---
title: "Email marketing questions answered (2026)"
description: "18 questions event organizers ask about email marketing platforms for events, answered plainly with sources. Checked October 2026."
canonical: "https://www.ticketfairy.com/compare/email-marketing/questions"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Compare](https://www.ticketfairy.com/compare)
3. [Email marketing](https://www.ticketfairy.com/compare/email-marketing)
4. Emailing your fans: your questions answered

# Emailing your fans: your questions answered

Also on Ticket Fairy

- [Referral rewards](https://www.ticketfairy.com/features/referral-marketing)
- [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking)
- [Social media](https://www.ticketfairy.com/features/social-media)

 [See all 17 tools](#whole-platform)   [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-questions) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology)

- **18** questions answered
- **7** pages that show you how

A presale announcement, a last-chance email and a doors-open reminder each reach fans at the moment they decide to buy or to turn up. Fai, Ticket Fairy's AI teammate, drafts those emails for you, so the team spends its time on the event. These are the questions promoters and venue teams ask before they choose how to email their fans, answered from each platform's own published pages.

1. [Can I email my ticket buyers without importing a list first?](#can-i-email-my-ticket-buyers-without-importing-a-list-first)
2. [How much does it cost to email my fans about an event?](#how-much-does-it-cost-to-email-my-fans-about-an-event)
3. [Is there a free email marketing tool I can use for my events?](#is-there-a-free-email-marketing-tool-i-can-use-for-my-events)
4. [Can my reminder and last-chance emails go out on their own for every event?](#can-my-reminder-and-last-chance-emails-go-out-on-their-own-for-every-event)
5. [Can I email only the people who came to my last event?](#can-i-email-only-the-people-who-came-to-my-last-event)
6. [Can AI write my event emails for me?](#can-ai-write-my-event-emails-for-me)
7. [Will an email go out before someone on my team has approved it?](#will-an-email-go-out-before-someone-on-my-team-has-approved-it)
8. [Can I see which email sold tickets?](#can-i-see-which-email-sold-tickets)
9. [Can I email and text my fans from the same account?](#can-i-email-and-text-my-fans-from-the-same-account)
10. [Can I sell my event tickets from my email platform?](#can-i-sell-my-event-tickets-from-my-email-platform)
11. [Can I keep Mailchimp or Klaviyo and still use Ticket Fairy?](#can-i-keep-mailchimp-or-klaviyo-and-still-use-ticket-fairy)
12. [Can my emails look like my brand?](#can-my-emails-look-like-my-brand)
13. [How do I email the people who started checkout but never bought?](#how-do-i-email-the-people-who-started-checkout-but-never-bought)
14. [Can I email my crew and volunteers as well as my buyers?](#can-i-email-my-crew-and-volunteers-as-well-as-my-buyers)
15. [How do I tell every ticket holder quickly if the event is postponed?](#how-do-i-tell-every-ticket-holder-quickly-if-the-event-is-postponed)
16. [Can I move my list from another email platform?](#can-i-move-my-list-from-another-email-platform)
17. [Do I pay extra for each person on my team?](#do-i-pay-extra-for-each-person-on-my-team)
18. [What email platforms can I compare with Ticket Fairy?](#what-email-platforms-can-i-compare-with-ticket-fairy)

## Can I email my ticket buyers without importing a list first?

Yes, on Ticket Fairy. Everyone who buys a ticket is already on your list, and you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet.

  The full answer

Because Ticket Fairy sells your tickets, the buyers from last night's show are ready for your next announcement, with nothing to export or upload. Marketing emails go only to the buyers who agreed to hear from you.

Kit syncs purchase data from Shopify, Wix, Thinkific and over 100 tools, and MailerLite syncs Shopify and WooCommerce customers.

- Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1)
- Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email.[2](#source-2)
- Tags and segments, with purchase data synced from Shopify, Wix, Thinkific and 100+ tools[3](#source-3)
- Shopify and WooCommerce customers sync in, with automations triggered by purchases and abandoned carts[4](#source-4)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## How much does it cost to email my fans about an event?

Every Ticket Fairy plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and your buyers' orders never count towards that number.

  The full answer

Kit is free up to 10,000 subscribers, and MailerLite is free for 250 subscribers and 2,500 emails a month.

GetResponse Starter showed from £10.66 a month paid annually to UK visitors on 21 October 2026, and AWeber Lite showed $12.49 a month billed annually.

- Every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count.[1](#source-1)
- Free up to 10,000 subscribers; Creator $33 a month billed yearly for 1,000 subscribers, as shown to UK visitors on 21 October 2026[5](#source-5)
- Free for 250 subscribers and 2,500 emails a month, then Comfort and Power, with 10% off on yearly billing[6](#source-6)
- As shown to UK visitors on 21 October 2026, Starter from £10.66 a month paid annually[7](#source-7)
- Lite $12.49 a month billed annually, as shown to UK visitors on 21 October 2026[8](#source-8)

[MailerLite vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailerlite)

## Is there a free email marketing tool I can use for my events?

Yes. Ticket Fairy's Free plan includes 5,000 marketing emails a month, and you can run unlimited events on it with no monthly fee.

  The full answer

Several email platforms have a free plan too. Kit's Free plan covers up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, MailerLite's covers 250 subscribers, and Brevo's sends up to 300 emails a day.

- Every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count.[1](#source-1)
- You can sell tickets for unlimited events on the Free plan, so you don't need a paid plan to start selling.[9](#source-9)
- The Ticket Fairy Events plugin is free. On the Free plan, Ticket Fairy has no monthly fee and you can run unlimited events.[10](#source-10)
- As shown to UK visitors on 21 October 2026, Kit's Free plan costs $0 a month for up to 10,000 subscribers, with unlimited broadcasts, forms and landing pages.[11](#source-11)
- MailerLite's Free plan costs $0 for 250 subscribers and 2,500 emails a month.[12](#source-12)
- Brevo's Free plan sends up to 300 emails a day.[13](#source-13)

[Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit)

## Can my reminder and last-chance emails go out on their own for every event?

Yes. Once you switch them on, ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time.

  The full answer

Fai, Ticket Fairy's AI teammate, prepares a ready-to-send email when the moment comes, such as the last tickets or a doors email.

Other platforms build automations from triggers. MailerLite automations can start when a subscriber buys or reaches a date, AWeber splits subscribers into paths by tags, link clicks or opens, and Kit branches on clicks, purchases and engagement.

- Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on.[14](#source-14)
- Fai prepares a ready-to-send email when the moment comes, such as the last tickets or a doors email, and nothing goes out until someone on your team says yes.[15](#source-15)
- Automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date.[16](#source-16)
- Automations split subscribers into different paths by tags, link clicks or opens.[17](#source-17)
- Automations branch on clicks, purchases and engagement.[18](#source-18)

[ActiveCampaign vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-activecampaign)

## Can I email only the people who came to my last event?

Yes, on Ticket Fairy. You describe who should get the email in your own words, such as People who came, and pick them without exporting a spreadsheet.

  The full answer

The same plain-language choice covers fans who haven't bought for this event yet.

Brevo groups recipients by demographics or purchase history, with advanced segmentation from its Starter plan, and GetResponse offers advanced audience segmentation from its Marketer plan.

- Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1)
- Recipient groups segmented by demographics or purchase history, with advanced segmentation from the Starter plan[19](#source-19)
- Advanced audience segmentation and abandoned cart recovery from the Marketer plan[20](#source-20)

[Brevo vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo)

## Can AI write my event emails for me?

Yes. Fai drafts the email from what it is about, or designs it in your brand style with your event and a ticket button, so you start from a finished draft.

  The full answer

Fai also prepares a ready-to-send email when the moment comes, such as the last tickets or a doors email, and nothing goes out until someone on your team says yes.

Other platforms have writing helpers too. GetResponse's AI writes the subject line, copy and layout from what you describe, Brevo's AI content generator drafts subject lines and email copy, and MailerLite has an AI writing assistant and a subject line generator.

- Fai, your AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button.[1](#source-1)
- Fai prepares a ready-to-send email when the moment comes, such as the last tickets or a doors email, and nothing goes out until someone on your team says yes.[15](#source-15)
- GetResponse's AI writes the subject line, copy and layout from what you describe.[21](#source-21)
- Brevo's AI content generator drafts subject lines and email copy and adjusts the tone.[22](#source-22)
- MailerLite's AI writing assistant and subject line generator help you write emails.[23](#source-23)

[GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse)

## Will an email go out before someone on my team has approved it?

No. On Ticket Fairy, Fai saves a change or prepares an email only for you to check, and nothing goes out until a person on your team approves it.

  The full answer

You can turn off any work Fai does on her own, one event at a time, and she sees and changes only what your role and brands allow.

- Fai prepares a ready-to-send email when the moment comes, such as the last tickets or a doors email, and nothing goes out until someone on your team says yes.[15](#source-15)
- Fai can create events, ticket releases, promo codes and buyer emails in your dashboard, and saves each change only when you approve it.[24](#source-24)
- You can turn off any work Fai does on her own, one event at a time.[25](#source-25)
- Fai sees and changes only what your role and brands allow.[24](#source-24)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## Can I see which email sold tickets?

Yes. On Ticket Fairy, a tracking link in an email shows the clicks, orders and ticket revenue it brought in, and the email's results show how many people received and opened it.

  The full answer

You can give each advert, post, email or partner its own tracking link, so you compare what each one sold in the same report.

GetResponse shows the revenue attributed to every campaign, alongside opens, clicks and orders, and ActiveCampaign's attribution reporting shows which campaigns and touchpoints drive conversions and revenue.

- A tracking link in an email shows the clicks, orders and ticket revenue it brought in.[26](#source-26)
- Results show how many people each email went to, how many received it and how many opened it.[1](#source-1)
- You can give each advert, post, email or partner its own tracking link and see the clicks, orders and ticket revenue it brought in.[26](#source-26)
- GetResponse shows the revenue attributed to every campaign, alongside opens, clicks and orders.[27](#source-27)
- Attribution reporting shows which campaigns and touchpoints drive conversions and revenue.[28](#source-28)

[GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse)

## Can I email and text my fans from the same account?

Yes. On Ticket Fairy you can email or text your ticket holders and fans from one Messaging page, and see how many people a message reaches and what it costs before you send it.

  The full answer

Texting uses your brand's own text number in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, with a monthly charge and a price for each marketing text you send.

Several email platforms add texting too. Kit offers SMS marketing from its Creator plan, Brevo from its Starter plan with SMS credit sold separately, and ActiveCampaign as an add-on.

- You can email or text your ticket holders and fans from one Messaging page, and see how many people a message reaches and what it costs before you send it.[29](#source-29)
- In the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts.[1](#source-1)
- SMS marketing from the Creator plan[30](#source-30)
- SMS from the Starter plan, with SMS credits sold separately[31](#source-31)
- SMS marketing as an add-on[32](#source-32)

[Brevo vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo)

## Can I sell my event tickets from my email platform?

We did not find event ticket sales in the public pages of Kit, MailerLite, Brevo, ActiveCampaign, GetResponse or AWeber. On Ticket Fairy your email and your ticket sales are in the same account.

  The full answer

That means your buyers are on your list from their first order.

Kit sells digital products and subscriptions with Kit Commerce, and AWeber sells digital downloads and online courses.

- Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email.[2](#source-2)
- Selling event tickets was not found in Kit's public pages; you can sell digital products and subscriptions with Kit Commerce[33](#source-33)
- Selling event tickets was not found in MailerLite's public pages; its Free plan includes a digital product or booking[34](#source-34)
- Selling event tickets was not found in Brevo's public pages[35](#source-35)
- Selling event tickets was not found in AWeber's public pages; it sells digital downloads and online courses[36](#source-36)
- Selling event tickets was not found in ActiveCampaign's public pages[37](#source-37)
- Selling event tickets was not found in GetResponse's public pages[38](#source-38)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## Can I keep Mailchimp or Klaviyo and still use Ticket Fairy?

Yes. Buyers who opt in at checkout join the audience you choose on your email platform, and come off it when they opt out.

  The full answer

You keep the tool your team already knows, and your ticket buyers reach it without an export.

- Buyers who opt in at checkout join the audience you choose on your email platform, and come off it when they opt out.[39](#source-39)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## Can my emails look like my brand?

Yes. On Ticket Fairy you build each email from blocks in your brand's email design, with your logo, colors, fonts and footer.

  The full answer

You keep the words you send for every event as templates that anyone on your team can start from.

Kit has an email builder for on-brand emails with no coding, MailerLite has a drag-and-drop editor with blocks such as surveys, carousels and countdown timers, and AWeber's smart designer generates branded templates.

- You build each email from blocks in your brand's email design, with your logo, colors, fonts and footer.[1](#source-1)
- You can keep the words you send for every event as email and text templates that anyone on your team can start from.[40](#source-40)
- An email builder for on-brand emails, with no coding[41](#source-41)
- A drag-and-drop email editor with content blocks such as surveys, carousels and countdown timers[42](#source-42)
- A smart designer that generates branded templates[43](#source-43)

[MailerLite vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailerlite)

## How do I email the people who started checkout but never bought?

On Ticket Fairy you can see the buyers who entered their details at checkout and never paid, and email them to bring them back to your event.

  The full answer

It is a short, timely message to people who already wanted a ticket.

MailerLite automations can start when a subscriber abandons a cart, and GetResponse offers abandoned cart recovery from its Marketer plan.

- You can see the buyers who entered their details at checkout and never paid, and email them to bring them back to your event.[44](#source-44)
- Automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date.[16](#source-16)
- As shown to UK visitors on 21 October 2026, Marketer costs £44 a month, or £36.08 a month paid annually, and adds unlimited automation workflows, abandoned cart recovery and revenue reports.[45](#source-45)

[GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse)

## Can I email my crew and volunteers as well as my buyers?

Yes. On Ticket Fairy you can email or text the people working on your event, such as one department or one day's rota, and check exactly who gets it before you send.

  The full answer

A gate change or a weather hold reaches the people you pick, from the same Messaging page you use for your fans.

- You can email or text the people working on your event, such as one department or one day's rota, and check exactly who gets it before you send.[46](#source-46)
- You can email or text your ticket holders and fans from one Messaging page, and see how many people a message reaches and what it costs before you send it.[29](#source-29)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## How do I tell every ticket holder quickly if the event is postponed?

On Ticket Fairy you can postpone an event before the new date is confirmed, tell every ticket holder, choose who can ask for a refund, and publish the new date once you have it.

  The full answer

From the same Messaging page you can email or text ticket holders, and see how many people a message reaches before you send it.

- You can postpone an event before the new date is confirmed, tell every ticket holder, choose who can ask for a refund, and publish the new date once you have it.[47](#source-47)
- You can email or text your ticket holders and fans from one Messaging page, and see how many people a message reaches and what it costs before you send it.[29](#source-29)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## Can I move my list from another email platform?

On Ticket Fairy your ticket buyers join your list from their first order, and some platforms help with migration, such as Kit, which includes it with every paid plan.

  The full answer

You can also keep your existing platform and connect it to Ticket Fairy, so buyers who opt in at checkout reach it automatically.

- Migration is included with every paid Kit plan.[48](#source-48)
- Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email.[2](#source-2)
- Buyers who opt in at checkout join the audience you choose on your email platform, and come off it when they opt out.[39](#source-39)

[Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit)

## Do I pay extra for each person on my team?

No. Every paid Ticket Fairy plan includes unlimited team members at no extra cost.

  The full answer

Seat limits differ between platforms. AWeber Lite includes 3 users, and AWeber Plus includes unlimited users, as shown to UK visitors on 21 October 2026.

- Every paid plan includes unlimited team members at no extra cost.[9](#source-9)
- As shown to UK visitors on 21 October 2026, Lite costs $12.49 a month billed annually, with 1 list, 3 landing pages, 3 email automations and 3 users.[49](#source-49)
- As shown to UK visitors on 21 October 2026, Plus costs $19.99 a month billed annually, with unlimited lists, landing pages, automations, segments and users.[50](#source-50)

[AWeber vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-aweber)

## What email platforms can I compare with Ticket Fairy?

Kit, MailerLite, Brevo, ActiveCampaign, GetResponse and AWeber are the email platforms we compare with emailing your buyers from Ticket Fairy.

  The full answer

Each is described from its own published pages. Kit is an email platform for creator business owners, MailerLite has a drag-and-drop email editor, and Brevo covers email, SMS, WhatsApp and other marketing channels.

ActiveCampaign is marketing automation and email software, GetResponse adds a webinar builder and AI-powered email and SMS, and AWeber helps you write with AI, automate follow-ups and grow your list.

- GetResponse has a webinar builder with nothing to download.[51](#source-51)
- Kit, formerly ConvertKit, is an email platform for creator business owners.[52](#source-52)
- MailerLite is email marketing software with a drag-and-drop email editor.[53](#source-53)
- Brevo is a customer platform for email, SMS, WhatsApp and other marketing channels.[54](#source-54)
- ActiveCampaign is marketing automation and email software.[55](#source-55)
- GetResponse is an email marketing and automation platform with AI-powered email and SMS.[56](#source-56)
- AWeber is email marketing software that helps you write with AI, automate follow-ups and grow your list.[57](#source-57)

[Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)

## Everything you need to market your events

Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day.

### Sell more tickets

You reach more buyers and earn more from each one.

- #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing)

  Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[58](#source-58)
- #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking)

  You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[59](#source-59)
- #### [Social media](https://www.ticketfairy.com/features/social-media)

  You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[60](#source-60)
- #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams)

  Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[61](#source-61)
- #### [Audience insights](https://www.ticketfairy.com/features/audience-insights)

  You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[62](#source-62)
- #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website)

  Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[63](#source-63)
- #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts)

  Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[64](#source-64)
- #### [Integrations](https://www.ticketfairy.com/features/integrations)

  Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[65](#source-65)
- #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales)

  You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[66](#source-66)
- #### [Website builder](https://www.ticketfairy.com/features/website-builder)

  Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[67](#source-67)

### Fewer questions from buyers

Buyers find their answers and sort out their own orders.

- #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers)

  You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[68](#source-68)
- #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge)

  Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[69](#source-69)

### Less work for your team

Your whole team works from one place, and Fai takes on the admin.

- #### [Fai](https://www.ticketfairy.com/features/fai)

  You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[24](#source-24)
- #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)

  You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[70](#source-70)

### Know your numbers

You see what each event earns and costs, and pay everyone you owe.

- #### [Sales reports](https://www.ticketfairy.com/features/sales-reports)

  Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[71](#source-71)
- #### [Vault](https://www.ticketfairy.com/features/vault)

  You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[72](#source-72)
- #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs)

  You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[73](#source-73)

No per-seat pricing: your whole team joins any paid plan at no extra cost.[9](#source-9)

[Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors)

## More comparisons for your team

Which other tools are you considering?

- [Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events)
- [Email marketing compared](https://www.ticketfairy.com/compare/email-marketing)

Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology)

  Show all 73 sources

1. Ticket Fairy [Bring fans back to your event with emails and texts](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns)
2. Ticket Fairy [Lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout)
3. Kit Tags and segments, with purchase data synced from Shopify, Wix, Thinkific and 100+ tools "Connect Shopify, Wix, Thinkific, and 100+ tools so purchase data syncs automatically."  [kit.com/features/commerce](https://kit.com/features/commerce), read on 21 October 2026.
4. MailerLite Shopify and WooCommerce customers sync in, with automations triggered by purchases and abandoned carts "Sync WooCommerce customers to MailerLite, import your products into campaigns, and send automated emails triggered by purchase behavior."  [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026.
5. Kit Free up to 10,000 subscribers; Creator $33 a month billed yearly for 1,000 subscribers, as shown to UK visitors on 21 October 2026 "Creator For growing creators $ 33 /mo $ 390 billed yearly— Save $ 78 per year Pay yearly—save 17% For 1,000 email subscribers Start 14-day free trial No credit card required. Cancel anytime. Everything in Free, plus: Unlimited Visual Automations Unlimited Visual Automations Unlimited email sequences Unlimited email sequences Kit MCP Kit MCP A/B test subject lines A/B test subject lines Survey subscribers with polls Survey subscribers with polls Remove Kit branding Remove Kit branding SMS marketing"  [kit.com/pricing](https://kit.com/pricing), read on 21 October 2026.
6. MailerLite Free for 250 subscribers and 2,500 emails a month, then Comfort and Power, with 10% off on yearly billing "Comfort Save 10% Perfect for sending regular newsletters and running automations."  [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026.
7. GetResponse As shown to UK visitors on 21 October 2026, Starter from £10.66 a month paid annually "Starter Grow your list with AI-powered email marketing and unlimited monthly sends. £ 13 /mo £ 10 .66 /mo Paid annually, save up to £ 28 a year Start free trial Includes: Unlimited monthly email sends AI-powered content generators Welcome email series 1 custom automation workflow"  [www.getresponse.com/pricing](https://www.getresponse.com/pricing), read on 21 October 2026.
8. AWeber Lite $12.49 a month billed annually, as shown to UK visitors on 21 October 2026 "Lite Time to upgrade your email game. The tools every creator needs to build their audience, run an online course, and sell products online. Create landing pages, automate your sales funnel, and sell directly through email. Let's level up your side hustle. $ 12.49 /month Billed annually. Start your 14-day trial View Plan Benefits Send 10x subscriber max, monthly 1 Email list 3 Landing pages 3 Email automations 3 Users 1 Custom segment"  [www.aweber.com/pricing.htm](https://www.aweber.com/pricing.htm), read on 21 October 2026.
9. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing)
10. Ticket Fairy [Sell tickets from your WordPress, Wix or Squarespace site](https://www.ticketfairy.com/features/event-pages-and-website/website-builders)
11. Kit As shown to UK visitors on 21 October 2026, Kit's Free plan costs $0 a month for up to 10,000 subscribers, with unlimited broadcasts, forms and landing pages. "Free For creators just starting out $0 /mo Free—up to 10,000 subscribers For 1,000 email subscribers Try Kit for free Upgrade anytime. Key features: Unlimited landing pages & forms Unlimited landing pages & forms Unlimited email broadcasts"  [kit.com/pricing](https://kit.com/pricing), read on 21 October 2026.
12. MailerLite MailerLite's Free plan costs $0 for 250 subscribers and 2,500 emails a month. "Free Getting started? This is your launchpad! 0 /month 250 subscribers 2,500 monthly emails"  [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026.
13. Brevo Brevo's Free plan sends up to 300 emails a day. "Send up to 300 emails a day on the free plan."  [www.brevo.com/features/email-marketing/](https://www.brevo.com/features/email-marketing/), read on 21 October 2026.
14. Ticket Fairy [Send reminders and thank-yous for all your events automatically](https://www.ticketfairy.com/features/emails-to-buyers/automatic-and-suggested-messages)
15. Ticket Fairy [Guide: Review the messages Fai suggests for your events](https://www.ticketfairy.com/guides/review-the-messages-fai-suggests-for-your-events)
16. MailerLite Automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date. "Choose from a range of triggers to kick off your automations. Abandons cart Recapture lost sales by automating reminders to complete purchases. Buys a specific product Personalize future product recommendations or ask for a review. Buys any product Ask for a review post-purchase or add to a group. Buys from category Automatically add these subscribers to a group to personalize their emails. Joins group Excellent for welcome emails, lead magnets, and webinar or event emails. Clicks a link Send automated emails, or instantly add to a group based on their interest. Completes a form Perfect for following-up with leads and potential customers instantly. Updates field Activate an automation when a custom field in a subscriber’s profile is updated. Date based triggers"  [www.mailerlite.com/features/automation](https://www.mailerlite.com/features/automation), read on 21 October 2026.
17. AWeber Automations split subscribers into different paths by tags, link clicks or opens. "Split Paths Route subscribers down different paths based on tags, link clicks, or open behavior."  [www.aweber.com/email-automation.htm](https://www.aweber.com/email-automation.htm), read on 21 October 2026.
18. Kit Automations branch on clicks, purchases and engagement. "Create branched workflows based on clicks, purchases, and engagement so every email feels personal."  [kit.com/features/automations](https://kit.com/features/automations), read on 21 October 2026.
19. Brevo Recipient groups segmented by demographics or purchase history, with advanced segmentation from the Starter plan "Create different recipient groups by using filters and attributes Segment according to demographics or purchase history"  [www.brevo.com/features/email-marketing/](https://www.brevo.com/features/email-marketing/), read on 21 October 2026.
20. GetResponse Advanced audience segmentation and abandoned cart recovery from the Marketer plan "Marketer For marketers and ecommerce businesses to promote and sell across channels. £ 44 /mo £ 36 .08 /mo Paid annually, save up to £ 95 a year Start free trial Includes: Unlimited monthly email sends AI-powered content generators Welcome email series Unlimited automation workflows Landing page builder Signup forms and popups Advanced audience segmentation Abandoned cart recovery Sales funnels Promo codes and revenue reports"  [www.getresponse.com/pricing](https://www.getresponse.com/pricing), read on 21 October 2026.
21. GetResponse GetResponse's AI writes the subject line, copy and layout from what you describe. "Describe what you need — AI writes the subject line, copy, and layout, built on your audience, industry, and goal."  [www.getresponse.com/features/email-marketing](https://www.getresponse.com/features/email-marketing), read on 21 October 2026.
22. Brevo Brevo's AI content generator drafts subject lines and email copy and adjusts the tone. "AI content generator Draft subject lines and email copy, adjust tone, and more."  [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026.
23. MailerLite MailerLite's AI writing assistant and subject line generator help you write emails. "The AI writing assistant and Subject line generator will turbocharge email creation"  [www.mailerlite.com/features/ai-email-generator](https://www.mailerlite.com/features/ai-email-generator), read on 21 October 2026.
24. Ticket Fairy [Get your ticketing jobs done by asking Fai](https://www.ticketfairy.com/features/fai)
25. Ticket Fairy [Guide: Choose what Fai does on your event](https://www.ticketfairy.com/guides/choose-what-fai-does-on-your-event)
26. Ticket Fairy [Guide: Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)
27. GetResponse GetResponse shows the revenue attributed to every campaign, alongside opens, clicks and orders. "See the revenue attributed to every campaign, alongside opens, clicks, and orders."  [www.getresponse.com/features/email-marketing](https://www.getresponse.com/features/email-marketing), read on 21 October 2026.
28. ActiveCampaign Attribution reporting shows which campaigns and touchpoints drive conversions and revenue. "Attribution Reporting See which campaigns and touchpoints are driving conversions and revenue."  [www.activecampaign.com/platform/analytics-and-reporting](https://www.activecampaign.com/platform/analytics-and-reporting), read on 21 October 2026.
29. Ticket Fairy [Guide: Email or text your fans and ticket holders from your brand](https://www.ticketfairy.com/guides/email-or-text-your-fans-and-ticket-holders)
30. Kit SMS marketing from the Creator plan "Creator For growing creators $ 33 /mo $ 390 billed yearly— Save $ 78 per year Pay yearly—save 17% For 1,000 email subscribers Start 14-day free trial No credit card required. Cancel anytime. Everything in Free, plus: Unlimited Visual Automations Unlimited Visual Automations Unlimited email sequences Unlimited email sequences Kit MCP Kit MCP A/B test subject lines A/B test subject lines Survey subscribers with polls Survey subscribers with polls Remove Kit branding Remove Kit branding SMS marketing"  [kit.com/pricing](https://kit.com/pricing), read on 21 October 2026.
31. Brevo SMS from the Starter plan, with SMS credits sold separately "Starter Best for single users starting with email and multi-channel marketing. ‌ Sign up Features included in Starter: From 5,000 emails per month Email & SMS Send email & transactional messages. SMS credit sold separately."  [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026.
32. ActiveCampaign SMS marketing as an add-on "SMS Add-on Extend your campaigns with SMS marketing automation"  [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026.
33. Kit Selling event tickets was not found in Kit's public pages; you can sell digital products and subscriptions with Kit Commerce "Sell digital products and subscriptions directly to your fans"  [kit.com/features/commerce](https://kit.com/features/commerce), read on 21 October 2026.
34. MailerLite Selling event tickets was not found in MailerLite's public pages; its Free plan includes a digital product or booking "Free digital product or booking"  [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026.
35. Brevo Selling event tickets was not found in Brevo's public pages "Basic reporting & analytics Track opens and clicks to measure campaign performance."  [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026.
36. AWeber Selling event tickets was not found in AWeber's public pages; it sells digital downloads and online courses "Perfect for selling digital downloads, online cours"  [www.aweber.com/aweber-for-ecommerce.htm](https://www.aweber.com/aweber-for-ecommerce.htm), read on 21 October 2026.
37. ActiveCampaign Selling event tickets was not found in ActiveCampaign's public pages "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates"  [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026.
38. GetResponse Selling event tickets was not found in GetResponse's public pages "Starter Grow your list with AI-powered email marketing and unlimited monthly sends. £ 13 /mo £ 10 .66 /mo Paid annually, save up to £ 28 a year Start free trial Includes: Unlimited monthly email sends AI-powered content generators Welcome email series 1 custom automation workflow"  [www.getresponse.com/pricing](https://www.getresponse.com/pricing), read on 21 October 2026.
39. Ticket Fairy [Guide: Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list)
40. Ticket Fairy [Guide: Reuse email, text and gift certificate templates across your events](https://www.ticketfairy.com/guides/reuse-email-text-and-gift-certificate-templates)
41. Kit An email builder for on-brand emails, with no coding "Create beautiful, on-brand emails in minutes with our intuitive email builder—no coding required."  [kit.com/features/email-designer](https://kit.com/features/email-designer), read on 21 October 2026.
42. MailerLite A drag-and-drop email editor with content blocks such as surveys, carousels and countdown timers "Drag & drop email editor Content blocks make designing 99.7% easier\* Surveys, image carousels, countdown timers"  [www.mailerlite.com/features/email-marketing](https://www.mailerlite.com/features/email-marketing), read on 21 October 2026.
43. AWeber A smart designer that generates branded templates "Smart Designer Auto-generate branded templates in seconds, perfect for non-designers."  [www.aweber.com/email-marketing-features.htm](https://www.aweber.com/email-marketing-features.htm), read on 21 October 2026.
44. Ticket Fairy [Guide: Win back buyers who left checkout](https://www.ticketfairy.com/guides/recover-abandoned-carts)
45. GetResponse As shown to UK visitors on 21 October 2026, Marketer costs £44 a month, or £36.08 a month paid annually, and adds unlimited automation workflows, abandoned cart recovery and revenue reports. "Marketer For marketers and ecommerce businesses to promote and sell across channels. £ 44 /mo £ 36 .08 /mo Paid annually, save up to £ 95 a year Start free trial Includes: Unlimited monthly email sends AI-powered content generators Welcome email series Unlimited automation workflows Landing page builder Signup forms and popups Advanced audience segmentation Abandoned cart recovery Sales funnels Promo codes and revenue reports"  [www.getresponse.com/pricing](https://www.getresponse.com/pricing), read on 21 October 2026.
46. Ticket Fairy [Guide: Message the crew, volunteers and traders working on your event](https://www.ticketfairy.com/guides/message-the-people-working-on-your-event)
47. Ticket Fairy [Guide: Postpone or reschedule an event](https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event)
48. Kit Migration is included with every paid Kit plan. "Migration is included with every paid Kit plan."  [kit.com/](https://kit.com/), read on 21 October 2026.
49. AWeber As shown to UK visitors on 21 October 2026, Lite costs $12.49 a month billed annually, with 1 list, 3 landing pages, 3 email automations and 3 users. "Lite Time to upgrade your email game. The tools every creator needs to build their audience, run an online course, and sell products online. Create landing pages, automate your sales funnel, and sell directly through email. Let's level up your side hustle. $ 12.49 /month Billed annually. Start your 14-day trial View Plan Benefits Send 10x subscriber max, monthly 1 Email list 3 Landing pages 3 Email automations 3 Users 1 Custom segment"  [www.aweber.com/pricing.htm](https://www.aweber.com/pricing.htm), read on 21 October 2026.
50. AWeber As shown to UK visitors on 21 October 2026, Plus costs $19.99 a month billed annually, with unlimited lists, landing pages, automations, segments and users. "Plus Creators - take your business to the next level. Unlimited automations and landing pages, advanced subscriber and message insights, and priority 24/7 support from our team of experts are the perfect tools to help you grow. Start today and see the results for yourself. $ 19.99 /month Billed annually. Start your 14-day trial View Plan Benefits Send 12x subscriber max, monthly Unlimited email lists Unlimited landing pages Unlimited email automations Unlimited custom segments Unlimited users Priority, 24/7 support Advanced reporting and analytics Advanced landing page features Sales tracking and low transaction fees"  [www.aweber.com/pricing.htm](https://www.aweber.com/pricing.htm), read on 21 October 2026.
51. GetResponse GetResponse has a webinar builder with nothing to download. "Get your business online with our no-download, easy-to-use webinar builder"  [www.getresponse.com/features/webinar-software](https://www.getresponse.com/features/webinar-software), read on 21 October 2026.
52. Kit Kit, formerly ConvertKit, is an email platform for creator business owners. "The email platform for creator business owners"  [kit.com/](https://kit.com/), read on 21 October 2026.
53. MailerLite MailerLite is email marketing software with a drag-and-drop email editor. "Email campaigns Create engaging, dynamic emails in minutes with our intuitive drag & drop email editor."  [www.mailerlite.com/](https://www.mailerlite.com/), read on 21 October 2026.
54. Brevo Brevo is a customer platform for email, SMS, WhatsApp and other marketing channels. "From email marketing, SMS, WhatsApp, and beyond, drive business growth and lasting loyalty."  [www.brevo.com/](https://www.brevo.com/), read on 21 October 2026.
55. ActiveCampaign ActiveCampaign is marketing automation and email software. "Marketing automation that handles strategy, not just tasks"  [www.activecampaign.com/platform/marketing-automation](https://www.activecampaign.com/platform/marketing-automation), read on 21 October 2026.
56. GetResponse GetResponse is an email marketing and automation platform with AI-powered email and SMS. "AI-powered email, automation, and SMS that turn maybe-later into yes-now"  [www.getresponse.com/](https://www.getresponse.com/), read on 21 October 2026.
57. AWeber AWeber is email marketing software that helps you write with AI, automate follow-ups and grow your list. "AWeber helps you write faster with AI, automate follow-ups, and grow your list"  [www.aweber.com/email-marketing-features.htm](https://www.aweber.com/email-marketing-features.htm), read on 21 October 2026.
58. Ticket Fairy [Let your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing)
59. Ticket Fairy [Know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking)
60. Ticket Fairy [Send a ticket link to every fan who asks](https://www.ticketfairy.com/features/social-media)
61. Ticket Fairy [Help promoters sell more, and know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams)
62. Ticket Fairy [Know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights)
63. Ticket Fairy [Turn more of your visitors into ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website)
64. Ticket Fairy [Win group bookings and partner sales with better prices](https://www.ticketfairy.com/features/promo-codes-and-discounts)
65. Ticket Fairy [Add every ticket buyer to your marketing tools](https://www.ticketfairy.com/features/integrations)
66. Ticket Fairy [Sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales)
67. Ticket Fairy [Sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder)
68. Ticket Fairy [Tell ticket holders what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers)
69. Ticket Fairy [Answer buyers and sell tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge)
70. Ticket Fairy [Get every artist advance back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)
71. Ticket Fairy [Watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports)
72. Ticket Fairy [Pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault)
73. Ticket Fairy [Know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs)

Updated 24 October 2026: First published.

ActiveCampaign is a trademark of its owner. AWeber is a trademark of its owner. Brevo is a trademark of its owner. GetResponse is a trademark of its owner. Kit is a trademark of its owner. MailerLite is a trademark of its owner. Ticket Fairy is not affiliated with them.

**Keep your ticketing where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training.

## Start free on Ticket Fairy

You can create a free account and try it on your next event, alongside the tools your team uses today.

No credit card needed to start

Works alongside the tools your team uses today

Our team helps with setup and training

   [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-questions)

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The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)