Run Your Event Socials Next to Your Ticket Sales

Bring Every Account That Promotes Your Events Into Ticket Fairy

A festival account beside a club-night account, or a venue with its own Instagram, each talks to a different crowd. Connect each account once and say whether it promotes your whole brand, a venue, a recurring event series or one event. Posts, comments, messages and presales then land with the right account, and your team runs them beside your ticket sales.

Connect with Instagram for most accounts. Connect through a Facebook Page and one Facebook sign-in brings in every Instagram account linked to the Pages you manage, each with competitor lookup, hashtag search and mentions. Link an Instagram account's Facebook Page later from its card to add the same. Add your TikTok Business Account beside them.

• Instagram: signed in directly, the choice for most teams
• Through a Facebook Page: every linked Instagram account in one sign-in
• What each account is for: your brand, a venue, a series or one event

Choose How Each Account Answers Fans and Posts

Every account has its own settings, so each one works the way its audience needs. Show its direct messages in your inbox, choose whether automatic replies are off, suggested as drafts for your team to review or sent straight away for common questions, and pick the event whose details guide those replies. Choose which concierge answers its messages, and turn on Ask before posts go live so every scheduled post waits for a yes from an owner or admin.

Each card shows whether the account is Connected and marks it Reconnect soon before its sign-in runs out. Reconnect it and the account keeps what it is for, its history and its settings. Sync now brings in the latest posts and comments straight away. Disconnect stops posting and messaging from an account, and the comments, messages and stats you already have stay in Ticket Fairy.

• Automatic replies: off, suggested drafts or answered straight away
• Your concierge: answers the account's messages in its own voice
• Ask before posts go live: scheduled posts wait for approval
• Reconnect soon: a warning before the sign-in runs out

• Answer Every Buyer's Question and Sell Tickets Right on Your Website

Plan Each Event's Campaign Before You Post

Big on-sales are won by a run of posts: the announcement, the line-up reveal, the on-sale, the last chance. Plan a campaign from what it should achieve, its dates, the event and the accounts it covers, and let Build the plan with AI lay out the ideas, or add your own. You review every idea before anything is drafted or scheduled.

Each idea carries its planned date, its phase from Announce to Follow up, the post format, what the team should create, the message and call to action, the assets it uses and an owner. Move an idea from Idea to Ready, Drafted, Scheduled and Published as the work happens. If a teammate changes the same idea first, you see their version before you save.

The Calendar tab shows the posts planned and published on each day. Choose an event or an event series to see its own publishing plan, and the Calendar tells you when nothing is planned for the coming week, so a close event never goes quiet.

• Build the plan with AI: campaign ideas from your brief, event and assets
• Owner for each idea: with its status from Idea to Published
• Calendar: planned and published posts by day, for one event or series

Schedule One Post to Instagram and Facebook Together

Choose the accounts a post goes to and the same post goes out to each one. Post photos, videos, carousels, reels and stories on Instagram, and text posts on a Facebook Page. Invite collaborators to co-author an Instagram post, then publish now, schedule it or save a draft. On an account that asks for approval, the post goes to an owner or admin first.

The Queue tab lists every post with its account, when it goes out, who added it and its status: Draft, Waiting for approval, Scheduled, Published or Didn't go out. Approve & schedule books a waiting post in at the time it already carries. A post that did not go out says what went wrong, with Try again beside it.

• Several accounts at once: the same post on each account
• Every kind of post: photos, videos, carousels, reels and stories
• Approve & schedule: approve and book in a post together
• Try again: send a post again once the cause is fixed

Get Help Writing and Timing Every Post

Help me write sits inside every new post. Choose an event, say what the post is about and pick a tone, and Draft 3 captions uses your brand guidance and the event's real name, date, venue, city and line-up, with hashtags if you want them. Suggest 3 ideas gives you starting points for a goal, and Improve this makes your own caption shorter, adds energy or adds a clear next step.

Find good times asks what the post is for and what it should achieve, from an announcement to last-chance urgency. Ticket Fairy looks at how the account's recent posts performed, the event countdown and your team's calendar, and each suggested time says why it suits and how strong the evidence is. Nothing changes and nothing is scheduled until you choose. Ask Fai, the assistant inside your dashboard, to draft a last-chance post for your event and schedule it, and she shows you the post and asks before she schedules it.

• Draft 3 captions: from your brand and your event details
• Improve this: shorter, more energy or a clear next step
• Find good times: suggested times, each with its reason

Answer Every Comment and Message as a Team

The question that decides a ticket sale is usually asked under your post or in a direct message. Comment moderation lists every comment on your connected accounts with the fan, the post, a reading of its mood and a Ticket buyer badge for fans who have ordered from you. Reply in public so one answer helps every reader, or send a private message for an order question only the fan should see.

Hide a tout's comment and it stays visible only to its author, which draws less attention than deleting it. Include hidden brings hidden comments back into view so you can unhide any of them, and Delete removes a comment from the post for good after you confirm. Can still DM narrows the list to comments you can still message about.

Messages brings your Instagram and Messenger conversations together, with the time left to reply above the box. Use a saved message from Quick replies, take a suggested reply, react with a heart, and read the notes your team left. View fan story opens everything a fan has done with you: comments, messages, campaign responses, orders and check-ins.

• Ticket buyer badge: fans who have ordered from your brand
• Send private message: an answer only the fan sees
• Hide: only the author still sees the comment
• Fan story: comments, messages, orders and check-ins together

Share the Work So Nothing Waits Too Long

The Work queue lists everything your team still has to handle across every connected account: comments, messages, mentions, posts that need approval and campaign alerts. Each item shows its priority and why it matters, such as a frustrated fan, a big spender or an event that starts within hours. Assign an item to a teammate, snooze it until later or mark it done, and filter by priority, type, account or owner.

Needs attention sums up what is open, urgent, overdue and awaiting approval, so a team lead sees the backlog at a glance. If two teammates act on the same item, the second sees the latest version first, so nobody undoes another person's work.

Ask Fai, the assistant inside your dashboard, which questions under your posts need an answer today. She drafts an answer and posts it in public or sends it privately, hides several touts at once, assigns an item and leaves a note for your team. She asks before every reply or hide, because fans see the result.

• Work queue: everything still to handle, by priority
• Assign: one teammate on each item
• Snooze: back on the queue at the time you pick
• Ask Fai: answers and hides after you approve

See Which Fans Buy and How Each Account Performs

Your followers and your ticket buyers are often the same people. Fans links a fan to a customer when their Instagram username matches the profile on that customer's record, and suggests buyer matches for you to review. Audiences groups fans by what they do on social and what they have bought, and Send to email list adds everyone linked to a customer to an email list for your next on-sale.

Analytics shows the people reached, views, interactions and followers for each account against the period before, your audience by age, gender, city and country, your top posts and the stories live now. Compare your account with another public Instagram business account, and see what people post under your event hashtag in Event buzz.

Fan mood reads your comments and messages, from positive to frustrated, and raises an alert when fans turn more negative than usual, one post's comments turn unhappy or several fans raise the same urgent issue. Mark it I'm on it, then Resolved, so your team knows who is handling it.

• Buyer matches: suggested customers for you to review
• Audiences: fans grouped by what they do and buy
• Analytics: reach, views, interactions and followers
• Fan mood: alerts when fans turn unhappy

• Get to Know the People Who Buy Your Tickets
• Tell Your Ticket Holders Everything They Need to Know