--- title: "ActiveCampaign vs Ticket Fairy: fees and features (2026)" description: "ActiveCampaign vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-activecampaign" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Email marketing](https://www.ticketfairy.com/compare/email-marketing) 4. ActiveCampaign vs Ticket Fairy # ActiveCampaign vs Ticket Fairy With Ticket Fairy, your ticket buyers are your email list, with no import to keep up, and your reminders and last calls go out for each event. ActiveCampaign is marketing automation priced by contacts, with attribution reporting and over 950 app integrations. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) - [Social media](https://www.ticketfairy.com/features/social-media) [See all 17 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-activecampaign) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 8** of the things you need, included on Ticket Fairy - **6 of 8** of the things you need, confirmed on the published pages of ActiveCampaign - **1** thing you need that Ticket Fairy includes and we did not find on ActiveCampaign's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over ActiveCampaign? - Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1) - Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on.[2](#source-2) - A tracking link in an email shows the clicks, orders and ticket revenue it brought in.[3](#source-3) ### ActiveCampaign's strongest features - Automations send messages based on customer actions such as clicks or purchases.[4](#source-4) - Attribution reporting shows which campaigns and touchpoints drive conversions and revenue.[5](#source-5) - ActiveCampaign connects with over 950 apps, including CRMs and ecommerce stores.[6](#source-6) Ticket Fairy is the better fit when you want to email ticket buyers by what they bought or whether they came, with no import. ActiveCampaign suits you if you run sales and marketing together and want automations triggered by customer actions, with attribution reporting. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-activecampaign) No credit card needed to start ## What both platforms include Ticket Fairy and ActiveCampaign both include these, so they do not decide between them. - Audiences from your buyers - Emails in your brand's look - AI that drafts your emails - Emails that go out automatically - Results for each email - Sales from each email ## What each platform does for your event What can ActiveCampaign and Ticket Fairy each do for emailing your fans? ### Where does each platform win on what you need? Every difference, in words - **Ticket Fairy · 7 of 8** things you need, on any plan - **ActiveCampaign · 6 of 8** things you need, confirmed on its pages - **Selling tickets from the same account** Ticket Fairy: Included. ActiveCampaign: Not found. - **7 things you need are the same on both:** Audiences from your buyers, Emails in your brand's look, AI that drafts your emails, Emails that go out automatically, Texts from the same account, Results for each email, Sales from each email Ticket Fairy includes 7 of these 8 things you need. | What you need | Ticket Fairy | ActiveCampaign | | --- | --- | --- | | Who you can reach | | | | Audiences from your buyers | Included[1](#source-1) Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you | Included[7](#source-7) Buyers go into a list or group whenever they make a purchase, so they get relevant promotions | | Writing and sending | | | | Emails in your brand's look | Included[1](#source-1) You build each email from blocks in your brand's email design, with your logo, colors, fonts and footer | Included[8](#source-8) Email campaigns with 250+ pre-built templates on every plan | | AI that drafts your emails | Included[1](#source-1) Fai, your AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button | Included[9](#source-9) AI-powered campaign and automation builders on every plan, with generative AI for content from Plus | | Emails that go out automatically | Included[2](#source-2) Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on | Included[10](#source-10) Multi-step marketing automation on every plan | | Texts from the same account | Extra cost[1](#source-1) In the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts | Extra cost[11](#source-11) SMS marketing as an add-on | | Results | | | | Results for each email | Included[1](#source-1) Results show how many people each email went to, how many received it and how many opened it | Included[12](#source-12) Performance statistics for each automation, and attribution reporting | | Sales from each email | Included[3](#source-3) A tracking link in an email shows the clicks, orders and ticket revenue it brought in | Included[13](#source-13) Attribution reporting shows which campaigns and touchpoints drive conversions and revenue | | Selling tickets from the same account | Included[14](#source-14) Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email | Not found in ActiveCampaign's public documentation[15](#source-15) Selling event tickets was not found in ActiveCampaign's public pages | ## Everything you need to market your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[16](#source-16) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[17](#source-17) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[18](#source-18) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[19](#source-19) - #### [Audience insights](https://www.ticketfairy.com/features/audience-insights) You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[20](#source-20) - #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website) Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[21](#source-21) - #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[22](#source-22) - #### [Integrations](https://www.ticketfairy.com/features/integrations) Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[23](#source-23) - #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[24](#source-24) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[25](#source-25) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers) You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[26](#source-26) - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[27](#source-27) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[28](#source-28) - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[29](#source-29) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[30](#source-30) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[31](#source-31) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[32](#source-32) [Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors) ## Your questions about ActiveCampaign and Ticket Fairy How is ActiveCampaign priced? ActiveCampaign prices its plans from Starter by number of contacts, shown billed yearly for 1,000 contacts, with SMS as an add-on, and it offers results in 30 days or your money back. On Ticket Fairy, every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count. [33](#source-33) [34](#source-34) [35](#source-35) [1](#source-1) Can ActiveCampaign send automated emails? Yes. ActiveCampaign includes multi-step automation on every plan, triggered by actions such as clicks or purchases. On Ticket Fairy, ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on. [36](#source-36) [4](#source-4) [2](#source-2) Can ActiveCampaign show which emails drove revenue? Yes. ActiveCampaign's attribution reporting shows which campaigns and touchpoints drive conversions and revenue. On Ticket Fairy, a tracking link in an email shows the clicks, orders and ticket revenue it brought in. [5](#source-5) [3](#source-3) Can ActiveCampaign sell event tickets? We did not find event ticket sales in ActiveCampaign's public pages. On Ticket Fairy, your buyers are already on your list when you draft the email, because Ticket Fairy sells your tickets. [37](#source-37) [14](#source-14) Does ActiveCampaign write emails with AI? Yes. ActiveCampaign has AI-powered campaign and automation builders on every plan, and Plus adds generative AI for content and images. On Ticket Fairy, Fai, Ticket Fairy's AI teammate, drafts the whole email from what it is about, or designs it in your brand style with your event and a ticket button. [38](#source-38) [39](#source-39) [1](#source-1) 1 more question Can I text fans as well as email them? ActiveCampaign sells SMS marketing as an add-on. On Ticket Fairy, in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts. [34](#source-34) [1](#source-1) - **25,000+** events powered - **10M+** tickets issued - **13** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [AWeber vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-aweber) - [Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events) - [Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit) - [MailerLite vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailerlite) - [Brevo vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo) - [GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse) - [Email marketing compared](https://www.ticketfairy.com/compare/email-marketing) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 39 sources 1. Ticket Fairy [Your emails and texts bring fans back to your event](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns) 2. Ticket Fairy [Reminders and thank-yous go out for all your events automatically](https://www.ticketfairy.com/features/emails-to-buyers/automatic-and-suggested-messages) 3. Ticket Fairy [Guide: Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) 4. ActiveCampaign Automations send messages based on customer actions such as clicks or purchases. "Behavioral triggers & automation Send the right message at the perfect moment based on customer actions like clicks or purchases." [www.activecampaign.com/platform/marketing-automation](https://www.activecampaign.com/platform/marketing-automation), read on 21 October 2026. 5. ActiveCampaign Attribution reporting shows which campaigns and touchpoints drive conversions and revenue. "Attribution Reporting See which campaigns and touchpoints are driving conversions and revenue." [www.activecampaign.com/platform/analytics-and-reporting](https://www.activecampaign.com/platform/analytics-and-reporting), read on 21 October 2026. 6. ActiveCampaign ActiveCampaign connects with over 950 apps, including CRMs and ecommerce stores. "Integrate with over 950 apps Seamlessly connect your CRM, ecommerce, and more" [www.activecampaign.com/platform/marketing-automation](https://www.activecampaign.com/platform/marketing-automation), read on 21 October 2026. 7. ActiveCampaign Audiences from your buyers "Whenever a contact makes a purchase, you can put them in a list or group to make sure they only get relevant promotions going forward." [www.activecampaign.com/platform/segmentation](https://www.activecampaign.com/platform/segmentation), read on 21 October 2026. 8. ActiveCampaign Emails in your brand's look "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 9. ActiveCampaign AI that drafts your emails "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 10. ActiveCampaign Emails that go out automatically "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 11. ActiveCampaign Texts from the same account "SMS Add-on Extend your campaigns with SMS marketing automation" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 12. ActiveCampaign Results for each email "Automation Reports Get performance statistics for each automation and all automations in aggregate." [www.activecampaign.com/platform/analytics-and-reporting](https://www.activecampaign.com/platform/analytics-and-reporting), read on 21 October 2026. 13. ActiveCampaign Sales from each email "Attribution Reporting See which campaigns and touchpoints are driving conversions and revenue." [www.activecampaign.com/platform/analytics-and-reporting](https://www.activecampaign.com/platform/analytics-and-reporting), read on 21 October 2026. 14. Ticket Fairy [You lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout) 15. ActiveCampaign Selling tickets from the same account "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" Where we looked: activecampaign.com pages read in full on 2026-10-21: home, Pricing, Marketing automation, Email marketing, Analytics and reporting, SMS marketing, Segmentation and Events; searched for "ticket", "Eventbrite", "check-in", "door".. [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 16. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 17. Ticket Fairy [You know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 18. Ticket Fairy [Every fan who asks for tickets gets a link](https://www.ticketfairy.com/features/social-media) 19. Ticket Fairy [Promoters sell more, and you know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 20. Ticket Fairy [You know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights) 21. Ticket Fairy [More of your visitors become ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website) 22. Ticket Fairy [Better prices win you group bookings and partner sales](https://www.ticketfairy.com/features/promo-codes-and-discounts) 23. Ticket Fairy [Every ticket buyer joins the marketing tools you use](https://www.ticketfairy.com/features/integrations) 24. Ticket Fairy [You sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales) 25. Ticket Fairy [You can sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 26. Ticket Fairy [Ticket holders know what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers) 27. Ticket Fairy [Buyers get answers and buy tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 28. Ticket Fairy [Fai gets your ticketing jobs done when you ask](https://www.ticketfairy.com/features/fai) 29. Ticket Fairy [Every artist advance comes back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 30. Ticket Fairy [You can watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 31. Ticket Fairy [You pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 32. Ticket Fairy [You know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 33. ActiveCampaign Plans from Starter, priced by contacts and shown billed yearly for 1,000 contacts "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 34. ActiveCampaign SMS marketing as an add-on "SMS Add-on Extend your campaigns with SMS marketing automation" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 35. ActiveCampaign ActiveCampaign offers results in 30 days or your money back. "Guaranteed results in 30 days or your money back." [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 36. ActiveCampaign Starter covers 1,000 contacts and 10,000 email sends a month, with multi-step automation and 250+ email templates. "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 37. ActiveCampaign Selling event tickets was not found in ActiveCampaign's public pages "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 38. ActiveCampaign AI-powered campaign and automation builders on every plan, with generative AI for content from Plus "Starter For getting your first automations live. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Starter Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Includes Multi-step marketing automation AI-powered automation and campaign builders Email campaigns with 250+ pre-built templates" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. 39. ActiveCampaign Plus adds cross-channel marketing, generative AI for content and images, and landing pages. "Plus For growing teams that want more personal messages. Starts at - / Month -- / Month Customize your plan Billed yearly for 1,000 contacts Choose Plus Key Features 1,000 contacts 10,000 email sends / month 1 user seat included Everything in Starter, and Cross-channel marketing Generative AI for content and images Landing pages and site messages" [www.activecampaign.com/pricing](https://www.activecampaign.com/pricing), read on 21 October 2026. Updated 21 October 2026: First published. ActiveCampaign is a trademark of its owner. Ticket Fairy is not affiliated with it. **Your ticketing can stay where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-activecampaign) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)