Give Your Keenest Fans First Access to Your Tickets

Collect Fans From the Day You Announce

Turn on pre-registration on a published event, set when registration opens and closes, and share your event page. Fans register their interest and the number of tickets they want, even before you have set up a single ticket type, and your event page shows Pre-Registration Open while you take names. The Pre-Registration report shows how many people registered and how many tickets they asked for, so you plan your releases against real demand.

Fans register with their Ticket Fairy account, and the same account is how they buy in the presale, so the list you build is a list of real buyers with an email address you can reach. The registration form also asks each fan whether they want news from your brand, so the presale grows the audience you can market your next event to.

Total tickets requested is the number to plan against. It tells you whether the first release will sell out in minutes or needs a push, before you have spent anything on advertising.

• Pre-registration: fans register before tickets go on sale
• Registration window: opens and closes at the times you set
• Pre-Registration report: people registered and tickets requested

• Take pre-registrations before your ticket on-sale

Reward Fans for Spreading the Word

The moment a fan registers, their confirmation gives them a personal share link and shows the prizes you offer. Fans earn points for every friend who registers through their link, for sharing your event on Facebook or in Messenger, posting to their followers, setting going on your Facebook event, following you on Facebook, Instagram or TikTok, and connecting to Spotify. Each share puts your event in front of more fans before your tickets go on sale.

You choose the points for each action under Pre-Registration Actions. Give the personal link the most, because every friend it brings is another fan on your list, where a follow brings nobody new. Then add prizes with a name, a picture and a description. Prizes only your event can give away, such as a place on the guest list, a soundcheck visit or a bar tab, are worth more to fans than they cost you.

• Pre-Registration Actions: points for each way a fan shares your event
• Personal share links: each fan brings their friends to your page
• Pre-Registration Prizes: shown to every fan who registers

• Give Your Fans Prizes That Keep Them Selling Tickets

Let Registered Fans Buy First

When registration closes, the presale window opens for the fans who registered. They sign in with the account they registered with and buy before the public on-sale, and your event page shows them the date and time the presale tickets open. Give the presale a release of its own with the number of tickets you want to offer, and keep the public release hidden until the public on-sale, so your fans get the tier you promised and you still have tickets to announce.

Registration means you are not relying on a shared code that ends up on a forum. You decide whether a referral link from an existing buyer or the presale limited code also opens the window, or whether registration is the only way in. When the window closes, marking the presale release sold out stops it selling through any link, and the fans who registered and did not buy are the warmest audience you have for the public on-sale.

Email everyone who registered the moment the presale opens, using Pre-registered customers as the audience, and tell them the day, the time and its time zone. Selling to your Instagram followers as well? A follower presale sends each fan who signs up through your posts their own link to the presale tickets.

• Presale window: registered fans buy before the public
• A presale release: the tickets you set aside for your fans
• Pre-registered customers: an audience ready for your presale email

• How can fan club members get presale access?
• Turn Every Comment Into a Ticket Sale

Keep the Page Public and the Private Tickets Hidden

Your public on-sale and your private tickets often share one event: a guest list rate, a staff ticket, a partner allocation or a fan club tier. Hide those ticket types and attach them to a promotion with an access code. Nobody sees them on your event page, and a buyer who enters your code sees them appear beside your public tickets. Your fans, your guest list and your partners all use the same event page, and each group sees the tickets meant for them.

Choose No Discount for each hidden ticket type, and the code reveals the ticket without changing what you charge. The ticket keeps its own price, fees, allocation and sale dates, so a staff rate or a partner tier sells exactly as you set it up. Always hidden keeps the ticket out of sight even when a scheduled release or a sold-out rule would otherwise show it. When you want to give money off, a promo code does that job. When the whole event page should be private too, put it behind a password.

• Always hidden: kept off the event page until the code is entered
• Access code: reveals every ticket type attached to it
• No Discount: the ticket keeps its normal price and fees

• Unlock hidden tickets with an access code
• Offer the Right Price to the Right Buyers and See What It Sold

Control When Each Code Works and How Much It Opens

Set a start and an end on the promotion, and the code works only during your private on-sale window. Cap how many tickets the code can open for each ticket type, or set one shared total across all of them. Give each group its own code, add several codes to one promotion when they share tickets and limits, and replace a code that reached the wrong people without closing the sale for everyone else.

A code limit never adds tickets: the ticket type's own allocation stays the final limit, so a generous code cannot oversell your venue. Deleting the promotion closes every code on it at once, which is how you end a private sale the moment the public on-sale opens.

• Code dates: the window the code works in
• Code limits: for each ticket type or one shared total
• A code for each group: replace one while the others still work

• Unlock hidden tickets with an access code

Sell Tickets Only to Your NFT Holders

An NFT project, a web3 community or a token-gated club wants its holders in the room. List your collections on the event, and a buyer connects a wallet holding one of your NFTs before the tickets open to them. A wallet that holds none of your NFTs is turned away before it sees a ticket. Require an NFT for the whole event, or for one ticket type so holders get their own tier, such as early entry or a holder price, while everyone else buys the rest.

Ethereum and Polygon collections work through MetaMask, and Solana NFTs through Phantom, so holders use the wallets they already have. At the door, the scanning app checks that the wallet the buyer connected still holds one of your NFTs, so a ticket bought with an NFT that has since been sold does not get in. Your team, artists and partners can still come: guest tickets you send need no wallet when they are issued or scanned.

• Wallet check: tickets open once a holder's wallet is connected
• Holder-only ticket types: one tier for holders, the rest for everyone
• Checked again at entry: a sold NFT does not get its old owner in

• Sell tickets only to your NFT holders

Ask Fai to Set Up Your Presale

Ask Fai, the assistant inside your dashboard, to set both ends of your registration and presale windows, give points to the sharing actions you choose and tell you how many people have registered and how many tickets they asked for. She drafts your presale email to the pre-registered audience, hides the tickets you name and creates a no-discount access code with its dates and limits, replaces a code and closes the promotion when the private sale ends.

Fai shows you the dates, the tickets, their normal prices and the promotion she will create, and asks you to approve each change before she makes it. Nothing is sent or saved until you say so.

• Ask Fai: windows, codes and emails in a sentence
• You approve each change: nothing changes until you say so

• Get Your Ticketing Work Done by Asking Fai