---
title: "Event Ticket Types, Release Tiers and Pricing - Ticket Fairy"
description: "Raise your price as each release sells out, keep tickets back for guests and partners, and help buyers find their day or weekend ticket fast."
canonical: "https://www.ticketfairy.com/features/ticket-types-and-pricing"
---

# Earn more per ticket as each release sells out

[Early bird](https://www.ticketfairy.com/event-ticketing/event-promo-codes), first and final releases open by date or as each sells out. Tickets you hold for guests stay off public sale, and buyers find theirs fast.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)    ![Ticket Fairy Ticket Types inventory for an event, with General Admission and the Create action](https://www.ticketfairy.com/embeds/posters/marketing-tickets--inventory.png)

- Price releases open with nobody at a keyboard
- Buyers find the right ticket quickly
- Promised tickets kept back from public sale

## Set up each kind of ticket your buyers can choose

Create a ticket type for each kind of admission, such as General Admission, VIP, Friday or an accessible companion ticket. Enter its name, its price and how many you can sell, and describe what the buyer gets. Sell a fixed bundle, such as a pair of tickets bought together. Give a ticket its own venue, or send buyers to another ticketing page for one ticket type. While your event is on sale, you can duplicate, reorder, take off sale or mark as sold out any ticket type.

- **Ticket types**: price, allocation and description for each kind of admission
- **Free tickets**: free admission with the same limits and entry rules
- **Duplicate a ticket type**: a copy of its settings under a new name
- **Tags for your team**: labels buyers never see

   ![Ticket Fairy Create Ticket Type form with General Admission, its price and Maximum Number of Sales](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--create.png)

## Raise your price as each release sells out

Make early bird, first release and final release their own ticket types, each with its own price and allocation. Choose when each one goes on sale: at a date and time, when the release before it sells out, or whichever comes first. Keep a release hidden until a date or until the one before it sells out, or show it only to buyers in the countries you choose. You can also hide a release at a set time. Buyers always see a ticket they can buy, and the next price opens the moment the last one runs out.

- **Release tiers**: one ticket type for each price step of the same admission
- **Sale windows**: a start and end date in your venue's time zone
- **Hidden releases**: revealed by a date, a sell-out or the buyer's country

   ![Ticket Fairy ticket type form with At a specific time on a specific date chosen and a Sales Start Date and Sales End Date entered](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--sale-window.png)

## Help buyers find the right ticket quickly

Group your ticket types into categories around the choice a buyer is making, such as Friday, Saturday, Full Weekend or VIP. Your event page shows each category under its own heading with its releases together, so buyers compare days and areas before prices. A category with only hidden tickets stays off the page. Drag your ticket types into the order you want buyers to see, and add a badge to a ticket type you want to stand out.

- **Ticket categories**: a heading on your event page for each group of tickets
- **Ticket order**: drag ticket types into the order buyers see
- **Badges**: a short label on a ticket type

   ![Ticket Fairy Ticket Categories section of an event's Tickets page, with four categories and the resale type each one uses](https://www.ticketfairy.com/embeds/posters/marketing-ticket-categories--categories.png)

## Keep tickets back for guests, competitions and partners

Set part of a ticket type aside for an artist's guest list, a radio giveaway or a sponsor whose contract names a number. Name each reserve after the person or partner it is for, so you can see who took what. Held tickets leave the public on-sale as soon as you save, and your sales figures stay the same. When you invite people to buy from a reserve, it shrinks as they buy. Remove a reserve, and what is left goes back on sale.

- **Hold tickets**: named reserves inside a ticket type
- **Invite from a reserve**: invited buyers buy from the tickets you held
- **Back on sale**: unused held tickets go back on sale

   ![Ticket Fairy Hold tickets setting with two named holds on a general admission release](https://www.ticketfairy.com/embeds/posters/marketing-tickets--hold-tickets.png)

## Spread high-demand tickets across more of your fans

Set how many of a ticket type one order can hold, and how many one customer account can buy across all its orders. Use both on a release you expect to sell out fast, so more of your fans get tickets. Each ticket type keeps its own limits, so a VIP ticket can have a tighter limit than general admission. Your event page never offers a buyer more than the limit you set.

- **Limit per order**: the most one basket can hold of this ticket type
- **Limit per account**: the most one customer account can buy across its orders
- **Bought in multiples**: pairs or any fixed bundle

   ![Ticket Fairy ticket type form with Set custom maximum quantity per order turned on and a limit of six](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--purchase-limits.png)

## Sell each day of your festival from one event page

Run a multi-day festival or conference as one event, with a category for each day and one for the full run. Give each day ticket its own doors-open and last-entry times, so your door team admits a Saturday ticket on Saturday only. A full-run ticket opens and closes with the event, and you can admit its holder once a day. Buyers compare the full weekend, the single days and the upgrades on one page and pay once.

- **Day and weekend tickets**: a category for each day and the full run
- **Door times by ticket**: doors open and last entry for each ticket type
- **Entry once a day**: repeat scans limited to each day of the run

   ![Ticket Fairy ticket type options with Enable this ticket type on and different door times set](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--door-times.png)      [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Go Deeper Into Ticket Types & Pricing

See each job done in your dashboard, with step-by-step guides and answers to your questions.

- ### [Tiers & releases](https://www.ticketfairy.com/features/ticket-types-and-pricing/ticket-tiers-and-releases)

  Sell early bird and tiered releases that open on a date, a sell-out or your sales pace. Hold back the tickets you promised and schedule your on-sale to the minute.
- ### [Multi-day tickets](https://www.ticketfairy.com/features/ticket-types-and-pricing/multi-day-festival-tickets)

  Sell weekend, day and VIP passes for each day of a festival from one event page, with door times for each day and camping in the same checkout.
- ### [Free & online events](https://www.ticketfairy.com/features/ticket-types-and-pricing/free-and-online-events)

  Take refundable deposits on free RSVPs and give them back at check-in. Sell tickets to your livestream with a watch link for each viewer and donations.

## Build the ticket plan your event needs

- ### Ticket types

  Give each kind of admission its own price, allocation, description and purchase limits.
- ### Release tiers

  Open each price release at a date, when the one before sells out, or whichever comes first.
- ### Hidden tickets

  Keep a ticket off your event page until a date, a sell-out or a buyer's country reveals it, or until a code or invitation does.
- ### Ticket categories

  Show day, weekend, area and VIP tickets under their own headings on your event page.
- ### Hold tickets

  Keep named reserves out of the public on-sale for guest lists, competitions and partners.
- ### Purchase limits

  Limit how many one order and one customer account can buy of each ticket type.
- ### Door times by ticket

  Give a ticket type its own doors-open and last-entry times, so each day ticket works on its own day.
- ### Tickets sold elsewhere

  Send buyers to another ticketing page for one ticket type, beside the tickets you sell on Ticket Fairy.
- ### Sold out when you choose

  Mark a ticket type as sold out and choose whether buyers who already have it in their basket can finish checkout.
- ### Scheduled go-live

  Choose the date and time your event page goes public, in your event's time zone.
- ### Waiting room for busy on-sales

  A queue turns itself on when arrivals climb and moves buyers into checkout in turn, showing each buyer their place.
- ### Event series

  Keep each edition of a club night, tour or festival together, add future editions by their name and give buyers one page for the upcoming dates.
- ### Refundable deposits for free events

  Ask for a refundable deposit on a free RSVP ticket and give it back when the attendee checks in, so fewer people book and then stay away.
- ### Time slots and reserved seats

  Sell entry by date and time, or numbered seats from a seat map.

  [Learn more](https://www.ticketfairy.com/features/seating-and-timed-entry)

## See It in Your Dashboard

- ![Ticket Fairy ticket type options with an External Platform Link and Set maximum number per customer account set to eight](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--account-limit-external-sales.png) Cap how many tickets one customer account can buy, or send buyers to another ticketing page for a single ticket type.
- ![Ticket Fairy ticket options with Hidden enabled and Always hidden selected](https://www.ticketfairy.com/embeds/posters/marketing-tickets--hidden-until-access-code.png) Keep a ticket type off your event page until a code or an invitation reveals it.
- ![Ticket Fairy confirmation for a sold-out ticket type that buyers still hold in their baskets](https://www.ticketfairy.com/embeds/posters/marketing-tickets--sold-out-live-baskets.png) Mark a ticket type as sold out and decide whether buyers who already have it in their basket can still check out.

## Set up your tickets and releases step by step

- [Create an event](https://www.ticketfairy.com/guides/create-an-event)
- [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types)
- [Schedule ticket releases](https://www.ticketfairy.com/guides/schedule-ticket-sale-windows-and-release-tiers)
- [Group your tickets into categories](https://www.ticketfairy.com/guides/group-your-tickets-into-categories)
- [Hold back tickets for later](https://www.ticketfairy.com/guides/hold-back-ticket-stock)
- [Limit who can buy a ticket type](https://www.ticketfairy.com/guides/limit-who-can-buy-tickets)
- [Set up ticketing for a multi-day festival](https://www.ticketfairy.com/guides/sell-a-multi-day-festival)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [Schedule when your event goes live](https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live)
- [Open your ticket on-sale](https://www.ticketfairy.com/guides/open-your-ticket-on-sale)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [Run a recurring event series](https://www.ticketfairy.com/guides/run-a-recurring-event-series)
- [Use Freefund to reduce no-shows at free and RSVP events](https://www.ticketfairy.com/guides/reduce-no-shows-at-free-rsvp-events)

## Questions About Ticket Types & Pricing

### Ticket types & pricing

#### What is the difference between a ticket type and a release?

A ticket type is what the buyer gets, such as General Admission or VIP. A release is a price step for the same admission, such as early bird and final release. Each release is its own ticket type. Put releases for the same admission in one ticket category, because a release that waits for the one before it looks only at earlier ticket types in its own category.

#### Can I change who pays the booking fee after I create tickets?

No. Decide whether buyers pay the fee or you absorb it before you create the first ticket type, because you cannot switch between the two once ticket types exist.

#### How many tickets can one customer account buy?

You choose a number from 1 to 20 for each ticket type. The limit counts the active tickets of that type across all of the account's orders. A buyer whose email has no customer account yet is not held to it on a first purchase, so set a limit per order as well when the first order matters.

#### Can I change a reserve after I save it?

No. The name and the number of a reserve are fixed once you save it. Remove it and add a new one with the number you want, and what the old reserve still held goes back on sale.

#### Will tickets be on sale the moment a scheduled event goes live?

Only if every ticket is on sale by then. A ticket type with its own sale window still waits for that window. Schedule at least fifteen minutes ahead, and allow about a minute, because Ticket Fairy checks the schedule once a minute.

#### Can I delete a ticket type?

Only while it has no orders and is not in a buyer's basket. Turn off Enable this ticket type to take it off sale while keeping it and its history.

#### Does an event series copy tickets to the next edition?

No. A series groups editions that keep their own tickets and event pages. Duplicate an earlier event to reuse its tickets, and let the series rule add the new one. The public series page shows only current and upcoming public editions.

## Explore More of Ticket Fairy

- ### [Earn more from every buyer with extras they want](https://www.ticketfairy.com/features/add-ons-and-upsells)

  Earn more from each buyer. Sell parking, camping, merchandise and upgrades with the ticket. Take VIP table bookings with a deposit and sell passes that cover several of your events.
- ### [Fill your entry times and seats without overcrowding](https://www.ticketfairy.com/features/seating-and-timed-entry)

  Sell timed entry with a capacity and price for each slot, follow sales and arrivals slot by slot, and sell numbered seats or seated areas for shows.
- ### [Sell tickets to exactly the people you choose](https://www.ticketfairy.com/features/private-sales-and-presales)

  Sell to exactly the people you choose with personal invitations, group invitation links, passwords and access codes. Reward registered fans with a presale, or sell only to your NFT holders.
- ### [Lose fewer sales and know who is coming](https://www.ticketfairy.com/features/checkout)

  Win back buyers who left checkout, collect the answers your door team needs, and approve orders and check ID before tickets go out.

      [Features **All features**](https://www.ticketfairy.com/features) [Next **Add-ons & upsells**](https://www.ticketfairy.com/features/add-ons-and-upsells)

Ticket Fairy in full: [event ticketing platform](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page.

## Start Selling Tickets Online

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    No monthly subscription required for ticketing    Start selling tickets immediately    Ticketing tools included in the service fee   [Get Started](https://manage.ticketfairy.com/welcome)

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)