# What can you find out about the people who buy your tickets? | Ticket Fairy -oppaat

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Oppaat](https://www.ticketfairy.com/fi/guides)
3. What can you find out about the people who buy your tickets?

Ratkaise tapahtumalipunmyynnin ongelmia

# What can you find out about the people who buy your tickets?

Ticket Fairy records the age and gender of your buyers, their city and country, the device they checked out on, the promoter or post that brought them, and whether they have bought from you before. Promoters deciding what to put on next can read all of it in the dashboard without exporting anything.

See who bought, where they live, the device they checked out on, the promoter or post that brought them and whether they have bought from you before, and which report answers each question.

Kenelle:  Deciding your next event from who bought tickets to the last one

Kestää:  7 minuuttia

Demographics holds age, gender and profession. Devices holds what buyers bought on. Geographics holds where they are. Traffic holds how they arrived. Gaming names the Twitch channels among them. Customers holds who has bought from you before, across every event you run.

Most of it comes straight from your own completed orders, so the figures are about the people who bought. Traffic counts visits to your event page rather than orders, and gender and professions come from an audience match that runs about a day after your first sales, which is why the totals do not line up with each other. The guide behind each report says exactly what it counts.

Ask Fai for any of it in a sentence, and she reads the same reports, draws a chart or drafts the summary you send a sponsor. Nothing here needs an export or a second tool.

## Näin Ticket Fairy auttaa

- ### [Who they are](https://www.ticketfairy.com/fi/guides/read-your-audience-demographics)

  Age by year and by band, gender, and the jobs and employers of your buyers, so you can aim the next campaign at the people who bought this one.
- ### [Where they are](https://www.ticketfairy.com/fi/guides/see-where-your-event-audiences-are-strongest)

  Buyers by country and city, for one event or across every event your brand has run, which is how you pick the next city to play.
- ### [How they arrived](https://www.ticketfairy.com/fi/guides/see-how-visitors-find-your-event-page)

  The sites, posts and searches that brought visitors to your event page, and what share of them bought.
- ### [Who brought them](https://www.ticketfairy.com/fi/guides/track-which-promotion-sold-your-tickets)

  The promoter, the tracking link or the buyer whose referral produced each sale, with the money beside each name.
- ### [Who came back](https://www.ticketfairy.com/fi/guides/understand-who-buys-tickets-across-your-events)

  Buyers across every event you run, with how many tickets each has bought and whether they are buying more or less than before.
- ### Who can reach an audience of their own

  The Twitch channels among your buyers, with the size of each following, so you can offer the biggest ones something before the doors open.

## Ota se käyttöön

- [Start with age, because it changes the most](#step-1)
- [Read what they bought on](#step-2)
- [See which cities to play next](#step-3)
- [Find the people who keep coming back](#step-4)
- [Put the figures next to the money](#step-5)

## Ennen aloitusta

- For the reports on one event, you're an owner or an admin on it, or you have a **Stats** or **Limited Stats** login for it.
- For the reports across every event, you're an owner or an admin on the brand, or you have a **Stats** login for it. A Limited Stats login does not open the brand reports.
- Your event has sold tickets. Age appears as soon as buyers give a date of birth, while gender and profession usually take about a day after the first sales.

1. ## Start with age, because it changes the most

   Open your event and select **Demographics** for the age bands and the gender split.

   **Huomautus:** Age is the figure that moves between a club night and a festival, and the one that decides which platform your next advert belongs on.
          ![The age bands of an event's ticket buyers, from under 18 to over 55](https://www.ticketfairy.com/embeds/posters/marketing-demographics--age-bands.png)    Demographics, Age Ranges.
2. ## Read what they bought on

   Select **Devices** for the browser, device, platform and model behind each order.

   **Huomautus:** Where most orders come from phones, open your own checkout on a phone before you spend more on advertising.
         ![The Devices report, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-buyer-devices--devices.png)    Devices.
3. ## See which cities to play next

   Open your brand and select **Geographics** for buyers by country and city.

   **Huomautus:** Read it across every event rather than one, because a single show tells you about that night and a brand tells you about your audience. The places come from the billing address on each order rather than the venue or where the buyer was when they bought.
          ![Buyers by country and city across every event a brand has run](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png)    Brand, Geographics.
4. ## Find the people who keep coming back

   Select **Customers** on your brand for everyone who has bought from you.

   **Huomautus:** The people who bought twice are the cheapest audience to sell to next time, so message them first. The report counts buyers, so a guest who has only ever been comped is not in it.
          ![The Customers list of a brand, with how many tickets each buyer has bought](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png)    Brand, Customers.
5. ## Put the figures next to the money

   Open your event, select **Performance** and select **Sales by Type** for one row per ticket type with what it sold and what it brought in.

   **Huomautus:** The age band that buys the most tickets and the one that spends the most are not always the same, and this is where the difference shows.
          ![The Sales by Type tab, with a row for each ticket type and what it has sold and earned](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-breakdown.png)    Event, Performance, Sales by Type.

## Kokeile näitä vaiheita omassa tapahtumassasi

Luo ilmainen tili, rakenna tapahtumasi ja seuraa yllä olevia vaiheita omassa hallintapaneelissasi. Se vie muutaman minuutin, eikä sinun tarvitse varata myyntipuhelua.

    Sähköpostiosoitteesi    [Luo ilmainen tili](https://manage.ticketfairy.com/welcome) [Varaa esittely](https://www.ticketfairy.com/fi/event-ticketing/book-a-demo)

Ei käyttöönottomaksuja. Ei pakollista kuukausimaksua. Luottokorttia ei tarvita.

## Tai anna sen hoitua puolestasi

Ask Fai, the assistant inside your dashboard, for any of these figures in plain language. She reads the same reports and can draw the answer as a chart or turn it into a document you can send on.

### Hallintapaneelissasi, Fain kanssa

For \<EVENT NAME\>, tell me which age band bought the most, which cities they came from and what they bought on, and draw the age bands as a chart

### Omasta avustajastasi, MCP:n kautta

Yhdistä avustajasi [MCP-palvelimeemme](https://www.ticketfairy.com/mcp-server) ja pyydä sitä:

Pidä `--read-only` MCP-määrityksessäsi. Tämä tehtävä vain lukee tietoja, joten avustajasi ei tarvitse muutoksia tekeviä työkaluja.

Find my event \<EVENT NAME\> and pull its age demographics and sales breakdown

## Anna Fain hoitaa se puolestasi

Fai toimii Ticket Fairy -hallintapaneelissasi. Luo tili, avaa Fai ja liitä yllä oleva kehote.

   [Luo ilmainen tili](https://manage.ticketfairy.com/welcome) [Varaa esittely](https://www.ticketfairy.com/fi/event-ticketing/book-a-demo)

Ei käyttöönottomaksuja. Ei pakollista kuukausimaksua. Luottokorttia ei tarvita.

## Kysymyksiä joita sinulla voi olla

Do I need to export anything to read these?:  No. You read every report in the dashboard, and each one has a copy control for the times you want the rows in a spreadsheet.

Why do two reports give me different totals?:  Each counts a slightly different thing. Age needs a date of birth, gender and profession come from a match that runs after your first sales, and Devices counts orders rather than people. The guide behind each report says exactly what it counts.

Is this real buyer data or an estimate?:  The ages, devices, locations and repeat buyers are your own completed orders. Gender and professions come from an audience match that runs after your first sales, and Traffic counts visits to your event page. None of it is a modelled panel or a lookalike audience bought in.

Can I see this across all my events rather than one?:  Yes. Geographics, Demographics and Customers all have a brand-level view that covers every event you have run.

Who on my team can read these reports?:  On an event, you need an owner or admin login, or a **Stats** or **Limited Stats** one. Across the brand, you need an owner or admin login on the brand, or a **Stats** one. Promoter and door logins see none of them.

## Jäikö vielä kysyttävää?

Varaa esittely, niin vastaamme siihen puhelussa sinun tapahtumatyyppisi mukaan. Tai luo tili ja katso itse.

   [Varaa esittely](https://www.ticketfairy.com/fi/event-ticketing/book-a-demo) [Luo ilmainen tili](https://manage.ticketfairy.com/welcome)

Ei käyttöönottomaksuja. Ei pakollista kuukausimaksua. Luottokorttia ei tarvita.

## Aiheeseen liittyvät oppaat

- [Lisää tapoja käyttää Ticket Fairyä](https://www.ticketfairy.com/fi/event-ticketing/features)
- [Selvitä, ketkä ostavat lippuja tapahtumaasi](https://www.ticketfairy.com/fi/guides/read-your-audience-demographics)
- [Understand who buys tickets across your events](https://www.ticketfairy.com/fi/guides/understand-who-buys-tickets-across-your-events)
- [Katso, miten kävijät löytävät tapahtumasivusi](https://www.ticketfairy.com/fi/guides/see-how-visitors-find-your-event-page)
- [Kysy Failta tapahtumastasi](https://www.ticketfairy.com/fi/guides/ask-fai-about-your-event)
- [Kutsu promoottorit kollektiiviisi myymään lippuja tapahtumiisi](https://www.ticketfairy.com/fi/guides/invite-people-to-your-collective)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/fi/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/fi/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/fi/guides/compare-ticketing-platforms)
- [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/fi/guides/answer-custom-ticket-sales-questions)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/fi/guides/social-ticketing-and-referral-rewards)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/fi/guides/ticketing-platform-marketing-tools)
- [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/fi/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/fi/guides/manage-tickets-for-a-multi-day-event)
- [How do you set up a payment plan so buyers pay for tickets in instalments?](https://www.ticketfairy.com/fi/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/fi/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/fi/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/fi/guides/give-fan-club-members-presale-access)
- [How do you run a guest list for your event without a spreadsheet?](https://www.ticketfairy.com/fi/guides/run-a-guest-list-without-a-spreadsheet)
- [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/fi/guides/hold-and-spend-your-ticket-money-in-one-place)
- [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/fi/guides/run-a-festival-from-one-dashboard)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/fi/guides/sell-more-tickets-without-more-ad-spend)
- [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/fi/guides/keep-touts-off-your-tickets)
- [Kaikki Ticket Fairy -oppaat](https://www.ticketfairy.com/fi/guides)

## Tee tämä omassa tapahtumassasi

Luo tili, rakenna tapahtumasi ja seuraa vaiheita omassa hallintapaneelissasi. Sinun ei tarvitse varata myyntipuhelua.

  [Luo ilmainen tili](https://manage.ticketfairy.com/welcome) [Varaa esittely](https://www.ticketfairy.com/fi/event-ticketing/book-a-demo)

## Myy lippuja Ticket Fairyn kanssa

Kaikki näissä oppaissa esitelty on hallintapaneelissasi rekisteröitymispäivästä alkaen.

- Rakenna tapahtumasi minuuteissa
- Ilmaiset tapahtumat ovat ilmaisia
- Fai, apuohjaajasi, on mukana valmiina

 [Luo ilmainen tili](https://manage.ticketfairy.com/welcome)

Ei käyttöönottomaksuja. Ei pakollista kuukausimaksua. Luottokorttia ei tarvita.

## Katso se puhelussa

Varaa esittely, niin näytämme, miten Ticket Fairy hoitaa sinun tapahtumatyyppisi.

 [Varaa esittely](https://www.ticketfairy.com/fi/event-ticketing/book-a-demo) [Lisää tapoja käyttää Ticket Fairyä](https://www.ticketfairy.com/fi/event-ticketing/features)

### Vinkkejä lippujen myynnin kasvattamiseen

Käytännön neuvoja järjestäjiltä, joiden liput myydään loppuun, sekä jokainen uusi opas heti sen ilmestyttyä.

Kunnioitamme yksityisyyttäsi. Voit peruuttaa milloin tahansa.