--- title: "Hive vs Ticket Fairy: fees and features (2026)" description: "Hive vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-hive" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Email marketing](https://www.ticketfairy.com/compare/email-marketing) 4. Hive vs Ticket Fairy # Hive vs Ticket Fairy With Ticket Fairy, your tickets and your fan emails run in one place: everyone who buys is on your list with nothing to connect, you can switch on reminders and last calls for every event, and every eligible buyer earns back part of their ticket price as their friends buy. Hive is a CRM for events with email and texts, used by more than 1,600 venues, promoters, artists and festivals, that connects to more than 12 ticketing platforms. Ticket Fairy works with Hive, so you can keep it and send it your buyers. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) - [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) [See all 19 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-hive) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 8** of the things you need, included on Ticket Fairy - **6 of 8** of the things you need, confirmed on the published pages of Hive - **1** thing you need that Ticket Fairy includes and we did not find on Hive's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over Hive? - Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1) - Each buyer of an eligible paid ticket gets their own referral link and earns back part of their ticket price as their friends buy.[2](#source-2) - Ticket Fairy works with Hive: connect Hive to a brand with your Hive account ID, and each ticket buyer on that brand's events joins your Hive account with their order.[3](#source-3) ### Hive's strongest features - Hive connects to more than 12 ticketing platforms and can import segments from sources such as Mailchimp.[4](#source-4) - When a fan from Hive's network of more than 260 million lands on a drop page, their details are already filled in.[5](#source-5) - Before you send, Hive gives the email a deliverability score with suggested edits.[6](#source-6) Ticket Fairy is the better fit when you want your ticketing, your fan emails and referral rewards in one system. Hive suits you if you sell tickets on several ticketing platforms and want one fan CRM across them, or want fans from Hive's network to find their details already filled in when they sign up. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-hive) No credit card needed to start ## What both platforms include Ticket Fairy and Hive both include these, so they do not decide between them. - Audiences from your buyers - Emails in your brand's look - AI that drafts your emails - Emails that go out automatically - Results for each email - Sales from each email ## What each platform does for your event What can Hive and Ticket Fairy each do for emailing your fans? ### Where does each platform win on what you need? Every difference, in words - **Selling tickets from the same account** Ticket Fairy: Included. Hive: Not found. - **7 things you need are the same on both:** Audiences from your buyers, Emails in your brand's look, AI that drafts your emails, Emails that go out automatically, Texts from the same account, Results for each email, Sales from each email Ticket Fairy includes 7 of these 8 things you need. | What you need | Ticket Fairy | Hive | | --- | --- | --- | | Who you can reach | | | | Audiences from your buyers | Included[1](#source-1) Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you | Included[7](#source-7) Ticket buyers from your connected ticketing platform, with segments by purchase history, demographics and more | | Writing and sending | | | | Emails in your brand's look | Included[1](#source-1) You build each email from blocks in your brand's email design, with your logo, colors, fonts and footer | Included[8](#source-8) Event details such as artist, date, time and a purchase link fill in from your ticketing platform at a click | | AI that drafts your emails | Included[1](#source-1) Fai, your AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button | Included[9](#source-9) AI that crafts copy and images for your campaigns | | Emails that go out automatically | Included[10](#source-10) Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on | Included[11](#source-11) Custom journeys with triggers, delays and splits | | Texts from the same account | Extra cost[1](#source-1) In the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts | Extra cost[12](#source-12) Pay-per-use texts from $0.02 an SMS and $0.05 an MMS, plus carrier fees | | Results | | | | Results for each email | Included[1](#source-1) Results show how many people each email went to, how many received it and how many opened it | Included[13](#source-13) Account and campaign reports on engagement, ticketing revenue, recipients and their cities | | Sales from each email | Included[14](#source-14) A tracking link in an email shows the clicks, orders and ticket revenue it brought in | Included[15](#source-15) Ticketing revenue for the events bought from each email, text and automation | | Selling tickets from the same account | Included[16](#source-16) Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email | Not found in Hive's public documentation[17](#source-17) Selling tickets was not found on Hive's pages read; Hive connects to your ticketing platform for your buyers' data | | Team seats | Included[18](#source-18) Unlimited team members on every paid plan at no extra cost. Free includes 3 team members, plus unlimited door staff and promoters | Included[19](#source-19) Unlimited Hive users on every plan | ## Everything you need to sell and run your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[20](#source-20) - #### [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) You earn more from each buyer: parking, camping, merchandise and upgrades sell with the ticket, VIP tables book with a deposit, and one pass can cover several of your events.[21](#source-21) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[22](#source-22) - #### [Seating & timed entry](https://www.ticketfairy.com/features/seating-and-timed-entry) You can sell numbered seats or seated areas, or timed entry with a capacity and price for each slot, and follow arrivals slot by slot.[23](#source-23) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[24](#source-24) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[25](#source-25) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[26](#source-26) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[27](#source-27) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[28](#source-28) - #### [Crew & volunteers](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) You can offer open shifts to the people who fit them, each person's shifts, skills and confirmed age follow them across all your events, and you can recruit, look after and reward your volunteers.[29](#source-29) - #### [Traders & markets](https://www.ticketfairy.com/event-operating-system/traders-and-markets) You pick the right mix of traders, get their paperwork and payments in before load-in, place each pitch on your map and invoice your share of their sales.[30](#source-30) - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[31](#source-31) ### A smooth show day Every team on site knows what happens next, and problems get sorted fast. - #### [Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps) You can send guests free tickets your door team scans, upload a whole list at once and let partners hand out their own allocation.[32](#source-32) - #### [Front of house](https://www.ticketfairy.com/event-operating-system/front-of-house) Walk-ups can buy at your box office, guests prove their age once, VIPs get a host, and fans pay cashless with their wristband.[33](#source-33) - #### [Show day](https://www.ticketfairy.com/event-operating-system/show-day) Every team knows what's on each stage now and next, and incidents reach the right people fast.[34](#source-34) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Contracts & payments](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) You get deals signed online, and Fai checks agents' paperwork against your offers. Suppliers get paid on time, and you settle each show from what it actually sold.[35](#source-35) - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[36](#source-36) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[37](#source-37) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[38](#source-38) No per-seat pricing: your whole team joins any paid plan at no extra cost.[18](#source-18) [See the whole platform](https://www.ticketfairy.com/platform) ## Your questions about Hive and Ticket Fairy Can I keep using Hive with Ticket Fairy? Yes. Connect Hive to a brand with your Hive account ID, and each ticket buyer on that brand's events joins your Hive account with their order. After you connect it, email Hive to ask them to whitelist Ticket Fairy on your account; your buyers reach Hive once they have. [3](#source-3) How much does Hive cost? Hive's pricing varies by your email subscribers, SMS usage and contract length, and its plans list unlimited Hive users and unlimited email sends. On Ticket Fairy, every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count. [39](#source-39) [40](#source-40) [1](#source-1) Can Hive send automated emails? Yes. Hive's custom journeys use triggers, delays and splits. On Ticket Fairy, ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on. [41](#source-41) [10](#source-10) Does Hive write emails with AI? Yes. Hive's AI crafts copy and images for your campaigns. On Ticket Fairy, Fai, Ticket Fairy's AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button. [42](#source-42) [1](#source-1) Can I see which email sold tickets? Yes. Hive's reports show the ticketing revenue from each email, text and automation. On Ticket Fairy, a tracking link in an email shows the clicks, orders and ticket revenue it brought in. [43](#source-43) [14](#source-14) 2 more questions Can Hive sell tickets? We did not find ticket sales on Hive's pages; Hive connects to more than 12 ticketing platforms for your buyers' data. On Ticket Fairy, your buyers are already on your list when you draft the email, because Ticket Fairy sells your tickets. [44](#source-44) [4](#source-4) [16](#source-16) Can I text fans as well as email them? Yes. Hive charges for texts as you use them, from $0.02 an SMS and $0.05 an MMS plus carrier fees. On Ticket Fairy, in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts. [45](#source-45) [1](#source-1) - **25,000+** events powered - **10M+** tickets issued - **10+** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events) - [Mailchimp vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailchimp) - [Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit) - [ActiveCampaign vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-activecampaign) - [Brevo vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo) - [Questions about email marketing for events](https://www.ticketfairy.com/compare/email-marketing/questions) - [Email marketing compared](https://www.ticketfairy.com/compare/email-marketing) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 45 sources 1. Ticket Fairy [Bring fans back to your event with emails and texts](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns) 2. Ticket Fairy [Guide: Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) 3. Ticket Fairy [Guide: Send your ticket buyers and orders to Hive](https://www.ticketfairy.com/guides/send-your-ticket-buyers-and-orders-to-hive) 4. Hive Hive connects to more than 12 ticketing platforms and can import segments from sources such as Mailchimp. "connect to 12+ ticketing platforms import segments from sources like mailchimp" [www.hive.co/features/crm](https://www.hive.co/features/crm), read on 25 October 2026. 5. Hive When a fan from Hive's network of more than 260 million lands on a drop page, their details are already filled in. "when a fan from hive's network of 260m+ lands on your drop page, their info is already filled in" [www.hive.co/features/drops](https://www.hive.co/features/drops), read on 25 October 2026. 6. Hive Before you send, Hive gives the email a deliverability score with suggested edits. "improve your email placement in inboxes with a pre-send deliverability score and suggested edits" [www.hive.co/features/email-marketing](https://www.hive.co/features/email-marketing), read on 25 October 2026. 7. Hive Audiences from your buyers "connect with your favorite ticketing platform to easily build campaigns with insights into purchase history, communication preferences, demographic information, and more" [www.hive.co/features/crm](https://www.hive.co/features/crm), read on 25 October 2026. 8. Hive Emails in your brand's look "the ability to integrate with your ticketing platform means you can populate event details, like artist, date, time, and even a purchase url, at the click of a button" [www.hive.co/features/email-marketing](https://www.hive.co/features/email-marketing), read on 25 October 2026. 9. Hive AI that drafts your emails "bring your campaigns to life with ai tap into a well of creative fuel to craft copy and images" [www.hive.co/features/email-marketing](https://www.hive.co/features/email-marketing), read on 25 October 2026. 10. Ticket Fairy [Send reminders and thank-yous for all your events automatically](https://www.ticketfairy.com/features/emails-to-buyers/automatic-and-suggested-messages) 11. Hive Emails that go out automatically "build custom journeys using triggers, delays, and splits" [www.hive.co/features/automations](https://www.hive.co/features/automations), read on 25 October 2026. 12. Hive Texts from the same account "cost per message with hive: mms cost $0.05/msg sms cost $0.02/msg plus additional carrier fees" [www.hive.co/features/sms-marketing](https://www.hive.co/features/sms-marketing), read on 25 October 2026. 13. Hive Results for each email "campaign level metrics : engagement statistics ticketing revenue statistics recipient demographics top recipient countries and cities" [www.hive.co/features/reporting](https://www.hive.co/features/reporting), read on 25 October 2026. 14. Ticket Fairy [Guide: Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) 15. Hive Sales from each email "ticketing revenue breakdown-see what events were purchased from: email sms automations" [www.hive.co/features/reporting](https://www.hive.co/features/reporting), read on 25 October 2026. 16. Ticket Fairy [Lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout) 17. Hive Selling tickets from the same account "connect with your ticketing platform to access ticket buyer data" Where we looked: hive.co pages read in full on 2026-10-25: home, Pricing, Email marketing, SMS marketing, Automations, Reporting, CRM, Drops and Ticketing integrations; searched for "sell tickets", "checkout", "box office", "scan".. [www.hive.co/ticketing-integrations](https://www.hive.co/ticketing-integrations), read on 25 October 2026. 18. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing) 19. Hive Team seats "unlimited hive users unlimited email sends pay-per-use sms & mms" [www.hive.co/pricing](https://www.hive.co/pricing), read on 25 October 2026. 20. Ticket Fairy [Let your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 21. Ticket Fairy [Earn more per buyer with extras they want](https://www.ticketfairy.com/features/add-ons-and-upsells) 22. Ticket Fairy [Help promoters sell more, and know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 23. Ticket Fairy [Fill every time slot and seat, and never overfill](https://www.ticketfairy.com/features/seating-and-timed-entry) 24. Ticket Fairy [Know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 25. Ticket Fairy [Send a ticket link to every fan who asks](https://www.ticketfairy.com/features/social-media) 26. Ticket Fairy [Sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 27. Ticket Fairy [Answer buyers and sell tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 28. Ticket Fairy [Get every artist advance back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 29. Ticket Fairy [Cover every shift with the right people](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) 30. Ticket Fairy [Fill your site with the right mix of traders](https://www.ticketfairy.com/event-operating-system/traders-and-markets) 31. Ticket Fairy [Get your ticketing jobs done by asking Fai](https://www.ticketfairy.com/features/fai) 32. Ticket Fairy [Get guests in as quickly as paying buyers](https://www.ticketfairy.com/features/guest-lists-and-comps) 33. Ticket Fairy [Sell at your door and look after every guest](https://www.ticketfairy.com/event-operating-system/front-of-house) 34. Ticket Fairy [Keep stages on time and respond fast to incidents](https://www.ticketfairy.com/event-operating-system/show-day) 35. Ticket Fairy [Close deals sooner and pay everyone on time](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) 36. Ticket Fairy [Watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 37. Ticket Fairy [Pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 38. Ticket Fairy [Know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 39. Hive Pricing varies by email subscribers, SMS usage and contract length "pricing varies based on the number of email subscribers, sms usage, and the length of contract" [www.hive.co/pricing](https://www.hive.co/pricing), read on 25 October 2026. 40. Hive Hive's plans list unlimited Hive users and unlimited email sends, with SMS and MMS paid per use. "unlimited hive users unlimited email sends pay-per-use sms & mms" [www.hive.co/pricing](https://www.hive.co/pricing), read on 25 October 2026. 41. Hive Custom journeys with triggers, delays and splits "build custom journeys using triggers, delays, and splits" [www.hive.co/features/automations](https://www.hive.co/features/automations), read on 25 October 2026. 42. Hive AI that crafts copy and images for your campaigns "bring your campaigns to life with ai tap into a well of creative fuel to craft copy and images" [www.hive.co/features/email-marketing](https://www.hive.co/features/email-marketing), read on 25 October 2026. 43. Hive Ticketing revenue for the events bought from each email, text and automation "ticketing revenue breakdown-see what events were purchased from: email sms automations" [www.hive.co/features/reporting](https://www.hive.co/features/reporting), read on 25 October 2026. 44. Hive Selling tickets was not found on Hive's pages read; Hive connects to your ticketing platform for your buyers' data "connect with your ticketing platform to access ticket buyer data" [www.hive.co/ticketing-integrations](https://www.hive.co/ticketing-integrations), read on 25 October 2026. 45. Hive Pay-per-use texts from $0.02 an SMS and $0.05 an MMS, plus carrier fees "cost per message with hive: mms cost $0.05/msg sms cost $0.02/msg plus additional carrier fees" [www.hive.co/features/sms-marketing](https://www.hive.co/features/sms-marketing), read on 25 October 2026. Updated 25 October 2026: First published. Hive is a trademark of its owner. Ticket Fairy is not affiliated with it. **Keep your ticketing where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-hive) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)