1. Features
  2. Sell more
  3. Advertising & tracking

Know Which Ads, Posts and Partners Sold Your Tickets

Connect each advertising network you use once for your brand, and every event page and checkout under it reports page views, checkout starts and completed ticket sales back to that network. Connect Meta with a sign-in, and add every other network by pasting the tracking code from your ads account. Give each ad, post and partner its own tracking link, and your event shows the clicks, orders and revenue each one brought in.

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  • Ticket sales reported to every network you advertise on
  • One setup for every event under your brand
  • Clicks, orders and revenue for every link you share
Ticket Fairy Network Conversion Tracking Pixels panel, with a tab for each advertising network

See Which Facebook and Instagram Ads Sold Tickets

Select Connect Meta in your brand's Integrations, sign in with the Facebook account that runs your ads, and choose the ad account and the pixel your sales should report to. There is no pixel ID to copy and no token to paste, and if you have no pixel yet you can create one in the same step. Turn tracking on, and Ticket Fairy reports each sale to Meta from our servers as well as from the buyer's browser, so Meta still matches sales to your ads when a buyer's browser blocks tracking.

  • Connect Meta: sign in and pick your ad account and pixel
  • Sales reported from our servers: as well as from the buyer's browser
  • New pixel: created in the ad account you connected
Ticket Fairy Meta conversion tracking card with an ad account connected and a pixel selected

Measure Ticket Sales on Every Network You Advertise On

Copy the complete tracking code from your TikTok, Google Ads, Google Analytics, Snapchat, Reddit, Spotify, X, Pinterest, LinkedIn, Microsoft Bing, Amazon DSP or ChatGPT ads account and paste it into Import Tracking Pixel. Ticket Fairy recognises the network and the pixel ID from the code, so you check what it found and import it. Each network then has its own tab showing the pixels you added and the events Ticket Fairy reports to it. Advertise one event from two accounts on the same network, and you can import both pixels.

  • Import Tracking Pixel: paste the code and the network is recognised for you
  • A tab for each network: the pixels you added and the events each one receives
  • Pixels added by Fai: after you approve each change
Ticket Fairy Import Tracking Pixel dialog after it recognises TikTok and the pixel ID

Set Up Tracking Once for Every Event You Sell

Pixels belong to your brand, so every event page and checkout under it reports to your networks, including events you have not created yet. Each network hears when a visitor opens your event page, when they start checkout and when the sale completes, with the order value and currency. Google Analytics receives the standard ecommerce events with the ticket items, so its ecommerce reports fill in for your ticket sales. Buyers who check out on your own website through the embedded checkout are reported the same way.

  • Brand-wide pixels: every event page and checkout under your brand
  • Views, checkout starts and sales: with the order value and currency
  • Your own website: the embedded checkout reports the same sales
Ticket Fairy Google Analytics tab of Network Conversion Tracking Pixels, with the saved measurement ID and the tracking calls it sends

Give Every Ad, Post and Partner Its Own Tracking Link

A newsletter, a partner's page and a printed flyer can all promote the same event at once. Create a tracking link for each one under Marketing, name it after its channel, and share the short address or download it as a QR code for a poster. The Tracking Links table shows the clicks, orders and revenue each link brought in, opens with the busiest link first, and you can copy the whole table into a spreadsheet. Choose a promoter when you create a link, and the sales through it count for that team member.

  • Tracking links: a short address for each ad, post or partner
  • QR codes: the same link for posters and flyers
  • Clicks, orders and revenue: for every link, sorted by what it brought in
Ticket Fairy Tracking Links page for an event, with one row per link and the clicks, orders and revenue each one earned
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Go Deeper Into Advertising & tracking

See each job done in your dashboard, with step-by-step guides and answers to your questions.

Everything You Need to Measure Your Ticket Advertising

  • Meta guided setup

    Sign in to Meta, choose your ad account and pixel, and turn tracking on. No pixel ID or token to copy.

  • Meta sales from our servers

    Ticket Fairy reports each sale to Meta from our servers as well as from the browser.

  • Import any network's pixel

    Paste the complete tracking code, and Ticket Fairy recognises the network and the pixel ID.

  • Every major ad network

    TikTok, Google Ads, Snapchat, Reddit, Spotify, X, Pinterest, LinkedIn, Microsoft Bing, Amazon DSP and ChatGPT.

  • Google Analytics

    Add your measurement ID and see event page visits, checkout starts and ticket sales in your Google Analytics reports.

  • Set once for your brand

    Your pixels report from every event page and checkout under your brand, with no setup for each event.

  • Sale value and currency

    Each completed sale reaches your networks with the order value and currency.

  • Sales on your own website

    The embedded checkout reports sales to the same pixels as your Ticket Fairy event page.

    Learn more

  • Tracking links

    Give each ad, post, email or partner its own link and compare the clicks, orders and revenue each one brings in.

  • QR codes for print

    Download any tracking link as a QR code for posters and flyers.

  • Promoter links

    Link a tracking link to a promoter so the sales through it count for that team member.

    Learn more

  • Pixels with Fai

    Ask Fai to turn on Meta tracking or add your other pixels. She asks you to approve each change before she makes it.

  • Where visitors come from

    See the sites and links that send visitors to your event page and how many of them buy.

    Learn more

  • Orders from each ad campaign

    Compare your ad campaigns by the ticket orders and revenue each one brought in, and see which campaign to keep paying for.

Connect Your Pixels and Track Your Campaigns Step by Step

Questions About Advertising & tracking

Advertising & tracking

Meta has its own guided setup. TikTok, Spotify, Reddit, X, Google Ads, Google Analytics, Pinterest, LinkedIn, Snapchat, Microsoft Bing, Amazon DSP and ChatGPT each take the tracking code from your ads account. There is also a custom option for another network you use.

You need to be an owner, an admin or on the marketing team for the brand to open Integrations. If you cannot open it, ask an owner or an admin to add the pixel or to give you access.

No. Once you sign in, the guided setup loads your pixels from Meta, so you pick one from a list. A manual option below the guided setup takes a pixel ID and access token if you prefer, but do not add the same pixel in both places.

Yes, for every listed network except Spotify and Microsoft Bing. For either of those, use the pixel from the ads account that runs this brand's campaigns.

Paste the complete tracking code from your ads account, because it holds the settings Ticket Fairy needs to report each sale correctly, such as the Google Ads conversion action. For Google Analytics, the measurement ID that starts with G- is enough. For TikTok, Snapchat, Reddit, X, Pinterest, Microsoft Bing and ChatGPT, Fai can add a pixel from its ID alone once you approve the change.

Buy a ticket on your own event, or place a test order. The purchase then appears in that network's own reporting, such as Meta Events Manager or the Google Analytics Realtime report, with the order value.

Revenue is your share after Ticket Fairy's fees, not what the buyer paid. An order counts from the moment it is placed, and a refund lowers the revenue but stays in the order count. A sale counts towards a link when the buyer opens that link and buys in the same browser.

Yes. Tracking links belong to one event, so create them on each event you promote. Pixels are different: you add each one once for your brand and it reports from every event under it.

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