--- title: "ReferralHero vs Ticket Fairy: fees and features (2026)" description: "ReferralHero vs Ticket Fairy for event organizers, promoters and venues. See where Ticket Fairy gives you more." canonical: "https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralhero" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Referral and ambassador programs](https://www.ticketfairy.com/compare/referrals) 4. ReferralHero vs Ticket Fairy # ReferralHero vs Ticket Fairy With Ticket Fairy, every buyer of an eligible paid ticket earns back part of their own ticket price as friends buy, and fans win prizes for referring friends, pre-registering or coming along. ReferralHero builds AI-powered referral, affiliate, waitlist and contest programs and pays rewards in cash, gift cards and charity donations. As shown to UK visitors on 21 October 2026, it starts at $249 a month, with no currency named. Also on Ticket Fairy - [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) - [Social media](https://www.ticketfairy.com/features/social-media) [See all 17 tools](#whole-platform) [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-referrals-ticket-fairy-vs-referralhero) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 7** of the things you need, included on Ticket Fairy - **5 of 7** of the things you need, confirmed on the published pages of ReferralHero - **2** things you need that Ticket Fairy includes and we did not find on ReferralHero's pages ## The short answer Which should you choose? ### Why choose Ticket Fairy over ReferralHero? - Buyers earn back part of their own ticket price as friends buy, up to the full price, at tiers you set.[1](#source-1) - Every referral is a completed ticket purchase on your own Ticket Fairy checkout.[1](#source-1) - Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[2](#source-2) ### ReferralHero's strongest features - ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests.[3](#source-3) - ReferralHero pays rewards as cash, gift cards, charity donations and more.[4](#source-4) - As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Pro costs $399 a month, with a 7-day free trial.[5](#source-5) Ticket Fairy is the better fit when you want fans, promoters and a pre-sale contest all selling the tickets you sell. ReferralHero suits you if you run a service business or app and want waitlists, contests and referral programs in one tool. [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-referrals-ticket-fairy-vs-referralhero) No credit card needed to start ### When does each platform pay you your ticket money? When each platform pays, in words - **Ticket Fairy** On your own connected Stripe account, where your country supports it: daily as tickets sell.[6](#source-6) - **Ticket Fairy** When Ticket Fairy processes your sales: usually 10 to 15 business days after the event, held until the chargeback window closes if there are chargebacks or cancellations.[6](#source-6) - **ReferralHero** Not published: Reward payouts in cash, gift cards, charity donations and more[7](#source-7) On Ticket Fairy you can be paid daily as tickets sell on your own connected Stripe account, where your country supports it. When Ticket Fairy processes your sales, your money usually arrives 10 to 15 business days after the event, and if there are chargebacks or cancellations it can be held until the chargeback window closes. Sources[6](#source-6) [7](#source-7) ## What both platforms include Ticket Fairy and ReferralHero both include these, so they do not decide between them. - A share link for each fan - Rewards for bringing friends - Prizes, points and contests - Paying rewards and commission - Sales from each person ## What each platform does for your event What can ReferralHero and Ticket Fairy each do for turning your fans into ticket sellers? ### Where does each platform win on what you need? Every difference, in words - **Ambassadors and promoters can apply** Ticket Fairy: Included. ReferralHero: Not found. - **Selling tickets from the same account** Ticket Fairy: Included. ReferralHero: Not found. - **5 things you need are the same on both:** A share link for each fan, Rewards for bringing friends, Prizes, points and contests, Paying rewards and commission, Sales from each person Ticket Fairy includes all 7 of these things you need. | What you need | Ticket Fairy | ReferralHero | | --- | --- | --- | | Your fans | | | | A share link for each fan | Included[1](#source-1) Every buyer of an eligible paid ticket gets their own referral link, with the share message and apps you choose | Included[8](#source-8) Each customer gets a unique referral link | | Rewards for bringing friends | Included[1](#source-1) Buyers earn back part of their own ticket price as friends buy, up to the full price, at tiers you set | Included[9](#source-9) 1,000+ reward payouts such as cash, gift cards and charity donations | | Prizes, points and contests | Included[10](#source-10) Fans win prizes for referring friends, pre-registering or coming along, and boosts, teams of friends and fair draws keep them sharing | Included[11](#source-11) Pre-launch contests and gamified elements | | Your ambassadors | | | | Ambassadors and promoters can apply | Included[12](#source-12) People can apply to promote your event, and the promoters you approve sell with their own link | Not found in ReferralHero's public documentation[13](#source-13) We did not find a way for ambassadors to apply on ReferralHero's public pages; it runs affiliate programs and partnerships with influencers | | Paying rewards and commission | You set commission for your promoters and make statements of what you owe each one once an event's sales are final [6](#source-6) | Reward payouts in cash, gift cards, charity donations and more [7](#source-7) | | Results | | | | Sales from each person | Included[1](#source-1) The Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and the return on every reward | Included[14](#source-14) Its own referral tracking | | Selling tickets from the same account | Included[1](#source-1) Every referral is a completed ticket purchase on your own Ticket Fairy checkout | Not found in ReferralHero's public documentation[15](#source-15) Selling tickets was not found in ReferralHero's public pages | ## Everything you need to market your events Run your events like a company many times your size. The same free Ticket Fairy account helps you sell more tickets, answer fewer questions and run a smoother show day. ### Sell more tickets You reach more buyers and earn more from each one. - #### [Referral rewards](https://www.ticketfairy.com/features/referral-marketing) Events sell 20% more tickets on average with referral rewards: buyers earn back part or all of their ticket price as their friends buy.[2](#source-2) - #### [Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) You see which ad, post and partner sold each ticket, with Meta, TikTok, Google and your other ad networks connected once for your brand.[16](#source-16) - #### [Social media](https://www.ticketfairy.com/features/social-media) You sell more tickets from your social accounts: Fai drafts posts and campaign plans, your team answers comments and messages together, and fans who ask get ticket links.[17](#source-17) - #### [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) Each promoter gets their own link and artwork, one promoter team can sell across your events, and you see who sold what and the commission you owe.[18](#source-18) - #### [Audience insights](https://www.ticketfairy.com/features/audience-insights) You see the ages, jobs and devices of your ticket buyers, where they live across all your events and who comes back.[19](#source-19) - #### [Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website) Your event pages answer buyers' questions, each campaign can have its own page, and you can test which version sells more.[20](#source-20) - #### [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) Promo codes give the buyers you choose a better price, group bookings earn a discount with no code, and you see the sales each code brings in.[21](#source-21) - #### [Integrations](https://www.ticketfairy.com/features/integrations) Your buyer lists reach Klaviyo, Mailchimp, Laylo and Hive without exporting a file, and you connect each tool once for your whole brand.[22](#source-22) - #### [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) You can sell to exactly the people you choose with invitations, passwords and access codes, and give registered fans a presale before everyone else.[23](#source-23) - #### [Website builder](https://www.ticketfairy.com/features/website-builder) Your event, venue or brand gets its own website on your own domain: Fai drafts it, your events show live prices and visitors can send you enquiries.[24](#source-24) ### Fewer questions from buyers Buyers find their answers and sort out their own orders. - #### [Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers) You can email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready.[25](#source-25) - #### [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) Fewer questions reach your inbox: your ticket concierge answers buyers on your website from your own pages, sells tickets in the chat and hands anything it can't answer to your team.[26](#source-26) ### Less work for your team Your whole team works from one place, and Fai takes on the admin. - #### [Fai](https://www.ticketfairy.com/features/fai) You get answers about your sales in seconds, and Fai takes on your event setup, promotions and emails, with you approving every change first.[27](#source-27) - #### [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) You can advance every act and speaker within their allowances, catch running-order clashes early and publish a line-up fans can add to their calendar.[28](#source-28) ### Know your numbers You see what each event earns and costs, and pay everyone you owe. - #### [Sales reports](https://www.ticketfairy.com/features/sales-reports) Ticket sales and revenue update live, and you can share a report on any part of your sales with your partners.[29](#source-29) - #### [Vault](https://www.ticketfairy.com/features/vault) You can pay artists, suppliers and crew from your ticket money as it arrives, your team spends on cards with limits you set, and deposits and invoices land in the same balance.[30](#source-30) - #### [Budget & costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) You can see the all-in cost of each act, your whole team works from one shared budget, and you can compare costs and sales pace across your events.[31](#source-31) [Ticket Fairy for marketing directors](https://www.ticketfairy.com/solutions/marketing-directors) ## Your questions about ReferralHero and Ticket Fairy How much does ReferralHero cost? As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Basic costs $249 a month for 1,000 subscribers and Pro $399 a month, each with a 7-day free trial. On Ticket Fairy, the Free plan sells tickets for unlimited events. [32](#source-32) [5](#source-5) [33](#source-33) Can ReferralHero sell tickets? We did not find ticket sales in ReferralHero's public pages. On Ticket Fairy, a referral counts only when the friend completes a ticket purchase on your own checkout. [34](#source-34) [1](#source-1) Can I run a contest before my on-sale? Yes, on both. ReferralHero runs pre-launch contests alongside referral and affiliate programs. On Ticket Fairy, fans can register before your on-sale, earn points for sharing the event and buy first in a pre-sale. [3](#source-3) [35](#source-35) How does ReferralHero pay rewards? ReferralHero pays rewards as cash, gift cards, charity donations and more. On Ticket Fairy, every buyer of an eligible paid ticket gets their own referral link and earns back part of their own ticket price as friends buy, up to the full price, at the tiers you set. [4](#source-4) [1](#source-1) Can I see what each fan sold? Yes, on both. ReferralHero has a detailed analytics dashboard for every metric of your campaign. On Ticket Fairy, the Influencers report shows each buyer's clicks, referred ticket sales, revenue and reward, and the return on every reward. [36](#source-36) [1](#source-1) 1 more question Can I work with influencers and affiliates? ReferralHero runs affiliate programs and partnerships with influencers. On Ticket Fairy, people can apply to promote your event, and the promoters you approve sell with their own link. [37](#source-37) [12](#source-12) - **25,000+** events powered - **10M+** tickets issued - **13** countries - **20%** more tickets from referral rewards Featured in **TechCrunch** and **Forbes** ## More comparisons for your team Which other tools are you considering? - [Best referral and ambassador platforms for events for event teams](https://www.ticketfairy.com/compare/referrals/best-referral-and-ambassador-platforms-for-events) - [Talkable vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-talkable) - [Mention Me vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-mention-me) - [SocialLadder vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-socialladder) - [ReferralCandy vs Ticket Fairy](https://www.ticketfairy.com/compare/referrals/ticket-fairy-vs-referralcandy) - [Referral and ambassador programs compared](https://www.ticketfairy.com/compare/referrals) Every fact about another platform comes from its own published pages, quoted word for word with the date we read them. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) Show all 37 sources 1. Ticket Fairy [Rewarding buyers who bring friends sells more tickets](https://www.ticketfairy.com/features/referral-marketing/referral-rewards) 2. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) 3. ReferralHero ReferralHero runs referral and affiliate programs, influencer partnerships and pre-launch contests. "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements" [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 4. ReferralHero ReferralHero pays rewards as cash, gift cards, charity donations and more. "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)" [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026. 5. ReferralHero As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Pro costs $399 a month, with a 7-day free trial. "Pro $399 / month 7 Days Free Trial" [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026. 6. Ticket Fairy [Guide: Make statements of what you owe your promoters](https://www.ticketfairy.com/guides/make-statements-of-what-you-owe-your-promoters) 7. ReferralHero Paying rewards and commission "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)" [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026. 8. ReferralHero A share link for each fan "Your customers sign up and get a unique referral link. 2. They share their link or simply mention your business — through word of mouth, text, or social. 3. Their friend becomes a new customer — booking a service, starting a subscription, or making a purchase. ‍ 4. Original customer unlocks a reward and you get a new customer." [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 9. ReferralHero Rewards for bringing friends "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)" [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026. 10. Ticket Fairy [Prizes your biggest fans want keep them sharing](https://www.ticketfairy.com/features/referral-marketing/fan-prizes-and-competitions) 11. ReferralHero Prizes, points and contests "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements" [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 12. Ticket Fairy [Guide: Let people apply to promote your event and choose who joins your team](https://www.ticketfairy.com/guides/let-people-apply-to-promote-your-event) 13. ReferralHero Ambassadors and promoters can apply "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements" Where we looked: referralhero.com pages read in full on 2026-10-21: home and Pricing; searched for "event", "ticket", "check-in", "leaderboard", "points".. [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 14. ReferralHero Sales from each person "ReferralHeros’ proprietary referral tracking is what makes the platform unique in the first place." [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 15. ReferralHero Selling tickets from the same account "Review every metric of your campaign with our detailed analytics dashboard." Where we looked: referralhero.com pages read in full on 2026-10-21: home and Pricing; searched for "event", "ticket", "check-in", "leaderboard", "points".. [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 16. Ticket Fairy [You know which ads, posts and partners sell tickets](https://www.ticketfairy.com/features/advertising-and-tracking) 17. Ticket Fairy [Every fan who asks for tickets gets a link](https://www.ticketfairy.com/features/social-media) 18. Ticket Fairy [Promoters sell more, and you know who sold what](https://www.ticketfairy.com/features/promoters-and-sales-teams) 19. Ticket Fairy [You know where to advertise and tour next](https://www.ticketfairy.com/features/audience-insights) 20. Ticket Fairy [More of your visitors become ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website) 21. Ticket Fairy [Better prices win you group bookings and partner sales](https://www.ticketfairy.com/features/promo-codes-and-discounts) 22. Ticket Fairy [Every ticket buyer joins the marketing tools you use](https://www.ticketfairy.com/features/integrations) 23. Ticket Fairy [You sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales) 24. Ticket Fairy [You can sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) 25. Ticket Fairy [Ticket holders know what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers) 26. Ticket Fairy [Buyers get answers and buy tickets in one chat](https://www.ticketfairy.com/features/ai-ticket-concierge) 27. Ticket Fairy [Fai gets your ticketing jobs done when you ask](https://www.ticketfairy.com/features/fai) 28. Ticket Fairy [Every artist advance comes back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) 29. Ticket Fairy [You can watch your on-sale as it happens](https://www.ticketfairy.com/features/sales-reports) 30. Ticket Fairy [You pay artists, suppliers and crew from ticket sales](https://www.ticketfairy.com/features/vault) 31. Ticket Fairy [You know what every act and event really costs](https://www.ticketfairy.com/event-operating-system/budget-and-costs) 32. ReferralHero As shown to UK visitors on 21 October 2026, with no currency named, ReferralHero Basic costs $249 a month for 1,000 subscribers, with 1,000+ reward payouts and a 7-day free trial. "Basic $249 / month 7 Days Free Trial Start For Free AI-powered essentials to launch your referral program — built by you, powered by us Plug and Play Campaign Builder AI Insights 1,000 Subscribers Includes advocates and referrals 1 Self-Serve Campaign 25,000/mo Automation Emails $1.50 per 1,000 emails over the limit, billed weekly SMS Automation Messages SMS OTP Verification SMS usage is pay-as-you-go at country-specific rates, billed weekly. See SMS rates 1,000+ Reward Payouts (cash, gift cards, charity donations, and more)" [referralhero.com/pricing](https://referralhero.com/pricing), read on 21 October 2026. 33. Ticket Fairy [Ticket Fairy pricing](https://www.ticketfairy.com/pricing) 34. ReferralHero Selling tickets was not found in ReferralHero's public pages "Review every metric of your campaign with our detailed analytics dashboard." [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 35. Ticket Fairy [Guide: Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale) 36. ReferralHero Its own referral tracking "ReferralHeros’ proprietary referral tracking is what makes the platform unique in the first place." [referralhero.com/](https://referralhero.com/), read on 21 October 2026. 37. ReferralHero ReferralHero runs affiliate programs and partnerships with influencers. "Launch a referral or affiliate program, partner with influencers, or run a pre-launch contest. Keep it basic or add gamified elements" [referralhero.com/](https://referralhero.com/), read on 21 October 2026. Updated 21 October 2026: First published. ReferralHero is a trademark of its owner. Ticket Fairy is not affiliated with it. **Your ticketing can stay where it is.** Your budgets, artist and crew coordination, and marketing can run on Ticket Fairy while another platform sells your tickets. If you choose to move ticketing too, our team can help with event setup, branding, customer data imports and training. ## Start free on Ticket Fairy You can create a free account and try it on your next event, alongside the tools your team uses today. No credit card needed to start Works alongside the tools your team uses today Our team helps with setup and training [Create a free account](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-referrals-ticket-fairy-vs-referralhero) No credit card required The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)