Know How Your Tickets Are Selling at Every Moment

Watch Tickets Sold and Revenue Climb During Your On-Sale

Keep your Performance page open when the tickets go on sale, and the figures across the top climb as buyers pay. Tickets shows how many have sold, with the tickets sitting in buyers' carts underneath, and Net revenue shows what the event has earned, with the figure before referral rebates under it. You see the rush as it happens and can tell your team how the on-sale is going without waiting for a report.

The tickets in carts tell you about demand that has not turned into sales yet. A large number in carts and a slow climb in tickets sold during a big drop is the moment to check your checkout. The Tickets in Cart tab lists those carts, with where the buyers are.

• Tickets: tickets sold, with the tickets in buyers' carts
• Net revenue: what the event has earned, with referral rebates shown
• Refreshes while you watch: keep the page open and the figures stay current

• See how your ticket sales are going

Decide Which Release to Open Next

Sales by Type gives one row for every ticket type, with what it has sold and what it has brought in, including a release no buyer has taken yet. See when early bird is close to gone, which tier buyers prefer and which release is not moving, then open, close or reprice your releases with the figures in front of you. Switch the view to By Date or By Time Slot when you sell several days or timed entry.

Ticket Sales gives one row per day with the tickets sold, the revenue and running totals, so the last row is your total so far. The chart above it plots the same run by day or by week. Narrow both with Filter by date range to the days of a campaign or an announcement and see what it did for your sales.

• Sales by Type: what each ticket type has sold and earned
• Ticket Sales: one row per day, with running totals
• Filter by date range: the table and the chart for the dates you choose

• Sell the Right Ticket at the Right Price at the Right Time

Know What You Keep and Where Every Sale Came From

Gross Revenue is the ticket price before sales tax, and Revenue is what you keep of it under your fee agreement, with refunds already taken off both. Net revenue at the top takes off referral rebates and adds add-on and guest revenue, and box office sales have a figure of their own. Each tab across the top is its own report, so the sales behind any part of your event sit beside the totals.

Sales by Promo Code and Sales by Promoter show what each code and each member of your sales team brought in, Add ons and Payment Plans show what sold on top of tickets and what buyers still owe, and Box Office Sales covers the door. Sales by Password, RSVP, Pre-Registration, Waiting List, Ticket Resale and Additional Charges each have a report of their own. Demographics, Psychographics and Geographics show who your buyers are, so start from the report closest to your question and you often have the answer before you export anything.

• Gross Revenue and Revenue: the ticket price, and what you keep of it
• Promo codes and promoters: the tickets and revenue each one brought in
• Box office, add-ons and resale: door sales, extras and the tickets fans resold

• Give the Right Buyers a Better Price and See Which Codes Sell Tickets
• Give Every Promoter What They Need to Sell and See Who Sold Each Ticket

See Whether You Are Ahead of Last Year

Compared with last time sets this event against your last edition at the same number of days before each event, and says in one sentence whether you are ahead, behind or level. Ticket Fairy suggests an earlier event of yours with a similar name, about a year before or at the same venue, and you can choose another. Compare by tickets or by share of capacity when the venue changed size.

Beside the sentence sit the tickets sold, the share of capacity sold, last time's total and the no-shows. While the event is on, the fourth figure becomes the people checked in so far against last time at the same hour. After the event, the final sentence says how many more or fewer tickets you sold, and Arrivals by time from the start shows how the two crowds came through the door. The same comparison sits on Today in your event's Operations page, so your team sees it every morning.

• Compared with last time: ahead, behind or level at the same point
• % of capacity: a fair comparison when the venue changed
• No-shows and arrivals: how the two crowds came through the door

Replay Your Ticket Drop Minute by Minute

A big on-sale is over in minutes, and afterwards your team wants to know exactly what happened. On-Sale Replay plays your on-sale back from the first cart: carts opening, orders coming in and the moment each ticket type sold out, with a marker on the timeline for each sell-out. Play it at real speed or ten or sixty times faster, drag to any minute, or switch to Live and follow the next drop as it happens.

For each moment of the replay, the counters show the carts opened, the orders placed and the tickets sold so far, with a running count of ticket types sold out. Set the carts against the orders to see where buyers held tickets without completing, and see how long early bird lasted before the next release opened. Use the answers to size and time each release for your next on-sale.

• Replay and Live: play the on-sale back, or follow the next one as it runs
• Sell-out markers: the moment each ticket type sold out
• Carts and orders: for each interval of the on-sale

Share Live Sales With Your Venue and Partners

Venues, co-promoters and sponsors all want to know how many of the tickets they share in have sold. Make a sales report link for the ticket types and add-ons a partner has a stake in, and they follow the number sold, the stock left and the revenue themselves, without a role on your event. Hide the day-by-day sales to share totals only, and give each partner a link of their own.

If a link is passed on, Regenerate Link stops the old one at once and gives you a new one to send to the people who should keep access. Show Selection tells you what any link covers, and you can delete a link the moment a deal ends.

• A link for each partner: the ticket types and add-ons each deal covers
• Hide Breakdown by Date: share totals only
• Regenerate Link: stop the old link and send a new one

• Share a live ticket sales report with a partner

Answer Any Sales Question From the Orders Behind It

When no report answers a question on its own, filter your event's Orders table until the rows left are the orders you mean: by ticket type, add-on, promotion, discount code, referral link, status, payment method or new and returning buyers. Combine filters with is and is not, and save the set as a view for next time. Then export one row per order, or one row per ticket, and take it into a spreadsheet, a BI tool or your finance system.

Export to CSV gives one row per filtered order, with the promoter or buyer who sold or referred each one, and Export Filtered Tickets and Export all Tickets give one row per ticket. Count transactions from the order export and people from the ticket export. Every table in the reports has Copy table, so you can paste the figures straight into a spreadsheet.

• Orders filters: ticket type, add-on, code, referral link, status and more
• Save View: the filters you use every week, one click away
• Order and ticket exports: one row per order or one row per ticket

• How do you answer a ticket sales question no report covers?
• Answer Every Buyer Quickly and Keep Your Tickets With Real Fans

Ask Fai How Your On-Sale Is Going

Ask Fai, the assistant inside your dashboard, how many tickets have sold, what the event has earned or which ticket type sold fastest, and she answers from the same figures as your Performance page. Ask her to compare this event with your last few, read back the on-sale replay for the first hour or show the answer as a chart. She can also make a sales report link for a partner once you approve it.

For a report that runs every morning, the Ticket Fairy command line returns the same figures as the dashboard, ready for your own scripts and reporting tools, and your own AI assistant can read them over the MCP server.

• Ask Fai: your sales in plain words, from the same figures
• Answers as charts: sales by day or by event, drawn for you
• Command line: the same sales figures for your own reports

• Get Your Ticketing Work Done by Asking Fai
• Connect Your Own Systems and AI Assistants to Your Ticket Sales