Fairy](https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-adzooma) - [Optmyzr vs Ticket Fairy](https://www.ticketfairy.com/compare/ad-tools/ticket-fairy-vs-optmyzr) - [Ad tools compared](https://www.ticketfairy.com/compare/ad-tools) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 39 sources 1. Ticket Fairy [Launch one ad campaign on all your networks](https://www.ticketfairy.com/features/advertising-and-tracking/ad-campaigns-and-results) 2. Smartly A creative suite designs, scales and launches ads with AI-powered automation. "Design, scale, and launch high-quality creative faster with AI-powered automation" [smartly.io/](https://smartly.io/), read on 24 October 2026. 3. Smartly Connected TV ads run across more than 200 streaming services. "Deliver AI-optimized CTV ads across 200+ streaming services" [smartly.io/](https://smartly.io/), read on 24 October 2026. 4. Smartly Smartly Intelligence shows performance across channels in one view. "See across your entire ad world in one view and make better decisions faster" [smartly.io/](https://smartly.io/), read on 24 October 2026. 5. Smartly Ad networks you launch on "Build, personalize, and optimize creative for every major social platform" [smartly.io/](https://smartly.io/), read on 24 October 2026. 6. Smartly Building and launching a campaign "Launch, manage, and update campaigns auto-magically" [smartly.io/](https://smartly.io/), read on 24 October 2026. 7. Smartly AI help with ad copy and campaigns "Smartly brings AI into every step of advertising" [smartly.io/](https://smartly.io/), read on 24 October 2026. 8. Smartly Moving your budget to what works "Activate, manage, and optimize media across channels with AI-powered automation" [smartly.io/](https://smartly.io/), read on 24 October 2026. 9. Smartly Results from every network in one place "See across your entire ad world in one view and make better decisions faster" [smartly.io/](https://smartly.io/), read on 24 October 2026. 10. Smartly Tracing ticket sales back to the ad "Turn planning, performance, and measurement signals into more confident decisions" Where we looked: https://smartly.io/; https://smartly.io/pricing answers 404. [smartly.io/](https://smartly.io/), read on 24 October 2026. 11. Smartly What it costs "Get a demo" Where we looked: https://smartly.io/; https://smartly.io/pricing answers 404. [smartly.io/](https://smartly.io/), read on 24 October 2026. 12. Smartly Selling tickets from the same account "Smartly powers better ads" Where we looked: https://smartly.io/. [smartly.io/](https://smartly.io/), read on 24 October 2026. 13. Ticket Fairy [Let your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 14. Ticket Fairy [Earn more per buyer with extras they want](https://www.ticketfairy.com/features/add-ons-and-upsells) 15. Ticket Fairy [Help promoters sell more, and know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 16. Ticket Fairy [Fill every time slot and seat, and never overfill](https://www.ticketfairy.com/features/seating-and-timed-entry) 17. Ticket Fairy [Know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 18. Ticket Fairy [Send a ticket link to every fan who asks](https://www.ticketfairy.com/features/social-media) 19. Ticket Fairy [Sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 20. Ticket Fairy [Answer buyers and sell tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 21. Ticket Fairy [Get every artist advance back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 22. Ticket Fairy [Cover every shift with the right people](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) 23. Ticket Fairy [Fill your site with the right mix of traders](https://www.ticketfairy.com/event-operating-system/traders-and-markets) 24. Ticket Fairy [Get your ticketing jobs done by asking Fai](https://www.ticketfairy.com/features/fai) 25. Ticket Fairy [Get guests in as quickly as paying buyers](https://www.ticketfairy.com/features/guest-lists-and-comps) 26. Ticket Fairy [Sell at your door and look after every guest](https://www.ticketfairy.com/event-operating-system/front-of-house) 27. Ticket Fairy [Keep stages on time and respond fast to incidents](https://www.ticketfairy.com/event-operating-system/show-day) 28. Ticket Fairy [Close deals sooner and pay everyone on time](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) 29. Ticket Fairy [Watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 30. Ticket Fairy [Pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 31. Ticket Fairy [Know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 32. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing) 33. Smartly We did not find a price on the pages we read; the site points to a demo request "Get a demo" [smartly.io/](https://smartly.io/), read on 24 October 2026. 34. Smartly Creative and ads for every major social platform "Build, personalize, and optimize creative for every major social platform" [smartly.io/](https://smartly.io/), read on 24 October 2026. 35. Smartly Ads run across the open web through all major DSPs. "Run personalized, high-impact ads across all major DSPs." [smartly.io/](https://smartly.io/), read on 24 October 2026. 36. Smartly AI at every step, from creative production to cross-channel performance "Smartly brings AI into every step of advertising" [smartly.io/](https://smartly.io/), read on 24 October 2026. 37. Smartly No tracing of ticket sales to an ad found; Smartly Intelligence turns planning, performance and measurement signals into decisions "Turn planning, performance, and measurement signals into more confident decisions" [smartly.io/](https://smartly.io/), read on 24 October 2026. 38. Smartly Selling tickets was not found in Smartly's public pages "Smartly powers better ads" [smartly.io/](https://smartly.io/), read on 24 October 2026. 39. Smartly Media is activated, managed and optimized across channels with AI-powered automation "Activate, manage, and optimize media across channels with AI-powered automation" [smartly.io/](https://smartly.io/), read on 24 October 2026. Updated 24 October 2026: First published. Smartly is a trademark of its owner. Ticket Fairy is not affiliated with it. **Keep your ticketing where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ad-tools-ticket-fairy-vs-smartly) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)