--- title: "Embedded Ticket Checkout for Your Own Website - Ticket Fairy" description: "Buyers stay on your own site: with one snippet, you sell on the website you already have, with a buy button, the full checkout or a list of your events." canonical: "https://www.ticketfairy.com/features/event-pages-and-website/your-own-website" --- # Sell tickets on your own website With one snippet pasted in, buyers choose tickets and pay without leaving your site. You can also build a website in your dashboard, with your line-up and ticket checkout ready. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ![Ticket Fairy website embed Install tab with the buy button, checkout and event listing snippets ready to copy](https://www.ticketfairy.com/embeds/posters/marketing-event-embeds--install.png) - Buyers stay on your website to pay - A checkout in your own colors - Your line-up and concierge on any site - **25,000+** events powered - **10M+** tickets issued - **10+** countries - **20%** more tickets from referral rewards ## Sell from any page, with a buy button or checkout You choose the snippet that suits the page. A buy button opens your checkout from anywhere on your site. The full checkout lets buyers pay right inside your page, and the event listing shows your upcoming events, each with its own buy button. An embed can point at one event, or stay open to sell any of your events. Your event's embed page gives you a buy button snippet that works straight away, with no setup. A custom embed adds your own colors, the full checkout or the event listing, and lets you choose where it can appear. The snippet works in a Custom HTML block in WordPress, a Code block in Squarespace or an Embed HTML element in Wix, and See it live lets you preview your changes before your visitors see them. - **Buy button**: opens your checkout from any page - **Checkout on your page**: the full ticket checkout inside your page - **Event listing**: your upcoming events, each with a buy button - [Sell tickets on your own website](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [Sell tickets right on your event website](https://www.ticketfairy.com/features/website-builder) - [Sell tickets from your WordPress, Wix or Squarespace site](https://www.ticketfairy.com/features/event-pages-and-website/website-builders) ## Keep buyers on your page from ticket to payment New buyers check out as guests, with no account to create. Returning buyers sign in with a code sent to their email. Buyers pay by card, Apple Pay or Google Pay, on a phone or a desktop, even in the browser that opens inside a social app. Each website sale is an order on your event, with the same capacity, confirmation email and door scanning as a sale on your event page. Some events need more than a checkout, such as pay-what-you-want pricing, custom terms or a custom capture form. For those, Ticket Fairy opens your full event page for the buyer, so they keep every purchase option. Your event page stays on sale alongside the embed, and you can share links to either. Meta records website sales on your pixel just as it records sales on your event page, so your ads learn from every buyer. Your own website analytics follows the whole visit, from the first page to the sale. - **Guest checkout**: no account needed for new buyers - **Card, Apple Pay and Google Pay**: payment without leaving your site - **Social app browsers**: checkout for buyers who tap through from a post - **Meta pixel**: website sales reported to Meta - [See which ads sold your tickets on each network](https://www.ticketfairy.com/features/advertising-and-tracking/ad-tracking-pixels) - [Help visitors finish your checkout, so more of them buy](https://www.ticketfairy.com/features/checkout/checkout-that-converts) ## Make your checkout look like part of your website You choose a light or dark style, your main and highlight colors, the background and the text, and see each change in the live preview. You set the words on the buy button, a filled or outlined style and how rounded its corners are, and your web designer can add custom CSS for full control. Each visitor sees the checkout in their own language, or in the one you choose. You also choose what buyers see once they have bought: a thank-you message in your own words that keeps buyers on your page, a thank-you page of your own, or a quiet signal to your website that the purchase finished, so your web designer can show your own confirmation. Buyers get their tickets by email whichever you choose. On an event listing, you choose how many events show on each page, their order and whether sold-out events stay visible. - **Brand colors**: main, highlight, background and text - **Custom button**: its words, its style and its corners - **After someone buys**: a thank-you message, your own page or a signal to your site ## Run your checkout only on the websites you choose Your checkout works only on the websites you list, so nobody else can put your checkout on their own site. One entry covers every subdomain of your site, and listing your site also gets Apple Pay and Google Pay ready for your buyers there. When you turn an embed off, buyers can no longer buy from it anywhere someone pasted its snippet, and every setting and snippet stays saved for when you turn it back on. If you think somebody is misusing your embed, Get a new key stops every old snippet straight away, and new snippets take their place. - **Allowed websites**: the checkout works only where you allow it - **On or off**: pause an embed and keep its settings - **Get a new key**: old snippets stop working straight away - [Sell tickets on your own website](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) ![Ticket Fairy embed Security tab listing the websites the checkout may appear on, with the switch that turns the embed on or off](https://www.ticketfairy.com/embeds/posters/marketing-event-embeds--allowed-sites.png) ## Show your line-up, traders and concierge on any site The same embed page gives you snippets for your published line-up. You get a set-times timetable by day and stage, every act with their photo, bio and links, and your site map. When you publish a change to the line-up, every website showing it updates. Your trader directory and your AI ticket concierge each have a snippet too. Buyers browse the food stalls and get answers to their questions on your site. Until you publish your line-up, the line-up snippets tell visitors you have not announced it yet, so you can paste them in ahead of the announcement. The concierge chat bubble answers buyers from your event FAQs and the pages you teach it, and works only on the websites you allow. - **Set-times timetable**: your line-up by day and stage - **Trader directory**: the stalls and what they sell - **Ticket concierge**: answers for buyers in a chat bubble - [Get every artist advance back complete and on time](https://www.ticketfairy.com/event-operating-system/artists-and-line-up) - [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website) ![Ticket Fairy trader directory for a festival, with one listing waiting for review, one in the directory, the embed code to copy and the directory settings](https://www.ticketfairy.com/embeds/posters/marketing-event-traders-finished--directory.png) ## Build your whole website on Ticket Fairy Every plan comes with a website made for your events. You won't need Wix, Squarespace, Webflow, WordPress or Framer - **Events listed for you**: new events appear with live prices and sold-out labels - **Tickets on any page**: fans buy without leaving your site - **Line-up, agenda and venue**: ready-made sections for your event [Compare with website builders](https://www.ticketfairy.com/compare/website-builders) ## How you can sell on your own websites - ### A venue on WordPress A music venue pastes the event listing snippet into a Custom HTML block on its What's On page. Each public show appears with its own buy button, sold-out nights stay visible and marked, and buyers pay with Apple Pay or Google Pay without leaving the venue's site. - ### A conference selling from its agenda A conference puts the full checkout on its agenda page with its own colors and fonts. It sends buyers to its own thank-you page with the joining instructions. Delegates find the speakers and sessions on the same site, each speaker with a page of their own. - ### An agency running several brands An agency gives each client brand its own embed, limited to that client's website. It gets a new key the day a client changes web designer. Each client's sales stay on its own event orders and reports. - ### A club brand with a weekly night A club brand pastes the event listing snippet on the What's On page of its own website and leaves it open to all its events. Each new Saturday appears with its own buy button as soon as it is public, and sold-out nights stay visible and marked. Regulars buy with Apple Pay in a few taps, and every sale lands in the club's usual orders and door list. [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## How It Looks in Your Dashboard - ![Ticket Fairy Install tab of a festival's concierge widget, with the allowed website and the embed code to copy](https://www.ticketfairy.com/embeds/posters/marketing-concierge--install.png) *Your ticket concierge can sit on your website, so buyers get answers on the page they are reading.* - ![Ticket Fairy Line-up section listing acts with their set times, which are shown on the public line-up and a change waiting to go public](https://www.ticketfairy.com/embeds/posters/marketing-event-lineup--lineup.png) *You publish your line-up once, and every website showing it updates.* ## Set It Up Step by Step - [Sell tickets on your own website](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website) ## Questions About Selling on Your Own Website ### Your own website #### Who on my team can create an embed or a website? You need an owner or admin role for the brand. To use an embed, you or your web designer also need to be able to add a snippet to your website. #### Do buyers ever leave my website to pay? Buyers who pay by card, Apple Pay or Google Pay stay on your website. Some pay-later and bank transfer methods open their own payment page and return the buyer to your website afterwards. #### Why can my buyers not see Apple Pay or Google Pay? Apple Pay and Google Pay work on your Ticket Fairy event page with nothing to set up. On your own website, Google Pay appears once your website address is listed on a saved embed, on events that take card payments through Stripe. Apple Pay also needs Apple's verification file on your own domain, which your web designer adds. Until then, buyers on your website pay by card. #### Can I sell every event through the embedded checkout? Most events, yes. Some events open your full event page instead, so buyers keep every purchase option. These are events with pay-what-you-want pricing, custom terms, custom capture forms or pages, or tailored add-on choices. The same goes for events where buyers must connect a social account or prove they hold an NFT in a crypto wallet before they buy, and events sold through another ticketing partner. #### Does the checkout work if a browser blocks cookies? Yes. It works in the browsers that open inside social apps, even when they block third-party cookies. #### What should I check after I change my website? Place a test order on a phone and on a desktop after a redesign or a theme change. The checkout should still use the full width of your page and appear where buyers expect it. #### Do sales on my website show in my reports? Yes. Each sale through the embed is an order on your event, so it counts towards your capacity and appears in your orders and sales reports beside the sales on your event page. Buyers get the same confirmation email and tickets. #### Can Ticket Fairy build the website for me? Yes. If you don't have a website yet, you can build one in your dashboard: Fai drafts the pages from your events, your current site or a flyer, and fans buy tickets on its pages without a snippet. Each website has a free Ticket Fairy web address, or you can connect your own domain. #### Can buyers buy on my website without being sent to another domain? Yes, for most events. With the buy button or the full checkout, buyers choose tickets, pay and see your thank-you message on your own page, with no separate checkout to load. You set the colors, the words on the buy button and custom CSS, and choose what buyers see once they have bought. Events that need your full event page, such as pay-what-you-want pricing, open it for the buyer instead. ## Explore More of Ticket Fairy - ### [Event pages](https://www.ticketfairy.com/features/event-pages-and-website/event-pages-that-sell) Ticket Fairy builds your event page around your flyer, description and FAQs. It goes live the minute you announce, appears on Google, city and venue pages and shows where your visitors come from. - ### [Campaign pages & tests](https://www.ticketfairy.com/features/event-pages-and-website/campaign-pages-and-ab-tests) You can create extra landing pages for each campaign, sponsor or audience and see which one sold the tickets, and A/B test your event page or checkout answers to keep the winner. - ### [Ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge/ai-ticket-concierge) An AI chat on your website answers buyers from your own answers, pages and events. Buyers buy tickets and tables in the chat, and your team gets the rest. - ### [Checkout that converts](https://www.ticketfairy.com/features/checkout/checkout-that-converts) You can sell more tickets with guest checkout and phone sign-in, prices in each buyer's currency, the payment methods buyers trust, the same checkout on your own website and emails that win back abandoned carts. - ### [Website builders](https://www.ticketfairy.com/features/event-pages-and-website/website-builders) The free Ticket Fairy Events plugin adds event ticketing to WordPress with a block or shortcode, and checkout snippets work on Wix, Squarespace, Webflow and Framer. [Back to **Event pages & website**](https://www.ticketfairy.com/features/event-pages-and-website) [Next **Website builders**](https://www.ticketfairy.com/features/event-pages-and-website/website-builders) See how the Ticket Fairy [event ticketing software](https://www.ticketfairy.com/event-ticketing/) helps you sell more tickets, with every feature, the pricing and the support you get. ## Start Selling Tickets Online Create a free account and build a test event before you commit. Set up your tickets, explore referral rewards and go on sale when you are ready. Unlimited events with no monthly fee Start selling tickets immediately Tickets, door and website tools on every plan, Free included [Get Started](https://manage.ticketfairy.com/welcome) No credit card required --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)