--- title: "Event Promo Codes, Group Discounts and Gift Certificates" description: "Create promo codes for partners and fans, give groups a lower price automatically, sell gift certificates and see how many tickets each code sold." canonical: "https://www.ticketfairy.com/features/promo-codes-and-discounts" --- # Event Promo Codes, Group Discounts and Gift Certificates 1. [Features](https://www.ticketfairy.com/features) 2. Sell more 3. Promo codes & discounts # Give the Right Buyers a Better Price and See Which Codes Sell Tickets Offer a partner, a newsletter or your earliest fans a better price without changing the ticket price for everybody else. Each promotion holds its discount, the ticket types it covers, its codes, its limits and its dates. Groups who buy together get their price at checkout with no code to type, buyers can give your event as a present with a gift certificate, and you can see how many tickets every code sold. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) - A better price for exactly the buyers you choose - Group bookings rewarded at checkout with no code - Every code's ticket sales and revenue in your reports ![Ticket Fairy Promotions list for an event, with the active period and redemptions of each promotion and the Create promotion button](https://www.ticketfairy.com/embeds/posters/marketing-promotions--promotions-list.png) ## Give Partners, Newsletters and Early Fans Their Own Price Create a promotion, add the codes people will enter at checkout and choose the ticket types it covers. Take a percentage off, take a fixed amount off, or set the exact price a partner's audience pays. Each ticket type on the promotion can carry its own discount, so one code can take a share off general admission and set a fixed price for VIP. Several codes can share one promotion, which suits one deal sent to several partners who each want their own code. - **Promo codes**: one or many codes on each promotion - **Three kinds of discount**: percentage off, amount off or a fixed price - **Discount by ticket type**: a different price on each ticket type the code covers ![Ticket Fairy promotion editor for a newsletter discount, with its code, two ticket types at a percentage off with their limits, a schedule and the sales tracking link panel](https://www.ticketfairy.com/embeds/posters/marketing-promotions--percentage-discount.png) ## Decide How Often and When Each Code Works Cap how many times each code can be used on each ticket type, or set one total across every ticket type on the promotion. Schedule a start and an end time for a launch-week offer, or leave the dates empty for a code that works from the moment you create it. Change a promotion while it is live and the next buyer gets the new terms, while every earlier order keeps the price it paid. Copy a promotion link and the code is already applied when a partner's audience opens your event page. - **Usage limits**: for each ticket type or one total across the promotion - **Start and end times**: for offers that run for a set period - **Promotion links**: open your event page with the code already applied ![Ticket Fairy Add ticket to the Promotion dialog, with the ticket types to choose, the Pricing Adjustment and the discount amount](https://www.ticketfairy.com/embeds/posters/marketing-promotions--add-tickets.png) ## Turn One Buyer Into a Group Booking Give friends, work teams and coach parties a lower price per ticket when they buy together. Enter the group size on a promotion, and checkout applies the discount by itself once the basket holds that many tickets, with no code to find or share. Add a second promotion with a bigger group size and a bigger discount, and each basket gets the discount for the largest group it reaches. Group discounts count seats on events with a [seating chart](https://www.ticketfairy.com/event-ticketing/reserved-seating-maps), and you can run them for a set period like any other promotion. - **Group discounts**: applied at checkout once the basket reaches the group size - **Bigger groups, bigger discounts**: a separate group size and discount for each tier ![Ticket Fairy promotion editor for a group discount, with General Admission and VIP at a percentage off and the group size that applies it automatically](https://www.ticketfairy.com/embeds/posters/marketing-promotions--group-discount.png) ## Sell Your Event as a Gift A buyer who wants to give your event as a present often cannot choose a date for the person receiving it. Sell a gift certificate worth a ticket type you name, or one that comes in fixed sums the person receiving it spends on whatever is on sale. A ticket certificate takes its price from the ticket type you choose, and you set how many months each certificate stays valid. - **Ticket certificates**: worth one named ticket type - **Amount certificates**: several sums offered at once - **Validity in months**: counted from the day each certificate is bought ![Ticket Fairy gift certificates page for an event, with one ticket certificate and three amount certificates](https://www.ticketfairy.com/embeds/posters/marketing-gift-certificates--certificates.png) ## See Which Codes Sold Your Tickets The Promotions list counts the paid orders each promotion brought in, and Sales by [Promo Code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) on your event's Performance page shows the tickets and revenue behind each code. Give a partner a sales tracking link for their own code, and they open a read-only page of their sales with no login. A code you remove or a promotion you switch off stops working for the next buyer, and the orders placed with it stay in your reports. - **Sales by Promo Code**: tickets and revenue for every code - **Partner tracking links**: a live view of one code's sales, with no login - **Redemptions**: paid orders for each promotion on the Promotions list ![Ticket Fairy Promotions list with two group discounts beside a newsletter code, each with its active period and redemptions](https://www.ticketfairy.com/embeds/posters/marketing-promotions--group-discount-tiers.png) [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF. What to put in your PDF Enter your email We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click. ## Go Deeper Into Promo codes & discounts See each job done in your dashboard, with step-by-step guides and answers to your questions. - [Codes & discounts Promo codes for partners and fans, group discounts that apply with no code, access codes for hidden tickets and gift certificates, with the sales behind every code. See how it works](https://www.ticketfairy.com/features/promo-codes-and-discounts/promo-codes-and-group-discounts) - [Company bookings Sell blocks of passes to companies with their purchase order and payment terms, get sign-off from your approvers, raise one invoice with a payment link and hold the block until it is paid. See how it works](https://www.ticketfairy.com/features/promo-codes-and-discounts/company-group-bookings) ## Every Way to Price Tickets for the Buyers You Choose - ### Promo codes Add one code or many to a promotion. Each code shares the promotion's discount, tickets, limits and dates. - ### Percentage, amount or fixed price Take a share off, take an amount off, or set exactly what each ticket costs with the code. - ### Discount by ticket type Give each ticket type on a promotion its own discount and its own usage limit. - ### Usage limits Cap each code on each ticket type, or set one total for each code across every ticket type. - ### Promotion schedule Choose a start and end time, or leave both empty for a code that works straight away. - ### Promotion links Copy a link that opens your event page with the code applied, so a partner's audience never types it. - ### Group discounts Checkout applies a lower price on its own once a basket reaches the group size you set. - ### Group tiers Offer a bigger discount for bigger groups. Each basket gets the discount for the largest group it reaches. - ### Gift certificates Sell a certificate worth a ticket type or a fixed sum, valid for the number of months you choose. - ### Sales by promo code See the tickets and revenue behind every code on your event's Performance page. - ### Partner tracking links Share a read-only page of one code's sales with the partner who brought them in, with no login. - ### Promotions with Fai Ask Fai to create a promotion with its codes, discount, tickets, limits and dates. She shows you the promotion and creates it once you approve. - ### Access codes Use a code to reveal hidden ticket types at full price for a presale or a guest list. [Learn more](https://www.ticketfairy.com/features/private-sales-and-presales) - ### Tracking links Give every ad, post and partner a link or QR code that counts the clicks, orders and revenue it brought in. [Learn more](https://www.ticketfairy.com/features/advertising-and-tracking) - ### Company group bookings Sell a block of tickets to a company with its purchase order, budget code and payment terms, get sign-off from your approvers and raise the invoice in one step. ## See It in Your Dashboard - ![Ticket Fairy promotion editor with a Guest List access code, No Discount and two hidden ticket types attached](https://www.ticketfairy.com/embeds/posters/marketing-promotions--hidden-ticket-access-code.png) Use the same promotion editor to give a guest list its own code that opens hidden ticket types. - ![Ticket Fairy Delete promotion confirmation naming the promotion about to be removed](https://www.ticketfairy.com/embeds/posters/marketing-promotions--delete-promotion.png) Confirm before a promotion is removed, and the orders it earned keep their price in your reports. ## Set Up Promo Codes, Group Discounts and Gift Certificates Step by Step - [Create promo codes for your event](https://www.ticketfairy.com/guides/create-promo-codes) - [Offer group discounts on your event tickets](https://www.ticketfairy.com/guides/offer-group-discounts-on-event-tickets) - [Sell a gift certificate for your event](https://www.ticketfairy.com/guides/sell-gift-certificates) ## Questions About Promo codes & discounts ### Promo codes & discounts #### What can a promo code contain? Letters and numbers only, up to 25 characters. A code belongs to one promotion on an event, so a code already on one promotion cannot be added to another promotion on the same event. #### Does a promotion work on more than one event? A promotion belongs to one event. Set the same discount up on each event that should offer it, or ask Fai to create it on several events at once. When you duplicate an event, you can choose to copy its promotions and codes to the new draft. #### Can a buyer use a promo code and a group discount together? No. A basket carries one code at a time. A buyer who enters a promo code gets that code's discount, and the [group discount](https://www.ticketfairy.com/event-ticketing/group-ticket-sales) stays off while their code is applied. Group discounts never add together either: a basket gets the one for the largest group it reaches. #### What happens to orders when I change a promotion or switch it off? Nothing changes for them. Each order keeps the price it paid and stays counted against its code in your reports. The change, or the switch-off, applies to the next buyer. #### Does a discount reduce the fees a buyer pays? The discount changes the ticket price, and the fees follow whatever your event charges on that price. The basket shows the buyer the final total before they pay. #### Can I sell gift certificates on every event? Yes. Open the gift certificates page on each event you want to sell them on, and set up a certificate for that event. #### What happens when a gift certificate expires or I stop selling it? A certificate stops working at the end of the number of months you set, counted from the day it was bought. Taking a certificate off sale only stops new buyers, and a certificate a buyer has already bought cannot be deleted, so the person holding it can use it until it expires. #### Who can create promotions? You need to be an owner or an admin of the event to open Promotions and gift certificates. Fai can also create and change promotions and gift certificates for you, and asks you to approve each one first. ## Explore More of Ticket Fairy - [Sell Tickets to Exactly the People You Choose Passwords, personal invitations, group invitation links, access codes, presales for registered fans and NFT-holder sales. Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) - [Turn Every Buyer Into a Fan Who Sells Tickets for You Buyers earn back their ticket price when friends buy through their link, fans chase prizes you choose, and you see what every referral brought in. Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Know How Your Tickets Are Selling at Any Moment Live ticket sales and revenue for every event, reports for every part of your sales, shared sales links for partners, visitor sources, venue weather and order exports. Sales reports](https://www.ticketfairy.com/features/sales-reports) - [Run Your Guest List Without a Spreadsheet Send guests free tickets that scan at the door, upload a whole list at once and give partners an allocation they hand out themselves. Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps) [Previous **Emails to buyers**](https://www.ticketfairy.com/features/emails-to-buyers) [Next **Advertising & tracking**](https://www.ticketfairy.com/features/advertising-and-tracking) Ticket Fairy in full: [event ticketing platform](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Sell more tickets. Build the crowd that comes back. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#) Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event. No credit card required ## Book a demo call See the referral model that drives 20% more ticket sales on average, learn which campaigns sell tickets, answer buyers faster and keep queues moving. How many tickets do you sell per year? 45-Minute Video Call Pick a Time That Works for You --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)