--- title: "Event Page Traffic, Conversion Rate and Venue Weather" description: "See who visits your event page, where they come from and how many buy, with the forecast and severe-weather warnings at your venue beside your sales." canonical: "https://www.ticketfairy.com/features/sales-reports/traffic-and-weather" --- # Event Page Traffic, Conversion Rate and Venue Weather 1. [Features](https://www.ticketfairy.com/features) 2. [Sales reports](https://www.ticketfairy.com/features/sales-reports) 3. Traffic & weather # See Where Your Buyers Come From and What the Weather Will Do Every advert, post and newsletter you pay for sends people to your event page, and only some of them buy. The Traffic report shows how many visits your page gets, which sites sent them, the language and device each visitor uses and how many reached your order confirmation page. Beside your sales on the Performance page, Weather intelligence shows the forecast at your venue, any severe-weather warning and what your date is usually like, so you time your marketing and your plans around both. [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) - The sites that send you visitors who buy - Your event page checked on the phones your visitors use - The forecast and warnings at your venue beside your sales ![Ticket Fairy Views section of the event Traffic report, with direct, referral and unique visits above a chart of visits by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--views.png) ## See How Many People Visit Your Event Page Views counts every opening of your event page and splits the visits into direct visits, visits through a buyer's referral link or a promoter's link, and unique visits. Look at the visits hour by hour on the morning of an announcement, or week by week across the whole run, and narrow every figure to the dates you choose. Switch to Pre-Registration Traffic to see the same report for your pre-registration page before the on-sale. A spike in referral visits after your on-sale tells you buyers and promoters are sharing. A spike in direct visits on the day a line-up announcement goes out tells you the announcement worked, because your own posts, emails and tracking links all count as direct visits. - **Views**: visits, direct visits, referral visits and unique visits - **Hourly to monthly**: the visits at the scale that answers your question - **Pre-Registration Traffic**: the same report for your pre-registration page - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) ## Find Out How Many Visitors Go On to Buy Conversions shows how many visits reached your order confirmation page and how many did not, day by day. Compare the two before and after a change to your event page, your prices or your line-up, and see whether more of your visitors went on to buy. A busy page with few conversions points at the page or the price, and a quiet page with a high share converting points at reach. - **Converted and Not Converted**: the visits that reached order confirmation and the rest - **Daily, weekly or monthly**: conversions at the scale you need - [Turn More Visitors Into Ticket Buyers](https://www.ticketfairy.com/features/event-pages-and-website) - [Get the Details You Need From Every Buyer and Lose Fewer Sales](https://www.ticketfairy.com/features/checkout) ![Ticket Fairy Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png) ## Spend Your Budget Where Your Visitors Come From Referrer URL lists every site that sent visitors to your event page, with how many each one sent, and Total by Day shows the same sites a day at a time. See whether Instagram, Google, a listings site or a partner's website brings you the most visitors, and move your budget to the places that work. Copy table puts any table on your clipboard, ready to paste into a spreadsheet. Referrer URL tells you which site a visitor came from. For the visits, orders and revenue from one post, advert or poster, give each placement its own tracking link, and for what each ad network sold, connect your pixels. Ask Fai, the assistant inside your dashboard, where the visits to your event page came from and how many reached order confirmation for the dates you name, and she reads the same figures, including the ones behind each chart. - **Referrer URL**: every site that sent you visitors - **Total by Day**: the same sites, a day at a time - **Copy table**: paste the list into a spreadsheet - [Know Which Ads, Posts and Partners Sold Your Tickets](https://www.ticketfairy.com/features/advertising-and-tracking) - [Get Your Ticketing Work Done by Asking Fai](https://www.ticketfairy.com/features/fai) ![Ticket Fairy Referrer URL section, one row per site that sent visits to the event page](https://www.ticketfairy.com/embeds/posters/marketing-traffic--referrer-url.png) ## Reach Visitors in Their Own Language and Town Languages groups your visitors by the language set on their phone or browser, and Visitor Locations maps the towns they opened your event page from, with the top cities, regions and countries. When a share of your visitors browses in Spanish or comes from another city, you know which advert to test, in which language, and where to run your next campaign. - **Languages**: the language each visitor browses in - **Visitor Locations**: the towns, regions and countries visits come from - **Total by Location**: each visitor counted once by city, region and country - [Get to Know the People Who Buy Your Tickets](https://www.ticketfairy.com/features/audience-insights) ![Ticket Fairy Languages section of the Traffic report, with a ring of visitors by language and a table of counts for each language](https://www.ticketfairy.com/embeds/posters/marketing-traffic--languages.png) ## Check Your Page on the Phones Your Visitors Use Devices names the most common browser, device type, platform, brand and model among your visitors, with the full breakdown for each. If most of your visitors are on an iPhone, open your event page on one and go through to checkout before you spend more on advertising. The Devices report under Demographics then shows the phones of the people who bought, beside the phones of everybody who looked. - **Device types and models**: the phones, tablets and computers your visitors use - **Browsers and platforms**: the browser and operating system behind each visit ![Ticket Fairy Devices section of the Traffic report, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-traffic--devices.png) ## Time Your Last-Chance Push to the Forecast at Your Venue Weather intelligence sits under your sales on the Performance page. In the week before your event it shows the conditions at your venue now and a strip of the days ahead, each with its high, its low and the chance of rain, and a dot beside every day of your event. When the weekend looks bright, put your last-chance post and email out while buyers are making plans. Each day also shows the rain expected, the wind and the sunrise and sunset at the venue, and the card reads in °C or °F. - **Forecast strip**: the days ahead at your venue, with your event days marked - **Event day**: the high, low, rain, wind, sunrise and sunset for each of your days - **Conditions now**: temperature, feels like, humidity, wind and recent rain - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) ![Ticket Fairy Weather intelligence card with the first day of the event selected, showing its high and low, chance of rain, rainfall and wind](https://www.ticketfairy.com/embeds/posters/marketing-event-weather--event-day.png) ## Act Early When a Warning Covers Your Event Days A severe-weather warning for the area around your venue appears above the forecast, with the hours it covers and the weather service that issued it. Check the hours against your event days, and start your wet-weather plan, your staffing changes and your messages to ticket holders before the questions start coming in. Email the people who hold tickets with what to bring, a new entry time or where to find cover, so buyers arrive ready and your team answers fewer questions at the gate. - **Severe-weather warnings**: for the area around your venue, with the hours they cover - **Email ticket holders**: what to bring and what has changed - **The right people**: everybody with a ticket, or the ticket types you choose - [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Tell Your Ticket Holders Everything They Need to Know](https://www.ticketfairy.com/features/emails-to-buyers) ![Ticket Fairy Weather intelligence card on the Performance page, with a thunderstorm warning, the conditions at the venue now and a strip of the week ahead](https://www.ticketfairy.com/embeds/posters/marketing-event-weather--forecast.png) ## Know What Your Date Is Usually Like, Months Ahead Long before a forecast exists, Weather intelligence opens on Historical: what the first day of your event is usually like at the venue, with the average high and low, the record high and low, the typical rain, humidity and wind. Plan shade and water for a hot date, heaters and cover for a cold one, and choose the extras you sell, such as ponchos, blankets or covered seating, to match. Ask Fai, the assistant inside your dashboard, what the weather looks like for your event, whether a warning is out for the venue and what the date is usually like there. She reads the same forecast and history for your venue and answers in plain words, ready to pass on to your production team. - **Historical**: the usual weather on your event date - **Record high and low**: the extremes your date has seen at the venue - **Ask Fai**: the forecast, warnings and usual weather in a sentence - [Earn More From Every Buyer With Extras They Want](https://www.ticketfairy.com/features/add-ons-and-upsells) ![Ticket Fairy Weather intelligence card switched to Historical, with the average high and low and the record high and low](https://www.ticketfairy.com/embeds/posters/marketing-event-weather--historical.png) ## How Organisers Use Traffic and Weather - ### A Club Night Testing Its Adverts A promoter runs adverts on two networks and checks Referrer URL and Conversions after a week. One network sends most of the visits and few of the buyers, so the promoter moves the budget to the other and watches conversions climb. - ### An Open-Air Festival Watching the Sky A festival reads the Historical view months ahead and stocks more ponchos and covered seating. In the final week a severe-weather warning appears for the Saturday, and the team emails ticket holders a new entry time and what to bring. - ### A City Event With Visitors From Abroad An organiser sees a fifth of visitors browsing in Spanish and a cluster in a neighbouring city on Visitor Locations. They test a Spanish-language advert and run a small campaign in that city. - ### A Conference Checking Its Booking Journey A conference team sees most visitors arrive on desktop browsers from LinkedIn during working hours. They test the booking journey on those browsers and schedule announcements for weekday mornings, when the hourly chart peaks. - ### An Outdoor Theatre Run An outdoor theatre opens Performance each morning of the run and reads the chance of rain for that evening. On a bright forecast it sends a last-minute ticket push, and on a wet one it emails ticket holders about cover. [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF. What to put in your PDF Enter your email We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click. ## Set It Up Step by Step - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) ## Questions About Traffic and Weather Reports ### Traffic & weather #### Does the Traffic report count my own team's visits? Yes. Visits counts every opening of your public event page, your team's included, so a week of checking your own page lifts the figure on a quiet event. #### Is Conversions the same as my number of orders? No. Conversions counts visits that reached the order confirmation page, free registrations included. Read it as your event page's hit rate, and use your sales reports for exact order counts. #### What is the difference between visits and unique visits? Visits counts every opening of your event page, including the same person coming back. Unique Visits counts each visitor once in each hour they were on the page, so browsing across two hours counts twice. #### Why is a site I know sent visitors missing from Referrer URL? Some apps and messaging services pass visitors on with no site attached, so those visits are counted under N/A, with typed addresses. Facebook, Instagram, Google and Yahoo each appear under one name. Only a buyer's referral link or a promoter's link counts as a referral visit; your own tracking links count as direct visits. #### Does the Languages section tell me where my visitors live? No. It shows the language set on the visitor's phone or browser. Visitor Locations shows where a visitor was when they opened the page, from their internet connection, and leaves out visits it cannot place. Take your city, region and country figures from Total by Location. #### Do the traffic figures include other events I linked to this one, and which time zone do they use? They count visits to this event's own page only. The charts group and label the days in your event's own time zone. #### When does the weather show on my event? Your event needs a venue chosen from the search under Venue Location, or an address entered by hand when you publish. The weather shows from about 18 months before your event until two days after it ends. An online event has no venue, so it has no weather. #### How many days does the forecast cover, and when does it replace Historical? The current conditions and the forecast appear once your event is about a week away, and the strip covers eight days from today at most. The later days of a long event join the strip as they come into range. Before that, Historical shows what the first day of your event is usually like. #### How up to date is the forecast? A new forecast is fetched for your venue when the one held is more than three hours old, more than an hour old once your event is four days away, and more than 30 minutes old from 36 hours before it starts until two days after it starts. A warning covers the area around your venue, so read its hours against your own dates. #### Who can see the Traffic report and the weather? With an owner, admin, Stats or Limited Stats login you see every figure in the Traffic report. The weather shows on the Performance page for owners, admins, Stats logins and promoters, and a Limited Stats login sees the sales table without it. Your choice of °F or °C stays in your browser for every event you open. ## Explore More of Ticket Fairy - [Live sales & reports Follow sales live on the Performance page, compare with last time, replay your on-sale, share live sales with partners and export the orders behind any figure. Sales reports](https://www.ticketfairy.com/features/sales-reports/live-sales-and-reports) - [Ad campaigns & results Build one campaign for an event across six ad networks with ad copy drafted by Fai, compare spend with confirmed ticket sales, and give every post and partner its own tracking link. Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking/ad-campaigns-and-results) - [Who your buyers are See your buyers by age, gender, job, employer, device and home city, for one event or your whole brand, and aim your next campaign, tour date and sponsor pitch at them. Audience insights](https://www.ticketfairy.com/features/audience-insights/audience-insights) [Back to **Sales reports**](https://www.ticketfairy.com/features/sales-reports) [Previous **Live sales & reports**](https://www.ticketfairy.com/features/sales-reports/live-sales-and-reports) Ticket Fairy in full: [event ticketing platform](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page. ## Sell more tickets. Build the crowd that comes back. ## Start Selling Tickets Online Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready. No monthly subscription required for ticketing Start selling tickets immediately Ticketing tools included in the service fee [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#) Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event. 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