# Track ticket sales with your Google Ads pixel | Guías de Ticket Fairy 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guías](https://www.ticketfairy.com/es/guides) 3. Track ticket sales with your Google Ads pixel Anunciar tu evento # Track ticket sales with your Google Ads pixel Add your Google Ads pixel once at brand level to see which campaigns led to ticket sales. Para: Running campaigns in Google Ads Dura: 5 minutos - [Copy your Google Ads pixel code](#step-1) - [Import it in your brand settings](#step-2) - [Check it appears under Google Ads](#step-3) - [Confirm Google Ads receives a sale](#step-4) ## Lo que necesitas antes de empezar - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the complete Google Ads tracking snippet. 1. ## Copy your Google Ads pixel code In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send\_to value that starts with AW-, and paste them together. The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action. 2. ## Import it in your brand settings Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste complete pixel code**, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select **Import Pixel**. ![The Import Tracking Pixel dialog in Ticket Fairy after it detects Google Ads and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-google-ads.png) Brand settings, Integrations, Import Tracking Pixel. 3. ## Check it appears under Google Ads Open the **Google Ads** tab. It shows the imported ID and the events Ticket Fairy reports to Google Ads. You can import more than one. If you advertise the same event from two Google Ads accounts, you can import both pixels. ![The Google Ads tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the events Ticket Fairy reports to Google Ads](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-ads.png) Brand settings, Integrations, Tracking pixels. 4. ## Confirm Google Ads receives a sale Buy a ticket on your own event, or use a test order. Look for the purchase event in Google Ads. Tracking is working when Google Ads shows the purchase with the completed order value. ## O deja que lo hagan por ti Give Fai the complete snippet from Google Ads, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard. ### En tu panel, con Fai Add a Google Ads tracking pixel to this brand using this complete snippet: \ ## Preguntas que puedes tener How do I add a Google Ads pixel to my event page?: Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then measures every event page for your brand and throughout checkout. You only need to set it up once for the brand. Which Google Ads events does Ticket Fairy fire?: Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view\_item when someone opens your event, InitiateCheckout with begin\_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items. Can I enter only the pixel ID?: Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly. Will my Google Ads pixel fire if buyers check out on my own website?: Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way. ## Adónde ir después - [Qué más puedes hacer con Ticket Fairy](https://www.ticketfairy.com/es/event-ticketing/features) - [Conecta píxeles publicitarios a tus ventas de entradas](https://www.ticketfairy.com/es/guides/connect-meta-and-network-pixels) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/es/guides/set-up-a-pinterest-pixel) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/es/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/es/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/es/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/es/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/es/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/es/guides/set-up-a-spotify-pixel) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/es/guides/set-up-an-x-twitter-pixel) - [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/es/guides/set-up-a-linkedin-pixel) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/es/guides/set-up-a-microsoft-bing-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/es/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/es/guides/set-up-a-chatgpt-pixel) - [Todas las guías de Ticket Fairy](https://www.ticketfairy.com/es/guides) ## Hazlo en tu propio evento Crea tu cuenta, monta tu evento y sigue los pasos en tu propio panel. 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