---
title: "AI Ticket Concierge That Sells on Your Website"
description: "Turn buyers' questions into ticket sales. Your AI concierge answers from your FAQ pages and sells in the chat, and you choose which AI assistants sell too."
canonical: "https://www.ticketfairy.com/features/ai-ticket-concierge"
---

# Turn buyers' questions into ticket sales on your website

Your AI ticket concierge answers buyers' questions on your website from your own answers and pages. It puts tickets in their basket when they are ready.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)    ![Ticket Fairy concierge Reference pages tab for a festival brand, with an FAQ page, a Google Doc and a paused page](https://www.ticketfairy.com/embeds/posters/marketing-concierge--reference-pages.png)

- Buyers get answers before they give up
- Answers in your words, from your own pages
- Tickets sold in the chat on your site

## Answer the questions buyers ask before they buy

Buyers get a straight answer while they are still deciding. Create a concierge for your whole brand or for one event. Add a topic for each question your buyers ask, such as door times, age limits, bag rules or what a ticket includes. Give each one the answer you would give yourself. The concierge answers from your events and those answers, and passes anything it does not know to the people you choose. Open the preview and ask your hardest questions before your buyers see it.

- **Question topics**: the questions buyers ask, with your answers
- **Brand or event concierge**: one for your brand, or one for an event with its own rules
- **Preview before buyers see it**: test each answer yourself first

   ![Ticket Fairy concierge knowledge base with question and answer entries the assistant replies from](https://www.ticketfairy.com/embeds/posters/features-concierge-builder-knowledgebaseeditor--with-entries.png)

## Teach your concierge from the FAQ pages you already keep

You do not need to type your answers twice. Point the concierge at your event FAQ, bag policy or venue page, a Google Doc, or your whole website. For a whole website, Fai starts from the home page and keeps the pages worth answering from. She shows you her choices, and you keep or skip each one. You choose how often each page is checked, from every hour to once a month. When a door time moves, the concierge picks up your change and answers in your words.

- **Reference pages**: FAQ, policy and venue pages, and Google Docs
- **Whole website**: Fai picks the pages and you review them
- **Your changes picked up**: pages checked from every hour to once a month

   ![Ticket Fairy Review crawled pages, listing the pages Fai kept from a festival website with Use, Skip and Let Fai decide on each](https://www.ticketfairy.com/embeds/posters/marketing-concierge--review-crawled-pages.png)

## Sell tickets while the buyer is still chatting

When a buyer picks a ticket in the chat and says they want it, the concierge puts it in their basket. Checkout opens on your page, in the currency your event page shows them. Buyers who want a table leave their party size, a date and a way to reach them, and your team gets the enquiry. Add listings you sell on other platforms, such as a partner venue's page. The concierge then tells buyers about those events with a link out.

- **Checkout from the chat**: tickets in the basket, checkout on your page
- **Table booking enquiries**: party size, date and contact details for your team
- **Events on other platforms**: listings you sell elsewhere, with a link out

   ![Ticket Fairy Add source dialog, asking for the page to watch, what kind of page it is, the name buyers see and which widgets mention its events](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-events-source.png)

## Add a chat that looks and sounds like your brand

Enter your website addresses and copy one line of code. Paste it into your site, or send it to the person who looks after it. Set the welcome message, the tone of voice and the suggested questions. Then choose the colour, the bubble position and its label. You decide where passed-on questions go: to your own team, to Ticket Fairy support, or to Ticket Fairy support first and then your team.

- **Embed snippet**: one line of code covers each page of your site
- **Appearance and voice**: welcome message, tone, colour and bubble
- **Send escalations to**: your team, Ticket Fairy support, or both
- **Allowed sites**: the chat appears only on the sites you list

   ![Ticket Fairy Install tab of a festival's concierge, with the allowed website, the embed snippet and where unanswered questions go](https://www.ticketfairy.com/embeds/posters/marketing-concierge--install.png)      [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Go Deeper Into AI Ticket Concierge

See each job done in your dashboard, with step-by-step guides and answers to your questions.

- ### [Ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge/ai-ticket-concierge)

  Put an AI chat on your website that answers buyers from your own answers, pages and events. Buyers buy tickets and tables in the chat, and your team gets the rest.
- ### [Sell in AI assistants](https://www.ticketfairy.com/features/ai-ticket-concierge/sell-tickets-through-ai-assistants)

  Win buyers who shop through AI assistants. They find your events and buy at your prices, with your rules and a payment they approve, and you choose which assistants sell for you.

## Everything your ticket concierge does for you

- ### Knowledge base topics

  Add each question your buyers ask with the answer you would give. Change it the day the facts change.
- ### Reference pages

  Answer buyers from your FAQ, policy and venue pages and from your Google Docs.
- ### Whole website

  Fai starts from your home page and chooses the pages, and you keep or skip each one.
- ### Answers that stay current

  Choose how often your pages are checked. Click Inspect now to pick up a change straight away.
- ### Brand and event concierges

  Run one concierge for the brand, and give an event with its own rules a concierge and pages of its own.
- ### Ticket sales in the chat

  Buyers choose a ticket in the chat and pay at checkout on your own page, in the currency they see on your event page.
- ### Table booking enquiries

  Buyers leave a table enquiry with their party size, date and contact details, ready for your team.
- ### Events sold elsewhere

  Tell buyers about events on a partner venue's listings or another ticketing site, with a link out.
- ### Escalations

  Questions the concierge cannot answer go to your team, to Ticket Fairy support, or to both in turn.
- ### Your look and voice

  Choose the welcome message, tone of voice and suggested questions. Match the colour, bubble position and label to your brand.
- ### One snippet for your site

  Paste one line of code on your site and list each website where the chat may appear.
- ### Rotate widget key

  If another site copies your snippet, replace it. The old snippet stops working at once.
- ### Sales through AI assistants

  Buyers can start ticket orders in AI shopping assistants at your prices and with your ticket rules. Turn any assistant off for your brand or pause it for one event.
- ### Fai in your dashboard

  Ask Fai about your sales and have her set up your events.

  [Learn more](https://www.ticketfairy.com/features/fai)
- ### Book a table in the chat

  Buyers choose a table and their party size in the chat, then go straight to checkout with the table in their basket.
- ### Waiting list sign-ups

  When no tickets are left, the concierge adds the buyer to your [waiting list](https://www.ticketfairy.com/features/orders-refunds-and-resale/resale-transfers-and-waiting-lists), so you can reach them when tickets come back.
- ### Announcement sign-ups

  Fans who ask when tickets go on sale can join your announcements list in the chat once they say yes.
- ### Call back requests

  Buyers who would rather talk leave a phone number and a time that suits them, and your team calls back.
- ### Orders and tickets in the chat

  Buyers verify their email and ask where their order or tickets are. The concierge answers from their own orders with your brand.
- ### Answers in the buyer's language

  The concierge replies in the buyer's own language, and the chat's buttons and labels follow their browser language.

## See It in Your Dashboard

- ![Ticket Fairy Add website dialog, asking for the site's home page, how much of it to read and which widgets use it](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-whole-website.png) Add your whole website in one step and let Fai choose the pages worth answering from.
- ![Ticket Fairy Add reference page dialog, asking for the page address, a label and which widgets answer from it](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-reference-page.png) Add a single FAQ, policy or venue page so your concierge answers from it.
- ![Ticket Fairy Rotate widget key confirmation, warning that the old concierge snippet stops working](https://www.ticketfairy.com/embeds/posters/marketing-concierge--rotate-widget-key.png) If another site copies your snippet, replace it in one click.

## Set up your ticket concierge step by step

- [Give ticket buyers an AI concierge](https://www.ticketfairy.com/guides/give-buyers-an-ai-concierge)
- [Teach your concierge from your event FAQ pages and Google Docs](https://www.ticketfairy.com/guides/teach-your-concierge-from-your-event-faq-pages)
- [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website)
- [Choose which AI assistants sell your tickets](https://www.ticketfairy.com/guides/choose-which-ai-assistants-sell-your-tickets)

## Questions About AI Ticket Concierge

### AI ticket concierge

#### How do I set up a concierge?

Open Concierge under Intelligence on your brand and create your first concierge. You need an owner or admin login for the brand, because the concierge speaks to the public for you.

#### What happens when the concierge does not know an answer?

It says it does not know rather than inventing an answer. The question goes where you chose under Send escalations to. The chat tells the buyer their request is logged and never promises a reply time, so reply quickly using the contact details they gave.

#### How many reference pages can I add?

Each concierge keeps a set number of sources active at once. Reference pages, whole websites and events on other platforms all count towards it. The line above the list shows how many you use. The concierge can answer from Google Docs shared by link, but not from Google Sheets or Slides.

#### Can buyers book tables through the concierge?

Yes. When your event has tables to book, the concierge checks that the party size fits the table the buyer chose. It then opens checkout with the table in their basket. For an event with no tables to book, it takes a table enquiry instead. It asks for the party size, a date and a way to reach the buyer, and passes the enquiry to your team.

#### Does the concierge send buyers to my reference pages?

No. It answers in its own words and never gives a buyer the page's address. Anything on the page can still appear in an answer, so add only pages a buyer may see. Anyone who can edit a linked Google Doc can change how your concierge answers.

#### Why does the chat not show on my site?

Check that the address under Your website URL matches the one in your browser, www included. Then check that the snippet is on the page and that the concierge is switched to Enabled. An address with www and the same address without it count as two sites.

#### Which AI assistants can sell my tickets?

You see each assistant by name under Sell through AI assistants on your brand's Payments page. One row covers all other assistants that use an open shopping protocol. Each assistant sells your tickets until an owner or admin turns it off. Buyers pay on the Ticket Fairy checkout page, and each assistant decides for itself what it recommends.

#### What happens to orders when I turn an AI assistant off?

Nothing changes for existing orders. New checkouts through that assistant stop straight away, and a buyer already on the checkout page can still finish. Tickets, refunds and support carry on as normal. Turning an assistant off does not hide your event from AI search.

#### Which languages does the chat speak?

The concierge replies in the language the buyer uses. The chat's own buttons and labels come in English, Spanish, French, German, Indonesian, Russian, Danish, Norwegian, Swedish and Finnish, chosen from the buyer's browser.

#### How does a buyer look up their own order in the chat?

Before it shows any order, the concierge asks the buyer to continue with their Ticket Fairy account or verify their email with a six-digit code. It then answers from that buyer's own orders and tickets with your brand, and never from anyone else's.

#### Does the concierge sign buyers up without asking?

No. The concierge asks the buyer first and adds them to your announcements list only when they say yes.

## Explore More of Ticket Fairy

- ### [Ask Fai and get your ticketing jobs done](https://www.ticketfairy.com/features/fai)

  Get answers about your sales in seconds, hand Fai your event setup, promotions and emails, and let her prepare your finance work. You approve every change first.
- ### [Turn more of your visitors into ticket buyers](https://www.ticketfairy.com/features/event-pages-and-website)

  Build event pages that answer buyers' questions and give each campaign its own page. Test which version sells more and sell tickets on your own website.
- ### [Lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout)

  Win back buyers who left checkout, collect the answers your door team needs, and approve orders and check ID before tickets go out.
- ### [Know who to target and where to tour next](https://www.ticketfairy.com/features/audience-insights)

  See the ages, gender, jobs and devices of your ticket buyers, where they live across all your events and who comes back, with a buyer list you can export.

      [Previous **Fai**](https://www.ticketfairy.com/features/fai) [Next **Teams & security**](https://www.ticketfairy.com/features/teams-and-security)

Ticket Fairy in full: [event ticketing solution](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page.

## Start Selling Tickets Online

Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready.

    No monthly subscription required for ticketing    Start selling tickets immediately    Ticketing tools included in the service fee   [Get Started](https://manage.ticketfairy.com/welcome)

No credit card required

---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)