# Set up a TikTok pixel to track your ticket sales | Ticket Fairy Anleitungen

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2. [Anleitungen](https://www.ticketfairy.com/de/guides)
3. Set up a TikTok pixel to track your ticket sales

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# Set up a TikTok pixel to track your ticket sales

Put your TikTok tag on your Ticket Fairy event pages and checkout, so TikTok can see which ticket sales came from which campaign.

Für:  Anyone running TikTok ads for an event

Dauer:  5 Minuten

- [Copy your TikTok pixel ID](#step-1)
- [Add it in your brand settings](#step-2)
- [Paste the snippet instead, if that's what you have](#step-3)
- [Check a sale reports back](#step-4)

## Was Sie brauchen, bevor Sie anfangen

- You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access.
- You have your TikTok pixel ID, or the tracking snippet TikTok gave you.

1. ## Copy your TikTok pixel ID

   Get it from your TikTok ads account.

   Either the ID on its own or the whole snippet works, so take whichever TikTok puts in front of you.
2. ## Add it in your brand settings

   Open the **TikTok** tab in **Network Conversion Tracking Pixels** and paste the pixel ID.

   You can add more than one, so an agency running two TikTok accounts against the same event can add both.
          ![The TikTok tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the tracking calls it fires](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-tiktok.png)    Brand settings, Integrations, Tracking pixels.
3. ## Paste the snippet instead, if that's what you have

   (Optional) **Import Tracking Pixel** takes the snippet exactly as TikTok gave it to you, recognises the network, and pulls the ID out. It's the faster route when you have the code in front of you rather than the number.
4. ## Check a sale reports back

   Buy a ticket on your own event, or use a test order. Look for the purchase event in TikTok.

   Seeing it arrive confirms the pixel is working. TikTok doesn't receive an amount from us today, so an empty value there is normal.

## Oder lassen Sie es erledigen

Fai, the assistant inside your dashboard, can add this pixel for you, and asks you to approve the change before it makes it. You still need the pixel ID from TikTok. Your own AI assistant over our MCP server cannot add one: that server has no pixel tool, so this is Fai's work or your own on this screen.

### In Ihrem Dashboard, mit Fai

Add a TikTok tracking pixel to this brand. The ID is \<your TikTok pixel ID\>.

## Fragen, die Sie haben könnten

How do I add a TikTok pixel to my event page?:  Open the TikTok tab in Network Conversion Tracking Pixels and paste the pixel ID. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event.

Which TikTok events does Ticket Fairy fire?:  Your TikTok tag runs ttq.page() when it loads. Ticket Fairy then sends ViewContent when someone opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. The purchase does not carry an amount today, so TikTok counts the sale but not what it was worth.

Why do not these match the event names TikTok documents?:  TikTok has standard names of its own, and these are not them. Build your conversion against the names above rather than picking one from its standard list, and it will match.

Can I paste the whole TikTok snippet instead of finding the ID?:  Yes. Use Import Tracking Pixel and paste the snippet as TikTok gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out.

Will my TikTok pixel fire if buyers check out on my own website?:  Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so TikTok attributes a sale on your own site the same way.

## Wie es weitergeht

- [Was Sie sonst noch mit Ticket Fairy machen können](https://www.ticketfairy.com/de/event-ticketing/features)
- [Connect your Meta and network pixels to track ticket sales](https://www.ticketfairy.com/de/guides/connect-meta-and-network-pixels)
- [Set up a Snapchat pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-snapchat-pixel)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-meta-pixel)
- [Set up a Reddit pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-reddit-pixel)
- [Set up an X pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-an-x-twitter-pixel)
- [Set up Google Analytics to see the ticket sales behind your traffic](https://www.ticketfairy.com/de/guides/set-up-a-google-analytics-pixel)
- [Set up a Pinterest pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-pinterest-pixel)
- [Set up a Microsoft Bing pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-microsoft-bing-pixel)
- [Set up a ChatGPT pixel to track your ticket sales](https://www.ticketfairy.com/de/guides/set-up-a-chatgpt-pixel)
- [Alle Ticket Fairy Anleitungen](https://www.ticketfairy.com/de/guides)

## Machen Sie das bei Ihrer eigenen Veranstaltung

Erstellen Sie Ihr Konto, legen Sie Ihre Veranstaltung an und folgen Sie diesen Schritten in Ihrem eigenen Dashboard. Ohne vorheriges Verkaufsgespräch.

  [Kostenloses Konto erstellen](https://manage.ticketfairy.com/welcome) [Demo buchen](https://www.ticketfairy.com/de/event-ticketing/book-a-demo)
