---
title: "Run Event Ad Campaigns and See Which Ones Sold Tickets"
description: "Launch one ad campaign on Meta, TikTok, Google, Reddit, Spotify and ChatGPT. Then put your budget behind the campaigns, posts and partners that sell tickets."
canonical: "https://www.ticketfairy.com/features/advertising-and-tracking/ad-campaigns-and-results"
---

# Launch one ad campaign on all your networks at once

Set one budget and launch on Meta, TikTok, Google, Reddit, Spotify and ChatGPT, with Fai drafting the ad copy. Then compare networks, posts and partners by the tickets they sold.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)    ![Ticket Fairy advertising overview with spend, revenue, return on ad spend and sales, a day-by-day chart and a table of results by network](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png)

- One campaign on each network you pick
- Return on ad spend from confirmed ticket sales
- Clicks, orders and revenue for each link

## Launch one campaign on each network you advertise on

Connect Meta, TikTok, Google, Reddit, Spotify and ChatGPT under Connected networks, by signing in or by entering the details from your ad account. Build a campaign once, pick the networks it runs on and launch it. Pause or resume it on all of them in one step.

Start with what you want the campaign to achieve. Choose Sell tickets, Sell merch, Fill the room, Drive traffic, Boost engagement or Promote the app. Win back interested fans reaches people who looked but did not buy. Choose the event, and Ticket Fairy fills in the destination and the sales tracking for you. Send people to your event page, to one of your tracking links, or to a web address of your own. The builder tells you how fully each destination reports sales.

Skip people who already bought is on for each new campaign. You never pay to reach anyone who already has a ticket for that event, and they still see ads for your other events. Turn it off when you want to reach recent buyers, for example to sell them an upgrade. Choose where your Google ads run, by location and language, under Connected networks.

- **Connected networks**: Meta, TikTok, Google, Reddit, Spotify and ChatGPT
- **Campaign goals**: from selling tickets to winning back interested fans
- **Skip people who already bought**: no budget wasted on buyers who have a ticket

- [See which ads sold your tickets on each network](https://www.ticketfairy.com/features/advertising-and-tracking/ad-tracking-pixels)

## Put your budget behind the networks that sell

Enter a budget per day or a total for the campaign, and Ticket Fairy splits it across your networks. Each network shows its minimum daily budget before you choose it, so there are no surprises at launch. Adjust the split to give a network a bigger or smaller share.

Change the split while the campaign runs, and your live ads on each network get the new split straight away. To change the other details of a live campaign, pause it first. If a network rejects a change, the campaign shows which networks took it and which need attention. You see the network's own details and try again on that network alone.

- **Per day or total**: one budget, with optional start and end dates
- **Adjust the split**: a bigger share for the network that sells
- **Needs attention**: see exactly which network refused a change

## Get ad copy in your brand's voice from Fai

Tell Fai the event, the network and the angle you want, such as final release tickets. Pick a tone from Match my brand, Hype, Urgency, Premium or Informative. Fai drafts headlines, primary text and calls to action that fit that network.

Compare as many options as you ask for, keep the one you like and review it before it becomes a creative. Fai's copy is a draft. Nothing is saved until you apply it and create the creative, and no money goes out until you confirm the launch.

- **Draft ad copy with Fai**: headlines, primary text and calls to action
- **Tone**: from Match my brand to Urgency or Premium

## Launch with confidence and keep your team in step

Review the goal, event, networks, budget, creative and destination before any money goes out. Confirm the launch with the most the campaign can cost in front of you. Each campaign shows who last edited it. When a teammate changes it while you have it open, you see their latest version.

When you delete a campaign, Ticket Fairy stops your ads on each network first. If a network cannot be stopped, the campaign stays, so no ad keeps running unseen. If a pause does not reach a network, the campaign tells you that network is still charging you and offers Retry stopping.

- **Review before launch**: each detail and the most it can cost
- **Last edited by**: who changed each campaign
- **Retry stopping**: no network left running ads unseen

## Compare networks by the tickets they actually sold

Each network's own report claims its own sales. The advertising Overview shows your spend, revenue, return on ad spend, sales and how often people who saw your ads opened them. The By network table puts Meta, TikTok, Google, Reddit, Spotify and ChatGPT side by side.

Verified return on ad spend counts only the sales Ticket Fairy can confirm as ticket purchases, net of refunds. It sits next to what each network reports for itself. When a network claims more than you can confirm, you see the gap before you raise its budget. The Over time chart plots spend, revenue or sales for each day across the last 7, 30 or 90 days or all time. You see an on-sale lift, a campaign that faded and the day a budget change began to pay back.

Do buyers also buy on pages outside Ticket Fairy? Add one sales tracking snippet to your own website, and you see which of your ads led to those sales too.

- **Verified return on ad spend**: from confirmed ticket sales, net of refunds
- **Over time**: spend, revenue or sales day by day
- **Sales tracking for your own website**: one snippet for pages outside Ticket Fairy

- [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets)

## See which post, poster and partner sold the most

A newsletter, a partner's page, an Instagram story and a printed flyer can all promote the same event at once. Create a tracking link for each one, and your event shows the visits, orders and revenue each link brought in. Download any link as a QR code, and your posters sit in the same table as your ads.

The Tracking Links table opens with the busiest link first. Sort by any column to find the one that sold the most. Or copy the whole table into a spreadsheet for your team or partners. Choose a promoter when you create a link, and the sales through it count for that team member in Sales by Promoter. Your own posts stay as plain tracking links.

Each [promo code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) can carry its own sales tracking link too. Add source, medium and campaign tags to the links you share. The Campaigns tab of your event's Traffic report adds up the visits, orders, tickets and revenue each tag brought in. The Funnel tab shows how many visitors went from your event page to checkout and on to a purchase.

- **Tracking links**: a short address for each ad, post or partner
- **Download QR**: the same link for posters and flyers
- **Clicks, orders and revenue**: for each link, sorted by what it brought in
- **Campaign tags**: sales by source, medium or campaign

- [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

   ![Ticket Fairy Tracking Links page for an event with one row per link and the clicks, orders and revenue each one earned](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png)

## Ask Fai to build, run and report on your campaigns

Tell Fai, the assistant inside your dashboard, the event, the goal, the budget and the networks, and she sets up the campaign. She can launch, pause and resume it, change the budget split and tell you what it sold. She asks you to approve each change, and always before a campaign starts costing you money.

Ask Fai which campaign brought in the most ticket sales for an event and what each sale cost. She breaks the figures down by network, campaign or day and separates confirmed sales from what a network claims. She tells you when a figure is still unknown. Ask which link or campaign tag sold the most, and she gives you the same visits, orders and revenue you see.

- **Campaigns in a sentence**: event, goal, budget and networks
- **You approve the budget**: nothing launches until you say so

- [Ask Fai and get your ticketing jobs done](https://www.ticketfairy.com/features/fai)

## How organisers run and measure their ads

- ### A festival final release

  The marketing team builds one Sell tickets campaign on Meta, TikTok and Google with Fai's Urgency copy. After three days the Overview shows TikTok with the highest verified return. They move the budget split towards it while the campaign runs.
- ### A club night with no wasted budget

  Skip people who already bought keeps the promoter from paying to reach fans who already have a ticket. A Win back interested fans campaign reaches people who looked at the event page but did not buy.
- ### A concert promoted in print and online

  Each poster, newsletter and partner page gets its own tracking link and QR code. The Tracking Links table shows the record shop poster sold more than the paid story, so the next tour prints more posters.
- ### A conference with partner channels

  Speakers, sponsors and associations each share a tagged link. The Campaigns tab of the Traffic report shows which partner brought the most delegates. The Funnel tab shows where visitors dropped off before checkout.
- ### An agency running several brands

  The agency asks Fai for each brand's results by network each Monday. Fai separates confirmed sales from what each network claims, so the agency moves budget only on sales it can prove.

    [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## See It in Your Dashboard

- ![Ticket Fairy Tracking Links page with the Create Tracking Link dialog open above the existing links table](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png) Create a tracking link for a new ad, post or partner in a few seconds.
- ![Ticket Fairy Sales by Promoter table with tickets, revenue, visits and a promoter link for each promoter](https://www.ticketfairy.com/embeds/posters/marketing-promoter-sales--sales-by-promoter.png) Sales through a promoter's tracking link count for them in Sales by Promoter.
- ![Ticket Fairy Referrer URL section with one row per site that sent visits to the event page](https://www.ticketfairy.com/embeds/posters/marketing-traffic--referrer-url.png) See each site that sent visitors to your event page.

## Set It Up Step by Step

- [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

## Questions About Ad Campaigns and Results

### Ad campaigns & results

#### Which ad networks can I run campaigns on?

Meta, TikTok, Google, Reddit, Spotify and ChatGPT. You connect each one with your own ad account for that network. Ads you buy on a network outside Ticket Fairy do not appear in the overview.

#### Who on my team can run ad campaigns for my brand?

You need to be an owner, an admin or on the marketing team for the brand. Ask an owner or an admin to give you access, or to run the campaign for you.

#### Is there a minimum budget?

Each network has its own minimum daily budget, and the builder shows it beside the network before you choose it. If your budget or split leaves a network below its minimum, raise the budget, change the split or remove that network. A total budget needs an end date so each daily minimum can be checked.

#### Why do these figures differ from the network's own?

A network counts the sales it believes it caused, and counts them for itself. Ticket Fairy counts the paid orders your event took, once each. An order can hold one ticket or ten, so treat the sales as orders.

#### Why does a campaign show spend but no sales?

A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it yet. The sales may not have come through its link, or the pixel is missing. Only a confirmed zero is a reason to pause a campaign.

#### Why are some totals shown without a currency symbol?

When your campaigns run in more than one currency, the overview adds the totals as plain numbers and says so. Narrow to an event that sells in one currency to see exact amounts.

#### How long should I wait before I judge a budget change?

Two or three days. An on-sale day lifts everything that ran through it. A figure checked the morning after says more about the announcement than the campaign.

#### What do the orders and revenue on a tracking link count?

Revenue is your share after Ticket Fairy's fees, not what the buyer paid. An order counts from the moment it is placed, so one awaiting a bank transfer appears beside a paid one. A refunded order stays in the count while the refund lowers the revenue. A Limited Stats login shows the clicks and orders with all money figures hidden.

#### Why do the orders on my links not add up to my event's sales?

A sale counts towards a link when the buyer opens that link and buys in the same browser. One visitor counts once for each link. That resets when they open a different link for the same event, and it lasts for 30 days or until they clear their browser.

#### Can I rename or delete a tracking link?

You cannot rename a link, so create a new one for future promotions. Deleting a link removes its clicks and orders from the report without changing the orders. The address then opens the general events page, so keep links on printed material. Tracking links belong to one event, while you set pixels once for your brand.

## Explore More of Ticket Fairy

- ### [Ad tracking pixels](https://www.ticketfairy.com/features/advertising-and-tracking/ad-tracking-pixels)

  Connect Meta with a sign-in and paste the tracking code for other networks once for your brand. Each network then records the ticket sales and revenue its ads brought in.
- ### [Traffic & weather](https://www.ticketfairy.com/features/sales-reports/traffic-and-weather)

  See visits to your event page and the sites that sent them, with their languages, devices and towns and how many bought. Your venue's weather sits beside your sales.
- ### [Live sales & reports](https://www.ticketfairy.com/features/sales-reports/live-sales-and-reports)

  See sales live on the Performance page and know if you are ahead of last time. Replay your on-sale, share live sales with partners and export the orders behind any figure.
- ### [Codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts/promo-codes-and-group-discounts)

  Give partners and fans promo codes, reward groups with a discount that needs no code, and open hidden tickets with access codes. Sell gift certificates, and see the sales behind each code.

       [Back to **Advertising & tracking**](https://www.ticketfairy.com/features/advertising-and-tracking) [Previous **Ad tracking pixels**](https://www.ticketfairy.com/features/advertising-and-tracking/ad-tracking-pixels)

Ticket Fairy in full: [event ticketing solution](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page.

## Start Selling Tickets Online

Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready.

    No monthly subscription required for ticketing    Start selling tickets immediately    Ticketing tools included in the service fee   [Get Started](https://manage.ticketfairy.com/welcome)

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)