About Cervantes’ Masterpiece Ballroom & Cervantes’ Other Side
Cervantes’ Masterpiece Ballroom (and its adjoining club, The Other Side) is a legendary live music venue in Denver’s historic Five Points neighborhood. Housed in the old Casino Cabaret building, it has roots stretching back to Denver’s 1930s jazz era – a time when Duke Ellington, Count Basie, Benny Goodman and Ella Fitzgerald all **played this very space** . The current venue opened in January 2003 and is owned by long-time local promoter Scott Morrill . It features two connected rooms running side by side. The main room (the “Masterpiece Ballroom”) holds roughly 900 people (including a wraparound balcony) , while The Other Side is a smaller 500-capacity club space . Together they allow Cervantes to host two shows at once, or one larger concert split between floor and stage areas . What makes Cervantes truly **unique** is the blend of its gritty warehouse-chic vibe with state-of-the-art sound and production. For example, the Ballroom is equipped with a Meyer MICA line-array PA and six Meyer 650-P subwoofers, ensuring clear audio front to back . At the same time you’ll find custom murals (by artists like Patrick Beery) and reclaimed wood furnishings that nod to Denver’s culture . In short, Cervantes’ combines a storied jazz heritage (the neighborhood was once called “Harlem of the West” ) with a modern club atmosphere. Its 20th anniversary was celebrated in 2023 , a testament to its enduring role in Denver’s music scene.
Events and Programming
Cervantes’ hosts an **eclectic mix** of concerts, festivals and special events throughout the year. You’ll see jam bands, rock acts, hip-hop shows, reggae nights, electronic dance music, bluegrass, comedy and even local cultural events – often all in the same month. For example, in recent years the venue’s stages have featured everybody from jam-band luminaries like Page McConnell of Phish and Warren Haynes to EDM artists like Pretty Lights and STS9, and from hip-hop stars like Nas and Big Boi to jazz greats like Branford Marsalis . Concert archives of Cervantes’ show that it averages **hundreds of shows per year** across genres – for instance roughly 900 hip-hop gigs, 800 electronic music events, 700 rock and 600 jam-band shows have been tracked at this location . In addition to standard tour dates, Cervantes’ often participates in local festivals (Five Points Jazz & Juneteenth Festivals in the spring and summer) and even hosts Rock concerts and after-parties (e.g. for nearby Red Rocks or Colorado festivals). Recurring events include the “Shift” electronica nights and occasional New Year’s Eve or 4/20 blowouts. Ticket prices vary widely with the act – small local shows may be in the $15–$25 range, mid-level touring bands $30–$50, and larger acts or late-night specials up to $60–$80 (plus city taxes). For major headline concerts, tickets sometimes **sell out quickly**. Check the venue’s schedule early (or join their text/email list) to secure any pre-sale offers or discounted prices. Overall the programming is known for its diversity: fans praise the club for bringing in a little of everything that Denver’s scene offers, from funk nights and steel-drum reggae to bluegrass tea jams or vintage rock tributes.
Tickets and Booking
Tickets for Cervantes’ shows must be purchased through **official channels only**. The venue’s FAQ emphasizes that tickets are sold via the official site (and its ticketing partner) or at the box office . Avoid third-party resellers or unverifiable vendors, as Cervantes cannot confirm the validity of tickets bought from scalpers or unknown sites . The on-site box office is open during limited hours: typically Monday/Tuesday closed; Tuesday 12pm–4pm; Wednesday–Friday 10am–6pm; Saturday 12pm–6pm . It also opens on concert nights (usually an hour before doors) for ticket pickup or last-minute sales . If you have Will-Call/ticket hold, you can pick up tickets one hour before the show . Electronic tickets are fully accepted – just display the barcode or QR code clearly on your phone , no need to print.
Door sales are possible if the show is not already sold out. In fact, the venue notes that for a given event they’ll mark the online listing as “Tickets at the Door” if tickets remain; in that case you can pay at the box office up until about two hours after doors open . If an event is truly sold out, **no additional tickets** are available at all, even at the door . In practice, popular concerts or events with limited capacity often sell in advance, so arriving early can help if you’re hoping for door tickets on the night of the show. To summarize: plan to buy online early for most shows, check box office hours if you need to purchase or pick up in person, and use the “Tickets at Door” indicator as a sign that on-site sales are available . Finally, Cervantes periodically runs its own promotions. For instance, fans can sign up for text alerts to receive $10 pre-sale ticket offers (as advertised by the venue’s site) – a good tip if you want deeply discounted seats. But always remember to obtain tickets through the box office or authorized seller to avoid scams .
Seating and Layout
The layout at Cervantes’ is largely **general-admission standing**, with a few guarded seating spots in each room. In the Masterpiece Ballroom, the entire main floor is an open dance area in front of the stage, so most tickets are “floor/GA” with no reserved seat. A balcony wraps around the room and provides vantage points above the crowd. The balcony has some tables and chairs along the railing and sections with bench-style seating, but these are **first-come, first-served** . If you want a seat or a table in the balcony, it’s wise to arrive as soon as doors open – the nicest spots go quickly. Above the stage in the Ballroom there is no audience seating, just sound and lighting rigs, so you won’t miss performers but tall people in front can block your view down low. Overall sight-lines are generally good from the balcony (you can see the whole stage and crowd) and from near the front of the floor (close to performers). Notably, the sound system was optimized by moving the mixing booth from the balcony to the floor , so acoustics are balanced and powerful from front to back.
The Other Side is a smaller side room with a similar setup but on a cozier scale. It has a stage at one end and a flat floor for standing fans. There is a raised ledge or platform along the back wall with some stools and high tables – again first-come only – which give people a place to sit or lean. Behind that raised area is a small outdoor patio stage for very intimate or outdoor events . Otherwise, The Other Side is mostly a standing club space. In both rooms, access to the bar is at the rear and on the ends – plan to move back into the crowd if you’re at the rail. The venue also provides good **audio** coverage: its top-line Meyer speakers ensure you can hear clearly even from the rear or sides . In short, Cervantes is built for an “in the pit” experience. The best vantage depends on your preference – front and center for full energy and proximity to the band, or up on the balcony/raised area to watch from above – but you can’t really buy a private table; it’s all casual, open-view standing mixed with a little bench seating upstairs .
Getting There and Parking
Cervantes’ is located at **2637 Welton Street, Denver, CO 80205** , just southwest of the Denver Convention Center and north of the RiNo district. It’s on Welton Street between 26th and 27th Streets. If you’re driving, the venue is a short drive off I-25 (Exit 212A) or I-70 (via Park Ave southbound). Street parking nearby is very limited, especially on event nights. There are metered spaces along Welton and side streets, but they fill up early. Paid parking lots and garages are available a few blocks away. For example, a common choice is the city lots around 21st & Welton (just south of 27th) – those often run about **$5–$10** for an evening . Other nearby garages include several around 17th & California or near Civic Center (though roughly a half-mile away) – expect $10–$15 for several hours. Valet parking is not offered, so the best bet on a busy night is a short-term lot or one of the larger pay garages. **Rideshare** drop-offs are easy along Welton Street itself (right in front of the building); everyone is familiar with Cervantes as a pickup point after shows.
Public transit is another great option. Multiple RTD bus lines serve the area: *Route 12* runs right along Welton Street, and Routes 28, 38 and 43 stop nearby as well . The nearest light-rail stops are Union Station or 18th/16th – those are an 0.5–1 mile walk west. Union Station (south side) serves the A, B and G lines, while the 16th & California stop on Welton serves the A, B, G and N lines as well as Amtrak’s California Zephyr train . Riders can take any of those routes and then walk a few blocks north on Welton to reach the venue. (For example, take the A or G line to 16th & California, then five blocks north on Welton.) Touch pay cards or smartphone ticketing work for all these RTD trains and buses. Overall, whether by car or transit Cervantes is very accessible to downtown Denver. For late-night departures, rideshare/Cab/Uber is reliable on Welton or on nearby streets like Tremont.
Inside the Venue
Expect a casual, energetic concert club vibe once inside Cervantes. Security is usually light but thorough: bags are searched at the door and prohibited items (see below) will be confiscated. To enter, have each person’s **ticket and photo ID** ready. Staff will scan tickets (paper or on your phone) and check IDs. The venue accepts standard IDs (driver’s license, passport, military ID) or combo of birth certificate + photo ID . Most concerts are 16+ (proof of age is checked), so anyone under 16 typically cannot enter . Doors usually open about 45–60 minutes before showtime (check your ticket listing for the exact “doors” time). When the doors open, you’ll step into the lobby and immediately see access to the main floor or stairways to the balcony. Cloakroom/coat check is **seasonal** – usually offered free during winter or bad weather . If available, it’s located by the main lobby (and another near the back of The Other Side) and is free (tips appreciated) . Restrooms for concertgoers are on-site in each room (the green room and bathrooms were famously swapped early on and have since been branded the “best green room” in Denver by Westword , but to patrons they function as the venue restrooms).
There are full cash bars in both rooms (the wraparound main bar in the Ballroom and a smaller bar in The Other Side) serving beer, wine and cocktails. Drink prices are in line with most concert venues: expect $6–$9 for a beer or $7–$10 for mixed drinks. (Reviewers note drinks can be a bit pricey but typical for such clubs .) The bar also provides amenities like earplugs during loud shows . No outside food or beverage is allowed , but sometimes there are on-site snack vendors or limited concessions for large events. For payment, credit cards are accepted everywhere except the box office, and ATMs are located inside both the Masterpiece and The Other Side (as well as in the front office) in case you need cash .
Photography/recording: Fans commonly use phones and small point-&-shoot cameras to snap photos. That’s fine. What’s **not** allowed is large professional cameras (those with detachable lenses) or any video/audio recording equipment . Signs and banners are restricted (no larger than 11×17 inches) to prevent blocking sight-lines . All patrons are expected to follow venue and safety rules; for example, flash photography or selfie sticks are prohibited . Other than that, attire is casual – Denverans will dress in concert tees or jackets; no fancy dress code policy is enforced. Enjoy the lively yet laid-back ambiance: Cervantes is known for its intimate, up-close feel, polished staff, and the friendly crowd (many local fans). If ever in doubt, just ask staff at the door – they’re usually helpful about where to go and what’s permitted.
Nearby Amenities
If you’re coming early or want to extend the night, Five Points and nearby downtown Denver offer plenty of dining and nightlife. On Welton itself, within a couple blocks of Cervantes, you’ll find casual spots like the Welton Street Café (2736 Welton St), a diner-style American restaurant open until 10pm – perfect for a burger or breakfast plate before a show. A few doors down is Scratch Deli (serving sandwiches and gyros), and the new Pollo Campero has chicken bowls not far away. For bars, the iconic Roxy Hotel (just two blocks east on Welton) has lounges and a small concert room, and there are several brewpubs and cocktail bars a short walk away on Larimer and Welton (weavers, Lydia, Star Bar etc.). If you want a quick drink or bite after the show, many street-corner 24-hour diners in Five Points stay open late.
Hotels: Several downtown hotels are nearby (within a mile) for out-of-towners. For example, the Aloft Denver Downtown or the Embassy Suites are about a 5–10 minute walk west, or consider boutique options like The Roxy Hotel for an “old Denver” vibe. Downtown chains (Hilton City Center, Marriott City Center) are also within half a mile. If flying in, Denver’s Union Station area is a 10-minute transit ride north on the A/G light rail lines.
For getting around, allow extra time after a show. Late-night public transport runs operate on limited schedules; Denver Uber/Lyft pick-up is plentiful on Welton or nearby Tremont Street. Overall, Five Points has become a happening section of Denver’s nightlife, so you won’t run out of places to eat or explore around Cervantes. Many concertgoers arrive early to grab a table or have dinner, and the vicinity has enough bars and late-night grub joints to keep the party rolling post-show.
What Makes This Venue Special
Cervantes’ Masterpiece Ballroom is beloved in Denver for a huge range of reasons – from its rich history to its current-day energy. Architecturally it’s a repurposed brick warehouse, and you can sense that legacy the moment you enter. The venue leans into its past: one press account notes that owner Scott Morrill is “very proud” that Cervantes now occupies the old Casino Cabaret, whose 1930s Cotton Club-era audience watched Duke Ellington and Count Basie on this stage . Even the entrance got an update to honor the history: neighbors requested replacing the generic metal doors, and in 2021 Cervantes installed new wood-and-glass doors reminiscent of the original cabaret style . Inside, murals and decor celebrate Denver’s culture – for example a giant mural by local artist John Bukaty adorns the outside of the patio stage, and Patrick Beery’s custom mural livens up an interior wall . The combination of art and music sets a creative tone.
Culturally, Cervantes is a living link in Five Points’ “Harlem of the West” lineage. The community’s annual Juneteenth and Jazz festivals often flow right past Cervantes, and locals report lines around the block on big nights , a nod to the long lines that once formed at the Casino Cabaret. In effect, Cervantes has helped **revive Five Points** as a nightlife hub. Westword’s photo history article even touts Cervantes’ green room as one of the city’s quirkiest upgrades (naming it “Best Greenroom” in 2012) . Musicians love playing here because of the intimate size and professional amenities; audiences love it for the combination of high energy and hometown familiarity. Notably, after the 2013 Colorado floods, Cervantes gave back to the community by building new seating and stage from salvaged wood – another example of the venue’s local spirit.
In sum, what sets Cervantes apart is that it **feels like Denver**: a raw, historic space with first-class sound and lighting, rich with local art and friendly staff, bridging past and present. It isn’t a slick corporate arena but rather a community music temple. Both bands and concertgoers often cite Cervantes in interviews as a favorite or “home-town” venue. One reviewer remarked on the “grunge and awesome art” vibe in The Other Side, calling it cozy and underground, and praised the “great acoustics” (Vittoria Rose’s comment). That blend of character and quality is why Cervantes can pack up to 1,000 people downtown and still keep a “best-kept secret” feel for every show.
Visitor Tips and Information
Accessibility: Cervantes’ Masterpiece and The Other Side are ADA-accessible venues. If you or a companion need special accommodations (wheelchair seating, assistance, etc.), you should submit the venue’s Accessibility Request at least 48 hours before the show . Staff will then arrange suitable seating (often at the front of the floor or in a disabled platform area) and provide assistance as needed. In general the floors are flat and the balcony is reachable by ramps/elevators to give a full experience to all patrons.
Arrival: Plan to arrive in time to clear security and get to your spot. Doors usually open 45–60 minutes before showtime, and lines can form early if it’s a sold-out concert. If you have Will-Call tickets, head to the Box Office or will-call window right away – pickup starts 1 hour before doors . Even if you already have an e-ticket, you’ll still need to wait for doors. The bartenders often offer earplugs for free (and sell them too) if a show is very loud , so don’t hesitate to ask the bar staff if you find the music too intense. Because the balcony seating is limited, arrive at the door to grab a table upstairs if that’s your preference – once the show fills up, there will be nowhere else to sit.
What to Bring (and Not): Essential items are your ticket (printed or on phone) and a photo ID. Phone tickets work fine – the barcode will be scanned directly from your screen . Bring cash or card if you plan to buy drinks or merch (credit is widely accepted, and ATMs are on-site ). Clothing is casual: jeans and a tee or hoodie are standard. Most people wear closed-toe shoes or sneakers (you’ll likely stand/dance). Do not bring large items: the venue bans any bag larger than about 14″×14″ (that includes backpacks, large purses, luggage) . Also prohibited are any weapons, selfie-sticks, large umbrellas, outside food or drink, and professional camera/video gear (you may carry a small camera or use your phone) . If you need to check a coat, gate staff can direct you to the seasonal coat-check station (it’s free, with tips appreciated) . Leaving valuables in your car (and locking it) is a good idea for peace of mind.
Common Pitfalls: A few tips to avoid snags: Don’t plan to buy tickets on a third-party site – Cervantes’ staff **will not validate** outside sales, as stated on their official FAQ . If an event is marked “Sold Out,” recognize that means it’s sold out everywhere, including at the box office (so calling for extra “secret” tickets won’t work). Conversely, if the online listing says “TICKETS AT DOOR,” that means tickets are still available; just pay at the door by credit or cash. Also, note that age restrictions apply: most concerts are 16+ (and you’ll need ID for that). Double-check any all-ages shows if you’re under 18 – those are explicitly advertised otherwise. Finally, unlike a theater or stadium, Cervantes is loud and crowded – consider ear protection if you’re sensitive, and be prepared for a high-energy environment (smoking isn’t allowed indoors by law, but vaping and e-cigs may be permitted in some areas).
Other Tips: If you’re coming by transit, plan your trip back – late-night trains end at midnight and buses taper off, so rideshare or taxi might be needed post-show. Parking lots can fill on Red Rocks nights or weekends, so you might walk a few extra blocks if needed. Sign up for Cervantes’ mailing list or text alerts if you want early access to cheap presale tickets (the venue often sends out a $10 pre-sale code to subscribers). People often line up before or after at the famous Welton Street 5 Points Cafe or Madre for food – grabbing some eggs or pan roast at 4AM with fellow concert-goers is almost a tradition. And remember, Cervantes is in a historic but gritty area, so keep your belongings close like any busy neighborhood venue. With a little planning, you’ll be set to enjoy one of Denver’s most beloved live music rooms.
How can I buy tickets for a show at Cervantes' Masterpiece Ballroom?
Purchase tickets only through Cervantes' official channels . Typically you can buy them on the Venue’s website or at its box office hours. The venue strongly advises against third-party resellers (like online scalpers or unauthorized sellers), since they can’t guarantee those tickets are valid . The box office at 2637 Welton St opens Tuesday–Saturday in daytime hours and on show nights (at the door service). If you’re held tickets for Will Call, pick them up one hour before showtime . In short, buy early from the official site (or at the door if still available).
Can I buy tickets at the door or do I have to buy them online?
If a show isn’t sold out, you can usually buy tickets at the door (box office). Cervantes resumes on-site sales up to about two hours after doors open if seats remain . The booking site will clearly say “Tickets at the Door” if any tickets are left – otherwise it will say “Sold Out.” If it’s marked sold out, then no further tickets are available even at the venue . So yes, door sales are possible for unsold events.
What are the Cervantes Masterpiece box office hours?
The box office has limited regular hours. Typically it is closed Sunday/Monday, open Tuesday 12–4pm, Wednesday–Friday 10am–6pm, and Saturday 12–6pm . It also opens on concert nights (open at the doors time) to sell tickets and will-call. Always double-check the venue’s website or social media in case those hours change for holidays or special events.
What does “Will Call” mean at Cervantes’?
“Will Call” means tickets are being held under a name at the box office for pickup. You can collect Will Call tickets starting one hour before the show . The box office or a designated will-call window will open, and you must present the confirmation name and photo ID. You cannot pick them up earlier than 1 hour prior to doors .
What is the exact address of Cervantes' Masterpiece Ballroom & The Other Side?
The venue is located at 2637 Welton Street, Denver, CO 80205 . That’s in the Five Points neighborhood, one block off 27th Street on Welton. It’s just south of the Five Points Golf Course and north of the RiNo art district.
Where should I park and how much does parking cost?
Parking is limited immediately around Cervantes. You’ll find metered street parking (on Welton, Walnut, etc.) but it goes fast on show nights. A more reliable option is a paid lot or garage nearby. For example, the lot at 21st & Welton (just south of the venue) often charges around $5–$6 for the evening. Additional public lots/garages can be found around 17th & California or 20th & Broadway ($10–$15 typical for overnight). Rideshare drop-off on Welton Street is also common (pull up to the curb right at the entrance). Always give yourself extra time to find a spot or return to your car after the show.
What public transit serves Cervantes' Masterpiece Ballroom?
Several RTD lines stop near the venue. Bus routes like the 12 and 28 run along Welton Street right by Cervantes, and routes 38 and 43 stop a few blocks away . For light rail, take the A, B or G line to Union Station (about 0.7mi north) or the 16th/California station (A/B/G/N lines) near Civic Center – both are roughly a 10–15 minute walk. The California Zephyr Amtrak train also stops at Union Station if you’re coming from out of town . Tip: pay with an RTD Smart Card or mobile app for buses/trains.
What is the capacity and layout of the venue?
The main Masterpiece Ballroom holds roughly 900 people (including the wraparound balcony) . The Other Side holds about 500 people . Both rooms are mostly general admission standing-room. The Ballroom also features an elevated balcony level with some tables and chairs available on a first-come basis . Essentially, if you want a seat you’ll need to arrive early to grab a balcony spot, but most fans stand on the floor to see the stage.
Are there reserved seats or is everything general admission?
Almost all tickets at Cervantes are general admission. The main floors of both the Ballroom and The Other Side are open standing-room dance areas. The only seating is along the perimeter balconies/raised areas. In the Ballroom, some round tables and chairs are set up against the balcony rail (no reserved seating – first-come) . In The Other Side, a raised ledge with stools is available at the back. There are no fixed numbered seats or boxes. If a show sells VIP or premium reserved seats, that would be noted separately, but for standard concerts it’s all GA.
What items are prohibited inside the venue?
Cervantes enforces a strict no-baggage and no-recording policy. You cannot bring large bags or backpacks – anything over ~14″x14″ is banned . Weapons, outside food or drinks, laser pointers, fireworks, and other dangerous items are prohibited. Camera phones and small point-and-shoot cameras are allowed, but no professional DSLR cameras with detachable lenses or video recording gear . Audio/video recorders, selfie-sticks, and large umbrellas (that block view) are also not permitted . Essentially, carry only what you need (ID, tickets, phone, small wallet). The venue is not allowed to have outside alcohol or snacks – everything must be purchased on-site.
Are children or minors allowed at shows?
Most events at Cervantes are 16 and up . A valid ID is required for entry, and typically anyone under 16 is not admitted (unless a specific show is advertised “all ages”). Always check the show details: if it’s a family-friendly or all-ages event, that will be clearly stated. For the usual concerts, plan for 16+ with ID. If you do have a minor (16–17) attending, carry their school ID or birth certificate plus a student ID combo, since those are also accepted forms of valid ID .
Can I bring a camera or record the show?
Casual photography is allowed, but professional recording is not. You may use your smartphone or a small point-and-shoot camera to take pictures or videos. However, no one is allowed to bring a DSLR or video camera with a detachable lens . Audio recording is also prohibited. In summary: phone cameras = OK, professional gear = no. If in doubt, the ticketing page specifically forbids “professional cameras or flash photography.”
Is there a coat check, and when is it available?
Yes, Cervantes provides free coat check services, but only during cold or inclement weather (typically fall and winter months) . During those times you’ll find coat check stations: one in the main lobby of the Ballroom and one toward the back of The Other Side . It’s free of charge; attendants will take large coats or bags for safekeeping. Tips are appreciated. If the weather is warm and the venue hasn’t announced a coat check for that show, assume there is none. Always ask the front staff if you spot a coat room area available.
Is the venue wheelchair accessible?
Yes, Cervantes’ is ADA accessible . Both the Masterpiece Ballroom and The Other Side have accessible entrances and wheelchair spaces (usually at the front of the floor or on the main level). If you require any accommodations, you should contact the venue in advance or fill out their accessibility form at least 48 hours before the event . Staff will reserve a spot and assist as needed. Bathrooms are also wheelchair-friendly. Elevator access to the balcony is available for those who need it.
Is there an ATM or can I pay by card at Cervantes'?
Yes. There are onsite ATMs in both the Masterpiece Ballroom and The Other Side, as well as in the box office/office area . This lets you withdraw cash before you buy merch or tip bartenders. Credit and debit cards are accepted at the bars, so you don’t necessarily need cash for drinks or concessions. (The box office/cashier likely accepts cards during business hours too.) In short, you can pay by card inside, but it’s wise to have some cash just in case.
What is the “Other Side” in Cervantes’ Other Side?
The Other Side is a smaller club room that is part of the Cervantes venue complex. It sits adjacent to the main Masterpiece Ballroom (in the same building) and operates as an independent live-music space . While the Ballroom holds about 900 people, The Other Side holds around 500 . It has its own stage, sound system, bar and restrooms. Sometimes venues will split an evening so that two different bands play simultaneously (one in each room), since they share only a common entry hallway. So essentially, “The Other Side” is Cervantes’ 2nd stage/room for more intimate shows.
What is the outdoor Patio Stage at Cervantes’?
Cervantes’ has a small outdoor stage area connected to The Other Side. This patio stage is used for summertime shows or special outdoor events. It’s mentioned on Cervantes’ virtual tour page , indicating the venue features a courtyard/ patio stage. In practice, this means during good weather you might see DJs or acoustic sets performed outside in the patio space, giving an open-air experience. (It’s not a large amphitheater, but a casual outdoor extension of the club.)
Why is it called “Masterpiece” Ballroom?
The name “Masterpiece” is part of the brand the venue’s current owners adopted in 2003. It does not refer to seating or fine art; rather, it’s a nod to the venue’s legacy as a music “masterpiece.” Possibly an homage to Miguel de Cervantes (author of Don Quixote), as the original owners named it after him. What it really means to patrons is that this is the *main* or larger room (the “masterpiece” of the building). In short, it’s just the chosen name for the larger hall, whereas “The Other Side” is the smaller hall next door.