--- title: "MailerLite vs Ticket Fairy: fees and features (2026)" description: "MailerLite vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-mailerlite" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Email marketing](https://www.ticketfairy.com/compare/email-marketing) 4. MailerLite vs Ticket Fairy # MailerLite vs Ticket Fairy With Ticket Fairy, the fans who bought your tickets are on your list from their first order, and Know before you go, Thank you for coming and Last chance go out for each event once you switch them on. MailerLite is email marketing with a drag-and-drop editor, free for 250 subscribers, with Comfort and Power plans and revenue tracking for Shopify stores. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) - [Social media](https://www.ticketfairy.com/features/social-media) [See all 17 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-mailerlite) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 8** of the things you need, included on Ticket Fairy - **6 of 8** of the things you need, confirmed on the published pages of MailerLite - **1** thing you need that Ticket Fairy includes and we did not find on MailerLite's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over MailerLite? - Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you.[1](#source-1) - Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on.[2](#source-2) - A tracking link in an email shows the clicks, orders and ticket revenue it brought in.[3](#source-3) ### MailerLite's strongest features - MailerLite's Free plan costs $0 for 250 subscribers and 2,500 emails a month.[4](#source-4) - Automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date.[5](#source-5) - With Shopify, MailerLite tracks the revenue each campaign brings in.[6](#source-6) Ticket Fairy is the better fit when your list is the people who bought your tickets and you want them emailed without an import. MailerLite suits you if you run a small online shop or newsletter and want a free plan to start and automations triggered by purchases and abandoned carts. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-mailerlite) No credit card needed to start ## What both platforms include Ticket Fairy and MailerLite both include these, so they do not decide between them. - Audiences from your buyers - Emails in your brand's look - AI that drafts your emails - Emails that go out automatically - Results for each email - Sales from each email ## What each platform does for your event What can MailerLite and Ticket Fairy each do for emailing your fans? ### Where does each platform win on what you need? Every difference, in words - **Ticket Fairy · 7 of 8** things you need, on any plan - **MailerLite · 6 of 8** things you need, confirmed on its pages - **Texts from the same account** Ticket Fairy: Extra cost. MailerLite: Not found. - **Selling tickets from the same account** Ticket Fairy: Included. MailerLite: Not found. - **6 things you need are the same on both:** Audiences from your buyers, Emails in your brand's look, AI that drafts your emails, Emails that go out automatically, Results for each email, Sales from each email Ticket Fairy includes 7 of these 8 things you need. | What you need | Ticket Fairy | MailerLite | | --- | --- | --- | | Who you can reach | | | | Audiences from your buyers | Included[1](#source-1) Everyone who buys a ticket is on your list, you choose who gets each email in plain words, such as People who came or Fans who haven't bought for this event yet, and marketing emails go only to the buyers who agreed to hear from you | Included[7](#source-7) Shopify and WooCommerce customers sync in, with automations triggered by purchases and abandoned carts | | Writing and sending | | | | Emails in your brand's look | Included[1](#source-1) You build each email from blocks in your brand's email design, with your logo, colors, fonts and footer | Included[8](#source-8) A drag-and-drop email editor with content blocks such as surveys, carousels and countdown timers | | AI that drafts your emails | Included[1](#source-1) Fai, your AI teammate, drafts the email from what it is about, or designs it in your brand style with your event and a ticket button | Included[9](#source-9) An AI writing assistant and subject line generator | | Emails that go out automatically | Included[2](#source-2) Ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on | Included[10](#source-10) Automations triggered by sign-ups, purchases, abandoned carts, field updates and dates | | Texts from the same account | Extra cost[1](#source-1) In the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts | Not found in MailerLite's public documentation[11](#source-11) SMS marketing campaigns were not found; MailerLite sends transactional email and SMS through MailerSend | | Results | | | | Results for each email | Included[1](#source-1) Results show how many people each email went to, how many received it and how many opened it | Included[12](#source-12) Campaign results to track what works | | Sales from each email | Included[3](#source-3) A tracking link in an email shows the clicks, orders and ticket revenue it brought in | Included[13](#source-13) The revenue each campaign brings in, for Shopify stores | | Selling tickets from the same account | Included[14](#source-14) Because Ticket Fairy sells your tickets, your buyers are already on your list when you draft the email | Not found in MailerLite's public documentation[15](#source-15) Selling event tickets was not found in MailerLite's public pages; its Free plan includes a digital product or booking | ## Everything you need to market your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[16](#source-16) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[17](#source-17) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[18](#source-18) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[19](#source-19) - #### [Audience insights](https://www.ticketfairy.com/features/audience-insights) You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[20](#source-20) - #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website) Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[21](#source-21) - #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[22](#source-22) - #### [Integrations](https://www.ticketfairy.com/features/integrations) Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[23](#source-23) - #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[24](#source-24) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[25](#source-25) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers) You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[26](#source-26) - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[27](#source-27) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[28](#source-28) - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[29](#source-29) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[30](#source-30) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[31](#source-31) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[32](#source-32) [Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors) ## Your questions about MailerLite and Ticket Fairy Is MailerLite free? Yes, for 250 subscribers. MailerLite's Free plan sends 2,500 emails a month, and its paid plans are Comfort, for regular newsletters and automations, and Power, for frequent senders and teams. On Ticket Fairy, every plan includes marketing emails each month, from 5,000 on Free to 500,000 on Business, and emails about your events and orders never count. [4](#source-4) [33](#source-33) [34](#source-34) [1](#source-1) Can MailerLite send automated emails? Yes. MailerLite's automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date. On Ticket Fairy, ready-made messages such as Know before you go, Thank you for coming and Last chance go out for each event at the right time once you switch them on. [5](#source-5) [2](#source-2) Can MailerLite sell event tickets? We did not find event ticket sales in MailerLite's public pages; its Free plan includes a digital product or booking. On Ticket Fairy, your buyers are already on your list when you draft the email, because Ticket Fairy sells your tickets. [35](#source-35) [14](#source-14) Does MailerLite write emails with AI? Yes. MailerLite's AI writing assistant and subject line generator help you write emails. On Ticket Fairy, Fai, Ticket Fairy's AI teammate, drafts the whole email from what it is about, or designs it in your brand style with your event and a ticket button. [36](#source-36) [1](#source-1) Can I see which email sold tickets? With Shopify, MailerLite tracks the revenue each campaign brings in. On Ticket Fairy, a tracking link in an email shows the clicks, orders and ticket revenue it brought in. [6](#source-6) [3](#source-3) 1 more question Can I text fans as well as email them? We did not find SMS marketing campaigns in MailerLite's public pages; it sends transactional email and SMS through MailerSend. On Ticket Fairy, in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, you can text ticket holders from your brand's own text number, with a monthly charge and a price per text part for marketing texts. [37](#source-37) [1](#source-1) - **25,000+** events powered - **10M+** tickets issued - **13** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [Best email marketing platforms for events for event teams](https://www.ticketfairy.com/compare/email-marketing/best-email-marketing-platforms-for-events) - [Kit vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-kit) - [Brevo vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-brevo) - [ActiveCampaign vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-activecampaign) - [GetResponse vs Ticket Fairy](https://www.ticketfairy.com/compare/email-marketing/ticket-fairy-vs-getresponse) - [Email marketing compared](https://www.ticketfairy.com/compare/email-marketing) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 37 sources 1. Ticket Fairy [Your emails and texts bring fans back to your event](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns) 2. Ticket Fairy [Reminders and thank-yous go out for all your events automatically](https://www.ticketfairy.com/features/emails-to-buyers/automatic-and-suggested-messages) 3. Ticket Fairy [Guide: Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) 4. MailerLite MailerLite's Free plan costs $0 for 250 subscribers and 2,500 emails a month. "Free Getting started? This is your launchpad! 0 /month 250 subscribers 2,500 monthly emails" [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026. 5. MailerLite Automations can start when a subscriber abandons a cart, buys, updates a field or reaches a date. "Choose from a range of triggers to kick off your automations. Abandons cart Recapture lost sales by automating reminders to complete purchases. Buys a specific product Personalize future product recommendations or ask for a review. Buys any product Ask for a review post-purchase or add to a group. Buys from category Automatically add these subscribers to a group to personalize their emails. Joins group Excellent for welcome emails, lead magnets, and webinar or event emails. Clicks a link Send automated emails, or instantly add to a group based on their interest. Completes a form Perfect for following-up with leads and potential customers instantly. Updates field Activate an automation when a custom field in a subscriber’s profile is updated. Date based triggers" [www.mailerlite.com/features/automation](https://www.mailerlite.com/features/automation), read on 21 October 2026. 6. MailerLite With Shopify, MailerLite tracks the revenue each campaign brings in. "Send personalized emails, set up automated campaigns, and track the revenue each campaign brings in." [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026. 7. MailerLite Audiences from your buyers "Sync WooCommerce customers to MailerLite, import your products into campaigns, and send automated emails triggered by purchase behavior." [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026. 8. MailerLite Emails in your brand's look "Drag & drop email editor Content blocks make designing 99.7% easier\* Surveys, image carousels, countdown timers" [www.mailerlite.com/features/email-marketing](https://www.mailerlite.com/features/email-marketing), read on 21 October 2026. 9. MailerLite AI that drafts your emails "The AI writing assistant and Subject line generator will turbocharge email creation" [www.mailerlite.com/features/ai-email-generator](https://www.mailerlite.com/features/ai-email-generator), read on 21 October 2026. 10. MailerLite Emails that go out automatically "Choose from a range of triggers to kick off your automations." [www.mailerlite.com/features/automation](https://www.mailerlite.com/features/automation), read on 21 October 2026. 11. MailerLite Texts from the same account "transactional email & SMS" Where we looked: mailerlite.com pages read in full on 2026-10-21: home, Pricing, Automation, AI email generator, Email marketing and Email marketing for e-commerce; searched for "ticket", "event", "Eventbrite", "check-in", "door", "SMS", "text message".. [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026. 12. MailerLite Results for each email "Track your results Monitor performance to find what works best for your business." [www.mailerlite.com/](https://www.mailerlite.com/), read on 21 October 2026. 13. MailerLite Sales from each email "Send personalized emails, set up automated campaigns, and track the revenue each campaign brings in." [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026. 14. Ticket Fairy [You lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout) 15. MailerLite Selling tickets from the same account "Free digital product or booking" Where we looked: mailerlite.com pages read in full on 2026-10-21: home, Pricing, Automation, AI email generator, Email marketing and Email marketing for e-commerce; searched for "ticket", "event", "Eventbrite", "check-in", "door", "SMS", "text message".. [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026. 16. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 17. Ticket Fairy [You know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 18. Ticket Fairy [Every fan who asks for tickets gets a link](https://www.ticketfairy.com/features/social-media) 19. Ticket Fairy [Promoters sell more, and you know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 20. Ticket Fairy [You know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights) 21. Ticket Fairy [More of your visitors become ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website) 22. Ticket Fairy [Better prices win you group bookings and partner sales](https://www.ticketfairy.com/features/promo-codes-and-discounts) 23. Ticket Fairy [Every ticket buyer joins the marketing tools you use](https://www.ticketfairy.com/features/integrations) 24. Ticket Fairy [You sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales) 25. Ticket Fairy [You can sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 26. Ticket Fairy [Ticket holders know what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers) 27. Ticket Fairy [Buyers get answers and buy tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 28. Ticket Fairy [Fai gets your ticketing jobs done when you ask](https://www.ticketfairy.com/features/fai) 29. Ticket Fairy [Every artist advance comes back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 30. Ticket Fairy [You can watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 31. Ticket Fairy [You pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 32. Ticket Fairy [You know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 33. MailerLite MailerLite's Comfort plan is for regular newsletters and automations. "Comfort Save 10% Perfect for sending regular newsletters and running automations." [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026. 34. MailerLite MailerLite's Power plan is for frequent senders, teams and AI agents. "Go unlimited Power Save 10% Best for frequent senders, teams and AI agents." [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026. 35. MailerLite Selling event tickets was not found in MailerLite's public pages; its Free plan includes a digital product or booking "Free digital product or booking" [www.mailerlite.com/pricing](https://www.mailerlite.com/pricing), read on 21 October 2026. 36. MailerLite MailerLite's AI writing assistant and subject line generator help you write emails. "The AI writing assistant and Subject line generator will turbocharge email creation" [www.mailerlite.com/features/ai-email-generator](https://www.mailerlite.com/features/ai-email-generator), read on 21 October 2026. 37. MailerLite SMS marketing campaigns were not found; MailerLite sends transactional email and SMS through MailerSend "transactional email & SMS" [www.mailerlite.com/features/email-marketing-for-ecommerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce), read on 21 October 2026. Updated 21 October 2026: First published. MailerLite is a trademark of its owner. Ticket Fairy is not affiliated with it. **Your ticketing can stay where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-email-marketing-ticket-fairy-vs-mailerlite) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)