Anleitungen
Organisieren Sie Ihre Veranstaltung mit Ticket Fairy
Richten Sie Ihre Tickets ein, starten Sie Ihren Verkauf und sehen Sie genau, wie sich Ihre Veranstaltung verkauft.
Eine Veranstaltung anlegen
Ticketarten, Verkaufsstufen, Extras und Weiterverkaufsregeln.
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Freefund nutzen, um Nichterscheinen bei kostenlosen Veranstaltungen und RSVP-Veranstaltungen zu reduzieren
Halten Sie den Eintritt für anwesende Personen kostenlos. Rückerstattbare Kautionen geben Teilnehmenden einen Grund zu kommen.
8 Minuten · Teilnahme, Personal, Bestand und Sponsorenerwartungen für eine kostenlose Veranstaltung planen
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A/B-Test für Ihr Event durchführen
Vergleichen Sie Eventseiten oder Checkout-Fragen und -Antworten, teilen Sie Besucher auf Varianten auf und finden Sie heraus, welche mehr Ticketverkäufe oder Umsatz bringt.
10 Minuten · Testen, welche Eventseite oder Checkout-Fragen und -Antworten mehr Tickets verkaufen
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Machen Sie Ihr Event nur auf Einladung zugänglich
Vergleichen Sie ein gemeinsames Passwort, persönliche Einladungen und einen Ticket-Zugangscode oder prüfen Sie Bestellungen vor der Ticketausgabe.
5 Minuten · Kontrollieren, wer Tickets vor oder nach dem Checkout kaufen kann
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Schütze dein Event mit einem Passwort
Schütze deine Eventseite mit einem oder mehreren gemeinsamen Passwörtern, teste sie und ändere ein Passwort, ohne anderen Gruppen den Zugriff zu entziehen.
7 Minuten · Privates Event mit vertrauenswürdigen Gruppen teilen
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Tickets per persönlicher Einladung verkaufen
Sende jedem genehmigten Gast einen persönlichen Ticket-Link, lege Ticket- und Bestelllimits fest und verfolge oder storniere die Einladung.
16 Minuten · Tickets über eine genehmigte Einladungsliste verkaufen
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Versteckte Tickets mit einem Zugangscode freischalten
Halte deine Eventseite sichtbar, während alle Tickets verborgen bleiben, bis ein Aktionscode ohne Rabatt sie freigibt.
12 Minuten · Privaten Ticketverkauf über einen wiederverwendbaren Zugangscode teilen
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Bestellungen genehmigen, bevor Käufer Tickets erhalten
Prüfe jede Bestellung oder nur Bestellungen mit ausgewählten Tickettypen. Lege den Zahlungszeitpunkt fest und genehmige oder lehne Anfragen vor Ablauf der Zahlungssperre ab.
12 Minuten · Ticketanfragen vor der Zulassung prüfen
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Schedule when your event goes live
Choose a date and time in your event's timezone so Ticket Fairy makes the event page public at that time.
4 Minuten · Running an on-sale at a set time
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Postpone or reschedule an event
Tell ticket holders that plans have changed, publish the new date when it is ready and choose who can request a refund.
8 Minuten · Changing the date of an event that has already been announced
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Create a reusable event template
Share your ticket tiers and allocations as a template without publishing your prices. Your brand name appears on every template you publish.
8 Minuten · Sharing an event setup as a reusable template
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Set up ticketing for a multi-day festival
Group day and weekend tickets clearly, open each price release automatically, sell camping and travel in the same checkout, and keep resale at face value.
25 Minuten · Selling day and weekend tickets for a festival
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Sell parking, camping and merchandise with your tickets
Add parking, camping, meals, merchandise and upgrades to the ticket checkout, with stock, options and limits for each.
8 Minuten · Selling extras with event admission
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Group your tickets into categories
Group day passes, weekend passes and price releases into categories so buyers can find the right ticket quickly.
5 Minuten · Making a long ticket list easier to browse
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Issue reusable event passes to crew and artists
Give crew and artists named multi-entry passes. Your door team can scan them in the same app they use for tickets.
6 Minuten · Letting your team in and out of an event all day
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Create an event
Choose a proven event setup or start from scratch, add the details buyers need, set your sales options and prepare the tickets that will go on sale.
15 Minuten · Creating a new event and preparing it for ticket sales
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Set up ticket types
Create clear ticket choices with the right price, allocation, purchase limits, availability and entry rules before your event goes on sale.
12 Minuten · Preparing the tickets buyers will choose for an event
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Duplicate an event
Start your next date with the ticket types, event settings and optional features you already use, then check the details that change before it goes on sale.
8 Minuten · Preparing another date from an existing event
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Run a recurring event series
Keep every edition together, add future dates automatically, and give buyers one public page for the series.
10 Minuten · Running a festival, tour, club night or show across several dates or editions
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Sell VIP tables and bottle service through your promoters
Create a table type for each booth or bottle-service package, give every promoter their own link to sell it, and see the table bookings each promoter brings to your event under Sales by Promoter.
14 Minuten · Venue teams and promoters selling VIP tables, booths and bottle service alongside entry tickets
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Run ticketing for a nightclub
Build a repeatable setup for every night, give your venue team the right access, and use sales and entry data to plan what comes next.
18 Minuten · Nightclub owners and venue teams running a regular programme of ticketed nights
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Run ticketing for a club night
Set up ticket releases, guest lists and VIP tables, track promoter sales, and prepare the venue team for the door.
18 Minuten · Promoters running a club night with a host venue
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Empfehlungsmarketing
Belohnen Sie Käufer, die Freunde mitbringen, und sehen Sie, wer jeden Verkauf erzielt hat.
Ihre Veranstaltung bewerben
Nachvollziehen, welche Kampagnen Tickets verkauft haben.
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Connect advertising pixels to your ticket sales
Connect Meta and your other advertising networks at brand level so you can see which campaigns led to ticket sales.
10 Minuten · Buying ads for an event
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Set up a Meta pixel to track your ticket sales
Connect Meta to your brand and choose the pixel that should receive each sale so your Facebook and Instagram campaigns can show which ticket sales they drove.
5 Minuten · Running Meta ads for an event
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Measure ticket sales with Google Analytics
Add your complete Google Analytics measurement ID once to measure event-page visits, checkout starts and completed ticket sales.
5 Minuten · Measuring event traffic and ticket sales in Google Analytics
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Track ticket sales with your TikTok pixel
Add your TikTok pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running TikTok ads for an event
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Track ticket sales with your Snapchat pixel
Add your Snapchat pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running Snapchat ads for an event
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Track ticket sales with your Reddit pixel
Add your Reddit pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running Reddit ads for an event
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Track ticket sales with your Spotify pixel
Add your Spotify pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running Spotify ads for an event
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Track ticket sales with your X pixel
Add your X pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running X ads for an event
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Track ticket sales with your Google Ads pixel
Add your Google Ads pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running campaigns in Google Ads
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Track ticket sales with your Pinterest pixel
Add your Pinterest pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running Pinterest ads for an event
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Track ticket sales with your LinkedIn pixel
Add your LinkedIn pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running LinkedIn ads for an event
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Track ticket sales with your Microsoft Bing pixel
Add your Microsoft Bing pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running Microsoft Bing ads for an event
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Track ticket sales with your Amazon DSP pixel
Add your Amazon DSP pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running campaigns in Amazon DSP
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Track ticket sales with your ChatGPT pixel
Add your ChatGPT pixel once at brand level to see which campaigns led to ticket sales.
5 Minuten · Running ChatGPT ads for an event
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Ihre Veranstaltungsberichte verstehen
Sehen Sie, was jeder Dashboard-Bericht zählt und wie Sie die Zahlen nutzen.
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Track which promotion sells your tickets
Give each advert, post, email or partner a separate tracking link so your event report shows the clicks, orders and ticket revenue each link brings in.
6 Minuten · Promoting an event in more than one place at once
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Understand your event's buyer demographics
Use your event's Demographics report to compare age bands, gender breakdowns, jobs and employers, and understand what each figure counts.
6 Minuten · Deciding who to market your next event to
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See where your event audiences are strongest
Compare where ticket buyers are based across all your events, or focus on a series, venue, city, country or any events you choose.
8 Minuten · Planning where to advertise, tour or grow next
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Understand your event's referral results
Use the Influencers report to compare sharing and clicks, see which buyer referral links led to sales and check whether rewards paid off.
6 Minuten · Running a referral push for an event
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See how visitors find your event page
See how many visits your event page receives, where they came from and how many reached order confirmation.
7 Minuten · Choosing where to promote your event next
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Ermitteln, wer Tickets für Ihre Events kauft
Nutzen Sie Kunden, um zu sehen, wer bei Ihrer Marke gekauft hat, welche Events und Tickets bestellt wurden, was ausgegeben wurde und welche Verkäufe Empfehlungen eingebracht haben.
6 Minuten · Stammkunden für Ihr nächstes Event finden
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Probleme beim Ticketverkauf für Veranstaltungen lösen
Halten Sie Warteschlangen in Bewegung, erstellen Sie Berichte, vermarkten Sie Events und verwalten Sie Zugänge.
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Lade Promoter in dein Kollektiv ein, damit sie Tickets für deine Events verkaufen können
Sende Einladungen, sieh, wer noch nicht beigetreten ist, und behebe die zwei häufigsten Gründe für den fehlenden Zugang.
6 Minuten · Street-Team, Promotergruppe oder Produktionsteam für Events anderer Veranstalter
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How do you keep a high-demand on-sale running smoothly?
Use the waiting room to control entry to checkout, stagger ticket releases to spread demand and collect a waiting list for later releases.
6 Minuten · Putting a high-demand event on sale
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How do you manage many events without repeating the same work?
Manage your customers, team and branding at brand level, reuse a published event template and group related dates into an event series.
6 Minuten · Running a regular programme of events
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What should you compare when choosing a ticketing platform?
Compare what buyers pay, when you receive ticket revenue and whether you can see and export buyer details throughout the on-sale.
6 Minuten · Choosing where to sell tickets for your next event
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How do you answer a custom ticket sales question?
Start with the event report that matches your question, filter the Orders table when you need a narrower view, then export those rows for further analysis.
6 Minuten · Answering a ticket sales question with the orders and tickets behind it
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What is social ticketing, and how do referral rewards work?
Give eligible buyers a personal referral link, reward them when friends buy tickets and see how many sales and how much revenue each buyer brings in.
5 Minuten · Comparing ticketing platforms for word-of-mouth sales
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What marketing tools should a ticketing platform give you?
Look for buyer segments and messaging, campaign tracking, ad-network connections and a way to contact people who abandoned checkout.
6 Minuten · Marketing an event as well as selling tickets
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How do you manage backstage access passes for an event?
Give each crew member, artist, production worker or guest a named pass, set the allowed entries, and scan it with the same door app as tickets.
5 Minuten · Handing out crew, artist or guest access for an event
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How do you manage event accreditation with your tickets?
Issue named staff, crew and press passes from the same event as your tickets, then scan both in one door app and keep an approval note with each pass.
6 Minuten · Managing staff, crew, press or partner accreditation for a venue or stadium
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How do you manage tickets for a multi-day event?
Sell weekend and day tickets from one event page, add camping and parking to the same order, and let each price release open automatically.
5 Minuten · Running a festival, conference or other event across several days
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How do you let buyers pay for tickets in instalments?
Let buyers pay a deposit at checkout and collect the rest on a weekly or monthly schedule that finishes before the event.
6 Minuten · Selling higher-priced festival or multi-day tickets
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Can you sell tickets directly from your own website?
Yes. Add checkout to your event page so buyers can choose tickets, pay by card and receive confirmation without leaving your website.
6 Minuten · Selling tickets from your own website
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Can ticket buyers join your email list automatically?
Yes. Connect your email platform once and buyers who opt in join your audience after checkout, while anyone who opts out is removed.
5 Minuten · Sending campaigns to the people who buy your tickets
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How can fan club members get presale access?
Take registrations before the on-sale, then give registered fans a presale window before tickets open to everybody.
6 Minuten · Rewarding a fan club, members list or mailing list
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Weitere Anleitungen
Alles Weitere, was Sie mit Ihrer Veranstaltung machen können.