# See which ads sold tickets | Guías de Ticket Fairy

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# See which ads sold tickets

Promoters buying ads across several networks get clicks and impressions from each network's own report, and no ticket sales. Ticket Fairy counts the orders and the revenue each campaign brought in, so you can see which campaign to keep paying for and which to stop.

Compare your advertising by the ticket orders each campaign brought in rather than by clicks, so you know where to spend next.

Para:  Deciding where your advertising budget should go next

Dura:  7 minutos

- [Open the advertising overview](#step-1)
- [Compare campaigns on sales, not clicks](#step-2)
- [Check which networks are connected](#step-3)
- [Move the budget to what sold](#step-4)

## Antes de empezar

- Your advertising networks are connected, so their spend appears beside your sales. Spend on a network you buy from outside Ticket Fairy does not appear here.
- Your event pixel is installed. Without it, a sale cannot be traced back to the campaign that brought it.
- You can open the advertising pages with an owner, admin or marketing role on the brand.

1. ## Open the advertising overview

   Open the brand and select **Overview** under advertising.

   **Nota:** The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
          ![Ticket Fairy advertising overview showing spend and ticket sales by campaign across connected networks](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png)    The advertising overview, across connected networks.
2. ## Compare campaigns on sales, not clicks

   Read each campaign against the tickets it sold and what those sales cost.

   **Nota:** A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
3. ## Check which networks are connected

   Open **Connected networks** to see which networks report their spend here.

   **Nota:** A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
4. ## Move the budget to what sold

   Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.

   **Nota:** A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.

## Prueba estos pasos en tu propio evento

Crea una cuenta gratis, monta tu evento y sigue los pasos de arriba en tu propio panel. Tarda unos minutos y no necesitas reservar una llamada comercial.

    Tu dirección de correo electrónico    [Crear una cuenta gratis](https://manage.ticketfairy.com/welcome) [Reserva una demo](https://www.ticketfairy.com/es/event-ticketing/book-a-demo)

Sin cuotas de alta. Sin cuota mensual obligatoria. Sin tarjeta de crédito.

## O deja que lo hagan por ti

Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.

### En tu panel, con Fai

For \<EVENT NAME\>, which advertising campaign brought in the most ticket sales, and what did each sale cost

### Desde tu propio asistente, por MCP

Conecta tu asistente a [nuestro servidor MCP](https://www.ticketfairy.com/mcp-server) y pídele:

Mantén `--read-only` en tu configuración MCP. Esta tarea solo lee datos, así que tu asistente no necesita herramientas que hagan cambios.

Pick the brand, find the event \<EVENT NAME\> and show where its sales came from

## Desde tu terminal

Instala la CLI desde [nuestra página de la CLI](https://www.ticketfairy.com/cli), inicia sesión con `ticketfairy auth login` y elige la marca con la que trabajas usando `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` y `ticketfairy event list` muestran los ID que usan los demás comandos.

Read the event statistics behind the campaign figures.

### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Deja que Fai lo haga por ti

Fai trabaja dentro de tu panel de Ticket Fairy. Crea tu cuenta, abre Fai y pega la instrucción de arriba.

   [Crear una cuenta gratis](https://manage.ticketfairy.com/welcome) [Reserva una demo](https://www.ticketfairy.com/es/event-ticketing/book-a-demo)

Sin cuotas de alta. Sin cuota mensual obligatoria. Sin tarjeta de crédito.

## Trace a sale back further than the campaign

1. ### Use a named tracking link

   Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.

   **Nota:** Campaigns tell you which network sold; tracking links tell you which piece of it did.

Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.

### En tu panel, con Fai

Open the tracking links for \<EVENT NAME\>

### Desde tu propio asistente, por MCP

Mantén `--read-only` en tu configuración MCP. Esta tarea solo lee datos, así que tu asistente no necesita herramientas que hagan cambios.

Pick the brand, find the event \<EVENT NAME\> and show its settings

### Desde tu terminal

Read the event statistics.

#### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Preguntas que puedes tener

Why do these figures differ from the network's own?:  A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.

Why does a campaign show spend but no sales?:  A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.

How long should I leave a budget change before I judge it?:  Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.

Can I see this per event?:  Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.

## ¿Todavía tienes una pregunta?

Reserva una demo y te la respondemos en una llamada, sobre tu tipo de evento. O crea tu cuenta y compruébalo por ti mismo.

   [Reserva una demo](https://www.ticketfairy.com/es/event-ticketing/book-a-demo) [Crear una cuenta gratis](https://manage.ticketfairy.com/welcome)

Sin cuotas de alta. Sin cuota mensual obligatoria. Sin tarjeta de crédito.

## Guías relacionadas

- [Más formas de usar Ticket Fairy](https://www.ticketfairy.com/es/event-ticketing/features)
- [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/es/guides/connect-meta-and-network-pixels)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/es/guides/track-which-promotion-sold-your-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/es/guides/see-how-visitors-find-your-event-page)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/es/guides/set-up-a-meta-pixel)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/es/guides/set-up-a-google-analytics-pixel)
- [Registra las ventas de entradas con tu píxel de TikTok](https://www.ticketfairy.com/es/guides/set-up-a-tiktok-pixel)
- [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/es/guides/set-up-a-snapchat-pixel)
- [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/es/guides/set-up-a-reddit-pixel)
- [Controla las ventas de entradas con tu píxel de Spotify](https://www.ticketfairy.com/es/guides/set-up-a-spotify-pixel)
- [Track ticket sales with your X pixel](https://www.ticketfairy.com/es/guides/set-up-an-x-twitter-pixel)
- [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/es/guides/set-up-a-google-ads-pixel)
- [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/es/guides/set-up-a-pinterest-pixel)
- [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/es/guides/set-up-a-linkedin-pixel)
- [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/es/guides/set-up-a-microsoft-bing-pixel)
- [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/es/guides/set-up-an-amazon-dsp-pixel)
- [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/es/guides/set-up-a-chatgpt-pixel)
- [Todas las guías de Ticket Fairy](https://www.ticketfairy.com/es/guides)

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