--- title: "Referral Rewards, Fan Prizes and Social Ticketing" description: "Pay buyers back when their friends buy, make sharing easy after checkout, give fans prizes to chase and see whether your referrals pay for themselves." canonical: "https://www.ticketfairy.com/features/referral-marketing" --- # Referral Rewards, Fan Prizes and Social Ticketing 1. [Features](https://www.ticketfairy.com/features) 2. Sell more 3. Referral rewards # Turn Every Buyer Into a Fan Who Sells Tickets for You Every buyer of a paid ticket gets their own referral link, and earns back part or all of their ticket price as their friends buy through it. You choose the message they share, the apps they share to and the prizes your biggest fans can win. The Influencers report then shows which buyers brought in the most sales and what the rewards cost you. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) - More sales from your buyers' friends - Prizes that keep your best fans sharing - The return on every reward in your reports ![Ticket Fairy Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) ## Pay Buyers Back When Their Friends Buy Each buyer of a paid ticket gets a personal referral link by email and on their order page. Set three sales targets, and the share of their own ticket price a buyer earns back at each one, with the top target returning the whole price. A buyer earns the reward for the highest target they reach, counted on the tickets their friends paid for. Show the offer on your event page so buyers see what they can earn before they check out. - **Personal referral links**: for every buyer of a paid ticket - **Reward tiers**: three sales targets with the reward you choose at each - **Offer before checkout**: the reward explained on your event page ![Ticket Fairy Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) ## Make Sharing Easy the Moment Someone Buys Enter the message your buyers start with, and their personal link is added after it. Offer every app, or choose the ones that suit your crowd, such as WhatsApp, Instagram Stories or a plain copied link. Every buyer gets a share card built from your event artwork, on the page they see after paying and in their order. Turn on drawn share cards and each buyer gets a picture made for them in the look you choose. - **Your message**: the words every buyer starts with - **Apps you choose**: every app, or only the ones you pick - **Share cards**: from your artwork, or drawn for each buyer ![Ticket Fairy Sharing section of the Rewards page, with the message field, the apps buyers can share to and the drawn-card controls](https://www.ticketfairy.com/embeds/posters/marketing-rewards--sharing.png) ## Give Your Biggest Fans Prizes Worth Chasing Put a ticket upgrade, merch, an experience or a VIP table on your event, and choose what a fan does to win it: tickets they referred, friends they brought, a place on the referral leaderboard, pre-registration points or check-ins. Run a prize across your whole brand for fans who refer across your events or come to several of them. Add a boost so referrals count for more over a launch weekend, and let friends team up in packs to win something together. Buyers see their place, who came through them and how close they are to each prize on their order page. - **Prizes**: upgrades, merch, experiences and tables - **Ways to win**: referrals, leaderboard places, pre-registration points and check-ins - **Boosts**: referrals count for more between two times you set - **Packs**: friends pool their referrals to win together ![Ticket Fairy Prizes tab of Rewards for an event, with the referral cash-back ladder above three prizes and what each one takes to win](https://www.ticketfairy.com/embeds/posters/marketing-prizes--prize-list.png) ## Choose Winners Fairly and Hand Every Prize Out A prize with a target goes to each fan the moment they reach it. For a prize you judge yourself, name the buyer you already know won, or draw winners at random from every buyer who has paid, and nobody wins until you give the prizes out. Ask winners for a postal address or the spelling of their name on the prize itself. Mark each prize as delivered from the Winners list, with every delivery, undo and cancelled win kept in the winner's history. - **Pick or draw a winner**: draw again as often as you like before you confirm - **Winners list**: what you still owe and what you have delivered - **Questions for winners**: the details you need to send each prize ![Ticket Fairy Draw a winner dialog with the number of winners asked for, how many buyers were in the draw, the names it came up with and the buttons to draw again or give the prizes out](https://www.ticketfairy.com/embeds/posters/marketing-prizes--draw-winner.png) ## See Whether Your Referrals Pay for Themselves The Influencers report shows how many of your buyers shared, the clicks their links brought each day and the share of your revenue that came through them. It sets the rewards you owe against the sales they brought in, as a return for each unit of reward and as a marketing cost. A table ranks every buyer by their clicks, referred sales, revenue and reward, so you can find your strongest sharers before your next on-sale. - **Share rate and clicks**: how many buyers shared and when the clicks came - **Return on rewards**: referred revenue set against the rewards you owe - **Top referrers**: every buyer's clicks, sales, revenue and reward ![Ticket Fairy Revenue referred by buyers section, showing the return for each unit of rebate and the effective marketing cost](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine-revenue-referred--referral-roi-panel.png) [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF. What to put in your PDF Enter your email We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click. ## Go Deeper Into Referral rewards See each job done in your dashboard, with step-by-step guides and answers to your questions. - [Referral rewards Give every paid ticket buyer a referral link, pay them back when friends buy, choose how they share and see the return on every reward in Influencers. See how it works](https://www.ticketfairy.com/features/referral-marketing/referral-rewards) - [Prizes & draws Offer prizes fans win by referring friends, pre-registering or coming along, boost them for a weekend, let friends team up, and pick or draw winners fairly. See how it works](https://www.ticketfairy.com/features/referral-marketing/fan-prizes-and-competitions) ## Reward the Fans Who Fill Your Event - ### Personal referral links Every buyer of a paid ticket gets their own link by email and on their order page. - ### Referral reward tiers Set three sales targets and the share of their ticket price a buyer earns back at each. The top target returns the whole price. - ### Reward offer on your event page Show buyers what they can earn before they check out. - ### Sharing message and apps Choose the words buyers start with and the apps they can share to. Buyers can always copy their link. - ### Share cards Every buyer gets a card from your artwork, and you can have a personalised card drawn for each buyer. - ### Prizes Offer upgrades, merch, experiences or tables, won by reaching a target, a place on the leaderboard or your own choice. - ### Boosts Make referrals count for more towards prizes for a period, such as a launch weekend. - ### Packs Let friends start a pack with a join code and pool their referrals to win a prize together. - ### Friends of friends Count every ticket bought down a chain of referrals towards the first fan's prizes. - ### Pick or draw a winner Name the winner yourself or draw at random from every buyer who has paid, then confirm. - ### Winners list Mark each prize delivered, undo it, or cancel a win with a reason, with the whole history kept. - ### Fans' own standings Buyers see their place, the friends who came through them and their progress towards each prize, across all your events. - ### Influencers report See your share rate, clicks, referred revenue, the rewards you owe and your return on them. - ### Set it up with Fai Ask Fai to set your reward tiers, add a prize or draw a winner. She shows you each change and waits for your approval. ## See It in Your Dashboard - ![Ticket Fairy Boosts tab with two boosts, each saying what counts for more, by how much and when](https://www.ticketfairy.com/embeds/posters/marketing-prizes--boosts.png) Make referrals count for more over a launch weekend to give sharing a push. - ![Ticket Fairy Packs tab with three packs and the people, tickets, friends brought and place of each](https://www.ticketfairy.com/embeds/posters/marketing-prizes--packs.png) Let friends team up in packs and see which group is closest to the prize. - ![Ticket Fairy Winners tab with one row per win showing the winner, the prize and where it stands](https://www.ticketfairy.com/embeds/posters/marketing-prizes--winners.png) Follow every prize from won to delivered, so no winner is left waiting. - ![Ticket Fairy Referral Network Analysis with the share rate, clicks by day and the fan graph](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-network-analysis.png) See how many buyers shared and the days their links brought in clicks. ## Reward Your Buyers and Fans Step by Step - [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) - [Choose how your buyers share your event](https://www.ticketfairy.com/guides/choose-how-your-buyers-share-your-event) - [Offer prizes your fans can win at your event](https://www.ticketfairy.com/guides/offer-prizes-your-fans-can-win) - [Choose who wins a prize at your event](https://www.ticketfairy.com/guides/choose-who-wins-a-prize-at-your-event) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards) ## Questions About Referral rewards ### Referral rewards #### Which tickets come with a referral link? Every paid ticket, unless you turn referrals off for that ticket type. When a buyer holds more than one such ticket, their reward is based on the highest-priced one. #### What does a buyer have to do to earn a referral reward? Buy an eligible paid ticket, share their personal link and bring in enough completed ticket sales to reach one of your targets. Opening the link or starting checkout does not count. #### Is the reward based on what the buyer sold or what they paid? What they paid for their own eligible ticket, and never more than that price. A buyer earns the percentage for the highest target they reach, and the targets do not add together. A new event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. #### Can I change the reward tiers after tickets start selling? If rewards were on when the first ticket sold, the tiers stay fixed so every buyer keeps the offer they saw. If rewards were off, you can turn them on and set the tiers later. #### Do my promoters earn referral rewards? No. Sales through a promoter link belong to that member of your team and appear under Sales by Promoter. A buyer earns a referral reward only when they are not on your event team. Table bookings do not earn referral rewards. #### Do drawn share cards cost anything? Each drawn card costs your brand a small amount from a monthly budget you set. Each event pays for 500 drawn cards unless you choose another number, and you can enter 0 to pause them. The card built from your artwork is free for every buyer. #### How many prizes can I offer? Twenty at a time on each event and on each brand. A draw picks up to 25 winners at once, and never more than you have left of the prize. #### Who goes into a prize draw? Every buyer who has paid for a ticket on the event, or on any of the brand's events for a brand prize. Each buyer goes in once, however many tickets they bought, and a buyer who already holds the prize is left out. #### Who can change rewards and prizes? You need an owner or admin login on the event, or on the brand for a brand prize and the share card budget. With a Stats or Limited Stats login you can read the reports and prizes but change nothing, and neither login shows a winner's email address. ## Explore More of Ticket Fairy - [Give Every Promoter What They Need to Sell and See Who Sold Each Ticket Promoter links and artwork for every seller, one promoter team across your events, commission worked out for you and the sales of every person on your team. Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams) - [Give the Right Buyers a Better Price and See Which Codes Sell Tickets Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) - [Know How Your Tickets Are Selling at Any Moment Live ticket sales and revenue for every event, reports for every part of your sales, shared sales links for partners, visitor sources, venue weather and order exports. Sales reports](https://www.ticketfairy.com/features/sales-reports) - [Sell Tickets to Exactly the People You Choose Passwords, personal invitations, group invitation links, access codes, presales for registered fans and NFT-holder sales. Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales) [Previous **Check-in & box office**](https://www.ticketfairy.com/features/check-in-and-box-office) [Next **Promoters & sales teams**](https://www.ticketfairy.com/features/promoters-and-sales-teams) Ticket Fairy in full: [ticketing platform for event organisers](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Sell more tickets. Build the crowd that comes back. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#) Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event. No credit card required ## Book a demo call See the referral model that drives 20% more ticket sales on average, learn which campaigns sell tickets, answer buyers faster and keep queues moving. How many tickets do you sell per year? 45-Minute Video Call Pick a Time That Works for You --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)