--- title: "Promoter Links, Collectives and Promoter Commission" description: "Give every promoter their own link and artwork, see who sold each ticket, run one promoter team across your events and track the commission each one has earned." canonical: "https://www.ticketfairy.com/features/promoters-and-sales-teams" --- # Promoter Links, Collectives and Promoter Commission 1. [Features](https://www.ticketfairy.com/features) 2. Sell more 3. Promoters & sales teams # Give Every Promoter What They Need to Sell and See Who Sold Each Ticket Invite your promoters, street team and resident DJs, and each of them gets their own promoter link and the artwork to post with it. Every ticket and table they sell is credited to them. Run one promoter team across all your events and brands with a collective, set the commission each promoter earns, and see who is selling, who has slowed down and who has never shared a link. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) - A promoter link and artwork for every seller - Every sale credited to the person who made it - Commission worked out for you ![Ticket Fairy brand Promoters page for all events, with the team totals, the insights and the ranked team member table](https://www.ticketfairy.com/embeds/posters/marketing-brand-promoters--overview.png) ## Give Every Promoter Their Own Link Invite a promoter to your brand and they get a link for every event you run, including the ones you create later, or invite them to one event for a single night. Share one invitation link in your promoters' group chat and everyone who opens it joins as a promoter. When you publish, each promoter gets an email with their own link and a QR code for it, and you can send all the links again from your sales report. Each promoter sees the event's sales beside their own link, and their figures stay private from the rest of your promoters. - **Promoter role**: on your brand for every event, or on one event - **Invitation link**: for a group chat, and you can replace it at any time - **Links and QR codes by email**: sent to every promoter when you publish ![Ticket Fairy Add Team Member dialog with the Promoter permission level selected](https://www.ticketfairy.com/embeds/posters/marketing-promoter-links--invite-event-promoter.png) ## See Which Promoter Sold Each Ticket Sales by Promoter lists everyone with a link beside the tickets they sold, the revenue you keep from those sales and the visits their link brought to your event page. Open a promoter to see what they sold by ticket type or by date. VIP table bookings count for the promoter whose link the buyer came through, and a refunded booking leaves their row. Copy any promoter's link or QR code from the same table. - **Sales by Promoter**: tickets, revenue and visits for each promoter - **By ticket type or date**: what each promoter sold, and when - **Table bookings included**: each table credited to the promoter who sold it ![Ticket Fairy Sales by Promoter table with tickets, revenue, visits and a promoter link for each promoter, one row opened by ticket type](https://www.ticketfairy.com/embeds/posters/marketing-promoter-sales--sales-by-promoter.png) ## Run One Promoter Team Across All Your Events A collective is your own promoter roster, kept apart from any one brand, so the same promoters can sell for every brand you run. Invite promoters by email with the role each one needs, or share a private join link. Deploy the collective to an event, a brand or a tour, with the whole team or only the promoters you choose. Share your [invite code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) with a venue that hires you, and the venue invites your collective to its own events with the commission it pays. - **Collectives**: one roster for every brand you sell for - **Deploy anywhere**: to an event, a brand or a tour - **Invite code for venues**: venues that hire you bring your team onto their events ![Ticket Fairy Deploy this collective dialog with where to deploy, who deploys, the commission and what the host can see](https://www.ticketfairy.com/embeds/posters/marketing-collectives--deploy-collective.png) ## Know What Commission Each Promoter Has Earned Set the commission when you deploy your collective: a percentage of sales, a flat amount for each ticket, a flat amount for each order, or none. Sales and commission then shows the tickets sold, the revenue and the commission owed for each event, with each promoter's own figures underneath. Choose what the event's host can see, from your team's total to each promoter's sales by name. - **Commission**: a percentage, an amount per ticket or an amount per order - **Commission owed**: for each event and each promoter - **What the host can see**: your team's total or each promoter by name ![Ticket Fairy Sales and commission section with two event deployments, their tickets sold, revenue and commission owed, and each promoter's figures](https://www.ticketfairy.com/embeds/posters/marketing-collectives--sales-and-commission.png) ## Give Promoters Artwork Ready to Post Upload the flyers, videos and story artwork for your event with a caption promoters copy as it is, tips on how to use each one and the channel it is sized for. Each promoter downloads the artwork beside their own promoter link, so every post credits the sale to the person who shared it. Keep an asset hidden until an announcement goes out, or schedule when promoters see it, then email your promoters that it is ready. Logos and sponsor artwork added to your brand appear on every event. - **Marketing assets**: artwork, videos and captions for each channel - **Scheduled release**: promoters see each asset when you choose - **Notify promoters**: an email that the new artwork is ready ![Ticket Fairy Download assets tab a promoter opens, with the event link and their own promoter link above the artwork and the brand library](https://www.ticketfairy.com/embeds/posters/marketing-marketing-assets--download.png) ## Back the People Who Sell the Most Across Your Brand The brand Promoters report ranks every member of your team by the tickets and revenue their links brought in across all your events. It points out who is on the rise, who is slowing down, who has never shared a link and which event-only sellers are ready for your brand team. Narrow it to a period, an event series, a venue or a city, and open anyone to see their results by event. Ask Fai to read it for you, and she can invite the person she recommends to your brand team once you confirm. - **Brand Promoters report**: every team member ranked across your events - **What stands out**: rising sellers, quiet sellers and people ready for your brand team - **Filters**: by period, series, venue, city or country ![Ticket Fairy What stands out section of the brand Promoters report, with each insight, the team members behind it and the Add to the brand team action](https://www.ticketfairy.com/embeds/posters/marketing-brand-promoters--insights.png) [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF. What to put in your PDF Enter your email We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click. ## Equip, Track and Reward Your Promoters - ### Promoter role Invite promoters to your brand for every event, or to one event. They see the event's sales beside their own link. - ### Promoter links and QR codes Every promoter gets their own link and QR code by email when you publish, and you can send them all again at any time. - ### Sales by Promoter See each promoter's tickets, revenue and visits on every event, by ticket type or by date. - ### Collectives Keep one promoter roster that sells for every brand you run, with owner, admin and member roles. - ### Deploy a collective Send your whole team, or chosen promoters, to an event, a brand or a tour. - ### Commission Pay a percentage of sales, an amount per ticket or an amount per order, and see what you owe each promoter. - ### Work for venues Share your invite code so a venue can invite your collective to its events, and accept their invitation in one step. - ### What the host can see Choose whether a host sees your team's total sales or each promoter's sales by name. - ### Marketing assets Give promoters artwork, videos and captions for each channel beside their own link, and see how often each asset was downloaded. - ### Brand Promoters report Rank your whole team across every event, and see who is rising, who is slowing down and who never shared a link. - ### Promoters with Fai Ask Fai to invite promoters, deploy your collective or report each promoter's sales. She shows you each change and waits for your approval. - ### VIP tables through promoters Sell booths and [bottle service](https://www.ticketfairy.com/event-ticketing/table-booking-software) with a deposit, and credit each table to the promoter who sold it. [Learn more](https://www.ticketfairy.com/features/add-ons-and-upsells) - ### Referral rewards for buyers Pay your buyers back when their friends buy through their own link. [Learn more](https://www.ticketfairy.com/features/referral-marketing) - ### Tracking links Measure the sales from each post, poster or partner with a link of its own. [Learn more](https://www.ticketfairy.com/features/promo-codes-and-discounts) - ### Ready for the brand team Spot the people on single event teams who sold across several of your events, and add them to the brand team so they get every new event automatically. - ### What stands out See when a recent seller has left the team, when sales depend on a few people, and who brings lots of visitors but few sales. - ### Every currency in one total See your team's revenue in your home currency with other currencies converted, or show the money in another currency. - ### Email promoters when it goes live Tell your promoters by email the moment a new asset appears, and remind them again with Notify again. - ### Assets for each channel File each asset for Instagram Story, Feed Post or Reel, TikTok, WhatsApp Status, YouTube Shorts or email, and add artwork from your brand library. - ### Sales by promoter and time slot Break each promoter's sales down by time slot, search for a name and download each promoter's QR code from Sales by Promoter. ## See It in Your Dashboard - ![Ticket Fairy collective page with its members, a venue's request, the invite code and three deployments](https://www.ticketfairy.com/embeds/posters/marketing-collectives--deployments.png) See your whole collective, every place it sells and each venue that wants to hire your team on one page. - ![Ticket Fairy Promoters section when you publish an event, with Send Promoter Links ticked](https://www.ticketfairy.com/embeds/posters/marketing-event-publish--promoter-links.png) Leave Send Promoter Links ticked when you publish, and every promoter gets their own link by email. - ![Ticket Fairy Edit tab of a festival's Marketing Assets page with three assets and the button to add another](https://www.ticketfairy.com/embeds/posters/marketing-marketing-assets--manage.png) Upload the flyers, videos and captions your promoters post, and choose when each one appears. - ![Ticket Fairy team member opened from the brand Promoters report, with their totals, team history and results by event](https://www.ticketfairy.com/embeds/posters/marketing-brand-promoters--member-detail.png) Open any promoter to see what they sold at each of your events and how long they have been on your team. ## Build and Track Your Promoter Team Step by Step - [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service) - [Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post) - [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) - [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective) - [Run ticketing as an agency or promoter group](https://www.ticketfairy.com/guides/sell-as-an-agency-or-promoter-group) - [Run ticketing for a venue and the promoters who hire it](https://www.ticketfairy.com/guides/run-a-venue) ## Questions About Promoters & sales teams ### Promoters & sales teams #### How long does a promoter link credit a sale? A ticket or table booked within 7 days of opening the link, in the same browser, counts as that promoter's sale. A buyer who opens another promoter's link afterwards, or books on a different device, is counted elsewhere. #### What can a promoter see when they sign in? The event's ticket sales and sales by ticket type, with their own promoter link at the top. They do not see other promoters' figures, your tables or your team, and they cannot change anything on your event. #### Does Ticket Fairy pay my promoters their commission? No. You pay your promoters yourself, using the commission owed on each deployment. When a venue invites your collective, the venue sets the commission it pays. #### Why does a brand deployment show no sales and commission? A brand or tour deployment gives your promoters access to its events without collective promoter links. Deploy the collective to each event whose sales and commission you want to follow. #### What is the difference between a brand team and a collective? A brand team belongs to one brand and reaches that brand's events, which suits your permanent staff. A collective belongs to you, and you deploy it to any of your events and brands and to venues that invite you. #### What happens when a promoter leaves? Removing a promoter from a collective ends their access to every event and brand it works on, and their past sales stay on record. Someone removed from a team keeps the sales credited while they were on it. #### Can I see which promoters downloaded an asset? You see how many times each asset was downloaded. The count does not say who downloaded it. #### Are tracking links in the Promoters report? No. A tracking link measures a placement, such as a post or a poster, so its sales appear on the event's Tracking Links page. The Promoters report covers people. #### Who appears in the brand Promoters report? Everyone who has held a role on your brand, its events or its tours, whether or not they are still on the team. Door staff who share a link are credited like promoters. You need an owner or admin login on the brand to open the report. #### What counts as rising or slowing down? The report compares each person's last 90 days with the 90 days before, once the busier of the two has at least 5 tickets. Someone is rising when they sold at least one and a half times as many tickets in the last 90 days, and slowing down when they sold half as many or fewer. #### Do refunded tickets count in a promoter's total? No. Refunded and resold tickets drop out of the totals, and people who have left the team keep the sales credited while they were on it. ## Explore More of Ticket Fairy - [Turn Every Buyer Into a Fan Who Sells Tickets for You Buyers earn back their ticket price when friends buy through their link, fans chase prizes you choose, and you see what every referral brought in. Referral rewards](https://www.ticketfairy.com/features/referral-marketing) - [Earn More From Every Buyer With Extras They Want Parking, camping, merchandise and upgrades sold with the ticket, VIP tables booked with a deposit and passes that cover several of your events. Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) - [Run Every Event and Brand Without Starting From Scratch Start events from templates or from copies of the ones you already ran, keep them on brand and run all your brands from one login. Many events & brands](https://www.ticketfairy.com/features/multiple-events-and-brands) - [Give the Right Buyers a Better Price and See Which Codes Sell Tickets Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) [Previous **Referral rewards**](https://www.ticketfairy.com/features/referral-marketing) [Next **Emails to buyers**](https://www.ticketfairy.com/features/emails-to-buyers) Ticket Fairy in full: [online ticketing system](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Sell more tickets. Build the crowd that comes back. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#) Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event. No credit card required ## Book a demo call See the referral model that drives 20% more ticket sales on average, learn which campaigns sell tickets, answer buyers faster and keep queues moving. How many tickets do you sell per year? 45-Minute Video Call Pick a Time That Works for You --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. 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