Turn Every Ticket Buyer Into Someone Who Sells Tickets for You

Give Every Buyer a Link of Their Own

The moment a buyer pays for a ticket, they get a referral link of their own by email and on their order page, ready to send to the friends they want to come with. Each friend picks and pays for their own ticket, and every completed purchase through the link counts towards that buyer's reward. You turn referrals on for the event and leave out any ticket type that should not take part, such as crew or guest tickets.

Referral rewards suit any event where people come in groups: club nights, festivals, comedy runs and conferences where colleagues book together. The buyer does the selling to people who already trust them, and you only pay once the sale has happened.

Your Rewards page holds everything about referrals for the event, section by section: the referral link switch, the cash back, prizes, packs and sharing. Each section saves on its own, so a change to the apps buyers share to never moves your cash back.

• Personal referral links: for every buyer of a paid ticket, by email and on their order page
• Ticket types you choose: referrals on for the event, off for the ticket types you pick
• Let buyers earn rewards for referrals: one switch on the Rewards page

• What is social ticketing, and how do referral rewards work?

Choose What Each Buyer Earns Back

Set three sales targets and, for the first two, the rebate: the share of the buyer's own ticket price they earn back. The top target always returns the whole price. A buyer earns the rebate for the highest target they reach, so the reward grows with every friend who buys and never passes what they paid. Pick low targets to get many buyers sharing a little, or higher ones to reward the few who bring a whole group.

The tiers do not add together. A buyer who reaches the second target earns the second rebate in place of the first, and a buyer who reaches the third gets their ticket free. Because the reward is a share of the ticket the buyer paid for, a VIP buyer earns more back than a general admission buyer at the same target.

Once rewards are on and the first ticket sells, the tiers stay fixed, so every buyer keeps the offer they saw when they paid. Set your targets before the on-sale, and choose a cost your ticket margin can carry at the top tier.

• Three reward tiers: a sales target and a rebate at each step
• Full price back at the top: the whole ticket price for your biggest sharers
• Terms that stay fixed: every buyer keeps the offer they saw when they bought

• Reward buyers who bring friends to your event

Show Buyers What They Can Earn Before They Pay

Turn on Show referral rewards upsell and your event page explains the reward tiers before the buyer checks out, so they buy knowing that bringing friends can win their money back. The page they see after paying shows the price their ticket drops to at each of your targets, and their order counts the tickets they have referred so far, so every buyer knows how close they are to the next step.

Buyers follow their own results on their order: the friends who bought through their link, the people who came through those friends and their place among everybody sharing your event. A buyer who can see they are one sale from a free ticket has a reason to send their link once more.

• Referral rewards upsell: the offer explained on your event page before checkout
• Cheaper or free: the price their ticket drops to at each target
• Referred so far: counted on the buyer's order

• Turn More Visitors Into Ticket Buyers

Put Your Words and the Right Apps in Every Buyer's Hands

Choose the message your buyers start with, and their personal link is added after it, so every post carries your words and a link that counts their friends' sales. Offer every app, or untick the ones that do not suit your crowd and keep WhatsApp, Instagram Stories, TikTok or whichever apps your buyers use. Copy link is always there for anything else.

The choice of apps covers Facebook, X, WhatsApp, Messenger, Telegram, Threads, Bluesky, LinkedIn, Reddit, Pinterest, LINE, Snapchat, TikTok, email, text message, the phone's own share sheet, Instagram Stories and Copy link. On a phone, the apps that only work there come first. Offer every app when your crowd is mixed, and choose a short list when you know where your buyers talk, so the buttons they see are the ones they use.

• Message buyers share with their link: the words every buyer starts with
• Where buyers can share: every app, or only the ones you tick
• Copy link: for any app that is not on your list

• Choose how your buyers share your event

Give Every Buyer a Share Card Worth Posting

Every buyer gets a share card built from your event artwork, with your message and their link, on the page they see after paying and in their order. Each post then shows your event's own picture beside the link. Turn on drawn share cards and each new buyer also gets a picture made for them, in the look you choose for the event or your brand's default look.

Choose Poster for bold shapes like a gig poster, Neon for a night-time glow, Collage for torn paper and printed textures, or Dream for soft painted light. Set how many drawn cards each event pays for and a monthly budget for your whole brand on the brand's Rewards page, where Spent this month shows what drawn cards have cost so far. An event that chose its own look keeps it when the brand default changes.

• Share card from your artwork: for every buyer, after checkout and in their order
• Four looks: Poster, Neon, Collage or Dream, for the event or the whole brand
• Monthly budget: one amount covering drawn cards on every event in your brand

See Whether Your Rewards Pay for Themselves

The Influencers report puts your buyers' sharing, the visits it brought to your event page, the revenue from their friends and the rewards you owe side by side. Revenue referred by buyers shows what each unit of reward brought back, with a marker for where most referral programmes land, and Effective marketing cost shows your rewards as a share of that revenue. Share of Total Revenue sets referred revenue and rebates against all your ticket sales, so you can decide whether to raise a reward or hold it.

Referral Network Analysis shows your share rate, the share of your buyers who passed their link on, against a typical rate, with the visits their links brought each day. Visits bunched around your on-sale and quiet after it tell you buyers shared once and stopped, which is the moment for a reminder or a prize to chase. Reward Targets sits beside the results so you can see whether your tiers are within reach.

• Return on rewards: referred revenue for each unit of reward you owe
• Share rate and clicks by day: how many buyers shared and when the clicks came
• Share of Total Revenue: referred revenue and rebates against all your sales

• Understand your event's referral results

Find Your Strongest Sharers Before the Next On-Sale

Tickets referred by customers ranks every buyer who shared by the tickets their friends bought, with the visits their link brought, the revenue they brought in, what they paid for their own ticket and the reward they earned. Sort by any column to find the buyer whose friends look and do not buy, or the one who sold tickets to a whole group. Sales referred by buyers shows whether many buyers brought a friend or two or a few buyers brought dozens.

Influencers covers the buyers who share their own link. The sales your street team and resident DJs bring in through their promoter links appear under Sales by Promoter, and a tracking link on a post or a poster shows what that placement sold. Between the three, you see which kind of word of mouth sells the most tickets for your events.

• Tickets referred by customers: every buyer's clicks, referred tickets, revenue and reward
• Sales referred by buyers: how many buyers referred one ticket, two or many more
• Promoters beside buyers: team sales stay under Sales by Promoter

• Give Every Promoter What They Need to Sell and See Who Sold Each Ticket
• Know Which Ads, Posts and Partners Sold Your Tickets

Set Up and Read Your Referrals by Asking Fai

Tell Fai, the assistant inside your dashboard, the targets and rebates you want, the apps buyers should see or the look for drawn cards, and she shows you the whole change before she makes it. Ask her which buyers brought in the most friends, what your rewards have cost so far or how far one buyer's sharing reached, and she follows their chain of friends and friends of friends link by link.

• Ask Fai: set your tiers, apps and share cards in a sentence
• Friends of friends: how far one buyer's sharing reached
• You approve each change: nothing changes until you say so

• Get Your Ticketing Work Done by Asking Fai