---
title: "Referral and ambassador programs questions answered (2026)"
description: "18 questions event organizers ask about referral and ambassador platforms for events, answered plainly with sources. Checked October 2026."
canonical: "https://www.ticketfairy.com/compare/referrals/questions"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Compare](https://www.ticketfairy.com/compare)
3. [Referral and ambassador programs](https://www.ticketfairy.com/compare/referrals)
4. Selling through your fans and promoters: your questions answered

# Selling through your fans and promoters: your questions answered

Also on Ticket Fairy

- [Referral rewards](https://www.ticketfairy.com/features/referral-marketing)
- [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking)
- [Social media](https://www.ticketfairy.com/features/social-media)

 [See all 17 tools](#whole-platform)   [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-referrals-questions) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology)

- **18** questions answered
- **6** pages that show you how

Fans who share your event can sell tickets for you, and a promoter with their own link sells the nights you are not there to sell. Fai, Ticket Fairy's AI teammate, helps you choose who joins your promoter team. These are the questions promoters and venue teams ask before they choose how to reward the people who share their events, answered from each platform's own published pages.

1. [How do I get my buyers to bring their friends?](#how-do-i-get-my-buyers-to-bring-their-friends)
2. [Do referral rewards really sell more tickets?](#do-referral-rewards-really-sell-more-tickets)
3. [What can a fan earn for sharing my event?](#what-can-a-fan-earn-for-sharing-my-event)
4. [Do I need a separate referral tool if I sell tickets on Ticket Fairy?](#do-i-need-a-separate-referral-tool-if-i-sell-tickets-on-ticket-fairy)
5. [How much does a referral platform cost?](#how-much-does-a-referral-platform-cost)
6. [Can people apply to promote my event?](#can-people-apply-to-promote-my-event)
7. [How do I work out what I owe my promoters?](#how-do-i-work-out-what-i-owe-my-promoters)
8. [Can fans win prizes for sharing?](#can-fans-win-prizes-for-sharing)
9. [Can I reward fans who share before the on-sale?](#can-i-reward-fans-who-share-before-the-on-sale)
10. [Can I see which fans and promoters sold the most tickets?](#can-i-see-which-fans-and-promoters-sold-the-most-tickets)
11. [Can each promoter get their own link and artwork?](#can-each-promoter-get-their-own-link-and-artwork)
12. [Can my promoters bring their own guests?](#can-my-promoters-bring-their-own-guests)
13. [Where do my referral and promoter sales happen?](#where-do-my-referral-and-promoter-sales-happen)
14. [Do promoter links still work on my own website?](#do-promoter-links-still-work-on-my-own-website)
15. [Can AI help me run my promoters and referrals?](#can-ai-help-me-run-my-promoters-and-referrals)
16. [Can my promoters and fans share my event in person?](#can-my-promoters-and-fans-share-my-event-in-person)
17. [Is there a free trial for a referral platform?](#is-there-a-free-trial-for-a-referral-platform)
18. [What referral and ambassador platforms can I compare with Ticket Fairy?](#what-referral-and-ambassador-platforms-can-i-compare-with-ticket-fairy)

## How do I get my buyers to bring their friends?

You reward them for it. On Ticket Fairy, every buyer of an eligible paid ticket gets their own referral link, with the share message and apps you choose, and earns back part of their ticket price as their friends buy.

  The full answer

Buyers can earn back up to the full price of their own ticket, at tiers you set, so the people who love your event have a reason to share it.

Other referral platforms give each customer a link. ReferralCandy gives your customers referral pages, GrowSurf gives every user a referral link automatically, and ReferralHero gives each customer a unique link.

- Every buyer of an eligible paid ticket gets their own referral link, with the share message and apps you choose.[1](#source-1)
- Buyers earn back part of their own ticket price as friends buy, up to the full price, at tiers you set.[1](#source-1)
- Referral pages for your customers[2](#source-2)
- Every user gets a referral link automatically[3](#source-3)
- Each customer gets a unique referral link[4](#source-4)

[ReferralCandy vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralcandy)

## Do referral rewards really sell more tickets?

Events sell 20% more tickets on average with referral rewards on Ticket Fairy, where buyers earn back part or all of their ticket price as their friends buy.

  The full answer

You can check it for your own event. The Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and the return on every reward.

- Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[5](#source-5)
- The Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and the return on every reward.[1](#source-1)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## What can a fan earn for sharing my event?

On Ticket Fairy, buyers earn back part of their own ticket price as friends buy, up to the full price, at tiers you set.

  The full answer

The reward is part of the ticket price they paid, so the people who love your event have a reason to share it.

Other platforms pay in other ways. ReferralCandy offers two-sided rewards, such as give a friend $10 and get $10, GrowSurf sends gift cards, cash payouts or account credits automatically, and ReferralHero pays rewards as cash, gift cards and charity donations.

- Buyers earn back part of their own ticket price as friends buy, up to the full price, at tiers you set.[1](#source-1)
- Two-sided rewards, such as give a friend $10 and get $10[6](#source-6)
- GrowSurf sends gift cards, cash payouts or account credits automatically.[7](#source-7)
- ReferralHero pays rewards as cash, gift cards, charity donations and more.[8](#source-8)

[GrowSurf vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-growsurf)

## Do I need a separate referral tool if I sell tickets on Ticket Fairy?

No. On Ticket Fairy every referral is a completed ticket purchase on your own checkout, so the sale, the reward and the report are in the same account.

  The full answer

A separate referral tool connects to wherever you sell. SocialLadder sends ambassador sales to your website through any ticketing or ecommerce provider, and we did not find ticket sales on the pages we read for GrowSurf, ReferralHero, Talkable or Mention Me.

- Every referral is a completed ticket purchase on your own Ticket Fairy checkout.[1](#source-1)
- SocialLadder sends ambassador sales to your website through any ticketing or ecommerce provider.[9](#source-9)
- Selling tickets was not found in GrowSurf's public pages[10](#source-10)
- Selling tickets was not found in ReferralHero's public pages[11](#source-11)
- Selling tickets was not found in Talkable's public pages[12](#source-12)
- Selling tickets was not found in Mention Me's public pages[13](#source-13)

[SocialLadder vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-socialladder)

## How much does a referral platform cost?

On Ticket Fairy, you can sell tickets for unlimited events on the Free plan, and every referral is a completed ticket purchase on your own checkout.

  The full answer

Other referral platforms publish their own prices. As shown to UK visitors on 21 October 2026, ReferralCandy started at $9 a month plus a 10.5% success fee, GrowSurf at $125 a month on yearly billing, and ReferralHero at $249 a month. Their pages show a dollar sign without naming the currency.

We did not find published prices for SocialLadder, Talkable or Mention Me, which sell by demo or by quote.

- You can sell tickets for unlimited events on the Free plan, so you don't need a paid plan to start selling.[14](#source-14)
- Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[5](#source-5)
- As shown to UK visitors on 21 October 2026, with no currency named, ReferralCandy costs $9 a month plus a 10.5% success fee on Basic, $79 plus 3.5% on Grow, $249 plus 1.5% on Scale and $799 plus 0.25% on Enterprise.[15](#source-15)
- As shown to UK visitors on 21 October 2026, on yearly billing GrowSurf Startup costs $125 a month, billed $1,503.60 a year, with no currency named.[16](#source-16)
- As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Basic costs $249 a month for 1,000 subscribers, with 1,000+ reward payouts and a 7-day free trial.[17](#source-17)
- Published prices were not found; you request a demo[18](#source-18)
- Service tiers chosen by annual revenue, with prices on request[19](#source-19)
- Custom pricing through a demo request[20](#source-20)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## Can people apply to promote my event?

Yes. On Ticket Fairy, people can apply to promote your event, and the promoters you approve sell with their own link.

  The full answer

Fai reads each application and suggests whether to approve it, so you choose who joins your team faster.

SocialLadder has recruiting tools with an application widget. We did not find a way for ambassadors to apply on the public pages we read for ReferralCandy, GrowSurf, ReferralHero, Talkable or Mention Me.

- People can apply to promote your event, and the promoters you approve sell with their own link.[21](#source-21)
- Fai, Ticket Fairy's AI teammate, reads each application to promote your event and suggests whether to approve it, so you choose who joins your team faster.[21](#source-21)
- Recruiting tools with an application widget[22](#source-22)
- An application form for ambassadors was not found in ReferralCandy's public pages[23](#source-23)
- An application form for ambassadors was not found in GrowSurf's public pages[24](#source-24)
- We did not find a way for ambassadors to apply on ReferralHero's public pages; it runs affiliate programs and partnerships with influencers[25](#source-25)
- We did not find a way for ambassadors to apply on Talkable's home, pricing or campaigns page; it runs influencer and ambassador campaigns[26](#source-26)
- An application form for ambassadors was not found in Mention Me's public pages[27](#source-27)

[SocialLadder vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-socialladder)

## How do I work out what I owe my promoters?

On Ticket Fairy you set commission for your promoters and make statements of what you owe each one once an event's sales are final.

  The full answer

Each promoter has their own link, and you see who sold what and the commission you owe.

SocialLadder manages ambassador payments from the same platform, and ReferralCandy handles store credit and payouts on every plan.

- You set commission for your promoters and make statements of what you owe each one once an event's sales are final.[28](#source-28)
- Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[29](#source-29)
- Manages ambassador payments from the same platform[30](#source-30)
- Store credit and payouts on every plan[31](#source-31)

[SocialLadder vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-socialladder)

## Can fans win prizes for sharing?

Yes. On Ticket Fairy, fans win prizes for referring friends, pre-registering or coming along, and boosts, teams of friends and fair draws keep them sharing.

  The full answer

SocialLadder runs missions that pay cash, points, gift cards or freebies, ReferralHero runs pre-launch contests, and GrowSurf shows referrers a leaderboard on every plan.

- Fans win prizes for referring friends, pre-registering or coming along, and boosts, teams of friends and fair draws keep them sharing.[32](#source-32)
- Missions reward ambassadors with cash, points, gift cards or freebies for tasks online and in person.[33](#source-33)
- ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests.[34](#source-34)
- A leaderboard your referrers can see, on every plan[35](#source-35)

[ReferralHero vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralhero)

## Can I reward fans who share before the on-sale?

Yes. On Ticket Fairy, fans can register before your on-sale, earn points for sharing the event and buy first in a pre-sale.

  The full answer

Fans who comment a word you choose can also follow you and leave their email to join your followers-only presale, and you can invite them all in one go.

ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests.

- Fans can register before your on-sale, earn points for sharing the event and buy first in a pre-sale.[36](#source-36)
- Fans who comment your word can follow you and leave their email to join your followers-only presale, and you can invite them all in one go.[37](#source-37)
- ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests.[34](#source-34)

[ReferralHero vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralhero)

## Can I see which fans and promoters sold the most tickets?

Yes. On Ticket Fairy, the Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and Sales by Promoter shows the tickets, tables and revenue each promoter brought in.

  The full answer

You see the return on every reward, so you know which ones paid for themselves.

SocialLadder offers detailed analytics, interactive leaderboards and configurable reports, and Mention Me finds your referral customers and measures the revenue they bring.

- The Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and the return on every reward.[1](#source-1)
- Each promoter gets their own link and QR code for every night, and Sales by Promoter shows the tickets, tables and revenue each one brought in.[38](#source-38)
- Detailed analytics, interactive leaderboards, configurable reports and campaign tracking[39](#source-39)
- Finds your referral customers and measures the revenue they bring[40](#source-40)

[Mention Me vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-mention-me)

## Can each promoter get their own link and artwork?

Yes. On Ticket Fairy, your promoters can download your flyers, videos and captions beside their own promoter link, and each sale is credited to the person who shared it.

  The full answer

Each promoter also gets their own link and QR code for every night, and one promoter team can sell across your events.

- Your promoters can download your flyers, videos and captions beside their own promoter link, and each sale is credited to the person who shared it.[41](#source-41)
- Each promoter gets their own link and QR code for every night, and Sales by Promoter shows the tickets, tables and revenue each one brought in.[38](#source-38)
- Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[29](#source-29)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## Can my promoters bring their own guests?

Yes. On Ticket Fairy, each promoter can add their own guests from their own link, up to the number you set, and every guest gets a ticket with a barcode.

  The full answer

Your door team scans those tickets like any other.

- Each promoter can add their own guests from their own link, up to the number you set, and every guest gets a ticket with a barcode.[42](#source-42)
- You can send guests free tickets your door team scans, upload a whole list at once and let partners hand out their own allocation.[43](#source-43)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## Where do my referral and promoter sales happen?

On your own Ticket Fairy checkout. Every referral link and promoter link leads there, so each referral is a completed ticket purchase and the sale, the reward and the report sit together.

  The full answer

Your promoters and fans share a link, and each sale is credited to the person who shared it.

SocialLadder sends ambassador sales to your website through any ticketing or ecommerce provider, and ReferralCandy runs on Shopify, WooCommerce, BigCommerce and Squarespace stores.

- Every referral is a completed ticket purchase on your own Ticket Fairy checkout.[1](#source-1)
- Your promoters can download your flyers, videos and captions beside their own promoter link, and each sale is credited to the person who shared it.[41](#source-41)
- SocialLadder sends ambassador sales to your website through any ticketing or ecommerce provider.[9](#source-9)
- Selling tickets was not found; ReferralCandy runs on Shopify, WooCommerce, BigCommerce and Squarespace stores[44](#source-44)

[SocialLadder vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-socialladder)

## Do promoter links still work on my own website?

Yes. On Ticket Fairy, your promoter links still credit the promoter when fans buy through your own website, and your Meta pixel and Google Tag Manager record each sale there as they do on your event page.

  The full answer

Every sale from your website also shows up in your Ticket Fairy orders for the event.

- Your promoter links still credit the promoter, and your Meta pixel and Google Tag Manager record each sale on your website as they do on your event page.[45](#source-45)
- Your checkout snippet works on any website where you or your web developer can add a code snippet, and every sale shows up in your Ticket Fairy orders for the event.[46](#source-46)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## Can AI help me run my promoters and referrals?

Yes. On Ticket Fairy, Fai reads each application to promote your event and suggests whether to approve it, and you make the decision.

  The full answer

Other platforms use AI for other jobs. ReferralCandy's AI, REx, suggests changes to your referral program for you to approve, GrowSurf's AI suggests rewards and writes promotional copy and share messages, and SocialLadder pre-screens every ambassador submission against your brand criteria.

- Fai, Ticket Fairy's AI teammate, reads each application to promote your event and suggests whether to approve it, so you choose who joins your team faster.[21](#source-21)
- ReferralCandy's AI, REx, suggests changes to your referral program for you to approve.[47](#source-47)
- GrowSurf's AI suggests rewards and writes promotional copy and share messages.[48](#source-48)
- AI pre-screens every ambassador submission against your brand criteria.[49](#source-49)

[ReferralCandy vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralcandy)

## Can my promoters and fans share my event in person?

Yes. On Ticket Fairy, each promoter gets their own link and QR code for every night, so they can hand out a code in person and each sale is credited to them.

  The full answer

Sales by Promoter shows the tickets, tables and revenue each one brought in.

Mention Me's NameShare captures referrals made offline, when a friend gives your customer's name rather than a link.

- Each promoter gets their own link and QR code for every night, and Sales by Promoter shows the tickets, tables and revenue each one brought in.[38](#source-38)
- Your promoters can download your flyers, videos and captions beside their own promoter link, and each sale is credited to the person who shared it.[41](#source-41)
- NameShare captures referrals made offline, when a friend gives your customer's name rather than a link.[50](#source-50)

[Mention Me vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-mention-me)

## Is there a free trial for a referral platform?

On Ticket Fairy you start on the Free plan rather than a trial, and it sells tickets for unlimited events.

  The full answer

ReferralCandy starts with a 7-day free trial, ReferralHero offers a 7-day free trial, and GrowSurf offers a 14-day free trial with no credit card.

- You can sell tickets for unlimited events on the Free plan, so you don't need a paid plan to start selling.[14](#source-14)
- ReferralCandy starts with a 7-day free trial.[51](#source-51)
- As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Basic costs $249 a month for 1,000 subscribers, with 1,000+ reward payouts and a 7-day free trial.[17](#source-17)
- GrowSurf offers a 14-day free trial with no credit card.[52](#source-52)

[GrowSurf vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-growsurf)

## What referral and ambassador platforms can I compare with Ticket Fairy?

SocialLadder, ReferralCandy, GrowSurf, ReferralHero, Talkable and Mention Me are the platforms we compare with rewarding your fans and promoters on Ticket Fairy.

  The full answer

SocialLadder is brand ambassador and community management software, and ReferralCandy is referral and affiliate program software for online stores. GrowSurf is referral and affiliate program software for businesses with customers, patients, members or partners who can refer others.

ReferralHero builds waitlist, contest, affiliate and referral programs, Talkable is a referral marketing platform that serves offers and rewards to each customer segment, and Mention Me turns offline conversations and untracked sharing into revenue.

- SocialLadder is brand ambassador and community management software.[53](#source-53)
- ReferralCandy is referral and affiliate program software for online stores.[54](#source-54)
- GrowSurf is referral and affiliate program software for businesses with customers, patients, members or partners who can refer others.[55](#source-55)
- ReferralHero builds AI-powered waitlist, contest, affiliate and referral programs.[56](#source-56)
- Talkable is a referral marketing platform that serves offers and rewards to each customer segment.[57](#source-57)
- Mention Me is a referral platform that turns offline conversations and untracked sharing into revenue.[58](#source-58)

[Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)

## Everything you need to market your events

Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day.

### Sell more tickets

You reach more buyers and earn more from each one.

- #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing)

  Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[5](#source-5)
- #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking)

  You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[59](#source-59)
- #### [Social media](https://www.ticketfairy.com/features/social-media)

  You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[60](#source-60)
- #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams)

  Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[29](#source-29)
- #### [Audience insights](https://www.ticketfairy.com/features/audience-insights)

  You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[61](#source-61)
- #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website)

  Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[62](#source-62)
- #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts)

  Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[63](#source-63)
- #### [Integrations](https://www.ticketfairy.com/features/integrations)

  Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[64](#source-64)
- #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales)

  You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[65](#source-65)
- #### [Website builder](https://www.ticketfairy.com/features/website-builder)

  Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[66](#source-66)

### Fewer questions from buyers

Buyers find their answers and sort out their own orders.

- #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers)

  You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[67](#source-67)
- #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge)

  Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[68](#source-68)

### Less work for your team

Your whole team works from one place, and Fai takes on the admin.

- #### [Fai](https://www.ticketfairy.com/features/fai)

  You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[69](#source-69)
- #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)

  You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[70](#source-70)

### Know your numbers

You see what each event earns and costs, and pay everyone you owe.

- #### [Sales reports](https://www.ticketfairy.com/features/sales-reports)

  Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[71](#source-71)
- #### [Vault](https://www.ticketfairy.com/features/vault)

  You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[72](#source-72)
- #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs)

  You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[73](#source-73)

No per-seat pricing: your whole team joins any paid plan at no extra cost.[14](#source-14)

[Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors)

## More comparisons for your team

Which other tools are you considering?

- [Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events)
- [Referral and ambassador programs compared](https://www.ticketfairy.com/compare/referrals)

Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology)

  Show all 73 sources

1. Ticket Fairy [Sell more tickets by rewarding buyers who bring friends](https://www.ticketfairy.com/features/referral-marketing/referral-rewards)
2. ReferralCandy Referral pages for your customers "Everything included: referral pages, affiliate tracking, reward emails, fraud checks, store credit, payouts and analytics."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
3. GrowSurf Every user gets a referral link automatically "Every user gets a referral link automatically"  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
4. ReferralHero Each customer gets a unique referral link "Your customers sign up and get a unique referral link. 2. They share their link or simply mention your business — through word of mouth, text, or social. 3. Their friend becomes a new customer — booking a service, starting a subscription, or making a purchase. ‍ 4. Original customer unlocks a reward and you get a new customer."  [referralhero.com/](https://referralhero.com/), read on 21 October 2026.
5. Ticket Fairy [Let your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing)
6. ReferralCandy Two-sided rewards, such as give a friend $10 and get $10 "Customers give a friend $10 and get $10."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
7. GrowSurf GrowSurf sends gift cards, cash payouts or account credits automatically. "Send gift cards, cash payouts, or account credits automatically."  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
8. ReferralHero ReferralHero pays rewards as cash, gift cards, charity donations and more. "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)"  [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026.
9. SocialLadder SocialLadder sends ambassador sales to your website through any ticketing or ecommerce provider. "Integrate with any ticketing or eCommerce provider to send all event brand ambassador referred sales directly to your website."  [www.socialladderapp.com/industries/events/](https://www.socialladderapp.com/industries/events/), read on 21 October 2026.
10. GrowSurf Selling tickets was not found in GrowSurf's public pages "GrowSurf is a strong fit when you already have customers, patients, members, or partners who can refer others"  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
11. ReferralHero Selling tickets was not found in ReferralHero's public pages "Review every metric of your campaign with our detailed analytics dashboard."  [referralhero.com/](https://referralhero.com/), read on 21 October 2026.
12. Talkable Selling tickets was not found in Talkable's public pages "Segment your audience, serve-up high converting offers and rewards, and transform your customers into revenue generators."  [www.talkable.com/](https://www.talkable.com/), read on 21 October 2026.
13. Mention Me Selling tickets was not found in Mention Me's public pages "Continually improve with data from 45,000+ tests."  [www.mention-me.com/](https://www.mention-me.com/), read on 21 October 2026.
14. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing)
15. ReferralCandy As shown to UK visitors on 21 October 2026, with no currency named, ReferralCandy costs $9 a month plus a 10.5% success fee on Basic, $79 plus 3.5% on Grow, $249 plus 1.5% on Scale and $799 plus 0.25% on Enterprise. "Basic $9 /month + 10.5% success fee For brands getting started with referral and affiliate marketing. Grow $79 /month + 3.5% success fee For brands scaling their referral and affiliate revenue. Scale $249 /month + 1.5% success fee For high-volume brands where margins matter. Enterprise $799 /month + 0.25% success fee"  [www.referralcandy.com/pricing/](https://www.referralcandy.com/pricing/), read on 21 October 2026.
16. GrowSurf As shown to UK visitors on 21 October 2026, on yearly billing GrowSurf Startup costs $125 a month, billed $1,503.60 a year, with no currency named. "Startup $ 125 /mo 🎉 Save $ 644 /yr Billed $ 1,503.60 yearly"  [growsurf.com/pricing/referral-programs/](https://growsurf.com/pricing/referral-programs/), read on 21 October 2026.
17. ReferralHero As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Basic costs $249 a month for 1,000 subscribers, with 1,000+ reward payouts and a 7-day free trial. "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)"  [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026.
18. SocialLadder Published prices were not found; you request a demo "Request a Demo"  [www.socialladderapp.com/](https://www.socialladderapp.com/), read on 21 October 2026.
19. Talkable Service tiers chosen by annual revenue, with prices on request "Choose your company's annual revenue"  [www.talkable.com/pricing](https://www.talkable.com/pricing), read on 21 October 2026.
20. Mention Me Custom pricing through a demo request "Get my custom pricing"  [www.mention-me.com/pricing-page](https://www.mention-me.com/pricing-page), read on 21 October 2026.
21. Ticket Fairy [Guide: Let people apply to promote your event and choose who joins your team](https://www.ticketfairy.com/guides/let-people-apply-to-promote-your-event)
22. SocialLadder Recruiting tools with an application widget "SocialLadder’s built in recruiting tools – combined with an application widget"  [www.socialladderapp.com/features/](https://www.socialladderapp.com/features/), read on 21 October 2026.
23. ReferralCandy An application form for ambassadors was not found in ReferralCandy's public pages "Everything included: referral pages, affiliate tracking, reward emails, fraud checks, store credit, payouts and analytics."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
24. GrowSurf An application form for ambassadors was not found in GrowSurf's public pages "Every user gets a referral link automatically"  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
25. ReferralHero We did not find a way for ambassadors to apply on ReferralHero's public pages; it runs affiliate programs and partnerships with influencers "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements"  [referralhero.com/](https://referralhero.com/), read on 21 October 2026.
26. Talkable We did not find a way for ambassadors to apply on Talkable's home, pricing or campaigns page; it runs influencer and ambassador campaigns "Influencer & Ambassadors Campaigns Increase referral engagement and drive up to 50% more referral sales"  [www.talkable.com/](https://www.talkable.com/), read on 21 October 2026.
27. Mention Me An application form for ambassadors was not found in Mention Me's public pages "Continually improve with data from 45,000+ tests."  [www.mention-me.com/](https://www.mention-me.com/), read on 21 October 2026.
28. Ticket Fairy [Guide: Make statements of what you owe your promoters](https://www.ticketfairy.com/guides/make-statements-of-what-you-owe-your-promoters)
29. Ticket Fairy [Help promoters sell more, and know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams)
30. SocialLadder Manages ambassador payments from the same platform "Manage all of your recruiting, team members, onboarding, tasks, communication, and payments from a single platform."  [www.socialladderapp.com/features/](https://www.socialladderapp.com/features/), read on 21 October 2026.
31. ReferralCandy Store credit and payouts on every plan "Everything included: referral pages, affiliate tracking, reward emails, fraud checks, store credit, payouts and analytics."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
32. Ticket Fairy [Keep your biggest fans sharing with prizes they want](https://www.ticketfairy.com/features/referral-marketing/fan-prizes-and-competitions)
33. SocialLadder Missions reward ambassadors with cash, points, gift cards or freebies for tasks online and in person. "Create completely customized “Missions” that allow you to mobilize your community online, in-person, and everything in between in exchange for cash, points, gift cards, or freebies."  [www.socialladderapp.com/features/](https://www.socialladderapp.com/features/), read on 21 October 2026.
34. ReferralHero ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests. "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements"  [referralhero.com/](https://referralhero.com/), read on 21 October 2026.
35. GrowSurf A leaderboard your referrers can see, on every plan "Leaderboard"  [growsurf.com/pricing/referral-programs/](https://growsurf.com/pricing/referral-programs/), read on 21 October 2026.
36. Ticket Fairy [Guide: Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale)
37. Ticket Fairy [Send a ticket link to each fan who comments TICKETS](https://www.ticketfairy.com/features/social-media/comment-replies-and-follower-presales)
38. Ticket Fairy [Guide: Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service)
39. SocialLadder Detailed analytics, interactive leaderboards, configurable reports and campaign tracking "Detailed analytics, interactive leaderboards, configurable reports, and campaign tracking"  [www.socialladderapp.com/features/](https://www.socialladderapp.com/features/), read on 21 October 2026.
40. Mention Me Finds your referral customers and measures the revenue they bring "Referral customers build networks of high-spenders who love your brand. Find them, measure their revenue and scale their advocacy."  [www.mention-me.com/](https://www.mention-me.com/), read on 21 October 2026.
41. Ticket Fairy [Guide: Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post)
42. Ticket Fairy [Guide: How do you run a guest list for your event without a spreadsheet?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet)
43. Ticket Fairy [Get guests in as quickly as paying buyers](https://www.ticketfairy.com/features/guest-lists-and-comps)
44. ReferralCandy Selling tickets was not found; ReferralCandy runs on Shopify, WooCommerce, BigCommerce and Squarespace stores "ReferralCandy also runs on WooCommerce, BigCommerce and Squarespace"  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
45. Ticket Fairy [Sell tickets from your WordPress, Wix or Squarespace site](https://www.ticketfairy.com/features/event-pages-and-website/website-builders)
46. Ticket Fairy [Guide: Sell tickets on your own website](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website)
47. ReferralCandy ReferralCandy's AI, REx, suggests changes to your referral program for you to approve. "REx suggests changes to your referral program. You approve."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
48. GrowSurf GrowSurf's AI suggests rewards and writes promotional copy and share messages. "AI suggests rewards for your program and writes the promotional copy and share messages."  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
49. SocialLadder AI pre-screens every ambassador submission against your brand criteria. "Our AI-driven content review pre-screens every ambassador submission against your brand criteria"  [www.socialladderapp.com/](https://www.socialladderapp.com/), read on 21 October 2026.
50. Mention Me NameShare captures referrals made offline, when a friend gives your customer's name rather than a link. "NameShare® captures referrals that happen offline"  [www.mention-me.com/](https://www.mention-me.com/), read on 21 October 2026.
51. ReferralCandy ReferralCandy starts with a 7-day free trial. "Start with a 7-day free trial."  [www.referralcandy.com/pricing/](https://www.referralcandy.com/pricing/), read on 21 October 2026.
52. GrowSurf GrowSurf offers a 14-day free trial with no credit card. "14-day free trial No credit card required"  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
53. SocialLadder SocialLadder is brand ambassador and community management software. "The only true end-to-end brand ambassador management platform"  [www.socialladderapp.com/](https://www.socialladderapp.com/), read on 21 October 2026.
54. ReferralCandy ReferralCandy is referral and affiliate program software for online stores. "Everything included: referral pages, affiliate tracking, reward emails, fraud checks, store credit, payouts and analytics."  [www.referralcandy.com/](https://www.referralcandy.com/), read on 21 October 2026.
55. GrowSurf GrowSurf is referral and affiliate program software for businesses with customers, patients, members or partners who can refer others. "GrowSurf is a strong fit when you already have customers, patients, members, or partners who can refer others"  [growsurf.com/](https://growsurf.com/), read on 21 October 2026.
56. ReferralHero ReferralHero builds AI-powered waitlist, contest, affiliate and referral programs. "we help you build an AI-powered waitlist, contest, affiliate, or referral program"  [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026.
57. Talkable Talkable is a referral marketing platform that serves offers and rewards to each customer segment. "Segment your audience, serve-up high converting offers and rewards, and transform your customers into revenue generators."  [www.talkable.com/](https://www.talkable.com/), read on 21 October 2026.
58. Mention Me Mention Me is a referral platform that turns offline conversations and untracked sharing into revenue. "Turn offline conversations and untracked sharing into repeatable revenue"  [www.mention-me.com/](https://www.mention-me.com/), read on 21 October 2026.
59. Ticket Fairy [Know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking)
60. Ticket Fairy [Send a ticket link to every fan who asks](https://www.ticketfairy.com/features/social-media)
61. Ticket Fairy [Know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights)
62. Ticket Fairy [Turn more of your visitors into ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website)
63. Ticket Fairy [Win group bookings and partner sales with better prices](https://www.ticketfairy.com/features/promo-codes-and-discounts)
64. Ticket Fairy [Add every ticket buyer to your marketing tools](https://www.ticketfairy.com/features/integrations)
65. Ticket Fairy [Sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales)
66. Ticket Fairy [Sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder)
67. Ticket Fairy [Tell ticket holders what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers)
68. Ticket Fairy [Answer buyers and sell tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge)
69. Ticket Fairy [Get your ticketing jobs done by asking Fai](https://www.ticketfairy.com/features/fai)
70. Ticket Fairy [Get every artist advance back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)
71. Ticket Fairy [Watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports)
72. Ticket Fairy [Pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault)
73. Ticket Fairy [Know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs)

Updated 24 October 2026: First published.

GrowSurf is a trademark of its owner. Mention Me is a trademark of its owner. ReferralCandy is a trademark of its owner. ReferralHero is a trademark of its owner. SocialLadder is a trademark of its owner. Talkable is a trademark of its owner. Ticket Fairy is not affiliated with them.

**Keep your ticketing where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training.

## Start free on Ticket Fairy

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The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)