Offer the Right Price to the Right Buyers and See What It Sold

Give Each Partner the Price You Agreed

Offer a partner's audience, your newsletter or your earliest fans a better price without changing the ticket price for everybody else. A promotion holds the codes people enter at checkout, the ticket types it covers and the discount: a percentage off, an amount off, or the exact price each ticket costs. Each ticket type on a promotion can carry its own discount, so one code can take a share off general admission and set a partner price for VIP.

Pick the discount that matches the deal. A percentage keeps the same share off through every price release, so it suits a code that stays live while your tiers move up. An amount off is the easiest to explain in a message. A fixed price is for a partner deal where you agreed exactly what their audience pays.

One promotion can carry several codes, which suits one deal sent to several partners who each want their own code to share. Promotions reach tables as well as tickets, and on a timed event they can cover every time slot or only the days you pick. On an event sold in more than one currency, you set the amount in each currency.

• Promo codes: one code or several on each promotion
• Percentage, amount or fixed price: the discount the deal calls for
• Discount by ticket type: a different price on each ticket type the code covers

• Create promo codes for your event

Decide How Often and When Each Code Works

Cap how many times each code can be used on each ticket type, or set one total across every ticket type on the promotion. Give a launch-week offer a start and an end time, or let a code work from the moment you create it. A promotion link opens your event page with the code already applied, so your partner's audience has nothing to type.

Your capacity always comes first: a code never sells more tickets than the ticket type holds, whatever its limit allows. Change a live promotion or switch it off, and the orders it already earned keep the price they paid and stay counted against their code. The change reaches the next buyer, and a code you remove stops working at once.

• Usage limits: for each ticket type or one total across the promotion
• Promotion schedule: a start and an end time for offers that run for a set period
• Promotion link: your event page with the code already applied

Turn One Buyer Into a Group Booking

One fan who brings three friends sells four tickets, and a lower price for the group is often what gets the friends to commit. Give a promotion a group size, and checkout applies the group price by itself once the basket holds that many tickets, counting tickets of every type. Nobody has to find, share or type a code.

Add a second group discount with a larger group size and a larger discount, and each basket gets the discount for the largest group it reaches. A group that grows at checkout moves up to the better price, and a basket that drops below the group size loses it again, so the price always matches the order. A company booking a block of passes for its staff can instead book on your event's Group Bookings page, with a purchase order, payment terms and one invoice sent with its payment link.

Group discounts use the same choices as promo codes: a percentage, an amount off or a set price per ticket, on only the ticket types you pick, for a set period if you want one. On an event with a seating chart, checkout counts the seats.

• Group size: the number of tickets that unlocks the group price
• Applied at checkout: with no code for the buyer to find
• Group tiers: a bigger discount for bigger groups

• Offer group discounts on your event tickets

Open Hidden Tickets for a Presale or a Guest List

Attach hidden ticket types to a promotion with No Discount, and its code reveals them at full price to the people you give it to. Run a members' presale, a crew ticket or a guest list from the same Promotions page as your discounts, and the public never sees the tickets you keep back.

• Access codes: hidden ticket types revealed by a code
• No Discount: the full price, for the people you choose

• Unlock hidden tickets with an access code
• Give Your Keenest Fans First Access to Your Tickets

Show Each Partner What Their Code Sold

The Promotions list counts the paid orders each promotion brought in, and Sales by Promo Code in your event's Performance report shows the tickets and revenue behind every code. A sales tracking link gives a partner a read-only page of their own code's sales, with no login, so they see the result without asking you.

Group discounts are counted the same way, under their own code, so you can see how many groups booked and what they spent. Export the codes on a promotion when a partner needs the full list, and regenerate a tracking link whenever you want the old one to stop working.

• Sales by Promo Code: tickets and revenue for every code
• Sales tracking links: a partner's live view of their code, with no login
• Redemptions: paid orders for each promotion

• Track which promotion sells your tickets
• Know How Your Tickets Are Selling at Any Moment

Sell Your Event as a Gift

Birthdays, Christmas and thank-you presents bring buyers who want your event but cannot choose a date for the person receiving it. Sell a gift certificate worth one ticket type you name, or one that comes in fixed sums, and your event page shows a Buy a gift certificate button beside your tickets. The buyer pays now, the certificate is emailed to the person it is for, and they book when it suits them.

A ticket certificate takes its price from the ticket type you choose, and an amount certificate can offer several sums at once, which the person receiving it spends on whatever is on sale. You choose how many months each certificate stays valid from the day it is bought, and you can sell both kinds on the same event.

The person holding a certificate selects Redeem Gift Certificate on your event page and enters the code from their email. A ticket certificate unlocks its ticket, and an amount certificate shows its balance against the order. Take a certificate off sale whenever you want, and every certificate already bought stays usable until the day it expires.

• Ticket certificates: worth one named ticket type
• Amount certificates: several sums offered at once
• Redeem Gift Certificate: the code entered on your event page

• Sell a gift certificate for your event

Send Gift Certificates Yourself

Some certificates are not sold at all: a prize for a competition, a thank-you to a sponsor, an apology to a guest whose night went wrong. Issue a certificate straight to a person by name and email, with a note, or upload a whole list at once from a spreadsheet. Every certificate you issue appears in the issued list with who issued it and when it expires.

Each certificate goes out with the email you choose. Save your own wording as a gift certificate email template, and pick it by name the next time, so a sponsor's thank-you reads differently from a competition prize.

• Issue Gift Certificate: to one person, with your own note
• Upload a list: many certificates in one go
• Your own email: a saved template for each kind of gift

• Tell Your Ticket Holders Everything They Need to Know

Let Fai Set Up Your Codes, Group Prices and Gifts

Tell Fai, the assistant inside your dashboard, the code, the discount, the ticket types, the limit and the dates. She shows you the tickets and the discounted prices and creates the promotion once you approve it, on one event or on several at once. She can add a code to a promotion, hand you its promotion link or sales tracking link, set up a group discount with its group size, and switch a promotion off or back on.

Fai also creates, changes and takes gift certificates off sale, and issues a certificate to a person for you. A certificate is something buyers pay for, or something a person receives straight away, so she shows you the settings and waits for your approval before anything is saved or sent.

• Promotions with Fai: a promotion described in a sentence
• Gift certificates with Fai: created, changed or issued once you approve
• You approve it first: the prices, limit and dates shown before she saves

• Get Your Ticketing Work Done by Asking Fai