---
title: "Private Ticket Sales, Invitations and Presales"
description: "Sell tickets only to the people you choose with passwords, personal invitations, invitation links and access codes, and reward your fans with a presale."
canonical: "https://www.ticketfairy.com/features/private-sales-and-presales"
---

# Private Ticket Sales, Invitations and Presales

1. [Features](https://www.ticketfairy.com/features)
2. Sell tickets
3. Private sales & presales

# Sell Tickets to Exactly the People You Choose

At a private launch, a members' night, a sponsor allocation or a fan club presale, only the right people should be able to buy. Put the event page behind a password, send each guest their own link with their own limits, share one link with a whole group or reveal hidden tickets with a code. Take registrations before you announce a price and give the people who registered first access.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

- Only the people you choose can buy
- Each guest or group held to the tickets you allow
- Your keenest fans buy before everyone else

   ![Ticket Fairy Invitations table with each recipient's status and actions](https://www.ticketfairy.com/embeds/posters/marketing-invitations--recipients.png)

## Give Each Guest Their Own Ticket Link and Limit

Turn on Invitation required to attend, and only people with a personal invitation can add a ticket. Add guests one at a time or import a spreadsheet, and set how many tickets and how many orders each person can buy. Send the invitations now or schedule them for later. The invitations table shows who opened their link and who bought, and you can resend, cancel or remind anyone who has not bought.

- **Personal invitations**: a link for each guest, with their own limits
- **Import a spreadsheet**: with each rejected row opened for you to correct
- **Scheduled invitations**: sent at the time you choose, in your event's time zone
- **Reminders**: to everyone who has not bought yet

   ![Ticket Fairy invitation form with Subject, Invitation Content, hidden-ticket access and two recipients from a spreadsheet](https://www.ticketfairy.com/embeds/posters/marketing-invitations--compose.png)

## Share One Link With a Sponsor's Staff or a Members' Chat

When you have no list of names, create one invitation link for the whole group, such as a sponsor's staff, a members' group chat or a partner's newsletter. Choose the hidden tickets it unlocks and the tickets you held for that group. Cap the tickets and orders the whole group can buy through it to match the group's share. Give each group its own link, so each group's allowance stays separate.

- **Invitation links**: one link for everyone in a group
- **Group limits**: tickets and orders across the whole group
- **Held tickets**: the group buys from the reserve you kept for it

   ![Ticket Fairy Create Invitation Link dialog with description, hidden ticket, hold and limit fields](https://www.ticketfairy.com/embeds/posters/marketing-invitation-links--create.png)

## Keep Your Event Page Private With a Password

Hide the whole event page from everyone who does not have the password. Give each group its own password, so you can replace one without locking out the others. The checkout on your own website asks for the password too. Sales by Password shows the tickets and revenue each password brought in.

- **Event passwords**: one for each group you share the event with
- **Sales by Password**: tickets and revenue for each password

   ![Ticket Fairy event settings with Password required to view event enabled and two existing passwords](https://www.ticketfairy.com/embeds/posters/marketing-event-settings--password-protection.png)

## Open Hidden Tickets to Anyone With Your Access Code

Keep your event page public and the private tickets out of sight until a buyer enters your code. Hide the ticket types, attach them to a promotion with no discount, and the code reveals them at their normal price. Set the dates the code works and how many tickets it can open. Give each group its own code, or one promotion several codes, and replace a code without closing the sale.

- **Access codes**: reveal hidden tickets at full price
- **Code dates**: the window the code works in
- **Code limits**: for each ticket type or one total

   ![Ticket Fairy promotion editor with a Guest List access code, No Discount and two hidden ticket types attached](https://www.ticketfairy.com/embeds/posters/marketing-promotions--hidden-ticket-access-code.png)

## Reward Your Keenest Fans With First Access

Take registrations as soon as you announce, before you have tickets to sell. Fans earn points for sharing your event, and you add prizes worth competing for. When registration closes, open a presale window with its own release, so registered fans buy before the public on-sale and you still have tickets left to announce. The Pre-Registration report shows how many people registered and how many tickets they asked for.

- **Pre-registration**: fans register before the on-sale
- **Points and prizes**: for fans who share your event
- **Presale window**: registered fans buy before the public

   ![Ticket Fairy pre-registration dates with the pre-registration and pre-sale windows and their switches](https://www.ticketfairy.com/embeds/posters/marketing-pre-registration--dates.png)

## Sell Tickets Only to Your NFT Holders

List your NFT collections on the event, and a buyer connects a wallet holding one of them before the tickets open. Require an NFT for the whole event, or for one ticket type so holders get their own tier and everyone else buys the rest. Your door team's scan checks the same wallet again, so a ticket bought with an NFT that has since left the wallet does not get in.

- **Wallet check**: tickets open once a holder's wallet is connected
- **Holder-only tickets**: one ticket type for holders, the rest for everyone
- **Checked at the door**: the wallet is checked again at entry

   ![Ticket Fairy Require ownership of NFTs to attend settings, turned on with two Ethereum contract addresses](https://www.ticketfairy.com/embeds/posters/marketing-nft-gating--event-settings.png)      [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)       **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF.           What to put in your PDF          Enter your email

We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click.

## Go Deeper Into Private sales & presales

See each job done in your dashboard, with step-by-step guides and answers to your questions.

- [Invitation-only events Make your event invitation-only with a personal ticket link and limit for each guest, one link for a sponsor or members' group, or a password for each group, and see who bought. See how it works](https://www.ticketfairy.com/features/private-sales-and-presales/invitation-only-events)
- [Presales & access codes Take pre-registrations and reward sharing, open a presale to registered fans first, reveal hidden tickets with an access code and sell a tier only to your NFT holders. See how it works](https://www.ticketfairy.com/features/private-sales-and-presales/presales-and-access-codes)

## Decide Who Can Buy and When

- ### Personal invitations

  Send each guest their own ticket link with a limit on tickets and orders, and see who opened it and who bought.
- ### Invitation links

  Share one link with a group and cap what the whole group can buy through it.
- ### Hidden tickets for invited guests

  An invitation or invitation link can reveal a ticket type that everyone else cannot see.
- ### Event passwords

  Put the event page behind a password for each group, and see the sales each password made.
- ### Access codes

  Keep the event page public and reveal hidden tickets at full price to buyers with your code.
- ### Pre-registration

  Take registrations before the on-sale, with points and prizes for fans who share your event.
- ### Presales

  Give registered fans a presale window with its own release before the public on-sale.
- ### NFT-holder sales

  Sell the whole event or one ticket type only to buyers whose wallet holds one of your NFTs.
- ### Sales by application

  Collect applications with a form, accept the people you want, and send each one a ticket or an invitation to buy.
- ### Order approval

  Accept or decline each order after checkout before the buyer gets their tickets.

  [Learn more](https://www.ticketfairy.com/features/checkout)
- ### Tickets held for your guests

  Keep part of a ticket type out of the public on-sale for the people you invite.

  [Learn more](https://www.ticketfairy.com/features/ticket-types-and-pricing)
- ### Emails to registered fans

  Email everyone who registered when the presale opens, and the ones who did not buy before the public on-sale.

  [Learn more](https://www.ticketfairy.com/features/emails-to-buyers)

## See It in Your Dashboard

- ![Ticket Fairy Event Settings with Invitation required to attend turned on](https://www.ticketfairy.com/embeds/posters/marketing-event-settings--invitation-required.png) Turn on Invitation required to attend, and only the people you invite can buy a ticket.
- ![Ticket Fairy Add Recipient dialog with name, email, maximum tickets and maximum transactions fields](https://www.ticketfairy.com/embeds/posters/marketing-invitations--add-recipient.png) Add a guest with their own limit on tickets and orders, so each invitation matches what you agreed.
- ![Ticket Fairy Invitation Links table with two links, their ticket types, limits and Copy Link buttons](https://www.ticketfairy.com/embeds/posters/marketing-invitation-links--links.png) Give each group its own invitation link and see the tickets and limits for every link at a glance.
- ![Ticket Fairy Send a Reminder dialog with the original and new message choices](https://www.ticketfairy.com/embeds/posters/marketing-invitations--send-reminder.png) Remind guests who have not bought yet with the original invitation or a new message.

## Run a Private Sale or Presale Step by Step

- [Make your event invitation-only](https://www.ticketfairy.com/guides/make-an-event-invitation-only)
- [Sell tickets by personal invitation](https://www.ticketfairy.com/guides/sell-tickets-by-personal-invitation)
- [Share one invitation link to your event](https://www.ticketfairy.com/guides/share-one-invitation-link-to-your-event)
- [Password-protect your event](https://www.ticketfairy.com/guides/password-protect-your-event)
- [Unlock hidden tickets with an access code](https://www.ticketfairy.com/guides/unlock-hidden-tickets-with-an-access-code)
- [Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale)
- [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access)
- [Sell tickets only to your NFT holders](https://www.ticketfairy.com/guides/sell-tickets-only-to-your-nft-holders)
- [Take act and trader applications for your event](https://www.ticketfairy.com/guides/take-applications-with-a-form)

## Questions About Private sales & presales

### Private sales & presales

#### Which option gives each person their own access?

Personal invitations. Each guest gets their own link with their own ticket and order limits. Anyone who knows a password, an [access code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) or an invitation link can use it, so treat those as shared.

#### How many tickets can one invitation allow?

From 1 to 50 tickets and from 1 to 50 orders for each personal invitation or invitation link. The order limit cannot be higher than the ticket limit.

#### Can I switch off an invitation link?

No. A link works until its ticket or order limit is used up, so choose limits that match the group before you create it. Buyers who are already checking out when the limit is reached can still finish, so set the limits a little below the most the group can have. A personal invitation can be cancelled at any time.

#### What is the difference between an event password and an access code?

A password hides the whole event page. An access code leaves the page public and reveals the hidden ticket types attached to its promotion.

#### Can I switch off pre-registration once it has started?

Not while rewards are running on it. Finish or remove the rewards first. The presale window must start after registration closes, and it needs both an opening and a closing time.

#### Can someone other than a registered fan buy in the presale?

A referral link from an existing buyer and the presale limited code can also let a buyer in during the window. Turn both off when registration should be the only way in, and keep the public release hidden until the public on-sale.

#### Which wallets and blockchains work for NFT-holder sales?

Ethereum and Polygon collections through MetaMask, and Solana NFTs through Phantom. One requirement takes Ethereum and Polygon together, or Solana on its own. Guest tickets you send need no NFT, and the checkout on your own website hands buyers over to your Ticket Fairy event page to connect their wallet.

## Explore More of Ticket Fairy

- [Sell the Right Ticket at the Right Price at the Right Time Ticket types with their own price, allocation, limits and door times, release tiers that open by themselves, categories for day and weekend tickets and tickets held back for guests. Ticket types & pricing](https://www.ticketfairy.com/features/ticket-types-and-pricing)
- [Give the Right Buyers a Better Price and See Which Codes Sell Tickets Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts)
- [Run Your Guest List Without a Spreadsheet Send guests free tickets that scan at the door, upload a whole list at once and give partners an allocation they hand out themselves. Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps)
- [Tell Your Ticket Holders Everything They Need to Know Email the ticket holders who need to know, add your own words to every confirmation email and reveal your venue when you are ready. Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers)

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)
