---
title: "Live Ticket Sales Reports for Event Organisers"
description: "Watch your on-sale as it happens and share live sales with partners. See which sites send you visitors, plan around the weather and export your orders."
canonical: "https://www.ticketfairy.com/features/sales-reports"
---

# See how your on-sale is going while it happens

See tickets and revenue update as you watch, and decide which release to open next. Share live sales with your venue or co-promoter without adding them to your event.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)    ![Ticket Fairy Ticket Sales tab with the sales curve above a table of one row per day and its running totals](https://www.ticketfairy.com/embeds/posters/marketing-analytics--analytics-overview.png)

- Tickets and revenue update as you watch
- Partners see live sales from one link
- Export the orders behind any figure

## Follow your on-sale live from your desk

The figures across the top of your Performance page show tickets sold and net revenue, with the tickets sitting in buyers' carts underneath. They refresh while you watch, so you can follow an on-sale minute by minute. Ticket Sales gives you one row per day with running totals, and a chart by day or by week. Sales by Type shows what each ticket type has sold and earned, so you can decide which release to open next.

- **Performance figures**: tickets sold, net revenue and tickets in carts
- **Ticket Sales**: sales by day or by week, with running totals
- **Sales by Type**: what each ticket type has sold and earned

   ![Ticket Fairy Sales by Type tab showing how each ticket type performed for an event](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-breakdown.png)

## Share live sales with your venue and partners

Your venue, co-promoter or sponsor wants to see how their share of the event is doing. Make a sales report link for the ticket types and add-ons they have a stake in, and send it to them. They see the number sold, the stock left and the revenue as orders come in, without a role on your event. Hide the day-by-day sales to share totals only. If a link reaches the wrong person, replace it or delete it straight away.

- **Sales report links**: live sales for the ticket types and add-ons you choose
- **Totals only**: hide the day-by-day sales from a partner
- **Regenerate Link**: stop an old link and send a new one

   ![Ticket Fairy External/3rd-Party Sales Reporting section with the form to make a sales report link and a table holding one link](https://www.ticketfairy.com/embeds/posters/marketing-sales-report-link--reporting-card.png)

## See where your visitors come from and how many buy

The Traffic report shows the visits to your event page day by day or hour by hour. It splits direct visits from visits through a buyer's referral link or a promoter's link. Conversions shows how many visits reached your order confirmation page. Referrer URL lists the sites that sent you visitors. Languages and Devices show the language and device each visitor browses with, so you know where to put your next marketing budget.

- **Views**: visits, direct visits, referral visits and unique visits
- **Conversions**: the visits that reached your order confirmation page
- **Referrer URL**: the sites that sent visitors to your event page
- **Languages and devices**: the language and device each visitor browses with

   ![Ticket Fairy Views section of the event Traffic report, with direct, referral and unique visits above a chart of visits by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--views.png)

## Plan around the weather at your venue

Weather intelligence sits under your sales on the Performance page. See the conditions at your venue now and a forecast strip with your event days marked. Each day shows the high, the low, the chance of rain and the wind. Months ahead, the Historical view shows what your event date is usually like, with the record high and low. You can plan cover, water, heaters and staffing in good time.

- **Week-ahead forecast**: the week ahead at your venue, with your event days marked
- **Severe-weather warnings**: warnings for the area around your venue and the hours they cover
- **Historical weather**: what your event date is usually like at the venue

   ![Ticket Fairy Weather intelligence card on the Performance page, with a thunderstorm warning, the conditions at the venue now and a strip of the week ahead](https://www.ticketfairy.com/embeds/posters/marketing-event-weather--forecast.png)

## Answer any sales question from your orders

When no single report answers your question, filter the Orders table by ticket type, add-on, order status or [discount code](https://www.ticketfairy.com/event-ticketing/event-promo-codes), or search it. Keep going until the rows left are the orders you mean. Export them with one row per order or one row per ticket, and open them in a spreadsheet or your own reporting tool. Each table in the reports has Copy table, so you can paste the figures straight into a spreadsheet.

- **Orders filters**: narrow the orders to the ones your question is about
- **Order and ticket exports**: one row per order or one row per ticket
- **Copy table**: paste any report table into a spreadsheet

   ![Ticket Fairy Orders table with search, status filters, export controls and order rows](https://www.ticketfairy.com/embeds/posters/marketing-orders--filters-and-export.png)      [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Go Deeper Into Sales Reports

See each job done in your dashboard, with step-by-step guides and answers to your questions.

- ### [Live sales & reports](https://www.ticketfairy.com/features/sales-reports/live-sales-and-reports)

  See sales live on the Performance page and know if you are ahead of last time. Replay your on-sale, share live sales with partners and export the orders behind any figure.
- ### [Traffic & weather](https://www.ticketfairy.com/features/sales-reports/traffic-and-weather)

  See visits to your event page and the sites that sent them, with their languages, devices and towns and how many bought. Your venue's weather sits beside your sales.

## The reports behind your ticket sales

- ### Performance figures

  See tickets sold, net revenue and the tickets in buyers' carts across the top of your Performance page, refreshing while you watch.
- ### Ticket Sales by day

  See one row per day with running totals, and narrow the table and the chart to the dates you choose.
- ### Sales by Type

  See what each ticket type has sold and earned, including a release no buyer has taken yet.
- ### A report for each part of your sales

  Get a separate tab for add-ons, [payment plans](https://www.ticketfairy.com/event-ticketing/event-payment-plans), box office sales, passwords, RSVPs, pre-registrations, the waiting list and ticket resale.
- ### Sales report links

  Give a partner live sales for the ticket types and add-ons they share in. They see the report and nothing else on your event.
- ### Traffic report

  See the visits to your event page and how many reached order confirmation, with the languages, devices and sites they came from.
- ### Visitor locations

  See a map of the towns your visitors opened your event page from, with the top cities, regions and countries.
- ### Weather intelligence

  Check the forecast and any severe-weather warning at your venue beside your sales, and see what the date is usually like.
- ### Order and ticket exports

  Filter the Orders table and export the rows with one row per order or one row per ticket.
- ### Sales by promo code

  See the tickets and revenue behind each promo code on your event.

  [Learn more](https://www.ticketfairy.com/features/promo-codes-and-discounts)
- ### Sales by promoter

  See the visits, tickets and revenue each member of your sales team brought in.

  [Learn more](https://www.ticketfairy.com/features/promoters-and-sales-teams)
- ### Tracking links

  Give each advert, post and partner its own link and see the clicks, orders and revenue it brought in.

  [Learn more](https://www.ticketfairy.com/features/advertising-and-tracking)
- ### Referral results

  See the tickets and revenue your buyers brought in by sharing your event.

  [Learn more](https://www.ticketfairy.com/features/referral-marketing)
- ### Sales answers from Fai

  Ask Fai how your event is selling, compare two events or get the answer as a chart.

  [Learn more](https://www.ticketfairy.com/features/fai)
- ### On-Sale Replay

  Watch your on-sale again minute by minute, with carts opening, orders coming in and the moment each ticket type sold out. Or follow the next one live.

## See It in Your Dashboard

- ![Ticket Fairy sales report page with the number sold, stock left and revenue for two ticket types](https://www.ticketfairy.com/embeds/posters/marketing-sales-report-link--report-page.png) Your partner sees the number sold, the stock left and the revenue for the tickets they share in.
- ![Ticket Fairy Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png) See how many visits to your event page reached order confirmation, day by day.
- ![Ticket Fairy Referrer URL section, one row per site that sent visits to the event page](https://www.ticketfairy.com/embeds/posters/marketing-traffic--referrer-url.png) Find the sites that send you the most visitors and put your marketing budget there.
- ![Ticket Fairy Weather intelligence card switched to Historical, with the average high and low and the record high and low](https://www.ticketfairy.com/embeds/posters/marketing-event-weather--historical.png) Months ahead, see what your event date is usually like at the venue.

## Read your sales and share them with partners

- [See how your ticket sales are going](https://www.ticketfairy.com/guides/check-your-sales)
- [Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report)
- [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)
- [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather)
- [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions)

## Questions About Sales Reports

### Sales reports

#### How live is the Performance page?

It refreshes about every five seconds while it is open in front of you, and pauses while the browser tab is in the background. There are no sales alerts, so keep the page open when you need to watch a figure.

#### Why do Ticket Sales and Sales by Type give different totals?

Ticket Sales leaves complimentary orders out and Sales by Type counts them. If you give out guest, artist or crew tickets, Sales by Type shows the larger total. Ticket Sales also counts tickets held but not yet paid for. Refunded tickets drop out of both.

#### What is the difference between Gross Revenue and Revenue?

Gross Revenue is the ticket price before sales tax, and Revenue is what you keep of it under your fee agreement. Both already have refunds taken off.

#### Does my partner need an account to open a sales report link?

Yes. Your partner signs in with their own Ticket Fairy organiser login when they open the link. They do not need a role on your event, and they see only the report. Any person signed in to Ticket Fairy who has the link can open it, so send it only to the person it is for. The report refreshes every ten seconds.

#### Who on my team can see the sales reports?

With an owner, admin or Stats login you see the whole Performance page, though Gross Revenue is hidden from a Stats login unless it is enabled for your account. A Limited Stats login sees the Ticket Sales report without money columns, and a promoter sees only their own sales. To export tickets or add-ons from Orders, you need an owner or admin login.

#### When does the weather show on my event?

The weather shows once you choose your venue from the search under Venue Location, or enter its address by hand when you publish. The card shows from about 18 months before your event until two days after it ends. The current conditions and the forecast appear when your event is about a week away, and the forecast covers eight days from today. Before that, the Historical view shows what the first day of your event is usually like.

#### Does the Traffic report count my own team's visits?

Yes. Visits counts every opening of your public event page, including your team's. Conversions counts visits that reached the order confirmation page, free registrations included. Treat Conversions as your event page's hit rate, and use your sales reports for exact order counts.

#### Can I get my sales into my own reporting tool?

Yes. For a one-off, export the orders or tickets you need as a CSV file. For a report that runs on a schedule, the Ticket Fairy command line gives you the same figures as the dashboard, as JSON.

#### Where do I find event data analytics?

In your sales reports. Follow sales live, see where visitors come from and how many buy, and answer any sales question from your orders.

## Explore More of Ticket Fairy

- ### [Know who to target and where to tour next](https://www.ticketfairy.com/features/audience-insights)

  See the ages, gender, jobs and devices of your ticket buyers, where they live across all your events and who comes back, with a buyer list you can export.
- ### [Ask Fai and get your ticketing jobs done](https://www.ticketfairy.com/features/fai)

  Get answers about your sales in seconds, hand Fai your event setup, promotions and emails, and let her prepare your finance work. You approve every change first.
- ### [Win group bookings and partner sales with better prices](https://www.ticketfairy.com/features/promo-codes-and-discounts)

  Give the buyers you choose a better price with promo codes, reward group bookings with no code, sell gift certificates and see the sales each code brings in.
- ### [Know which ads, posts and partners sell your tickets](https://www.ticketfairy.com/features/advertising-and-tracking)

  Connect Meta, TikTok, Google and the other networks you advertise on once for your brand. Give each ad, post and partner its own tracking link and see what it sold.

      [Previous **Capital**](https://www.ticketfairy.com/features/capital) [Next **Audience insights**](https://www.ticketfairy.com/features/audience-insights)

Ticket Fairy in full: [online ticketing system](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page.

## Start Selling Tickets Online

Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready.

    No monthly subscription required for ticketing    Start selling tickets immediately    Ticketing tools included in the service fee   [Get Started](https://manage.ticketfairy.com/welcome)

No credit card required

---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)