Get Every Spare Ticket to a Fan Who Wants to Come

Give Fans Who Cannot Come a Fair Way to Pass Their Ticket On

With Ticket resale on, a buyer who cannot come chooses Sell Ticket beside the ticket on their own order. They can sell it to anyone who wants it, which offers it to the next fan on your waiting list for that ticket type, or to someone they know, who gets an email with a link to buy it. Nobody sets their own price, so a ticket cannot be marked up.

The seller can still use their ticket at the door until a new buyer pays for it. Then Ticket Fairy cancels the old ticket, issues the new buyer a ticket of their own, and refunds the seller what they paid the way they paid. A seller whose plans change back can take the ticket off resale from their order until somebody buys it.

The new buyer pays the ticket type's current price at an ordinary checkout, so your price rises still apply and every resale counts as a sale on your event. Your door team never meets two people holding the same ticket, because the old barcode stops working once the new buyer pays.

• Sell Ticket: from the buyer's own order
• Face value only: the ticket type's own price for the new buyer
• To a friend or the waiting list: the seller chooses who gets the offer
• Old ticket cancelled: once the new buyer pays

• Let buyers resell their tickets at face value

Send the Parking and Camping Along With the Ticket

A festival ticket often carries extras, such as a car park space, a camping pitch or a drinks package. When a buyer resells a ticket, the add-ons attached to it go to the new buyer too, so they arrive with everything the ticket included. With Add-on resale on, buyers can also resell an add-on on its own, such as a parking pass they no longer need.

Withhold an add-on from resale when it belongs to the original buyer, such as a meet-and-greet in their name, and it stays with the seller. Sold-out add-ons can have their own waiting list, so the fan who missed out on camping is offered the pitch somebody else gives up.

• Add-ons travel with the ticket: unless you withhold one from resale
• Add-on resale: parking, camping and extras on their own
• Add-on waiting list: returned extras offered in turn

• Earn More From Every Buyer With Extras They Want

Let Buyers Gift a Ticket to a Friend Who Can Go

When plans change inside a group, the buyer selects Gift ticket on their order, enters their friend's name and email address and agrees to the terms of the gift. The friend accepts the ticket and finds it in their own account with their name on it, along with the add-ons that went with it. Your buyers settle the swap between themselves, and your team never has to make it.

Every gift gives the friend a ticket with its own QR code, and the ticket it replaces is refused at the door. A buyer cannot gift a ticket and then use it, and a ticket received as a gift cannot be given away again, so tickets stay with fans who are coming. The buyer can cancel a gift until the friend accepts it.

On your Orders page, each gifted ticket shows who it went to, with a link to their order. The friend's order shows who the ticket came from, so when a buyer calls about a ticket they gave away, your team sees who holds it now in seconds. A buyer who only needs to correct the name on a ticket selects Edit ticket on their order, enters the new ticket holder's name and contact details and confirms, and where you charge a name-change fee they pay it on the same page before the change is saved.

• Gift ticket: from the buyer's own order
• A new QR code: the replaced ticket no longer scans
• Gifted to and Gift from: who holds each ticket, on the order

• Find the Order, Fix the Problem and Get Buyers Back to Their Day

Keep Fans Who Missed Out Close to Your Event

Once a ticket type sells out, your event page shows a Join Wait List form under it. Fans choose the ticket type and how many tickets they want, enter their name and email address, and receive an email that they are on the list. They stop refreshing your event page and stop looking for touts, and you see how many fans still want to come.

Set the most tickets one person can ask for on each ticket type, and a fan asking for more sees a message when they sign up. Returned tickets then reach more of the fans who waited, which matters most on a small venue or a hot release.

A new event starts with the ticket waiting list on. Turn the add-on waiting list on separately when parking, camping or merchandise can run out.

• Join Wait List: on your event page once a ticket type sells out
• Place confirmed: by email as soon as a fan joins
• Maximum tickets for waiting list: set on each ticket type

• Run a waiting list for a sold-out event

Offer Every Returned Ticket to the Next Fan in Line

When a ticket comes back through resale, a refund or a cancelled payment plan, Ticket Fairy emails the next fan waiting for that ticket type a link to buy it at the ticket's current price. Each offer has a window to buy, and an offer that runs out passes to the next fan, so a returned ticket keeps moving until somebody buys it.

The window shortens as your event gets closer, so a ticket returned close to your event still has time to find a buyer. A fan who asked for three tickets is offered them one after another as they come back.

On an event with ticket categories, a returned ticket is offered as the resale ticket type you set on its category, and the offer can go to the next fan waiting for any ticket type in that category. Keep tickets with different entry times or seating areas in separate categories so a fan is only offered what they asked for.

• Offers in turn: the earliest fan for that ticket type first
• A window to buy: then the offer passes to the next fan
• Resale by category: the resale ticket type you set on each category

Follow Every Resale and Every Fan Waiting

The Ticket Resale report shows how many tickets of each ticket type buyers have put up for resale. Each ticket type opens to show every ticket as for sale, sale in progress or sold, with how it sold and the new buyer's ticket number. The Waiting List report shows each fan, the ticket type or add-on they want, how many they asked for, and whether they are waiting, have been offered a ticket, bought or dropped out, with when each open offer expires.

When you release more tickets, email everyone on the waiting list from Messaging, or only the fans on it who have not bought a ticket since. Your most eager fans hear first. Export the list to a spreadsheet when you plan a release by hand.

• Ticket Resale report: for sale, in progress and sold, ticket by ticket
• Waiting List report: waiting, offered, bought or dropped out
• Email the list: everyone waiting, or only fans without a ticket

• Email the people who bought tickets to your event

Choose Which Tickets and Orders Can Be Resold

Withhold any ticket type from resale, such as a guest allocation, a staff ticket or a heavily discounted early release. Block resale on a single order from the Orders page when you need to, and unblock it again later. Turn ticket resale off for the whole event whenever you choose.

Ask Fai, the assistant inside your dashboard, to turn resale or the waiting lists on or off for an event, or to block resale on a buyer's order. She shows you what she will change and asks you to approve it first. She can also look up a ticket and tell you who holds it and where it has been passed on.

• Withhold a ticket type: its buyers no longer see Sell Ticket
• Block Resale: on one order, with Unblock Resale to undo it
• Ask Fai: she asks before she changes anything

• How do you keep touts and bots off your tickets?
• Get Your Ticketing Work Done by Asking Fai