# Email & CRM | Blog des organisateurs Ticket Fairy 1. [Accueil](https://www.ticketfairy.com/) 2. [Blog des organisateurs](https://www.ticketfairy.com/fr/blog/) 3. [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) 4. Email & CRM [Tout dans Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) [Public](https://www.ticketfairy.com/fr/blog/category/event-marketing/audience/) [Tendances du public](https://www.ticketfairy.com/fr/blog/category/event-marketing/audience-trends/) [Partenariats de marque](https://www.ticketfairy.com/fr/blog/category/event-marketing/brand-partnerships-sponsorship/) [Planification et lancement](https://www.ticketfairy.com/fr/blog/category/event-marketing/campaign-planning-launch-strategy/) [Communauté & engagement](https://www.ticketfairy.com/fr/blog/category/event-marketing/community-building-engagement/) [Marketing de contenu et SEO](https://www.ticketfairy.com/fr/blog/category/event-marketing/content-marketing-seo/) [Communication de crise](https://www.ticketfairy.com/fr/blog/category/event-marketing/crisis-communications/) [Stratégie digitale](https://www.ticketfairy.com/fr/blog/category/event-marketing/digital-marketing-strategy/) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/event-marketing/email-crm/) [E-mail et automatisation](https://www.ticketfairy.com/fr/blog/category/event-marketing/email-marketing-automation/) [Grassroots & Experiential](https://www.ticketfairy.com/fr/blog/category/event-marketing/grassroots-experiential/) [Marketing local & de rue](https://www.ticketfairy.com/fr/blog/category/event-marketing/grassroots-street-marketing/) [Marketing d’influence](https://www.ticketfairy.com/fr/blog/category/event-marketing/influencer-marketing/) [Marketing événementiel international](https://www.ticketfairy.com/fr/blog/category/event-marketing/international-event-marketing/) [Analyse marketing et attribution](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-analytics-attribution/) [Marketing Budgets & ROI](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-budgets-roi/) [Essentiels marketing](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-essentials/) [Paid Advertising & PPC](https://www.ticketfairy.com/fr/blog/category/event-marketing/paid-advertising-ppc/) [PR & Media](https://www.ticketfairy.com/fr/blog/category/event-marketing/pr-media/) [Relations presse et médias](https://www.ticketfairy.com/fr/blog/category/event-marketing/pr-media-relations/) [Stratégie tarifaire et positionnement](https://www.ticketfairy.com/fr/blog/category/event-marketing/pricing-positioning-strategy/) [Programmes de parrainage et d’ambassadeurs](https://www.ticketfairy.com/fr/blog/category/event-marketing/referral-ambassador-programs/) [Remarketing & Retargeting](https://www.ticketfairy.com/fr/blog/category/event-marketing/remarketing-retargeting/) [SEO & Content Marketing](https://www.ticketfairy.com/fr/blog/category/event-marketing/seo-content-marketing/) [Marketing sur les réseaux sociaux](https://www.ticketfairy.com/fr/blog/category/event-marketing/social-media-marketing/) [Public cible et segmentation](https://www.ticketfairy.com/fr/blog/category/event-marketing/target-audience-segmentation/) [Tools & Data](https://www.ticketfairy.com/fr/blog/category/event-marketing/tools-data/) [Video & Content Production](https://www.ticketfairy.com/fr/blog/category/event-marketing/video-content-production/) [![Mastering Email Deliverability for Event Promotion in 2026: How to Keep Your Campaigns Out of Spam](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-email-deliverability-for-event-promotion-in-2026-how-to-keep-your-campaigns-out-of-spam_featured_20260121_224808_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-email-deliverability-for-event-promotion-in-2026-how-to-keep-your-campaigns-out-of-spam) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [Mastering Email Deliverability for Event Promotion in 2026: How to Keep Your Campaigns Out of Spam](https://www.ticketfairy.com/fr/blog/mastering-email-deliverability-for-event-promotion-in-2026-how-to-keep-your-campaigns-out-of-spam) Master event email deliverability in 2026. Discover best practices, authentication, and automation strategies to maintain low spam rates and drive ticket sales. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 21 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-email-deliverability-for-event-promotion-in-2026-how-to-keep-your-campaigns-out-of-spam) [![From One-Time to Lifetime: Maximizing Attendee Loyalty and Lifetime Value in 2026](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/from-one-time-to-lifetime-maximizing-attendee-loyalty-and-lifetime-value-in-2026_featured_20260118_211622_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/from-one-time-to-lifetime-maximizing-attendee-loyalty-and-lifetime-value-in-2026) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [From One-Time to Lifetime: Maximizing Attendee Loyalty and Lifetime Value in 2026](https://www.ticketfairy.com/fr/blog/from-one-time-to-lifetime-maximizing-attendee-loyalty-and-lifetime-value-in-2026) Discover how to maximize attendee lifetime value in 2026. Learn effective event marketing strategies, fan reward systems, and loyalty programs for promoters. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 18 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/from-one-time-to-lifetime-maximizing-attendee-loyalty-and-lifetime-value-in-2026) [![Mastering Abandoned Cart Recovery in 2026: Recapturing Lost Ticket Sales with Smart Follow-Ups](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups-2_featured_20260118_185752_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups-2) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [Mastering Abandoned Cart Recovery in 2026: Recapturing Lost Ticket Sales with Smart Follow-Ups](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups-2) Discover how event promoters use email, SMS, and abandoned cart Facebook Messenger strategies to recover lost ticket sales and maximize event revenue in 2026. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 18 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups-2) [![Mastering Abandoned Cart Recovery in 2026: Recapturing Lost Ticket Sales with Smart Follow-Ups](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups_featured_20260118_165716_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [Mastering Abandoned Cart Recovery in 2026: Recapturing Lost Ticket Sales with Smart Follow-Ups](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups) Learn how event promoters use automated emails, SMS, retargeting ads, and phone outreach to recover abandoned carts and boost ticket sales in 2026. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 18 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-abandoned-cart-recovery-in-2026-recapturing-lost-ticket-sales-with-smart-follow-ups) [![How to Collect First-Party Data from Ticket Buyers](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-first-party-data-for-event-marketing-in-2026-building-your-owned-audience-for-maximum-roi_featured_20260117_135650_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-first-party-data-for-event-marketing-in-2026-building-your-owned-audience-for-maximum-roi) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [How to Collect First-Party Data from Ticket Buyers](https://www.ticketfairy.com/fr/blog/mastering-first-party-data-for-event-marketing-in-2026-building-your-owned-audience-for-maximum-roi) Discover effective SMS strategies for first-party data collection in 2025 and 2026. Learn how event promoters can build owned audiences and boost ticket ROI. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 17 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-first-party-data-for-event-marketing-in-2026-building-your-owned-audience-for-maximum-roi) [![Best Event Ticketing Software With SMS Reminders](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-sms-messaging-apps-for-event-promotion-in-2026-real-time-audience-connections-that-drive-t_featured_20260117_014422_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-sms-messaging-apps-for-event-promotion-in-2026-real-time-audience-connections-that-drive-ticket-sales) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/email-crm/) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) ### [Best Event Ticketing Software With SMS Reminders](https://www.ticketfairy.com/fr/blog/mastering-sms-messaging-apps-for-event-promotion-in-2026-real-time-audience-connections-that-drive-ticket-sales) Discover how to use SMS for pre-event promotion and post-event follow-up in 2026. Learn to leverage ticketing platforms with built-in text message automations. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 17 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-sms-messaging-apps-for-event-promotion-in-2026-real-time-audience-connections-that-drive-ticket-sales) ### Prêt à vendre des billets ? Créez des pages d'événement professionnelles avec paiement intégré et outils de marketing. [Créer un événement](https://manage.ticketfairy.com/welcome) [Vendre des billets en ligne](https://www.ticketfairy.com/event-ticketing) - Mise en place en quelques minutes - Paiements sécurisés - Marketing et analyses ### Développez vos événements Découvrez les fonctionnalités qui vous aident à vendre plus de billets et à fidéliser votre public. 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