# See which ads sold tickets | Ticket Fairy-guider

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guider](https://www.ticketfairy.com/da/guides)
3. See which ads sold tickets

Annoncér dit arrangement

# See which ads sold tickets

Promoters buying ads across several networks get clicks and impressions from each network's own report, and no ticket sales. Ticket Fairy counts the orders and the revenue each campaign brought in, so you can see which campaign to keep paying for and which to stop.

Compare your advertising by the ticket orders each campaign brought in rather than by clicks, so you know where to spend next.

Til:  Deciding where your advertising budget should go next

Tager:  7 minutter

- [Open the advertising overview](#step-1)
- [Compare campaigns on sales, not clicks](#step-2)
- [Check which networks are connected](#step-3)
- [Move the budget to what sold](#step-4)

## Før du går i gang

- Your advertising networks are connected, so their spend appears beside your sales. Spend on a network you buy from outside Ticket Fairy does not appear here.
- Your event pixel is installed. Without it, a sale cannot be traced back to the campaign that brought it.
- You can open the advertising pages with an owner, admin or marketing role on the brand.

1. ## Open the advertising overview

   Open the brand and select **Overview** under advertising.

   **Bemærk:** The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
          ![Ticket Fairy advertising overview showing spend and ticket sales by campaign across connected networks](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png)    The advertising overview, across connected networks.
2. ## Compare campaigns on sales, not clicks

   Read each campaign against the tickets it sold and what those sales cost.

   **Bemærk:** A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
3. ## Check which networks are connected

   Open **Connected networks** to see which networks report their spend here.

   **Bemærk:** A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
4. ## Move the budget to what sold

   Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.

   **Bemærk:** A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.

## Prøv disse trin på dit eget event

Opret en gratis konto, byg dit event og følg trinnene ovenfor i dit eget dashboard. Det tager få minutter, og du behøver ikke at booke et salgsopkald.

    Din e-mailadresse    [Opret en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/da/event-ticketing/book-a-demo)

Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.

## Eller få det gjort for dig

Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.

### I dit dashboard, med Fai

For \<EVENT NAME\>, which advertising campaign brought in the most ticket sales, and what did each sale cost

### Fra din egen assistent, via MCP

Forbind din assistent til [vores MCP-server](https://www.ticketfairy.com/mcp-server), og bed den om:

Behold `--read-only` i din MCP-konfiguration. Denne opgave læser kun data, så din assistent behøver ikke værktøjer, der foretager ændringer.

Pick the brand, find the event \<EVENT NAME\> and show where its sales came from

## Fra din terminal

Installér CLI fra [vores CLI-side](https://www.ticketfairy.com/cli), log ind med `ticketfairy auth login`, og vælg det brand, du arbejder på, med `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` og `ticketfairy event list` viser de ID'er, som de andre kommandoer bruger.

Read the event statistics behind the campaign figures.

### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Lad Fai gøre det for dig

Fai arbejder inde i dit Ticket Fairy-dashboard. Opret din konto, åbn Fai og indsæt instruktionen ovenfor.

   [Opret en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/da/event-ticketing/book-a-demo)

Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.

## Trace a sale back further than the campaign

1. ### Use a named tracking link

   Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.

   **Bemærk:** Campaigns tell you which network sold; tracking links tell you which piece of it did.

Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.

### I dit dashboard, med Fai

Open the tracking links for \<EVENT NAME\>

### Fra din egen assistent, via MCP

Behold `--read-only` i din MCP-konfiguration. Denne opgave læser kun data, så din assistent behøver ikke værktøjer, der foretager ændringer.

Pick the brand, find the event \<EVENT NAME\> and show its settings

### Fra din terminal

Read the event statistics.

#### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Spørgsmål du måske har

Why do these figures differ from the network's own?:  A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.

Why does a campaign show spend but no sales?:  A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.

How long should I leave a budget change before I judge it?:  Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.

Can I see this per event?:  Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.

## Har du stadig et spørgsmål?

Book en demo, så besvarer vi det i en samtale ud fra din type event. Eller opret din konto og se det selv.

   [Book en demo](https://www.ticketfairy.com/da/event-ticketing/book-a-demo) [Opret en gratis konto](https://manage.ticketfairy.com/welcome)

Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.

## Relaterede guides

- [Flere måder at bruge Ticket Fairy på](https://www.ticketfairy.com/da/event-ticketing/features)
- [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/da/guides/connect-meta-and-network-pixels)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/da/guides/track-which-promotion-sold-your-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/da/guides/see-how-visitors-find-your-event-page)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/da/guides/set-up-a-meta-pixel)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/da/guides/set-up-a-google-analytics-pixel)
- [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/da/guides/set-up-a-tiktok-pixel)
- [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/da/guides/set-up-a-snapchat-pixel)
- [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/da/guides/set-up-a-reddit-pixel)
- [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/da/guides/set-up-a-spotify-pixel)
- [Track ticket sales with your X pixel](https://www.ticketfairy.com/da/guides/set-up-an-x-twitter-pixel)
- [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/da/guides/set-up-a-google-ads-pixel)
- [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/da/guides/set-up-a-pinterest-pixel)
- [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/da/guides/set-up-a-linkedin-pixel)
- [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/da/guides/set-up-a-microsoft-bing-pixel)
- [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/da/guides/set-up-an-amazon-dsp-pixel)
- [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/da/guides/set-up-a-chatgpt-pixel)
- [Alle Ticket Fairy-guider](https://www.ticketfairy.com/da/guides)

## Gør det på dit eget arrangement

Opret din konto, byg dit arrangement, og følg trinnene i dit eget dashboard. Du behøver ikke booke et salgsmøde.

  [Opret en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/da/event-ticketing/book-a-demo)

## Sælg billetter med Ticket Fairy

Alt i disse guides er i dit dashboard fra den dag, du tilmelder dig.

- Sæt dit event op på få minutter
- Gratis events er gratis
- Fai, din medpilot, er indbygget

 [Opret en gratis konto](https://manage.ticketfairy.com/welcome)

Ingen oprettelsesgebyrer. Intet obligatorisk månedligt gebyr. Intet kreditkort påkrævet.

## Se det i en samtale

Book en demo, så viser vi dig, hvordan Ticket Fairy håndterer din type event.

 [Book en demo](https://www.ticketfairy.com/da/event-ticketing/book-a-demo) [Flere måder at bruge Ticket Fairy på](https://www.ticketfairy.com/da/event-ticketing/features)

### Tips til at sælge flere billetter

Praktiske råd fra arrangører, der sælger ud, og hver ny guide, så snart den udgives.

Vi respekterer dit privatliv. Afmeld når som helst.
