--- title: "Ticket Buyer Demographics and Audience Insights" description: "Know who buys your tickets: their ages, gender and jobs, where they live and who comes back across your events. Export your buyer list whenever you need it." canonical: "https://www.ticketfairy.com/features/audience-insights" --- # Know who to target and where to tour next See your buyers' ages, jobs and the cities they buy from across all your events. Find the regulars who keep coming back and reach them first. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ![Ticket Fairy Customers list, one row per person with the events they ordered from and how much they paid](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png) - Know who to aim your next campaign at - See where to advertise or tour next - Find the buyers who keep coming back ## Aim your advertising at the ages that buy Open Demographics on your event to see your ticket buyers by gender, by each year of age and in six age bands, with the highest and lowest band named above the chart. The chart by year of age shows separate peaks that broad bands can hide, so you can give each peak its own advertising audience. Open Demographics on your brand to see the same figures across all your events. - **Gender Breakdown**: female, male and undisclosed, as counts and percentages - **Age Breakdown**: one column for each year of age - **Age Ranges**: six age bands with the highest and lowest named ![Ticket Fairy Age Ranges section, with buyers in six age bands and the highest and lowest band named above](https://www.ticketfairy.com/embeds/posters/marketing-demographics--age-bands.png) ## See your buyers' jobs and the devices they buy on Professions shows the job titles and employers of your buyers side by side, so a conference or a brand partner can see which companies and roles your event attracts. The Devices report shows the browser, device type, platform, brand and model your buyers ordered on. Check your event page on the devices your buyers prefer before you put more money into advertising. - **Professions**: the job titles and employers of your buyers - **Buyer devices**: the browser, device and platform behind each order ![Ticket Fairy Professions section, with a table of job titles and a table of employers side by side](https://www.ticketfairy.com/embeds/posters/marketing-demographics--jobs-and-employers.png) ## Find the cities and countries where you sell best The Geographics report on your brand ranks the countries, regions and cities your buyers order from. Look across all your events, or choose one event series, one venue, events in a city, events in a country or a set of events you pick yourself. See where your last tour sold before you book the next one, and open one event's Geographics page for a map of its buyers. - **Brand Geographics**: countries, regions and cities across your events - **Show buyers for**: all events, a series, a venue, a city, a country or events you choose - **Event map**: one event's buyers on a map ![Ticket Fairy brand Geographics page for all events, with order totals, a country chart and the country, region and city tables](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png) ## Find your repeat buyers and keep your buyer list Customers lists everybody who has bought from your brand, one row per person, with the events they bought for, their tickets, how much they paid and the sales their referral link brought in. Search by name, email or phone, and select a row to see their contact details and every order. Export the whole list as a CSV file with each buyer's marketing opt-ins, so the people who bought twice can hear from you first. - **Customers**: all the buyers across your brand, sorted by what they brought in - **Customer Details**: contact details and every order for one buyer - **Export**: your whole buyer list with their opt-ins ![Ticket Fairy Customer Details window, with contact details and social links beside the list of that buyer's orders](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-details-window.png) [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Go Deeper Into Audience Insights See each job done in your dashboard, with step-by-step guides and answers to your questions. - ### [Who your buyers are](https://www.ticketfairy.com/features/audience-insights/audience-insights) Know your buyers by age, gender, job, employer, device and home city, for one event or your whole brand, and aim your next campaign, tour date and sponsor pitch at them. - ### [Customer list](https://www.ticketfairy.com/features/audience-insights/customer-list-and-repeat-buyers) See everyone who buys across your events with their orders, revenue and referrals. Find the regulars who come back, and take your buyer list into your next campaign. ## Everything you can learn about your ticket buyers - ### Gender split See your buyers split into female, male and undisclosed, for one event or across your brand. - ### Age by year and by band See how many buyers were each age when they ordered, and the same buyers grouped into six bands. - ### Job titles and employers Read the job titles and employers of your buyers, and copy either table into a spreadsheet. - ### Buyer devices See the browser, device type, platform, brand and model behind each order. - ### Brand Geographics Rank the countries, regions and cities your buyers order from, across all your events or the group you choose. - ### Event Geographics Open one event for a map of its buyers by billing address or by where they bought. - ### Customers See everybody who has bought from your brand, with their events, tickets, how much they paid and their referral sales. - ### Repeat buyers Sort your buyers by how many of your events they bought for, and find the regulars and the ones who stopped. - ### Buyer list export Download all the buyers on your brand as a CSV file, with names, email addresses, what each person paid and their opt-ins. - ### Ticket buyer downloads for marketing Download the ticket buyers of an event from its Marketing Assets page for your next campaign. - ### Visitor sources See the sites, languages and devices behind the visits to your event page. [Learn more](https://www.ticketfairy.com/features/sales-reports) - ### Your buyers in your email platform Send the buyers who opt in to the email or marketing platform you already use. [Learn more](https://www.ticketfairy.com/features/integrations) - ### Audience answers from Fai Ask Fai where the buyers of a series, a venue or a city come from, in your own words. [Learn more](https://www.ticketfairy.com/features/fai) ## See It in Your Dashboard - ![Ticket Fairy Gender Breakdown section, with the ring of ticket buyers and the female, male and undisclosed percentages beside it](https://www.ticketfairy.com/embeds/posters/marketing-demographics--gender-split.png) See at a glance how your buyers split by gender, for one event or your whole brand. - ![Ticket Fairy Age Breakdown chart, with one column for each year of age and the number of buyers at that age](https://www.ticketfairy.com/embeds/posters/marketing-demographics--age-by-year.png) Spot the separate age peaks in your audience and give each one its own advertising audience. - ![Ticket Fairy Devices report, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-buyer-devices--devices.png) Learn which devices your buyers order on, so you can check your event page on them first. - ![Ticket Fairy Show buyers for menu with all six Geographics report choices](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--scope-options.png) Choose all your events, a series, a venue, a city, a country or your own pick of events. ## Understand your audience step by step - [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers) - [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [See where your event audiences are strongest](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest) - [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events) ## Questions About Audience Insights ### Audience insights #### Who owns my buyer data? You do. Your customer data stays in your account, is never shared with other organisers and is never used to promote competing events. Export your buyer list whenever you need it. #### Why are my demographics empty when I have sold tickets? Age appears as soon as buyers give a date of birth. Gender and professions come from an audience match that runs after your first sales and usually appear within about 24 hours. Where you collect gender at checkout, it shows from checkout. #### Is this my buyers' own data or an estimate? Ages, devices, locations and repeat buyers come from your own completed orders. Gender and professions come from an audience match after your first sales. None of it is a modelled panel or a bought-in lookalike audience. #### Where do the cities and countries come from? From the billing address on each order, not the event venue or where the buyer was when they bought. Orders with no billing country stay in the total and show as orders with no location on record. Under Specific events you can pick up to 500 events, and the report adds them together. #### Who counts as a customer? A person who placed a paid, payment-plan or resale order on one of your brand's events. Complimentary tickets do not add someone to Customers, so find a comped guest on the event's ticket list. A payment-plan buyer joins from their first payment. #### What does the buyer list export include? Names, email addresses, the money columns, how many of your events each person bought for, tickets bought, referral figures, city, country and the two opt-in columns. A phone number is included only for buyers who agreed to receive texts from you. The file holds personal data, so store and share it with care. #### Who on my team can see these reports? On an event, you can open Demographics and Devices with an owner, admin, Stats or Limited Stats login. On a brand, you can open Geographics and Customers with an owner, admin or Stats login. Promoter and door logins see none of them. ## Explore More of Ticket Fairy - ### [See how your on-sale is going while it happens](https://www.ticketfairy.com/features/sales-reports) Watch ticket sales and revenue live, with a report for each part of your sales, and share them with your partners. Find out which sites send you visitors, plan around your venue's weather and export your orders. - ### [Tell ticket holders what they need before they ask](https://www.ticketfairy.com/features/emails-to-buyers) Email the ticket holders who need to know, add your own words to each confirmation email and reveal your venue when you are ready. - ### [Reach your buyers in the marketing tools you use](https://www.ticketfairy.com/features/integrations) Get your ticket buyers into Klaviyo, Mailchimp, Laylo and Hive without exporting a list. You connect each tool once for your whole brand. - ### [Get your buyers selling tickets to their friends](https://www.ticketfairy.com/features/referral-marketing) Sell 20% more tickets through your buyers' friends. Buyers earn back part or all of their ticket price as friends buy, fans chase prizes you choose, and you see what each referral brought in. [Previous **Sales reports**](https://www.ticketfairy.com/features/sales-reports) [Next **Fai**](https://www.ticketfairy.com/features/fai) Ticket Fairy in full: [ticketing platform](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) No credit card required --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)