--- title: "Event Ad Pixels, Conversion Tracking and Tracking Links" description: "Connect Meta, TikTok, Google and every network you advertise on once for your brand, and see which ads, posts and partners sold your tickets." canonical: "https://www.ticketfairy.com/features/advertising-and-tracking" --- # Event Ad Pixels, Conversion Tracking and Tracking Links 1. [Features](https://www.ticketfairy.com/features) 2. Sell more 3. Advertising & tracking # Know Which Ads, Posts and Partners Sold Your Tickets Connect each advertising network you use once for your brand, and every event page and checkout under it reports page views, checkout starts and completed ticket sales back to that network. Connect Meta with a sign-in, and add every other network by pasting the tracking code from your ads account. Give each ad, post and partner its own tracking link, and your event shows the clicks, orders and revenue each one brought in. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) - Ticket sales reported to every network you advertise on - One setup for every event under your brand - Clicks, orders and revenue for every link you share ![Ticket Fairy Network Conversion Tracking Pixels panel, with a tab for each advertising network](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-panel.png) ## See Which Facebook and Instagram Ads Sold Tickets Select Connect Meta in your brand's Integrations, sign in with the Facebook account that runs your ads, and choose the ad account and the pixel your sales should report to. There is no pixel ID to copy and no token to paste, and if you have no pixel yet you can create one in the same step. Turn tracking on, and Ticket Fairy reports each sale to Meta from our servers as well as from the buyer's browser, so Meta still matches sales to your ads when a buyer's browser blocks tracking. - **Connect Meta**: sign in and pick your ad account and pixel - **Sales reported from our servers**: as well as from the buyer's browser - **New pixel**: created in the ad account you connected ![Ticket Fairy Meta conversion tracking card with an ad account connected and a pixel selected](https://www.ticketfairy.com/embeds/posters/marketing-integrations--meta-pixel-selected.png) ## Measure Ticket Sales on Every Network You Advertise On Copy the complete tracking code from your TikTok, Google Ads, [Google Analytics](https://www.ticketfairy.com/event-ticketing/tracking-pixels-analytics-integrations), Snapchat, Reddit, Spotify, X, Pinterest, LinkedIn, Microsoft Bing, Amazon DSP or ChatGPT ads account and paste it into Import Tracking Pixel. Ticket Fairy recognises the network and the pixel ID from the code, so you check what it found and import it. Each network then has its own tab showing the pixels you added and the events Ticket Fairy reports to it. Advertise one event from two accounts on the same network, and you can import both pixels. - **Import Tracking Pixel**: paste the code and the network is recognised for you - **A tab for each network**: the pixels you added and the events each one receives - **Pixels added by Fai**: after you approve each change ![Ticket Fairy Import Tracking Pixel dialog after it recognises TikTok and the pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-tiktok.png) ## Set Up Tracking Once for Every Event You Sell Pixels belong to your brand, so every event page and checkout under it reports to your networks, including events you have not created yet. Each network hears when a visitor opens your event page, when they start checkout and when the sale completes, with the order value and currency. Google Analytics receives the standard ecommerce events with the ticket items, so its ecommerce reports fill in for your ticket sales. Buyers who check out on your own website through the embedded checkout are reported the same way. - **Brand-wide pixels**: every event page and checkout under your brand - **Views, checkout starts and sales**: with the order value and currency - **Your own website**: the embedded checkout reports the same sales ![Ticket Fairy Google Analytics tab of Network Conversion Tracking Pixels, with the saved measurement ID and the tracking calls it sends](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-analytics.png) ## Give Every Ad, Post and Partner Its Own Tracking Link A newsletter, a partner's page and a printed flyer can all promote the same event at once. Create a tracking link for each one under Marketing, name it after its channel, and share the short address or download it as a QR code for a poster. The Tracking Links table shows the clicks, orders and revenue each link brought in, opens with the busiest link first, and you can copy the whole table into a spreadsheet. Choose a promoter when you create a link, and the sales through it count for that team member. - **Tracking links**: a short address for each ad, post or partner - **QR codes**: the same link for posters and flyers - **Clicks, orders and revenue**: for every link, sorted by what it brought in ![Ticket Fairy Tracking Links page for an event, with one row per link and the clicks, orders and revenue each one earned](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF. What to put in your PDF Enter your email We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click. ## Go Deeper Into Advertising & tracking See each job done in your dashboard, with step-by-step guides and answers to your questions. - [Ad tracking pixels Connect Meta with a sign-in and paste the tracking code for every other network once for your brand, so each network records the ticket sales and revenue its ads brought in. See how it works](https://www.ticketfairy.com/features/advertising-and-tracking/ad-tracking-pixels) - [Ad campaigns & results Build one campaign for an event across six ad networks with ad copy drafted by Fai, compare spend with confirmed ticket sales, and give every post and partner its own tracking link. See how it works](https://www.ticketfairy.com/features/advertising-and-tracking/ad-campaigns-and-results) ## Everything You Need to Measure Your Ticket Advertising - ### Meta guided setup Sign in to Meta, choose your ad account and pixel, and turn tracking on. No pixel ID or token to copy. - ### Meta sales from our servers Ticket Fairy reports each sale to Meta from our servers as well as from the browser. - ### Import any network's pixel Paste the complete tracking code, and Ticket Fairy recognises the network and the pixel ID. - ### Every major ad network TikTok, Google Ads, Snapchat, Reddit, Spotify, X, Pinterest, LinkedIn, Microsoft Bing, Amazon DSP and ChatGPT. - ### Google Analytics Add your measurement ID and see event page visits, checkout starts and ticket sales in your Google Analytics reports. - ### Set once for your brand Your pixels report from every event page and checkout under your brand, with no setup for each event. - ### Sale value and currency Each completed sale reaches your networks with the order value and currency. - ### Sales on your own website The embedded checkout reports sales to the same pixels as your Ticket Fairy event page. [Learn more](https://www.ticketfairy.com/features/event-pages-and-website) - ### Tracking links Give each ad, post, email or partner its own link and compare the clicks, orders and revenue each one brings in. - ### QR codes for print Download any tracking link as a QR code for posters and flyers. - ### Promoter links Link a tracking link to a promoter so the sales through it count for that team member. [Learn more](https://www.ticketfairy.com/features/promoters-and-sales-teams) - ### Pixels with Fai Ask Fai to turn on Meta tracking or add your other pixels. She asks you to approve each change before she makes it. - ### Where visitors come from See the sites and links that send visitors to your event page and how many of them buy. [Learn more](https://www.ticketfairy.com/features/sales-reports) - ### Orders from each ad campaign Compare your ad campaigns by the ticket orders and revenue each one brought in, and see which campaign to keep paying for. ## See It in Your Dashboard - ![Ticket Fairy Meta conversion tracking card before Meta is connected](https://www.ticketfairy.com/embeds/posters/marketing-integrations--meta-connect.png) Start Meta tracking with one button, with no pixel ID or token to copy. - ![Ticket Fairy Import Tracking Pixel dialog ready for the tracking code to be pasted](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import.png) Paste the tracking code from any ad network, and Ticket Fairy reads the network and pixel ID for you. - ![Ticket Fairy Google Ads tab of Network Conversion Tracking Pixels, with the pixel ID and the events reported to Google Ads](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-ads.png) Each network's tab shows its pixel and every event Ticket Fairy reports to it. - ![Ticket Fairy Tracking Links page with the Create Tracking Link dialog open above the existing links](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png) Create a tracking link for a new ad, post or partner in a few seconds, beside the links you already have. ## Connect Your Pixels and Track Your Campaigns Step by Step - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/guides/set-up-a-google-ads-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/guides/set-up-a-spotify-pixel) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/guides/set-up-a-linkedin-pixel) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) ## Questions About Advertising & tracking ### Advertising & tracking #### Which advertising networks can I track? Meta has its own guided setup. TikTok, Spotify, Reddit, X, Google Ads, Google Analytics, Pinterest, LinkedIn, Snapchat, Microsoft Bing, Amazon DSP and ChatGPT each take the tracking code from your ads account. There is also a custom option for another network you use. #### Who can add pixels for my brand? You need to be an owner, an admin or on the marketing team for the brand to open Integrations. If you cannot open it, ask an owner or an admin to add the pixel or to give you access. #### Do I need my Meta pixel ID or an access token? No. Once you sign in, the guided setup loads your pixels from Meta, so you pick one from a list. A manual option below the guided setup takes a pixel ID and access token if you prefer, but do not add the same pixel in both places. #### Can I add more than one pixel for the same network? Yes, for every listed network except Spotify and Microsoft Bing. For either of those, use the pixel from the ads account that runs this brand's campaigns. #### Can I paste only the pixel ID? Paste the complete tracking code from your ads account, because it holds the settings Ticket Fairy needs to report each sale correctly, such as the Google Ads conversion action. For Google Analytics, the measurement ID that starts with G- is enough. For TikTok, Snapchat, Reddit, X, Pinterest, Microsoft Bing and ChatGPT, Fai can add a pixel from its ID alone once you approve the change. #### How do I check that a network records my sales? Buy a ticket on your own event, or place a test order. The purchase then appears in that network's own reporting, such as Meta Events Manager or the Google Analytics Realtime report, with the order value. #### What do the orders and revenue on a tracking link count? Revenue is your share after Ticket Fairy's fees, not what the buyer paid. An order counts from the moment it is placed, and a refund lowers the revenue but stays in the order count. A sale counts towards a link when the buyer opens that link and buys in the same browser. #### Do I need tracking links for each event? Yes. Tracking links belong to one event, so create them on each event you promote. Pixels are different: you add each one once for your brand and it reports from every event under it. ## Explore More of Ticket Fairy - [Know How Your Tickets Are Selling at Any Moment Live ticket sales and revenue for every event, reports for every part of your sales, shared sales links for partners, visitor sources, venue weather and order exports. Sales reports](https://www.ticketfairy.com/features/sales-reports) - [Give the Right Buyers a Better Price and See Which Codes Sell Tickets Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) - [Give Every Promoter What They Need to Sell and See Who Sold Each Ticket Promoter links and artwork for every seller, one promoter team across your events, commission worked out for you and the sales of every person on your team. Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) - [Get Every Ticket Buyer Into the Marketing Tools You Already Use Send your ticket buyers to Klaviyo, Mailchimp, Laylo and Hive automatically, with each connection set once for your whole brand. Integrations](https://www.ticketfairy.com/features/integrations) [Previous **Promo codes & discounts**](https://www.ticketfairy.com/features/promo-codes-and-discounts) [Next **Social media**](https://www.ticketfairy.com/features/social-media) Ticket Fairy in full: [event ticketing system](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Sell more tickets. Build the crowd that comes back. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#) Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event. No credit card required ## Book a demo call See the referral model that drives 20% more ticket sales on average, learn which campaigns sell tickets, answer buyers faster and keep queues moving. How many tickets do you sell per year? 45-Minute Video Call Pick a Time That Works for You --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)