# Marketing des conventions | Blog des organisateurs Ticket Fairy

1. [Accueil](https://www.ticketfairy.com/)
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3. [Conventions](https://www.ticketfairy.com/fr/blog/category/conventions/)
4. Marketing des conventions

        [Tout dans Conventions](https://www.ticketfairy.com/fr/blog/category/conventions/) [Conventions anime](https://www.ticketfairy.com/fr/blog/category/conventions/anime-conventions/) [Expérience participant](https://www.ticketfairy.com/fr/blog/category/conventions/attendee-experience/) [Badges et inscriptions](https://www.ticketfairy.com/fr/blog/category/conventions/badge-registration/) [Conventions pop culture](https://www.ticketfairy.com/fr/blog/category/conventions/comic-pop-culture-cons/) [Événementiel professionnel](https://www.ticketfairy.com/fr/blog/category/conventions/convention-business/) [Marketing des conventions](https://www.ticketfairy.com/fr/blog/category/conventions/convention-marketing/) [Opérations événementielles](https://www.ticketfairy.com/fr/blog/category/conventions/convention-operations/) [Technologies événementielles](https://www.ticketfairy.com/fr/blog/category/conventions/convention-technology/) [Cosplay et fans](https://www.ticketfairy.com/fr/blog/category/conventions/cosplay-fan-events/) [Événements e-sport](https://www.ticketfairy.com/fr/blog/category/conventions/esports-events/) [Gestion des exposants](https://www.ticketfairy.com/fr/blog/category/conventions/exhibitor-management/) [Conventions gaming](https://www.ticketfairy.com/fr/blog/category/conventions/gaming-conventions/) [Relations artistes](https://www.ticketfairy.com/fr/blog/category/conventions/guest-relations-talent/) [Panel Programming](https://www.ticketfairy.com/fr/blog/category/conventions/panel-programming/) [Trade Shows & Expos](https://www.ticketfairy.com/fr/blog/category/conventions/trade-shows-expos/)        [![Beyond Press Passes: Engaging Media and Influencers for Maximum Convention Coverage in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/04/beyond-press-passes-engaging-media-and-influencers-for-maximum-convention-coverage-in-2026_featured_20260427_004912_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/beyond-press-passes-engaging-media-and-influencers-for-maximum-convention-coverage-in-2026)   [Marketing des conventions](https://www.ticketfairy.com/fr/blog/category/convention-marketing/) [Conventions](https://www.ticketfairy.com/fr/blog/category/conventions/)

### [Beyond Press Passes: Engaging Media and Influencers for Maximum Convention Coverage in 2026](https://www.ticketfairy.com/fr/blog/beyond-press-passes-engaging-media-and-influencers-for-maximum-convention-coverage-in-2026)

Learn how to win media coverage for conventions in 2026 using a strategic press & influencer plan. This guide shows fan convention organizers how to vet press passes, set up media rooms, craft newsworthy stories, and leverage influencers to boost attendance and buzz – all while avoiding free-badge freeloaders or overcrowded press events. Elevate your fan convention’s reputation with these proven media engagement tactics.

   ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g)  Ticket Fairy Apr 27 2026   [Lire la suite](https://www.ticketfairy.com/fr/blog/beyond-press-passes-engaging-media-and-influencers-for-maximum-convention-coverage-in-2026)     [![Beyond Word-of-Mouth: Launching a Fan Convention Referral Program to Boost Attendance](https://www.ticketfairy.com/blog/wp-content/uploads/2026/04/beyond-word-of-mouth-launching-a-fan-convention-referral-program-to-boost-attendance_featured_20260421_070712_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/beyond-word-of-mouth-launching-a-fan-convention-referral-program-to-boost-attendance)   [Marketing des conventions](https://www.ticketfairy.com/fr/blog/category/convention-marketing/) [Conventions](https://www.ticketfairy.com/fr/blog/category/conventions/)

### [Beyond Word-of-Mouth: Launching a Fan Convention Referral Program to Boost Attendance](https://www.ticketfairy.com/fr/blog/beyond-word-of-mouth-launching-a-fan-convention-referral-program-to-boost-attendance)

Turn your attendees into ambassadors! Learn how a fan convention referral program can boost attendance by 15–25% through word-of-mouth. This step-by-step guide covers structuring incentives, tracking referrals with modern tools, and real tactics to increase fan convention ticket sales organically while building community.

   ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g)  Ticket Fairy Apr 21 2026   [Lire la suite](https://www.ticketfairy.com/fr/blog/beyond-word-of-mouth-launching-a-fan-convention-referral-program-to-boost-attendance)     [![From Teasers to Sold-Out: Convention Marketing and Fan Engagement in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/from-teasers-to-sold-out-convention-marketing-and-fan-engagement-in-2026_featured_20260119_222310_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/from-teasers-to-sold-out-convention-marketing-and-fan-engagement-in-2026)   [Marketing des conventions](https://www.ticketfairy.com/fr/blog/category/convention-marketing/) [Conventions](https://www.ticketfairy.com/fr/blog/category/conventions/)

### [From Teasers to Sold-Out: Convention Marketing and Fan Engagement in 2026](https://www.ticketfairy.com/fr/blog/from-teasers-to-sold-out-convention-marketing-and-fan-engagement-in-2026)

Discover proven convention marketing strategies for 2026. Learn how organizers use fan engagement tools, UGC, and gamification to drive sold-out events.

   ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g)  Ticket Fairy Jan 19 2026   [Lire la suite](https://www.ticketfairy.com/fr/blog/from-teasers-to-sold-out-convention-marketing-and-fan-engagement-in-2026)

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