Grow the Audience That Comes Back to Every Event

Keep Everyone Who Buys From You on One List

Customers on your brand lists everybody who has bought a ticket to any of your events, one row per person, with the total number of customers above the table. Each row shows how many of your events they bought for, their tickets and what they spent. The list opens with the customers who brought you the most at the top, so your most valuable buyers are the first names you see.

Every buyer stays on the list for as long as you run events, so the record grows with your audience. A promoter who has run a club night for five years sees the people who were there at the first one and are still buying, and a venue sees the regulars who follow one promoter from room to room. Nothing depends on a spreadsheet someone keeps by hand, and nobody has to merge lists from each event before a campaign.

Search by name, email or phone finds one buyer before you answer their message. Sorting works across the whole list, not only the page in front of you, by name, events, tickets, revenue, referred tickets, referral visits or revenue impact. When your events sell in more than one currency, a currency selector shows every money column in the currency you pick.

• Customers: every buyer across your brand's events
• Sort the whole list: by events, tickets, revenue or referrals
• Search: by name, email or phone
• Every currency: figures for each currency you sell in

• Understand who buys tickets across your events

Find Your Regulars and the Buyers Who Stopped Coming

Sorted by # of events, Customers puts the people who buy for show after show at the top. Those regulars are the cheapest audience to sell to next time, so they are the people to message first, give the first chance at your next on-sale or put on your guest list. The same sort the other way shows the buyers who came once and have not been back, ready for an offer that wins them over.

You see the same thing order by order. Each order on your event's Orders page carries a New or Returning badge, and an order's contact details show how many of your events that buyer has attended, so your box office and support team know at a glance when they are speaking to a regular. The Customer Type filter on the Orders page lists only the returning buyers of one event.

Fai, the assistant inside your dashboard, tells you how many of your buyers came back for more than one event. She counts one person across every purchase made with the same account, email or phone, and gives you your new and returning buyers, your repeat rate, how many events each group bought for and the events with the highest share of returning buyers.

• New or Returning: on every order on your Orders page
• Customer Type filter: only the returning buyers of one event
• Repeat rate: ask Fai how many buyers came back

• Answer Every Buyer Quickly and Keep Your Tickets With Real Fans

Open Any Buyer's Contact Details, Orders and Notes

Customer Details shows each buyer's contact details and location beside every order they placed with you, and each order opens to the tickets in it. Arrows beside the name step through the buyers in the order you sorted them, so you can work down the list without closing the window.

Keep a Customer Note on anyone your team should know about, such as a promoter's plus-one, a regular who always books a table or a buyer who needs step-free access. The note stays on their record for your brand, and anyone on your team who opens it sees it. Their social media links help your marketing team find them, and a buyer's customer record opens straight from any of their orders.

• Customer Details: contact details, location and every order
• Customer Note: what your team should know about this buyer
• Social Media: the buyer's profiles, added by your team
• Step through buyers: move along the list without closing the window

Find the Buyers Who Bring Their Friends

Each row also shows what a buyer brought you: the tickets their friends bought through their referral link, how many visits the link brought to your event pages and the revenue those sales made. Revenue impact adds their own spend and their referred revenue together, so your best ambassadors rise to the top even when they buy only one ticket themselves.

Set the visits beside the referred tickets. A link with many visits and few sales is reaching people who are not buying, and a link that turns most of its visitors into buyers belongs to somebody worth rewarding. Thank your top referrers, give them a bigger referral reward or put them on your guest list for the next show.

• Referred tickets and revenue: the sales each buyer's link brought in
• Referral clicks: how often people arrived through their link
• Revenue impact: what they spent plus what they brought in

• Turn Every Buyer Into a Fan Who Sells Tickets for You

Take Your Buyer List Into Your Next Campaign

Export downloads every buyer on your brand as a CSV file, with names, email addresses, spend, the number of events they bought for, the referral figures, city, country and their marketing opt-ins. Search and sort change what you see on the page and never shrink the file, so the export always holds your whole list.

With Mailchimp or Klaviyo connected to your brand, every buyer who opts in at checkout joins the audience you choose, with no list to export, and a buyer who opts out in Ticket Fairy comes off it too. You can also email and text your buyers from Ticket Fairy itself, to the people who bought for an event, a ticket type or several events.

• Export: your whole buyer list with their opt-ins
• Email platform sync: opted-in buyers join your Mailchimp or Klaviyo audience
• Messages from Ticket Fairy: email and text the buyers you choose

• Can ticket buyers join your email list automatically?
• Tell Your Ticket Holders Everything They Need to Know

Ask Fai to Rank Your Best Customers

Fai answers, in your own words, who your top spenders are, who buys most often, who keeps coming back and whose referral links sold the most tickets, for your whole brand or one event. She ranks them from the same records your team sees in Customers, so you can plan who to thank, reward or invite before you open the dashboard yourself.

Her rankings are the starting point for the work that grows a loyal audience: a thank-you email to your top spenders, a referral reward for the buyers whose friends follow them, a presale for the regulars and a win-back offer for the people who stopped coming. Each of those lists comes from your own buyers, not a bought-in audience, so the people you contact already know your events.

Fai finds a buyer by name, email or phone and reads their record when a message comes in. When you ask her to save a Customer Note or add a social link, she shows you the change and asks you to approve it before anything is saved.

• Top spenders and regulars: ranked in a sentence
• Referral champions: the buyers whose links sold the most
• Asks before changes: notes and links saved only after you approve

• Get Your Ticketing Work Done by Asking Fai