--- title: "Brevo vs Ticket Fairy: fees and features (2026)" description: "Brevo vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Email marketing](https://www.ticketfairy.com/compare/email-marketing) 4. Brevo vs Ticket Fairy # Brevo vs Ticket Fairy With Ticket Fairy, you choose who gets each email in plain words, such as People who came, and a tracking link shows the orders and ticket revenue each email brought in. Brevo is a customer platform for email, SMS and WhatsApp, free for up to 300 emails a day, with automation for up to 2,000 contacts on its Free plan. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) - [Social media](https://www.ticketfairy.com/features/social-media) [See all 17 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-brevo) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 8** of the things you need, included on Ticket Fairy - **5 of 8** of the things you need, confirmed on the published pages of Brevo - **2** things you need that Ticket Fairy includes and we did not find on Brevo's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over Brevo? - Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1) - Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on.[2](#source-2) - A tracking link in an email shows the clicks, orders and ticket revenue it brought in.[3](#source-3) ### Brevo's strongest features - Brevo's Free plan sends up to 300 emails a day.[4](#source-4) - Marketing automation works for up to 2,000 contacts on the Free plan.[5](#source-5) - Brevo tracks delivery, clicks, conversions and revenue for every SMS campaign.[6](#source-6) Ticket Fairy is the better fit when your emails sell event tickets and you want your buyers on the list from their first order. Brevo suits you if you market a shop or service across email, SMS and WhatsApp and want a free plan to start. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-brevo) No credit card needed to start ## What both platforms include Ticket Fairy and Brevo both include these, so they do not decide between them. - Emails that go out automatically ## What each platform does for your event What can Brevo and Ticket Fairy each do for emailing your fans? ### Where does each platform win on what you need? Every difference, in words - **Ticket Fairy · 7 of 8** things you need, on any plan - **Brevo · 5 of 8** things you need, confirmed on its pages - **Audiences from your buyers** Ticket Fairy: Included. Brevo: On a paid plan. - **Emails in your brand's look** Ticket Fairy: Included. Brevo: On a paid plan. - **AI that drafts your emails** Ticket Fairy: Included. Brevo: On a paid plan. - **Results for each email** Ticket Fairy: Included. Brevo: On a paid plan. - **Sales from each email** Ticket Fairy: Included. Brevo: Not found. - **Selling tickets from the same account** Ticket Fairy: Included. Brevo: Not found. - **2 things you need are the same on both:** Emails that go out automatically, Texts from the same account Ticket Fairy includes 7 of these 8 things you need. | What you need | Ticket Fairy | Brevo | | --- | --- | --- | | Who you can reach | | | | Audiences from your buyers | Included[1](#source-1) Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you | On a paid plan[7](#source-7) Recipient groups segmented by demographics or purchase history, with advanced segmentation from the Starter plan Plans: Starter | | Writing and sending | | | | Emails in your brand's look | Included[1](#source-1) You build each email from blocks in your brand's email design, with your logo, colors, fonts and footer | On a paid plan[8](#source-8) A drag-and-drop email editor from the Starter plan Plans: Starter | | AI that drafts your emails | Included[1](#source-1) Fai, your AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button | On a paid plan[9](#source-9) An AI content generator that drafts subject lines and email copy, from the Starter plan Plans: Starter | | Emails that go out automatically | Included[2](#source-2) Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on | Included[10](#source-10) Marketing automation for up to 2,000 contacts on the Free plan, and unlimited multi-step workflows from Standard | | Texts from the same account | Extra cost[1](#source-1) In the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts | Extra cost[11](#source-11) SMS from the Starter plan, with SMS credits sold separately | | Results | | | | Results for each email | Included[1](#source-1) Results show how many people each email went to, how many received it and how many opened it | On a paid plan[12](#source-12) Opens and clicks from the Starter plan, with click heatmaps, geography and device reports from Standard Plans: Starter | | Sales from each email | Included[3](#source-3) A tracking link in an email shows the clicks, orders and ticket revenue it brought in | Not found in Brevo's public documentation[13](#source-13) Revenue for each email was not found; Brevo tracks delivery, clicks, conversions and revenue for every SMS campaign | | Selling tickets from the same account | Included[14](#source-14) Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email | Not found in Brevo's public documentation[15](#source-15) Selling event tickets was not found in Brevo's public pages | ## Everything you need to market your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[16](#source-16) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[17](#source-17) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[18](#source-18) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[19](#source-19) - #### [Audience insights](https://www.ticketfairy.com/features/audience-insights) You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[20](#source-20) - #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website) Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[21](#source-21) - #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[22](#source-22) - #### [Integrations](https://www.ticketfairy.com/features/integrations) Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[23](#source-23) - #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[24](#source-24) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[25](#source-25) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers) You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[26](#source-26) - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[27](#source-27) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[28](#source-28) - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[29](#source-29) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[30](#source-30) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[31](#source-31) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[32](#source-32) [Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors) ## Your questions about Brevo and Ticket Fairy Is Brevo free? Yes. Brevo's Free plan sends up to 300 emails a day with no credit card, and marketing automation works for up to 2,000 contacts on it. On Ticket Fairy, every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count. [4](#source-4) [5](#source-5) [1](#source-1) Can Brevo send automated emails? Yes. Brevo's Free plan includes automation for up to 2,000 contacts, and Standard adds unlimited multi-step workflows. On Ticket Fairy, ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on. [5](#source-5) [33](#source-33) [2](#source-2) Can Brevo sell event tickets? We did not find event ticket sales in Brevo's public pages. On Ticket Fairy, your buyers are already on your list when you draft the email, because Ticket Fairy sells your tickets. [34](#source-34) [14](#source-14) Does Brevo write emails with AI? Yes. Brevo's AI content generator drafts subject lines and email copy and adjusts the tone. On Ticket Fairy, Fai, Ticket Fairy's AI teammate, drafts the whole email from what it is about, or designs it in your brand style with your event and a ticket button. [35](#source-35) [1](#source-1) Can I text fans as well as email them? Brevo sends SMS from its Starter plan, with SMS credits sold separately, and tracks revenue for every SMS campaign. On Ticket Fairy, in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts. [36](#source-36) [6](#source-6) [1](#source-1) 1 more question Can I see which email sold tickets? Brevo tracks opens and clicks from its Starter plan, and revenue for every SMS campaign. On Ticket Fairy, a tracking link in an email shows the clicks, orders and ticket revenue it brought in. [37](#source-37) [6](#source-6) [3](#source-3) - **25,000+** events powered - **10M+** tickets issued - **13** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events) - [Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit) - [MailerLite vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailerlite) - [ActiveCampaign vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-activecampaign) - [GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse) - [Email marketing compared](https://www.ticketfairy.com/compare/email-marketing) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 37 sources 1. Ticket Fairy [Your emails and texts bring fans back to your event](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns) 2. Ticket Fairy [Reminders and thank-yous go out for all your events automatically](https://www.ticketfairy.com/features/emails-to-buyers/automatic-and-suggested-messages) 3. Ticket Fairy [Guide: Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) 4. Brevo Brevo's Free plan sends up to 300 emails a day. "Send up to 300 emails a day on the free plan." [www.brevo.com/features/email-marketing/](https://www.brevo.com/features/email-marketing/), read on 21 October 2026. 5. Brevo Marketing automation works for up to 2,000 contacts on the Free plan. "Enjoy marketing automation for up to 2,000 contacts on the free plan." [www.brevo.com/features/automation/](https://www.brevo.com/features/automation/), read on 21 October 2026. 6. Brevo Brevo tracks delivery, clicks, conversions and revenue for every SMS campaign. "Real-time analytics Track delivery rates, clicks, conversions, and revenue for every SMS campaign." [www.brevo.com/features/sms-marketing/](https://www.brevo.com/features/sms-marketing/), read on 21 October 2026. 7. Brevo Audiences from your buyers "Create different recipient groups by using filters and attributes Segment according to demographics or purchase history" [www.brevo.com/features/email-marketing/](https://www.brevo.com/features/email-marketing/), read on 21 October 2026. 8. Brevo Emails in your brand's look "Drag & Drop email editor Craft polished emails fast" [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 9. Brevo AI that drafts your emails "AI content generator Draft subject lines and email copy, adjust tone, and more." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 10. Brevo Emails that go out automatically "Enjoy marketing automation for up to 2,000 contacts on the free plan." [www.brevo.com/features/automation/](https://www.brevo.com/features/automation/), read on 21 October 2026. 11. Brevo Texts from the same account "Starter Best for single users starting with email and multi-channel marketing. ‌ Sign up Features included in Starter: From 5,000 emails per month Email & SMS Send email & transactional messages. SMS credit sold separately." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 12. Brevo Results for each email "Basic reporting & analytics Track opens and clicks to measure campaign performance." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 13. Brevo Sales from each email "Real-time analytics Track delivery rates, clicks, conversions, and revenue for every SMS campaign." Where we looked: brevo.com pages read in full on 2026-10-21: home, Pricing, Email marketing, Marketing automation, SMS marketing, AI and Events; searched for "ticket", "Eventbrite", "check-in", "door", "revenue", "attribution".. [www.brevo.com/features/sms-marketing/](https://www.brevo.com/features/sms-marketing/), read on 21 October 2026. 14. Ticket Fairy [You lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout) 15. Brevo Selling tickets from the same account "Basic reporting & analytics Track opens and clicks to measure campaign performance." Where we looked: brevo.com pages read in full on 2026-10-21: home, Pricing, Email marketing, Marketing automation, SMS marketing, AI and Events; searched for "ticket", "Eventbrite", "check-in", "door", "revenue", "attribution".. [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 16. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 17. Ticket Fairy [You know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 18. Ticket Fairy [Every fan who asks for tickets gets a link](https://www.ticketfairy.com/features/social-media) 19. Ticket Fairy [Promoters sell more, and you know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 20. Ticket Fairy [You know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights) 21. Ticket Fairy [More of your visitors become ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website) 22. Ticket Fairy [Better prices win you group bookings and partner sales](https://www.ticketfairy.com/features/promo-codes-and-discounts) 23. Ticket Fairy [Every ticket buyer joins the marketing tools you use](https://www.ticketfairy.com/features/integrations) 24. Ticket Fairy [You sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales) 25. Ticket Fairy [You can sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 26. Ticket Fairy [Ticket holders know what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers) 27. Ticket Fairy [Buyers get answers and buy tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 28. Ticket Fairy [Fai gets your ticketing jobs done when you ask](https://www.ticketfairy.com/features/fai) 29. Ticket Fairy [Every artist advance comes back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 30. Ticket Fairy [You can watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 31. Ticket Fairy [You pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 32. Ticket Fairy [You know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 33. Brevo Standard adds unlimited multi-step automated workflows. "Standard Best for small businesses ready to automate and test campaigns. ‌ Sign up Everything in Starter, plus: Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 34. Brevo Selling event tickets was not found in Brevo's public pages "Basic reporting & analytics Track opens and clicks to measure campaign performance." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 35. Brevo Brevo's AI content generator drafts subject lines and email copy and adjusts the tone. "AI content generator Draft subject lines and email copy, adjust tone, and more." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 36. Brevo Starter starts from 5,000 emails a month, with SMS credit sold separately and an AI content generator. "Starter Best for single users starting with email and multi-channel marketing. ‌ Sign up Features included in Starter: From 5,000 emails per month Email & SMS Send email & transactional messages. SMS credit sold separately." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. 37. Brevo Opens and clicks from the Starter plan, with click heatmaps, geography and device reports from Standard "Basic reporting & analytics Track opens and clicks to measure campaign performance." [www.brevo.com/pricing/](https://www.brevo.com/pricing/), read on 21 October 2026. Updated 21 October 2026: First published. Brevo is a trademark of its owner. Ticket Fairy is not affiliated with it. **Your ticketing can stay where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-brevo) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)