Sell Every Seat in Your House at the Price It Is Worth

Put Your Venue's Seat Map on Your Event

Your seat map shows the house the way your audience knows it: the stalls, the circle, the boxes and the tables, each seat with its row and number. Turn on seat maps for your event, attach the map for your venue, and buyers pick their seats on your event page the moment tickets go on sale. The next show at the same venue uses the same map, so your second event takes minutes to set up.

The Configure Seat Map card on your Tickets page holds everything you do with the map: Link Ticket Types, Seat Blocking, Manage Seats and Manage Seat Map Events. Create your ticket types first, because the map needs prices to link to.

• Enable seat maps: buyers choose assigned seats when they buy
• Attach Existing Map: the maps already made for your venue
• Link Ticket Types: a price for each seat category

Price Each Part of the House on Its Own

Your seat map divides the house into seat categories, such as the front stalls, the rear stalls and the circle. Link a ticket type to each category and buyers see the price of every seat they tap, so your best seats sell at the price they are worth and the restricted-view seats still sell. Put tables on the same map and a group picks the table they want.

Link more than one ticket type to a category when the same seat has more than one price, such as a full price and a concession.

• Seat categories: the parts of your house, each at its own price
• Several prices for one seat: such as full price and concession
• Tables on the map: groups choose the table they want

• Sell the Right Ticket at the Right Price at the Right Time

Let Buyers Pick Their Seats With Confidence

Buyers open your seat map, see every part of the house at its price and tap the seats they want. The seats are held for them while they check out, so nobody else can take them halfway through a payment, and each ticket in the order shows its seat.

A buyer who comes back to the map sees the seats other buyers have taken since. If a buyer leaves checkout without paying, the seats go back on sale for the next buyer.

• Tap to choose: every seat with its price
• Seats held at checkout: no other buyer can take them while the buyer pays
• Seat on the ticket: the row and seat in the buyer's order

• Get the Details You Need From Every Buyer and Lose Fewer Sales

Keep Seats Back for Guests and Your Production

Block the seats you are not selling, such as the house seats, the sound desk position or a row held for an artist's guests, and unblock them when you are ready to sell. Seat Blocking shows the map with every seat's status, and Manage Seats changes the status of the seats you choose. When the director's guests confirm, you seat them yourself.

Assign Seats puts the tickets in an order onto the seats you pick on the map, and the buyer gets their tickets by email once every ticket in the order has a seat. When you send guest tickets on a seated event, you choose the seats on the map in the same form, so a guest list never ends up in seats you were selling.

Ask Fai, the assistant inside your dashboard, to block the front two rows for press night or to unblock them on the day. She shows you the seats first and changes nothing until you approve.

• Seat Blocking: seats kept off sale until you release them
• Assign Seats: a seat for each ticket in an order
• Guest tickets on the map: guests seated where you choose
• Ask Fai: block or unblock seats after you approve

• Run Your Guest List Without a Spreadsheet

Send Your Best Seats to the People You Invite

Sponsors, members and a cast's families expect good seats, and they should not have to race the public for them. On Predefined Invitations, group seats into channels, each with a name and a colour, and assign seats to each channel on the map. Send a guest an invitation by email, credit the promoter who brought them, and the guest books from the seats you kept for them.

The Recipients table lists every invitation with its seat and status. Resend an invitation a guest cannot find, copy its link to send another way, or withdraw it to put the seat back in your hands.

• Channels: groups of seats with a name and a colour
• Predefined invitations: a guest books the seats you kept
• Resend, copy or withdraw: every invitation in one table

• Sell Tickets to Exactly the People You Choose

Sell Every Night of the Run From One Seat Map

For a run of shows or a multi-day event, add a seat map event for each date and time, and buyers choose their performance from the seat map calendar before they choose their seats. Each night sells on its own, so a sold-out Saturday never blocks a quiet Tuesday. Add a main seat map when you sell bookings that cover every day, such as a season seat, and one seat is held for that buyer across the whole run.

• Seat map events: a date and time for each performance
• Main seat map: one seat booked across every day of the event
• Enable or disable a night: take one performance off sale

Move a Ticket Holder to Another Seat

When a buyer needs a different seat, Change Seat on their order shows seat availability on the map, so you choose the new seats and decide whether to release the old ones back on sale. To move a buyer to another part of the house, change their ticket type on the same order, and they keep one order with every ticket in it.

Change Ticket Type also works for every ticket in the order at once, and tells you which tickets it cannot change, such as a ticket already checked in or listed for resale. Use Override stock when you move a buyer into a ticket type that has sold out, for example to fix a booking error.

• Change Seat: a new seat on the existing order
• Release current seats: the old seats go back on sale
• Change Ticket Type: another part of the house

• Move a buyer to a different ticket type or seat
• Answer Every Buyer Quickly and Keep Your Tickets With Real Fans

Sell a Seated Show Without Drawing a Map

For a studio theatre, a comedy room or a fringe venue with unreserved seating, sell a place in each part of the house with no map at all. The Theatre show template asks how you want to sell: one seat price, stalls, circle and balcony, or premium stalls on top. Say yes to concessions or an opening night and you also get a concession ticket or a reception add-on, with a programme add-on and door times ready to sell.

Pick the map when buyers care which seat they sit in and the house has numbered seats. Pick the template when the room fills first come, first served, or when you want to be on sale this afternoon. You can add a seat map to the event later.

• Theatre show template: prices for each part of the house
• Programme add-on: sold with the ticket
• Concessions: a discounted ticket at its own price

• Run ticketing for a comedy or performing arts show