Raise Your Price as Each Release Sells Out, and Open Your On-Sale on Time

Reward Your First Fans With an Early Bird Price

Fans who buy early get the best price, and you get money in and momentum on announcement day. Create early bird, first release and final release as their own ticket types, each with a name, a price, an allocation and a description of what the buyer gets. Buyers see one clear price at a time, and every release keeps its own sales figures.

Create a separate ticket type when the buyer gets something different, such as General Admission, VIP, Friday or Full Weekend. Create a release for each price step of the same admission, and put those releases in one ticket category so buyers see them together.

Decide whether buyers pay the booking fee on top or you absorb it into the ticket price, and buyers see a clear, inclusive price either way. Add a limit per order or per customer account on any release that touts would target, require a bundle such as a pair of seats, and give each release its own door times or entry rules when it needs them.

• Early bird: your best price for your first fans
• Releases: each price step with its own allocation
• Purchase limits: per order or per customer account

• Set up ticket types
• Get the Details You Need From Every Buyer and Lose Fewer Sales

Open the Next Price the Moment the Last One Sells Out

Your price rises exactly when demand says it should, and buyers never land on a sold-out page while tickets are still for sale. Each release goes on sale at a specific time on a specific date, once the previous ticket type sells out, or whichever of the two comes first. Every release opens and closes on schedule in your venue's own time.

A date suits a release that must open at a time you announced. The previous release selling out suits a price that demand should decide. Whichever comes first suits the release you promised for a date but want to open sooner if the one before it sells out, so you keep your word to fans and never leave money on the table. While each release is on sale, the fraud watch shows the person running ticketing what needs a look, so you can act on touts and fraud before the release sells out.

• At a set date and time: the moment you announced
• When the previous release sells out: demand opens the next price
• Whichever comes first: a promised date, or sooner if it sells out

• Schedule ticket releases

Keep Each Next Release Out of Sight Until Its Turn

Buyers see the price that is on sale now, so nobody hesitates between three. Hide a later release until its moment comes, revealed by a date and time, a sell-out of the release before it, whichever comes first, or the buyer being in a country you choose. Keep a ticket always hidden for an access code or an invitation to reveal.

• Hidden until its turn: revealed by a date or a sell-out
• By the buyer's country: a release for the countries you choose
• Always hidden: for an access code or an invitation

• Unlock hidden tickets with an access code
• Sell Tickets to Exactly the People You Choose

Help Buyers Find the Right Ticket in Seconds

With day tickets, weekend tickets and several releases on one list, a buyer reads every line before choosing. Group your ticket types into categories around the choice a buyer makes, such as Friday, Saturday, Full Weekend or VIP. Your event page shows each category under its own heading, so buyers compare days and areas first and reach checkout sooner.

A release set to open when the one before it sells out looks at the earlier releases in its own category, so each day's prices rise on their own. Rename a category or move a ticket type to another one at any point in the on-sale, and nothing a buyer pays changes.

Each category also decides what your waiting list offers when a ticket comes back. With Current Tier the returned ticket is offered at the release on sale now, and with Final Tier it is always offered at your final price, so a late buyer never pays less than the fans who bought early.

• Ticket categories: a heading for each day, area or kind of admission
• Releases kept together: every price for the same admission side by side
• Current Tier or Final Tier: the price a returned ticket is offered at

• Group your tickets into categories
• Run a waiting list for a sold-out event

Keep Every Ticket You Promised Before the On-Sale Opens

The artist's guest list, a radio giveaway and a sponsor's contract all need tickets that a sell-out cannot take. Hold tickets keeps named reserves inside a ticket type and out of the public on-sale, with a name on each one so you know who it is for. Your sales figures do not move, and every partner's reserve shows who took what.

Send invitations or an invitation link from a reserve, and the people you invite buy out of it even when the public release has sold out. Give each partner a reserve of their own, so when the promoter, the venue and two sponsors ask how many of their tickets were used, you have the answer. When you no longer need a reserve, remove it and everything it still held goes back on sale for your fans.

• Named reserves: guest lists, giveaways and sponsors
• Invite from a reserve: guests buy from the tickets you kept
• Back on sale: what nobody took returns to your fans

• Hold back tickets for later
• Run Your Guest List Without a Spreadsheet

Let Your Sales Pace Open the Next Price

Fast early bird sales move your buyers on to the next price sooner, and a quiet week keeps the current price on sale for longer. Release rules open each tier on the pace of your sales, as well as at a date or when the release before sells out, with your holds in the same plan. A fraud watch keeps an eye on every release while it is on sale and shows the person running ticketing what needs a look.

Compared with last time on your Performance page sets your sales beside one of your past events at the same number of days before its event day, and tells you how far ahead or behind you are. When you can see the pace, you can decide how each next release should open and how much to hold back.

• Release rules: the next price opens on your sales pace
• Fraud watch: what needs a look on each release
• Compared with last time: ahead or behind your last event

• Know How Your Tickets Are Selling at Any Moment

Open Your On-Sale at the Minute You Announced

You told your fans tickets open at 10am, and your event page goes public at that minute wherever your team happens to be. You schedule the publish in your event's own time zone, and everyone on your team can see the time it goes live on the event itself. A waiting room sits in front of every on-sale and turns itself on when arrivals climb, moving your buyers into checkout in turn.

Test the whole purchase yourself before your fans arrive: a cheap test ticket hidden behind an access code lets you buy from the event page through to the confirmation email on your own phone. Refund your own order, take the test ticket off sale, and go into the real on-sale knowing checkout works. Let your most loyal fans buy first with personal invitations to your own list, or open pre-registration after the announcement, so they are not queuing with everybody else.

Split a high-demand on-sale into releases with their own allocation and opening time, so the fans who miss the first one have the next to come back for, and keep a waiting list running from the moment the last ticket goes, so every fan who missed out is a buyer for your next release.

• Schedule Publish: live at the minute you announced
• Waiting room: turns itself on when arrivals climb
• Waiting list: fans who miss out kept for your next release

• Schedule when your event goes live
• How do you keep a high-demand on-sale running smoothly?

Adjust Your Releases While Tickets Are on Sale

Your release plan can change with demand, and nobody who already bought is affected. Duplicate a release to start the next one with the same settings, put your ticket types in the order buyers should see, and take a release off sale while keeping its history. Mark a release as sold out at any moment, and choose whether buyers who already have it in their basket can finish checkout.

Ask Fai, the assistant inside your dashboard, to set up the next release. She asks for the price, the allocation, the purchase limits and the sales window, shows you the complete ticket type and creates it once you approve. She can also sort your ticket types into categories, add a reserve, reorder your list, mark a release as sold out and schedule your publish, each after your approval.

• Duplicate a release: the next price with the same settings
• Mark as sold out: with a choice about live baskets
• Fai sets it up: you approve each change

• Get Your Ticketing Work Done by Asking Fai