--- title: "Metricool vs Ticket Fairy: fees and features (2026)" description: "Metricool vs Ticket Fairy: social publishing, approvals and sales reporting. More for event organizers, promoters and venues with Ticket Fairy." canonical: "https://www.ticketfairy.com/compare/marketing/ticket-fairy-vs-metricool" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Social media and marketing tools](https://www.ticketfairy.com/compare/marketing) 4. Metricool vs Ticket Fairy # Metricool vs Ticket Fairy With Ticket Fairy, you see the tickets and revenue each social post sold, compare your ads by the ticket orders they brought in, and email or text the people who bought. Metricool plans and reports on social media for up to 50 brands, manages Google, Meta and TikTok ads from one dashboard and has a Free plan for one brand. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) - [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) [See all 18 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-marketing-ticket-fairy-vs-metricool) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **9 of 9** of the things you need, included on Ticket Fairy - **5 of 9** of the things you need, confirmed on the published pages of Metricool - **4** things you need that Ticket Fairy includes and we did not find on Metricool's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over Metricool? - Your event report shows the tickets and revenue your social media brought in, after refunds, split by post, auto-reply, presale and fan message.[1](#source-1) - You can compare your ads by the ticket orders and revenue each campaign brought in, not only by clicks.[2](#source-2) - You can send email and text campaigns to ticket holders and fans.[3](#source-3) ### Metricool's strongest features - Metricool's Free plan costs $0 and manages 1 brand, scheduling up to 20 posts a month, with LinkedIn and X left out.[4](#source-4) - Metricool manages and tracks ads on Google, Meta and TikTok from one dashboard.[5](#source-5) - Flows turns comments into DMs and replies to DMs by keyword.[6](#source-6) Ticket Fairy is the better fit when you promote events and want to know which posts and ads sold tickets, then reach your buyers by email and text. Metricool suits you if you manage social media and ads for many brands and want a free plan to start with. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-marketing-ticket-fairy-vs-metricool) No credit card needed to start ## What both platforms include Ticket Fairy and Metricool both include these, so they do not decide between them. - Networks it publishes to - Schedules posts - AI caption drafts - Comments and messages in one inbox ## What each platform does for your event What can Metricool and Ticket Fairy each do for promoting your events on social media? ### Where does each platform win on what you need? Every difference, in words - **Team approval before posting** Ticket Fairy: Included. Metricool: On a paid plan. - **Email or text campaigns** Ticket Fairy: Included. Metricool: Not found. - **Audiences from your ticket buyers** Ticket Fairy: Included. Metricool: Not found. - **Tickets and revenue per post** Ticket Fairy: Included. Metricool: Not found. - **Sells tickets in the same system** Ticket Fairy: Included. Metricool: Not found. - **4 things you need are the same on both:** Networks it publishes to, Schedules posts, AI caption drafts, Comments and messages in one inbox Ticket Fairy includes all 9 of these things you need. | What you need | Ticket Fairy | Metricool | | --- | --- | --- | | Publishing | | | | Networks it publishes to | Included[7](#source-7) You can publish posts straight to your Instagram accounts and Facebook Pages | Included[8](#source-8) Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, with X as an add-on | | Schedules posts | Included[7](#source-7) You can schedule your posts, reels, carousels and stories on a campaign calendar | Included[9](#source-9) A drag-and-drop calendar that finds the best times to post and schedules across all your networks | | Team approval before posting | Included[7](#source-7) A teammate can approve your scheduled posts before they go out | On a paid plan[10](#source-10) A post approval system with team and client management, on the Advanced plan Plans: Advanced | | AI caption drafts | Included[7](#source-7) You get three draft captions based on your brand and the event's name, date, venue and line-up | Included[11](#source-11) An AI social media assistant on every plan, including Free | | Fans and buyers | | | | Comments and messages in one inbox | Included[7](#source-7) You can work through comments, messages and mentions in one queue and spot ticket buyers by their Ticket buyer badge | Included[12](#source-12) One inbox for messages from Instagram, Facebook, Google Business Profile, TikTok, YouTube and LinkedIn | | Email or text campaigns | Included[3](#source-3) You can send email and text campaigns to ticket holders and fans | Not found in Metricool's public documentation[13](#source-13) Email or text campaigns were not found in Metricool's public pages | | Audiences from your ticket buyers | Included[7](#source-7) You can match followers to your ticket buyers and group audiences by what they buy | Not found in Metricool's public documentation[14](#source-14) Audiences built from ticket buyers were not found in Metricool's public pages | | Results | | | | Tickets and revenue per post | Included[1](#source-1) You can see the tickets and revenue each post, auto-reply, presale and fan message brought in, after refunds | Not found in Metricool's public documentation[15](#source-15) Ticket sales for each post were not found in Metricool's public pages | | Sells tickets in the same system | Included[16](#source-16) Fans who tap a post's link can buy their tickets from you on Ticket Fairy | Not found in Metricool's public documentation[17](#source-17) Event ticket selling was not found in Metricool's public pages | ## Everything you need to sell and run your events The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[18](#source-18) - #### [Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) You earn more from each buyer: parking, camping, merchandise and upgrades sell with the ticket, VIP tables book with a deposit, and one pass can cover several of your events.[19](#source-19) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[20](#source-20) - #### [Seating & timed entry](https://www.ticketfairy.com/features/seating-and-timed-entry) You can sell numbered seats or seated areas, or timed entry with a capacity and price for each slot, and follow arrivals slot by slot.[21](#source-21) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[22](#source-22) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[23](#source-23) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[24](#source-24) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[25](#source-25) - #### [Crew & volunteers](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) You can offer open shifts to the people who fit them, each person's shifts, skills and confirmed age follow them across all your events, and you can recruit, look after and reward your volunteers.[26](#source-26) - #### [Traders & markets](https://www.ticketfairy.com/event-operating-system/traders-and-markets) You pick the right mix of traders, get their paperwork and payments in before load-in, place each pitch on your map and invoice your share of their sales.[27](#source-27) - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[28](#source-28) ### A smooth show day Every team on site knows what happens next, and problems get sorted fast. - #### [Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps) You can send guests free tickets your door team scans, upload a whole list at once and let partners hand out their own allocation.[29](#source-29) - #### [Front of house](https://www.ticketfairy.com/event-operating-system/front-of-house) Walk-ups can buy at your box office, guests prove their age once, VIPs get a host, and fans pay cashless with their wristband.[30](#source-30) - #### [Show day](https://www.ticketfairy.com/event-operating-system/show-day) Every team knows what's on each stage now and next, and incidents reach the right people fast.[31](#source-31) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Contracts & payments](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) You get deals signed online, and Fai checks agents' paperwork against your offers. Suppliers get paid on time, and you settle each show from what it actually sold.[32](#source-32) - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[33](#source-33) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[34](#source-34) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[35](#source-35) [See the whole platform](https://www.ticketfairy.com/platform) ## Your questions about Metricool and Ticket Fairy Is Metricool free? Yes, for one brand. Metricool's Free plan manages 1 brand and schedules up to 20 posts a month, with LinkedIn and X left out. On yearly billing, Starter costs $20 a month for up to 5 brands or $36 for up to 10. Ticket Fairy's Free plan sells tickets for unlimited events. [4](#source-4) [36](#source-36) [37](#source-37) [38](#source-38) Can Metricool manage my ads? Yes. Metricool manages and tracks ads on Google, Meta and TikTok from one dashboard. With Ticket Fairy, you can compare your ads by the ticket orders and revenue each campaign brought in, not only by clicks, and Meta and your other ad networks record page views, checkout starts and sales from every event page. [5](#source-5) [2](#source-2) [39](#source-39) Can my team or a client approve posts first? On Metricool's Advanced plan, from $53 a month on yearly billing, you get team and client management and a post approval system, and posts go for approval from inside the planner. With Ticket Fairy, a teammate can approve your scheduled posts before they go out. [40](#source-40) [41](#source-41) [7](#source-7) Can Metricool send DMs automatically? Yes. Metricool's Flows turns comments into DMs and replies to DMs by keyword. With Ticket Fairy, fans who comment the word you choose can follow you and give their email to join your followers-only presale, and you can invite them all with one launch. [6](#source-6) [42](#source-42) Can Metricool show which posts sold tickets? We did not find ticket sales for each post in Metricool's public pages. With Ticket Fairy, your event report shows the tickets and revenue your social media brought in, split by post, auto-reply, presale and fan message, after refunds. [43](#source-43) [1](#source-1) 1 more question Can Metricool email or text my fans? We did not find email or text campaigns in Metricool's public pages. With Ticket Fairy, you can send email and text campaigns to ticket holders and fans, and buyers who opt in at checkout join the audience you choose on your email platform. [44](#source-44) [3](#source-3) [45](#source-45) - **25,000+** events powered - **10M+** tickets issued - **13** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [SocialPilot vs Ticket Fairy](https://www.ticketfairy.com/compare/marketing/ticket-fairy-vs-socialpilot) - [Hootsuite vs Ticket Fairy](https://www.ticketfairy.com/compare/marketing/ticket-fairy-vs-hootsuite) - [Buffer vs Ticket Fairy](https://www.ticketfairy.com/compare/marketing/ticket-fairy-vs-buffer) - [Later vs Ticket Fairy](https://www.ticketfairy.com/compare/marketing/ticket-fairy-vs-later) - [Buffer vs Hootsuite for events](https://www.ticketfairy.com/compare/marketing/buffer-vs-hootsuite-for-events) - [Best social media tools for events](https://www.ticketfairy.com/compare/marketing/best-social-media-tools-for-events) - [Questions about social media and marketing tools](https://www.ticketfairy.com/compare/marketing/questions) - [Social media and marketing tools compared](https://www.ticketfairy.com/compare/marketing) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 45 sources 1. Ticket Fairy [The Social Assistant drafts every event's next social move](https://www.ticketfairy.com/features/social-media/social-assistant-and-event-updates) 2. Ticket Fairy [Guide: See which ad networks sell your tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets) 3. Ticket Fairy [Your emails and texts bring fans back to your event](https://www.ticketfairy.com/features/emails-to-buyers/email-and-text-campaigns) 4. Metricool Metricool's Free plan costs $0 and manages 1 brand, scheduling up to 20 posts a month, with LinkedIn and X left out. "Free $0/month Start now Manage 1 brand Manage all your brands’ social networks (except LinkedIn and Twitter) Schedule up to 20 posts per month" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 5. Metricool Metricool manages and tracks ads on Google, Meta and TikTok from one dashboard. "Manage, improve, and track ads on Google, Meta, and TikTok from a single dashboard." [metricool.com/manage-online-campaigns-metricool/](https://metricool.com/manage-online-campaigns-metricool/), read on 20 October 2026. 6. Metricool Flows turns comments into DMs and replies to DMs by keyword. "Flows From interaction to conversion Turn comments into DMs No extra cost for a limited time No extra cost for a limited time No extra cost for a limited time Reply to DMs with keywords" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 7. Ticket Fairy [Your team plans every post and answers every fan together](https://www.ticketfairy.com/features/social-media/social-publishing-and-inbox) 8. Metricool Networks it publishes to "Facebook 1 10 50 +50 Instagram 1 10 50 +50 Threads 1 10 50 +50 Twitter/X Add-on Add-on Add-on Bluesky 1 10 50 +50 Pinterest 1 10 50 +50 TikTok 1 10 50 +50 YouTube 1 10 50 +50 Twitch 1 10 50 +50 LinkedIn 10 50 +50 Google Business Profile 1 10 50 +50" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 9. Metricool Schedules posts "Drag and drop content into the calendar, find the best times to post, schedule across all your networks, or build automated content lists." [metricool.com/](https://metricool.com/), read on 20 October 2026. 10. Metricool Team approval before posting "Advanced From $53/month Sign up now Includes everything in FREE and STARTER plans, plus: Manage up to 50 brands Team and client management Role management Post approval system" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 11. Metricool AI caption drafts "AI social media assistant Metricool MCP" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 12. Metricool Comments and messages in one inbox "Inbox All your messages in one place Instagram Facebook Twitter \* \* \* Google Business Profile TikTok YouTube LinkedIn" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 13. Metricool Email or text campaigns "Drag and drop content into the calendar, find the best times to post, schedule across all your networks, or build automated content lists." Where we looked: metricool.com pages read in full on 2026-10-20: home, Pricing, Approval system, Integrations, Campaigns, Metricool MCP and About us; searched for "email", "SMS", "text message", "ticket", "event", "revenue", "sales", "Eventbrite".. [metricool.com/](https://metricool.com/), read on 20 October 2026. 14. Metricool Audiences from your ticket buyers "Drag and drop content into the calendar, find the best times to post, schedule across all your networks, or build automated content lists." Where we looked: metricool.com pages read in full on 2026-10-20: home, Pricing, Approval system, Integrations, Campaigns, Metricool MCP and About us; searched for "email", "SMS", "text message", "ticket", "event", "revenue", "sales", "Eventbrite".. [metricool.com/](https://metricool.com/), read on 20 October 2026. 15. Metricool Tickets and revenue per post "Manage, improve, and track ads on Google, Meta, and TikTok from a single dashboard." Where we looked: metricool.com pages read in full on 2026-10-20: home, Pricing, Approval system, Integrations, Campaigns, Metricool MCP and About us; searched for "email", "SMS", "text message", "ticket", "event", "revenue", "sales", "Eventbrite".. [metricool.com/manage-online-campaigns-metricool/](https://metricool.com/manage-online-campaigns-metricool/), read on 20 October 2026. 16. Ticket Fairy [You lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout) 17. Metricool Sells tickets in the same system "Drag and drop content into the calendar, find the best times to post, schedule across all your networks, or build automated content lists." Where we looked: metricool.com pages read in full on 2026-10-20: home, Pricing, Approval system, Integrations, Campaigns, Metricool MCP and About us; searched for "email", "SMS", "text message", "ticket", "event", "revenue", "sales", "Eventbrite".. [metricool.com/](https://metricool.com/), read on 20 October 2026. 18. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 19. Ticket Fairy [You earn more per buyer with extras they want](https://www.ticketfairy.com/features/add-ons-and-upsells) 20. Ticket Fairy [Promoters sell more, and you know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 21. Ticket Fairy [Every time slot and seat fills, and never overfills](https://www.ticketfairy.com/features/seating-and-timed-entry) 22. Ticket Fairy [You know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 23. Ticket Fairy [You can sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 24. Ticket Fairy [Buyers get answers and buy tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 25. Ticket Fairy [Every artist advance comes back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 26. Ticket Fairy [Every shift is covered by the right people](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers) 27. Ticket Fairy [Your site fills with the right mix of traders](https://www.ticketfairy.com/event-operating-system/traders-and-markets) 28. Ticket Fairy [Fai gets your ticketing jobs done when you ask](https://www.ticketfairy.com/features/fai) 29. Ticket Fairy [Guests get in as quickly as paying buyers](https://www.ticketfairy.com/features/guest-lists-and-comps) 30. Ticket Fairy [Your door sells tickets and looks after every guest](https://www.ticketfairy.com/event-operating-system/front-of-house) 31. Ticket Fairy [Stages stay on time and incidents get fast responses](https://www.ticketfairy.com/event-operating-system/show-day) 32. Ticket Fairy [Deals close sooner and everyone gets paid on time](https://www.ticketfairy.com/event-operating-system/contracts-and-payments) 33. Ticket Fairy [You can watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 34. Ticket Fairy [You pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 35. Ticket Fairy [You know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 36. Metricool On yearly billing, Starter starts at $20 a month. "Starter From $20/month Sign up now Includes everything in the FREE plan, plus: Manage up to 10 brands" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 37. Metricool Free for 1 brand; on yearly billing, Starter from $20 a month for up to 5 brands and Advanced from $53 a month "Up to 5 brands for $20/month Up to 10 brands for $36/month Advanced From $53/month" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 38. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing) 39. Ticket Fairy [Guide: Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) 40. Metricool On yearly billing, Advanced starts at $53 a month and adds team and client management and a post approval system. "Advanced From $53/month Sign up now Includes everything in FREE and STARTER plans, plus: Manage up to 50 brands Team and client management Role management Post approval system" [metricool.com/pricing/](https://metricool.com/pricing/), read on 20 October 2026. 41. Metricool Posts go for approval from inside the planner. "Send posts for approval without leaving the planner" [metricool.com/approval-system-social-media/](https://metricool.com/approval-system-social-media/), read on 20 October 2026. 42. Ticket Fairy [Each fan who comments TICKETS gets a ticket link](https://www.ticketfairy.com/features/social-media/comment-replies-and-follower-presales) 43. Metricool Ticket sales for each post were not found in Metricool's public pages "Manage, improve, and track ads on Google, Meta, and TikTok from a single dashboard." [metricool.com/manage-online-campaigns-metricool/](https://metricool.com/manage-online-campaigns-metricool/), read on 20 October 2026. 44. Metricool Email or text campaigns were not found in Metricool's public pages "Drag and drop content into the calendar, find the best times to post, schedule across all your networks, or build automated content lists." [metricool.com/](https://metricool.com/), read on 20 October 2026. 45. Ticket Fairy [Guide: Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list) Updated 20 October 2026: First published. Metricool is a trademark of its owner. Ticket Fairy is not affiliated with it. **Your ticketing can stay where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-marketing-ticket-fairy-vs-metricool) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)