See Where Your Buyers Come From and What the Weather Will Do

See How Many People Visit Your Event Page

Views counts every opening of your event page and splits the visits into direct visits, visits through a buyer's referral link or a promoter's link, and unique visits. Look at the visits hour by hour on the morning of an announcement, or week by week across the whole run, and narrow every figure to the dates you choose. Switch to Pre-Registration Traffic to see the same report for your pre-registration page before the on-sale.

A spike in referral visits after your on-sale tells you buyers and promoters are sharing. A spike in direct visits on the day a line-up announcement goes out tells you the announcement worked, because your own posts, emails and tracking links all count as direct visits.

• Views: visits, direct visits, referral visits and unique visits
• Hourly to monthly: the visits at the scale that answers your question
• Pre-Registration Traffic: the same report for your pre-registration page

• See how visitors find your event page

Find Out How Many Visitors Go On to Buy

Conversions shows how many visits reached your order confirmation page and how many did not, day by day. Compare the two before and after a change to your event page, your prices or your line-up, and see whether more of your visitors went on to buy. A busy page with few conversions points at the page or the price, and a quiet page with a high share converting points at reach.

• Converted and Not Converted: the visits that reached order confirmation and the rest
• Daily, weekly or monthly: conversions at the scale you need

• Turn More Visitors Into Ticket Buyers
• Get the Details You Need From Every Buyer and Lose Fewer Sales

Spend Your Budget Where Your Visitors Come From

Referrer URL lists every site that sent visitors to your event page, with how many each one sent, and Total by Day shows the same sites a day at a time. See whether Instagram, Google, a listings site or a partner's website brings you the most visitors, and move your budget to the places that work. Copy table puts any table on your clipboard, ready to paste into a spreadsheet.

Referrer URL tells you which site a visitor came from. For the visits, orders and revenue from one post, advert or poster, give each placement its own tracking link, and for what each ad network sold, connect your pixels. Ask Fai, the assistant inside your dashboard, where the visits to your event page came from and how many reached order confirmation for the dates you name, and she reads the same figures, including the ones behind each chart.

• Referrer URL: every site that sent you visitors
• Total by Day: the same sites, a day at a time
• Copy table: paste the list into a spreadsheet

• Know Which Ads, Posts and Partners Sold Your Tickets
• Get Your Ticketing Work Done by Asking Fai

Reach Visitors in Their Own Language and Town

Languages groups your visitors by the language set on their phone or browser, and Visitor Locations maps the towns they opened your event page from, with the top cities, regions and countries. When a share of your visitors browses in Spanish or comes from another city, you know which advert to test, in which language, and where to run your next campaign.

• Languages: the language each visitor browses in
• Visitor Locations: the towns, regions and countries visits come from
• Total by Location: each visitor counted once by city, region and country

• Get to Know the People Who Buy Your Tickets

Check Your Page on the Phones Your Visitors Use

Devices names the most common browser, device type, platform, brand and model among your visitors, with the full breakdown for each. If most of your visitors are on an iPhone, open your event page on one and go through to checkout before you spend more on advertising. The Devices report under Demographics then shows the phones of the people who bought, beside the phones of everybody who looked.

• Device types and models: the phones, tablets and computers your visitors use
• Browsers and platforms: the browser and operating system behind each visit

Time Your Last-Chance Push to the Forecast at Your Venue

Weather intelligence sits under your sales on the Performance page. In the week before your event it shows the conditions at your venue now and a strip of the days ahead, each with its high, its low and the chance of rain, and a dot beside every day of your event. When the weekend looks bright, put your last-chance post and email out while buyers are making plans. Each day also shows the rain expected, the wind and the sunrise and sunset at the venue, and the card reads in °C or °F.

• Forecast strip: the days ahead at your venue, with your event days marked
• Event day: the high, low, rain, wind, sunrise and sunset for each of your days
• Conditions now: temperature, feels like, humidity, wind and recent rain

• Check the weather for your event

Act Early When a Warning Covers Your Event Days

A severe-weather warning for the area around your venue appears above the forecast, with the hours it covers and the weather service that issued it. Check the hours against your event days, and start your wet-weather plan, your staffing changes and your messages to ticket holders before the questions start coming in. Email the people who hold tickets with what to bring, a new entry time or where to find cover, so buyers arrive ready and your team answers fewer questions at the gate.

• Severe-weather warnings: for the area around your venue, with the hours they cover
• Email ticket holders: what to bring and what has changed
• The right people: everybody with a ticket, or the ticket types you choose

• Email the people who bought tickets to your event
• Tell Your Ticket Holders Everything They Need to Know

Know What Your Date Is Usually Like, Months Ahead

Long before a forecast exists, Weather intelligence opens on Historical: what the first day of your event is usually like at the venue, with the average high and low, the record high and low, the typical rain, humidity and wind. Plan shade and water for a hot date, heaters and cover for a cold one, and choose the extras you sell, such as ponchos, blankets or covered seating, to match.

Ask Fai, the assistant inside your dashboard, what the weather looks like for your event, whether a warning is out for the venue and what the date is usually like there. She reads the same forecast and history for your venue and answers in plain words, ready to pass on to your production team.

• Historical: the usual weather on your event date
• Record high and low: the extremes your date has seen at the venue
• Ask Fai: the forecast, warnings and usual weather in a sentence

• Earn More From Every Buyer With Extras They Want