Earn More From Every Buyer With the Extras They Already Want

Sell Every Extra in the Same Checkout as the Ticket

Create an add-on for anything a buyer wants on top of entry: a car park space, a camping pitch, a meal deal, a programme, a t-shirt, a drinks package or a seat on the return shuttle. Buyers pick it under the tickets and pay for both in one order, so a festival weekend is one checkout, one confirmation email and one bigger basket.

Give each add-on a name a buyer understands at a glance, such as Return shuttle from the city centre, a price and a description with the details they need before they add it: where the shuttle leaves from, when the car park opens or which sizes a t-shirt comes in. Add a photo or a short video so buyers can see what they are getting.

Sell a t-shirt or a hoodie in several sizes and colours as one add-on with variants, each with its own stock, so the medium sells out on its own while the large stays on sale. Set the stock you can supply, or make an extra unlimited, such as a digital programme. When your event takes payments in more than one currency, give the add-on a price in each one, so buyers pay for their extras in the same currency as their tickets.

• Add-ons: a name, price, stock and description for each extra
• Variants: sizes and colours, each with its own stock
• Photo or video: show buyers what they are adding
• Prices in each currency: for events that take more than one currency

• Sell parking, camping and merchandise with your tickets

Offer Each Extra With the Tickets It Belongs To

Show camping to weekend ticket buyers and a bottle package to the people booking a booth. Limit an add-on to the ticket types and table types it goes with, and buyers see it as soon as a matching ticket is in their basket, so a day ticket buyer is never offered a pitch they cannot use.

Limit to ticket quantity allows one add-on for each ticket in the order, so four friends on one order get four shuttle seats and no more. When one buyer may want several, such as drinks tokens, you set your own maximum for the order or for each ticket.

Choose whether an add-on travels with a resold ticket. Withhold from Resale keeps it with the person who bought it, which suits a campervan permit tied to a registered vehicle, while a merch bundle can go to the new holder with the ticket.

• Limit to Certain Ticket Types Only: the add-on appears with the tickets it belongs to
• Limit to ticket quantity: one add-on for each ticket in the order
• Withhold from Resale: the add-on stays with the original buyer

Keep Selling After the First Sale

Buyers decide how they travel, where they sleep and who joins them long after they buy a ticket. Every ticket on a buyer's order has its own Upgrades and Add-ons section, so they come back, pick the extras you sell with that ticket and pay in a few taps, with no email to your team.

The extra joins the ticket it was bought for, so your door team checks it in when they scan that ticket. Sell VIP area access, a fast-track lane or a meet-and-greet as an add-on limited to the tickets it upgrades, and a general admission buyer can move up whenever they are ready. A table host who booked for six adds guests to the table from their order and pays your price for each extra guest, so the booking grows without a call to your team.

When a buyer and your team agree a different ticket type, your box office moves the whole order with Change Ticket Type. Every ticket moves in one go and the buyer keeps their barcodes, so the tickets they already have still scan. Sell a single extra on its own, with no ticket in the basket, through a QR Quick-Buy link that points straight at the add-on.

• Upgrades and Add-ons: a section on every ticket in the buyer's order
• Upgrade add-ons: VIP access sold to the tickets it upgrades
• Change Ticket Type: move an order to the ticket type you agreed
• QR Quick-Buy links: sell one add-on straight from a link or poster

• Move a buyer to a different ticket type or seat
• Find the Order, Fix the Problem and Get Buyers Back to Their Day

Restock, Refill and Take Extras Off Sale Whenever You Need To

When the last t-shirt goes, buyers see the add-on marked sold out and your tickets stay on sale. Raise the stock and it is back on sale with nothing new to create. Turn Enabled off to take an extra off sale while every buyer who already has it keeps it.

Stock is how many you have left, so a second run of t-shirts goes on sale the moment you raise the number. With the add-on waiting list on, buyers who missed a sold-out pitch or parking space join its waiting list. When one comes back, the next buyer waiting is offered it by email, so a returned pitch sells again with no post from your team.

At the gate, your door team scans the ticket and its add-ons are checked in with it. At a collection point such as the merch stand, your team scans the add-on's own code, so the buyer's ticket stays ready for entry.

• Stock: how many are left, raised whenever you have more
• Enabled: take an extra off sale and keep its orders
• Add-on waiting list: returned extras offered to the next buyer
• Collection point scans: the add-on's own code, with the ticket kept for entry

• Run a waiting list for a sold-out event
• Get Your Crowd Through the Door Quickly and Sell to Walk-Ups

Sell Rooms, Tents and Glamping by the Night

A pitch for the weekend is an add-on. A hotel room, a bell tent or a glamping pod that buyers book for chosen nights belongs on the Accommodation page, where you sell places to stay by the night beside your tickets. Buyers browse the stays on your event page and book theirs with their tickets at checkout.

Add each property, such as a hotel, a campground or a glamping field, with its check-in and check-out times, house rules and cancellation policy. Add the room types guests book, such as a Double Room or a 4-person Tent, with how many it sleeps, how many you have and the price per night. Change the rooms on sale and the price for a run of nights, or for weekends only, and add a city tax, a cleaning fee or a site fee that is charged when guests book.

Bookings shows every stay with its guests, nights and total, and you check guests in and out from there. The guest list for each night shows who is staying, and you download it for the site team. When a hotel holds a block of rooms for your ticket buyers, add the block on the event's Operations page: buyers book those rooms at checkout at the rate you agreed, you see what is booked and still for sale each night, and the rooms nobody books go back to the hotel after the last day buyers can book.

• Properties and room types: hotels, campgrounds and glamping with a nightly price
• Nightly availability: rooms and prices set for any run of nights
• Hotel blocks for ticket buyers: a hotel's rooms on sale at your agreed rate
• Guest list: who is staying each night, ready to download

• Sell hotel rooms to your ticket buyers from a hotel block

Take a Whole Season's Money Up Front With One Pass

Your regulars come back several times a year, and each visit is one more checkout to win. Sell one pass that covers a season, a series or a tour, take the money up front, and let holders book the nights they want as you announce them. Each pass has its own buy page under your brand to share in your newsletter, on social and on your venue's website.

Attach an event series, and every event in it counts, including the ones you have not created yet, so a winter season goes on sale before you announce a single date. For a programme that does not run as a series, add each event under Included events, and the list shows which nights a holder can book.

Choose when a pass expires: never, which suits a venue with a year-round programme; on a set date, so the pass and the season end together; or a number of months after each buyer pays, which suits a pass you sell all year. Leave the ticket choice automatic and a pass books the cheapest ticket on public sale, which suits nights that cost about the same. For a mixed season with premium nights, pick the ticket a pass books at each event yourself, so a headline night is never given away at the price of an ordinary one.

Each booking uses one event of the pass, so a holder brings a friend by booking twice for the same night. Each pass shows passes sold, events booked and the bookings still to come, with revenue moving to each event as holders book it. Passes sold lists every holder with the events they have booked, the value remaining and when their pass runs out, and cancelling a booking puts the credit back on their pass. When the season closes, archive the pass: it comes off sale and every pass already bought still books events.

• Event passes: one purchase that books several events
• Event series: every event in it, including future ones
• Expiry: never, a set date or months after purchase
• Passes sold and events booked: with the bookings still to come

• Sell one pass that covers several of your events
• Run a recurring event series

Let Fai Set Up Your Extras and Passes

Tell Fai, the assistant inside your dashboard, what you want to sell, such as a return shuttle at your price, limited to the seats on the coach and one per ticket. She shows you the add-on before she creates it, and she can change the price, stock or ticket limits of one already on sale, or take it off sale.

Ask her to build a season pass, choose the events it covers and read back how many have sold and how many nights holders have booked. She can set up your properties, room types and nightly prices, and add a hotel block for ticket buyers. Fai asks you to approve every change before she makes it, because each one changes what buyers can buy.

• Asked in a sentence: Fai sets the price, stock and limits
• You approve it: nothing changes until you say so

• Get Your Ticketing Work Done by Asking Fai