# Marketing local & de rue | Blog des organisateurs Ticket Fairy 1. [Accueil](https://www.ticketfairy.com/) 2. [Blog des organisateurs](https://www.ticketfairy.com/fr/blog/) 3. [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) 4. Marketing local & de rue [Tout dans Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) [Public](https://www.ticketfairy.com/fr/blog/category/event-marketing/audience/) [Tendances du public](https://www.ticketfairy.com/fr/blog/category/event-marketing/audience-trends/) [Partenariats de marque](https://www.ticketfairy.com/fr/blog/category/event-marketing/brand-partnerships-sponsorship/) [Planification et lancement](https://www.ticketfairy.com/fr/blog/category/event-marketing/campaign-planning-launch-strategy/) [Communauté & engagement](https://www.ticketfairy.com/fr/blog/category/event-marketing/community-building-engagement/) [Content Marketing & SEO](https://www.ticketfairy.com/fr/blog/category/event-marketing/content-marketing-seo/) [Communication de crise](https://www.ticketfairy.com/fr/blog/category/event-marketing/crisis-communications/) [Stratégie digitale](https://www.ticketfairy.com/fr/blog/category/event-marketing/digital-marketing-strategy/) [Email & CRM](https://www.ticketfairy.com/fr/blog/category/event-marketing/email-crm/) [E-mail et automatisation](https://www.ticketfairy.com/fr/blog/category/event-marketing/email-marketing-automation/) [Grassroots & Experiential](https://www.ticketfairy.com/fr/blog/category/event-marketing/grassroots-experiential/) [Marketing local & de rue](https://www.ticketfairy.com/fr/blog/category/event-marketing/grassroots-street-marketing/) [Marketing d’influence](https://www.ticketfairy.com/fr/blog/category/event-marketing/influencer-marketing/) [Marketing événementiel international](https://www.ticketfairy.com/fr/blog/category/event-marketing/international-event-marketing/) [Analyse marketing et attribution](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-analytics-attribution/) [Marketing Budgets & ROI](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-budgets-roi/) [Essentiels marketing](https://www.ticketfairy.com/fr/blog/category/event-marketing/marketing-essentials/) [Paid Advertising & PPC](https://www.ticketfairy.com/fr/blog/category/event-marketing/paid-advertising-ppc/) [PR & Media](https://www.ticketfairy.com/fr/blog/category/event-marketing/pr-media/) [Relations presse et médias](https://www.ticketfairy.com/fr/blog/category/event-marketing/pr-media-relations/) [Stratégie tarifaire et positionnement](https://www.ticketfairy.com/fr/blog/category/event-marketing/pricing-positioning-strategy/) [Programmes de parrainage et d’ambassadeurs](https://www.ticketfairy.com/fr/blog/category/event-marketing/referral-ambassador-programs/) [Remarketing & Retargeting](https://www.ticketfairy.com/fr/blog/category/event-marketing/remarketing-retargeting/) [SEO & Content Marketing](https://www.ticketfairy.com/fr/blog/category/event-marketing/seo-content-marketing/) [Marketing sur les réseaux sociaux](https://www.ticketfairy.com/fr/blog/category/event-marketing/social-media-marketing/) [Public cible et segmentation](https://www.ticketfairy.com/fr/blog/category/event-marketing/target-audience-segmentation/) [Tools & Data](https://www.ticketfairy.com/fr/blog/category/event-marketing/tools-data/) [Video & Content Production](https://www.ticketfairy.com/fr/blog/category/event-marketing/video-content-production/) [![Mastering Direct Mail & Print Advertising for Event Promotion in 2026: Old-School Outreach, New Ticket Sales](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-direct-mail-print-advertising-for-event-promotion-in-2026-old-school-outreach-new-ticket-s_featured_20260122_040923_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-direct-mail-print-advertising-for-event-promotion-in-2026-old-school-outreach-new-ticket-sales) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) [Marketing local & de rue](https://www.ticketfairy.com/fr/blog/category/grassroots-street-marketing/) ### [Mastering Direct Mail & Print Advertising for Event Promotion in 2026: Old-School Outreach, New Ticket Sales](https://www.ticketfairy.com/fr/blog/mastering-direct-mail-print-advertising-for-event-promotion-in-2026-old-school-outreach-new-ticket-sales) Discover the ultimate direct mail advertising guide 2026 for event promoters. Learn how to coordinate timing, boost ticket sales, and leverage print marketing. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 22 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-direct-mail-print-advertising-for-event-promotion-in-2026-old-school-outreach-new-ticket-sales) [![Mastering Out-of-Home & Guerrilla Marketing for Events in 2026: Unconventional Offline Campaigns that Drive Buzz & Ticket Sales](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-out-of-home-guerrilla-marketing-for-events-in-2026-unconventional-offline-campaigns-that-d_featured_20260118_173023_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-out-of-home-guerrilla-marketing-for-events-in-2026-unconventional-offline-campaigns-that-drive-buzz-ticket-sales) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) [Marketing local & de rue](https://www.ticketfairy.com/fr/blog/category/grassroots-street-marketing/) ### [Mastering Out-of-Home & Guerrilla Marketing for Events in 2026: Unconventional Offline Campaigns that Drive Buzz & Ticket Sales](https://www.ticketfairy.com/fr/blog/mastering-out-of-home-guerrilla-marketing-for-events-in-2026-unconventional-offline-campaigns-that-drive-buzz-ticket-sales) Discover what guerilla marketing is and how event promoters use offline tactics, custom fabrication, and street teams to drive buzz and ticket sales in 2026. ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 18 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-out-of-home-guerrilla-marketing-for-events-in-2026-unconventional-offline-campaigns-that-drive-buzz-ticket-sales) [![Mastering Grassroots & Street Team Marketing for Events in 2026: Boots-on-the-Ground Tactics to Ignite Ticket Sales](https://www.ticketfairy.com/blog/wp-content/uploads/2026/01/mastering-grassroots-street-team-marketing-for-events-in-2026-boots-on-the-ground-tactics-to-ignite-_featured_20260117_032518_1_2k.jpg)](https://www.ticketfairy.com/fr/blog/mastering-grassroots-street-team-marketing-for-events-in-2026-boots-on-the-ground-tactics-to-ignite-ticket-sales) [Marketing événementiel](https://www.ticketfairy.com/fr/blog/category/event-marketing/) [Marketing local & de rue](https://www.ticketfairy.com/fr/blog/category/grassroots-street-marketing/) ### [Mastering Grassroots & Street Team Marketing for Events in 2026: Boots-on-the-Ground Tactics to Ignite Ticket Sales](https://www.ticketfairy.com/fr/blog/mastering-grassroots-street-team-marketing-for-events-in-2026-boots-on-the-ground-tactics-to-ignite-ticket-sales) Can old-school street marketing still pack venues in 2026? Absolutely. Discover how savvy event promoters use street teams, flyering blitzes, local meet-ups & guerrilla stunts to cut through digital noise and ignite genuine buzz. This in-depth guide shares real examples (from club nights to massive festivals) and step-by-step tactics to plan, manage, and measure grassroots campaigns that drive serious ticket sales. Learn how to blend boots-on-the-ground hustle with QR codes and social media to turn fans into your most powerful promoters and sell out your next event! ![Ticket Fairy](https://secure.gravatar.com/avatar/c6c8f1db244d270923c66561d93f280f221ff62770856aca2e5363b3164f040a?s=24&d=identicon&r=g) Ticket Fairy Jan 17 2026 [Lire la suite](https://www.ticketfairy.com/fr/blog/mastering-grassroots-street-team-marketing-for-events-in-2026-boots-on-the-ground-tactics-to-ignite-ticket-sales) ### Prêt à vendre des billets ? Créez des pages d'événement professionnelles avec paiement intégré et outils de marketing. [Créer un événement](https://manage.ticketfairy.com/welcome) [Vendre des billets en ligne](https://www.ticketfairy.com/event-ticketing) - Mise en place en quelques minutes - Paiements sécurisés - Marketing et analyses ### Développez vos événements Découvrez les fonctionnalités qui vous aident à vendre plus de billets et à fidéliser votre public. [Logiciel de billetterie d'événements](https://www.ticketfairy.com/event-ticketing) ### Industry Newsletter Weekly insights for event pros. Nous respectons votre vie privée. Désabonnement à tout moment. ### Suivez-nous [X (Twitter)](https://x.com/ticketfairy) [LinkedIn](https://linkedin.com/company/ticket-fairy) [Facebook](https://facebook.com/ticketfairy)