Sell Your Private Event Only to the People You Invite

Choose How Private Each Sale Should Be

Private sales come in different shapes, and Ticket Fairy gives you a tool for each. Personal invitations suit a guest list where you know every name and email address. An invitation link suits a sponsor's staff or a members' chat with no list of names. A password suits a private show sold to a few trusted groups, where the event details should stay out of sight too. You can combine them on one event, such as a password on the page and personal invitations for the tickets.

Two more options sit beside these. An access code keeps your event page public and reveals hidden ticket types only to people who enter it, which suits a guest list rate on an event that is otherwise on sale to everyone. Require order approval lets anyone who can reach a ticket place an order, and you accept or decline each one after checkout before the buyer gets their tickets.

The difference that matters most is who holds the key. A personal invitation belongs to one guest, with their own limits, a status you can follow and a link you can cancel. A password, an access code or an invitation link is shared, so anyone who receives it can use it.

• Personal invitations: a link and a limit for each named guest
• Invitation links: one link and one allowance for a whole group
• Event passwords: the whole page stays private
• Order approval: accept or decline each order after checkout

• Make your event invitation-only
• Give Your Keenest Fans First Access to Your Tickets

Give Each Guest Their Own Link and Limit

Turn on Invitation required to attend, and a visitor without a personal invitation cannot add a ticket, even when they find your event page. Add each guest with their name and email, and set the most tickets they can buy and the number of separate orders they can place, so each invitation matches what you agreed with them. Draft the subject and message in your own words, and Ticket Fairy adds the guest's personal ticket link to the invitation.

An invitation can also open tickets nobody else can see. Attach a hidden ticket type, such as a guest list rate or a members' tier, and the guest's link reveals it beside your public tickets. Attach a reserve you held back on a ticket type, and invited guests buy from those tickets, so your public on-sale never eats into the guest list. Attach neither, and guests choose from the tickets everyone can see, with the invitation still deciding who can buy.

• Add Recipient: name, email and limits for each guest
• Max Tickets and Max Transactions: the tickets and orders each guest can buy
• Hidden tickets: revealed only through the invitation
• Hold Tickets: guests buy from the tickets you kept back

• Sell tickets by personal invitation
• Hold back tickets for later

Invite a Whole Guest List From a Spreadsheet

Most guest lists arrive as a spreadsheet from a sponsor, an artist's team or a venue. Upload it as a CSV with each guest's first name, last name, email and limits, one row per guest, and Ticket Fairy adds every valid row to the invitation. Import Results shows how many rows were processed, imported and failed.

Any row with a missing or wrong value opens in Fix CSV Import Errors, with the field that needs attention marked in red. Correct the row there and import it on its own, so you never upload the good rows twice or rebuild the list by hand.

• Upload CSV: a whole guest list in one file
• Import Results: the rows processed, imported and still to fix
• Fix CSV Import Errors: correct a row and import it there and then

• Sell tickets by personal invitation

Send Invitations When You Announce

Send your invitations straight away, or schedule them for the date and time you announce, in your event's time zone, so every guest hears at the same moment. Scheduled invitations lists each guest, ticket type, ticket limit and send time, and you delete one before it goes if plans change.

Send a test invitation to yourself before the real send, and you see exactly what your guests receive and which tickets their link opens. Visitors who reach the event page without an invitation cannot add a ticket, so a page shared beyond the list does not leak your allocation.

• Send: every invitation goes out now
• Schedule Email: sent at the time you choose
• Scheduled invitations: each guest and send time, with Delete

See Who Opened, Who Bought and Who Needs a Reminder

The invitations table shows each guest as Sent, Link opened, Bought or Withdrawn, with their limits and order numbers, so you know who is coming without a spreadsheet of your own. Resend one guest the same link, cancel a link that reached the wrong person, or send a reminder to every guest who has not bought yet.

A reminder can resend the original message or carry a new one, such as a deadline or a note that tickets are running low. Cancelling one guest changes them to Withdrawn and stops their link working, while every other invitation and the invitation-only setting stay as they are.

• Guest status: Sent, Link opened, Bought or Withdrawn
• Resend and Cancel: for one guest at a time
• Send a Reminder: to every guest who has not bought

Give a Sponsor or Members' Group One Link

A sponsor wants tickets for their staff, or a members' chat has been promised first access, and you have no list of names. Create one invitation link for the group, choose the hidden tickets and the held allocation it opens, and cap the tickets and orders the whole group can buy through it. Share the link where the group will see it, and the group buys its share of your event without taking anyone else's.

Give each group its own link with a description your team recognises, and the table of links shows each group's tickets and limits. Buyers never see the description. Once the group reaches either limit, the link offers no more tickets, and when the sponsor asks for more, a second link keeps the new allowance apart from the first.

• One link for each group: shared by everyone in the group
• Limits for the whole group: the tickets and orders the group can buy
• Copy Link: ready for a chat, an email or a newsletter

• Share one invitation link to your event

Keep the Event Page Private With a Password

Turn on Password required to view event, and your event page asks every visitor for a password before it shows the event or its tickets. Give each group its own password, such as one for the fan club and one for your partners, and send it through the channel that group already reads. The checkout embedded on your own website asks for the password too, so the sale stays private wherever buyers find it.

When one password reaches the wrong people, replace that one password and the other groups carry on buying with theirs. Sales by Password then shows the tickets, revenue and gross revenue each password brought in, so you know which group bought the most and how much to set aside for each group next time.

• Password required to view event: the page opens only for people with a password
• A password for each group: replace one and the others still open the page
• Sales by Password: tickets, revenue and gross revenue for each password

• Password-protect your event

Let Fai Set Up Your Private Sale

Not sure which option fits? Ask Fai, the assistant inside your dashboard, to compare them for your event and check how it is set up now. She turns on the invitation requirement and prepares and sends your approved guest list, creates an invitation link with the hidden tickets it unlocks and the group's limits, and adds, replaces or removes passwords. Ask her for Sales by Password and she explains what each row shows.

Fai shows you the event, the guests or the passwords involved and asks you to approve each change before she makes it. Copy a link she creates from the Links tab and share it yourself.

• Ask Fai: invitations, links and passwords in a sentence
• You approve each change: nothing is sent or changed until you say so

• Get Your Ticketing Work Done by Asking Fai