--- title: "Etix vs Ticketmaster: fees and features compared (2026)" description: "Etix and Ticketmaster side by side for event organizers: fees, features and who each suits. Checked October 2026." canonical: "https://www.ticketfairy.com/compare/ticketing/etix-vs-ticketmaster" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Compare](https://www.ticketfairy.com/compare) 3. [Ticketing platforms](https://www.ticketfairy.com/compare/ticketing) 4. Etix vs Ticketmaster # Etix vs Ticketmaster Both sell tickets for venues and promoters with seat maps, payment plans, resale and door scanning, on terms agreed with their sales teams; they differ in how they price demand, how fans resell and how they market your events. [Get started free](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ticketing-etix-vs-ticketmaster) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) Ticket Fairy publishes this comparison and also sells event ticketing and event management software. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) - **7 of 10** of the things you need, confirmed on the published pages of Etix - **9 of 10** of the things you need, confirmed on the published pages of Ticketmaster - **1** thing you get only on Ticket Fairy here ## Which should you choose? ### Etix suits you if you need - Etix Dynamic Pricing changes prices by demand, schedule or sales volume.[1](#source-1) - Automated payment plans charge buyers’ cards on specified dates.[2](#source-2) ### Ticketmaster suits you if you need - Ticketmaster offers fan-to-fan resale and a Face Value Exchange that is free for sellers.[3](#source-3) - Ticketmaster uses Smart Queue technology for high-demand onsales.[4](#source-4) Choose Etix if you want automated payment plans, prices that change with demand and free training for your team. Choose Ticketmaster if you run high-demand on-sales and want a free face-value exchange for fans. ## Why do venues choose Ticket Fairy over both Etix and Ticketmaster? You know your booking fee up front: Ticket Fairy charges one standard booking fee on every plan, and you decide whether buyers pay it or you absorb it. Etix and Ticketmaster agree fees in a sales conversation and publish no rate. You can be paid daily as tickets sell, buyers pick their own seat on your venue's map, and your door team scans on their own phones. ### Only on Ticket Fairy - **When you are paid** Payouts arrive daily as tickets sell, or after the show [5](#source-5) - You can promote your events with email and text campaigns, promo codes and referral rewards.[6](#source-6) - You choose whether buyers pay the booking fee on top of your price or you absorb it.[5](#source-5) - Payouts arrive daily as tickets sell, or after the show, with nothing to set up.[5](#source-5) - Your buyers can pick their own seat on your venue's map.[7](#source-7) - Your door team can scan tickets on their own phones.[8](#source-8) [Get started free](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ticketing-etix-vs-ticketmaster) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Etix vs Ticket Fairy](https://www.ticketfairy.com/compare/ticketing/ticket-fairy-vs-etix) [Ticketmaster vs Ticket Fairy](https://www.ticketfairy.com/compare/ticketing/ticket-fairy-vs-ticketmaster) ## What does each of Etix and Ticketmaster do? ### How do both tools and Ticket Fairy compare on what your event needs? Ticket Fairy includes 10 of these 10 things you need, on any plan. | What you need | Etix | Ticketmaster | | --- | --- | --- | | Money | | | | Fees | Not found in Etix's public documentation[9](#source-9) No public fee schedule; Etix refers to a "regular Etix fee" | Included[10](#source-10) Buyers pay a per-ticket service fee negotiated per event; no standard rate published | | When you are paid | Not found in Etix's public documentation[11](#source-11) Organizer payout timing not published | Not found in Ticketmaster's public documentation[12](#source-12) No organizer payout schedule published | | Selling | | | | Reserved seating | Included[13](#source-13) Reserved and GA builds; SeatSuite seat maps with seat views | Included[14](#source-14) Custom floor plans and interactive seat maps | | Payment plans | Included[15](#source-15) Automated payment plans charge buyer cards on set dates | Included[16](#source-16) Payment plans listed for festivals; Klarna Pay in 4 for US buyers | | Resale and transfers | Included[17](#source-17) Seat Relay resale and transfer; venues enable it per event; transfers by text or email | Included[18](#source-18) Fan-to-fan resale, Face Value Exchange and free Ticket Transfer | | Event website or checkout on your site | Included[19](#source-19) Co-branded sales links; agency-built branded websites and apps | Included[20](#source-20) Embedded checkout on the organizer's own website | | Running the event | | | | Door scanning | Included[21](#source-21) Etix Scanner app on iOS and Android; scan rules and re-entry control | Included[22](#source-22) SafeTix rotating-barcode tickets; scanning and mobile box office on standard mobile devices | | Marketing tools | Included[23](#source-23) Automated emails, buyer CRM, discount and Buy X Get Y offers; agency services | Included[24](#source-24) TM1 Marketing: audience segments, email, campaigns, pixels; Managed SMS and Promoted Ads also offered | | Your buyer data | Included[25](#source-25) Data owned by organizer; buyer lists and reports exportable | Included[26](#source-26) VIP purchaser report with scheduled exports; campaign reports as CSV | | AI assistant | Not found in Etix's public documentation[27](#source-27) No organizer AI assistant found in Etix material | Included[28](#source-28) AI chatbot and AI-powered search in the client Support Community | ## What else should you know about Etix and Ticketmaster? What do Etix and Ticketmaster charge?: Neither Etix nor Ticketmaster publishes a fee rate. Etix asks you to request a demo, and its pages refer to a per-ticket "regular Etix fee" without stating the amount. Ticketmaster says its service fees are generally negotiated and shared between the parties organizing the event. [29](#source-29) [30](#source-30) [31](#source-31) Do Etix and Ticketmaster offer payment plans?: Yes. Etix payment plans charge buyers' cards automatically on the dates you set. Ticketmaster lists payment plans for festivals and Klarna Pay in 4 for US buyers. [2](#source-2) [32](#source-32) How do fans resell Etix and Ticketmaster tickets?: Etix runs Seat Relay, its own resale and transfer platform, and venues set its pricing rules and switch it on event by event. Ticketmaster offers fan-to-fan resale, a Face Value Exchange that is free for sellers and free transfers between accounts. [33](#source-33) [34](#source-34) [3](#source-3) [35](#source-35) Can ticket prices change with demand on Etix and Ticketmaster?: On Etix, yes: Etix Dynamic Pricing changes prices automatically by demand, by schedule or by sales volume. Ticketmaster's pages describe saving pricing strategies in reusable event templates and offering VIP upgrades, parking and merchandise at checkout. [1](#source-1) [36](#source-36) [37](#source-37) How do Etix and Ticketmaster tickets work at the door?: Etix's Scanner app scans tickets with the camera of an iOS or Android device, and its mobile tickets work without internet access. Ticketmaster SafeTix tickets carry an encrypted barcode that changes every few minutes, and its scanning tools run on standard mobile devices. [38](#source-38) [39](#source-39) [40](#source-40) [41](#source-41) What marketing help do Etix and Ticketmaster give you?: Etix sends cart abandonment, on-sale reminder and recommendation emails automatically, and its in-house team Rockhouse Partners runs digital marketing. Ticketmaster gives every client TM1 Marketing for audience segments, email, campaigns and pixels. [42](#source-42) [43](#source-43) [44](#source-44) ## How are Etix and Ticketmaster priced? Etix: Pricing not published; organizers request a demo or sales contact. Etix charges a per-ticket "regular Etix fee" whose amount is not published.[45](#source-45) Ticketmaster: No published price list; buyers pay per-ticket service fees negotiated with each event's organizers, and terms are agreed with the sales team[46](#source-46) ## Where does each one win? ### Etix - Second-generation mobile tickets work without internet access and add to Apple and Google Wallets.[39](#source-39) - Built-in automation sends cart abandonment, on-sale reminder and recommendation emails.[42](#source-42) - Etix says training services are free for its client partners.[47](#source-47) ### Ticketmaster - SafeTix mobile tickets use an encrypted barcode that rotates every few minutes and is tied to a verified fan account.[40](#source-40) - Floor plans, pricing, ticket types and offers can be saved as reusable event templates.[36](#source-36) - Every client has a dedicated account team including an account lead and an operations specialist.[48](#source-48) A third option: Ticket Fairy [Why do venues choose Ticket Fairy over both Etix and Ticketmaster?](#third-option) - When you are paid [Get started free](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ticketing-etix-vs-ticketmaster) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## What else are you comparing? - [Etix vs Ticket Fairy](https://www.ticketfairy.com/compare/ticketing/ticket-fairy-vs-etix) - [Ticketmaster vs Ticket Fairy](https://www.ticketfairy.com/compare/ticketing/ticket-fairy-vs-ticketmaster) - [AXS vs Ticketmaster](https://www.ticketfairy.com/compare/ticketing/axs-vs-ticketmaster) - [Eventbrite vs Ticketmaster](https://www.ticketfairy.com/compare/ticketing/eventbrite-vs-ticketmaster) - [Ticketsauce vs Ticket Fairy](https://www.ticketfairy.com/compare/ticketing/ticket-fairy-vs-ticketsauce) - [Best ticketing platforms for festivals](https://www.ticketfairy.com/compare/ticketing/best-ticketing-platforms-for-festivals) - [Best ticketing platforms for nightclubs and club nights](https://www.ticketfairy.com/compare/ticketing/best-ticketing-platforms-for-nightclubs-and-club-nights) - [Questions about ticketing platforms](https://www.ticketfairy.com/compare/ticketing/questions) - [Ticketing platforms compared](https://www.ticketfairy.com/compare/ticketing) ## Where does each fact come from? Every fact about another company comes from its own published pages, quoted word for word. Where we did not find something in those pages, we say exactly that. [How we compare platforms](https://www.ticketfairy.com/compare/methodology) 1. Etix Etix Dynamic Pricing changes prices by demand, schedule or sales volume. "Etix Dynamic Pricing can automatically alter prices based on demand, a set schedule, or sales volume." [hello.etix.com/etix-ticketing-features-updates-summer-2025](https://hello.etix.com/etix-ticketing-features-updates-summer-2025), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20260420013149/https://hello.etix.com/etix-ticketing-features-updates-summer-2025/) 2. Etix Automated payment plans charge buyers’ cards on specified dates. "Our new automated payment plans automatically charge customers’ cards on specified dates, meaning your box office staff no longer have to manually process payments." [hello.etix.com/top-ten-2022](https://hello.etix.com/top-ten-2022), read on 17 October 2026. 3. Ticketmaster Ticketmaster offers fan-to-fan resale and a Face Value Exchange that is free for sellers. "Ticketmaster’s Face Value Ticket Exchange allows fans to sell their tickets to other fans at face value. It’s free to use for sellers." [help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work](https://help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261011115353/https://help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work) 4. Ticketmaster Ticketmaster uses Smart Queue technology for high-demand onsales. "Smart Queue technology" [business.ticketmaster.com/why-festivals-choose-ticketmaster/](https://business.ticketmaster.com/why-festivals-choose-ticketmaster/), read on 17 October 2026. 5. Ticket Fairy [Your ticket money arrives daily, or after the show](https://www.ticketfairy.com/features/payments-and-payouts/payment-accounts-fees-and-payouts) 6. Ticket Fairy [Your buyers sell tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) Show all 48 sources 7. Ticket Fairy [Buyers pick their own seat on your venue's map](https://www.ticketfairy.com/features/seating-and-timed-entry/reserved-seating) 8. Ticket Fairy [Your crowd gets in fast on your team's own phones](https://www.ticketfairy.com/features/check-in-and-box-office/door-scanning-and-entry) 9. Etix Fees "This fee will be rolled into your regular Etix fee and will not be segmented out to the customer." Where we looked: hello.etix.com solution pages (ticketing, marketing, mobile, day-of-event, reporting, integrations, support, donations, festivals, music venues), hello.etix.com blog search via WordPress API for "fee", "pricing", "cost"; www.etix.com (AWS WAF bot challenge, no content); help.etix.com (login required). [hello.etix.com/etix-event-discovery-network](https://hello.etix.com/etix-event-discovery-network), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20260607114552/https://hello.etix.com/etix-event-discovery-network/) 10. Ticketmaster Fees "Service fees are generally negotiated and shared between various parties involved in organizing the event and may include a profit to them." [help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined](https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261008100019/https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined) 11. Etix When you are paid "Ready to get started with Etix? One of our team members will contact you shortly with more info!" Where we looked: hello.etix.com solution pages (ticketing, marketing, mobile, day-of-event, reporting, integrations, support, donations, festivals, music venues), hello.etix.com blog search via WordPress API for "payout", "settlement", "deposit", "funds"; help.etix.com knowledge base (login required); www.etix.com (bot challenge); the pricing page. [hello.etix.com/](https://hello.etix.com/), read on 17 October 2026. 12. Ticketmaster When you are paid "We'll deposit your payout typically within 7 business days after the event." Where we looked: business.ticketmaster.com home FAQ, /support/, /solutions/ (all six solution pages), /clubs/, /work-with-us/; business.ticketmaster.com WordPress search for 'payout' and 'settlement'; help.ticketmaster.com article search for 'payout' (results cover fan resale sellers only). The client help center requires a TM1 login.. [help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work](https://help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261011115353/https://help.ticketmaster.com/hc/en-us/articles/9781464415249-How-does-Ticketmaster-s-Face-Value-Exchange-work) 13. Etix Reserved seating "SeatSuite allows venues to create new seat maps from existing seating charts to enhance the purchase process and provide more detailed information for their patrons." [hello.etix.com/clients/ticketing](https://hello.etix.com/clients/ticketing), read on 17 October 2026. 14. Ticketmaster Reserved seating "Design and adjust venue layouts quickly with intuitive drag-and-drop tools and inline editors built for all event types." [business.ticketmaster.com/solutions/event-creation-management/](https://business.ticketmaster.com/solutions/event-creation-management/), read on 17 October 2026. 15. Etix Payment plans "Our new automated payment plans automatically charge customers’ cards on specified dates, meaning your box office staff no longer have to manually process payments." [hello.etix.com/top-ten-2022](https://hello.etix.com/top-ten-2022), read on 17 October 2026. 16. Ticketmaster Payment plans "Payment plans" [business.ticketmaster.com/why-festivals-choose-ticketmaster/](https://business.ticketmaster.com/why-festivals-choose-ticketmaster/), read on 17 October 2026. 17. Etix Resale and transfers "a secure secondary platform where Etix ticket holders can confidently and reliably resell or transfer tickets." [hello.seatrelay.com/](https://hello.seatrelay.com/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20250321200041/https://hello.seatrelay.com/) 18. Ticketmaster Resale and transfers "When plans change, fan-to-fan resale keeps tickets circulating within your ecosystem." [business.ticketmaster.com/solutions/ticket-sales/](https://business.ticketmaster.com/solutions/ticket-sales/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261012004224/https://business.ticketmaster.com/solutions/ticket-sales/) 19. Etix Event website or checkout on your site "co-branding is included on all Etix sales links." [hello.etix.com/clients/ticketing](https://hello.etix.com/clients/ticketing), read on 17 October 2026. 20. Ticketmaster Event website or checkout on your site "With embedded checkout, organizers can drive ticket sales directly through their websites, keeping fans immersed in their brand throughout the purchasing journey." [business.ticketmaster.com/self-serve-event-ticketing-solutions-for-live-events/](https://business.ticketmaster.com/self-serve-event-ticketing-solutions-for-live-events/), read on 17 October 2026. 21. Etix Door scanning "The Etix Scanner app uses the camera on your iOS or Android device to scan in customers alongside our other scanning devices." [hello.etix.com/clients/mobile](https://hello.etix.com/clients/mobile), read on 17 October 2026. 22. Ticketmaster Door scanning "Because the tools work on standard mobile devices, event teams can stay flexible while managing entry more efficiently across different event formats." [business.ticketmaster.com/general-admission-ticketing-solutions/](https://business.ticketmaster.com/general-admission-ticketing-solutions/), read on 17 October 2026. 23. Etix Marketing tools "With features like cart abandonment notification, onsale reminders, exit email capture, and performance recommendations, our always-on marketing automation toolkit never stops working for you." [hello.etix.com/clients/marketing](https://hello.etix.com/clients/marketing), read on 17 October 2026. 24. Ticketmaster Marketing tools "every client has access to a marketing application that let’s you place pixels across your event pages, find the right audiences within your database, launch marketing campaigns" [business.ticketmaster.com/support/](https://business.ticketmaster.com/support/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261007071900/https://business.ticketmaster.com/support/) 25. Etix Your buyer data "All of your data is completely owned by you!" [hello.etix.com/clients/marketing](https://hello.etix.com/clients/marketing), read on 17 October 2026. 26. Ticketmaster Your buyer data "The VIP Order Details Report is a new addition to TM1 Reports, offering secure, self-serve access to VIP purchaser insights—no data feed setup required." [business.ticketmaster.com/vip-reporting-tools/](https://business.ticketmaster.com/vip-reporting-tools/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20260514042407/https://business.ticketmaster.com/vip-reporting-tools/) 27. Etix AI assistant "Ready to get started with Etix? One of our team members will contact you shortly with more info!" Where we looked: hello.etix.com solution pages (ticketing, marketing, mobile, day-of-event, reporting, integrations, support, donations, festivals, music venues), hello.etix.com blog search via WordPress API for "AI", "assistant"; 2026 podcast transcript discusses AI only as an industry trend; help.etix.com (login required); the pricing page. [hello.etix.com/](https://hello.etix.com/), read on 17 October 2026. 28. Ticketmaster AI assistant "access to around-the-clock support through our Support Community, which even has its very own AI-powered Chat-bot!" [business.ticketmaster.com/](https://business.ticketmaster.com/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261004085011/https://business.ticketmaster.com/) 29. Etix Pricing not published; organizers request a demo or sales contact. Etix charges a per-ticket "regular Etix fee" whose amount is not published. "Ready to get started with Etix? One of our team members will contact you shortly with more info!" [hello.etix.com/](https://hello.etix.com/), read on 17 October 2026. 30. Ticketmaster Ticketmaster says service fees are generally negotiated and shared between the parties organizing the event. "Service fees are generally negotiated and shared between various parties involved in organizing the event and may include a profit to them." [help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined](https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261008100019/https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined) 31. Ticketmaster No published price list; buyers pay per-ticket service fees negotiated with each event's organizers, and terms are agreed with the sales team "Service fees are generally negotiated and shared between various parties involved in organizing the event and may include a profit to them." [help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined](https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261008100019/https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined) 32. Ticketmaster Payment plans listed for festivals; Klarna Pay in 4 for US buyers "Payment plans" [business.ticketmaster.com/why-festivals-choose-ticketmaster/](https://business.ticketmaster.com/why-festivals-choose-ticketmaster/), read on 17 October 2026. 33. Etix Seat Relay is Etix’s own resale and transfer platform for Etix ticket holders. "a secure secondary platform where Etix ticket holders can confidently and reliably resell or transfer tickets." [hello.seatrelay.com/](https://hello.seatrelay.com/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20250321200041/https://hello.seatrelay.com/) 34. Etix Venues set Seat Relay exchange and pricing parameters and enable it event by event. "Transparency and control of exchange and pricing parameters for venues and their customers." [hello.seatrelay.com/](https://hello.seatrelay.com/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20250321200041/https://hello.seatrelay.com/) 35. Ticketmaster Fans can transfer tickets to another Ticketmaster account free of charge. "With Ticket Transfer, you can transfer all or some of your tickets from one Ticketmaster Account to another. It’s easy, safe and completely free." [help.ticketmaster.com/hc/en-us/articles/9786975926673-How-does-Ticket-Transfer-work](https://help.ticketmaster.com/hc/en-us/articles/9786975926673-How-does-Ticket-Transfer-work), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261011054716/https://help.ticketmaster.com/hc/en-us/articles/9786975926673-How-does-Ticket-Transfer-work) 36. Ticketmaster Floor plans, pricing, ticket types and offers can be saved as reusable event templates. "Save event configurations—including floor plans, pricing strategies, ticket types and offer structures—as reusable templates." [business.ticketmaster.com/solutions/event-creation-management/](https://business.ticketmaster.com/solutions/event-creation-management/), read on 17 October 2026. 37. Ticketmaster Organizers can offer VIP upgrades, parking, merchandise and experiences in the purchase flow. "Offer VIP upgrades, parking, merchandise, and exclusive experiences directly in the purchase flow." [business.ticketmaster.com/solutions/ticket-sales/](https://business.ticketmaster.com/solutions/ticket-sales/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261012004224/https://business.ticketmaster.com/solutions/ticket-sales/) 38. Etix The Etix Scanner app scans tickets with an iOS or Android device camera. "The Etix Scanner app uses the camera on your iOS or Android device to scan in customers alongside our other scanning devices." [hello.etix.com/clients/mobile](https://hello.etix.com/clients/mobile), read on 17 October 2026. 39. Etix Second-generation mobile tickets work without internet access and add to Apple and Google Wallets. "These next-gen tickets are cached to be available without internet access and can be added to the purchaser’s Apple and Google Wallets for convenience." [hello.etix.com/etix-ticketing-features-updates-summer-2025](https://hello.etix.com/etix-ticketing-features-updates-summer-2025), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20260420013149/https://hello.etix.com/etix-ticketing-features-updates-summer-2025/) 40. Ticketmaster SafeTix mobile tickets use an encrypted barcode that rotates every few minutes and is tied to a verified fan account. "Each ticket features an encrypted, rotating barcode that refreshes every few minutes and is tied directly to a verified fan account" [business.ticketmaster.com/solutions/event-day/](https://business.ticketmaster.com/solutions/event-day/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261007063857/https://business.ticketmaster.com/solutions/event-day/) 41. Ticketmaster SafeTix rotating-barcode tickets; scanning and mobile box office on standard mobile devices "Because the tools work on standard mobile devices, event teams can stay flexible while managing entry more efficiently across different event formats." [business.ticketmaster.com/general-admission-ticketing-solutions/](https://business.ticketmaster.com/general-admission-ticketing-solutions/), read on 17 October 2026. 42. Etix Built-in automation sends cart abandonment, on-sale reminder and recommendation emails. "With features like cart abandonment notification, onsale reminders, exit email capture, and performance recommendations, our always-on marketing automation toolkit never stops working for you." [hello.etix.com/clients/marketing](https://hello.etix.com/clients/marketing), read on 17 October 2026. 43. Etix Rockhouse Partners is Etix’s in-house digital marketing team. "Supercharge your marketing with Rockhouse Partners, our in-house digital marketing team." [hello.etix.com/clients/marketing-services](https://hello.etix.com/clients/marketing-services), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261017010844/https://hello.etix.com/clients/marketing-services) 44. Ticketmaster TM1 Marketing: audience segments, email, campaigns, pixels; Managed SMS and Promoted Ads also offered "every client has access to a marketing application that let’s you place pixels across your event pages, find the right audiences within your database, launch marketing campaigns" [business.ticketmaster.com/support/](https://business.ticketmaster.com/support/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261007071900/https://business.ticketmaster.com/support/) 45. Etix Pricing "Ready to get started with Etix? One of our team members will contact you shortly with more info!" [hello.etix.com/](https://hello.etix.com/), read on 17 October 2026. 46. Ticketmaster Pricing "Service fees are generally negotiated and shared between various parties involved in organizing the event and may include a profit to them." [help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined](https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261008100019/https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined) 47. Etix Etix says training services are free for its client partners. "As always, training services are completely free for our client partners" [hello.etix.com/whats-new-2026-01](https://hello.etix.com/whats-new-2026-01), read on 17 October 2026. 48. Ticketmaster Every client has a dedicated account team including an account lead and an operations specialist. "Every Ticketmaster client has their own dedicated account team. Each team includes an account lead, an operations specialist and more." [business.ticketmaster.com/support/](https://business.ticketmaster.com/support/), read on 17 October 2026. [Archived copy](https://web.archive.org/web/20261007071900/https://business.ticketmaster.com/support/) Updated 17 October 2026: First published. Etix is a trademark of its owner. Ticketmaster is a trademark of its owner. Ticket Fairy is not affiliated with them. **You choose the tools to start with** You can start with event management or marketing alongside your current ticketing provider. If you decide to move ticketing, your account manager helps with setup, customer-data imports and training. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=compare-ticketing-etix-vs-ticketmaster) No credit card required --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)