Guides
Comment gérer votre événement sur Ticket Fairy
Configurez vos billets, ouvrez votre mise en vente et sachez exactement comment votre événement se vend.
Créer un événement
Types de billets, paliers de mise en vente, options et règles de revente.
- Schedule when your event goes live Pick the date and time your event page goes public, and Ticket Fairy publishes it for you at that moment, in your event's own timezone. 4 minutes · Anyone running an on-sale to a set time Lire
- Share your event setup as a template How to turn an event you already run into a template somebody else can start from, what the review looks for, and why a template never carries your prices. 8 minutes · Anyone whose ticketing setup works and who wants their name on it Lire
- Set up ticketing for a multi-day festival How to set up ticket classes, release tiers, camping and travel add-ons, and the resale rules that keep touts out of a festival on sale. 25 minutes · Anyone selling a festival with more than one day or stage Lire
- Sell parking, camping and merch beside your tickets How to put everything that is not admission into the same checkout as the ticket, so a buyer picks a car park space, a t-shirt and a meal package in one order. 8 minutes · Anyone selling something alongside admission Lire
- Group your event tickets into categories buyers can read Put your ticket types into named groups, so a buyer choosing between four days and three price tiers reads twelve tickets under four headings they recognise on an ordinary event page. 5 minutes · Anyone selling an event with more ticket types than fit on a page Lire
- Issue passes to the people who work your event Crew, artists and production get a named pass that works as many times at each event as you say, read by the same scanner your door team already uses on tickets. 6 minutes · Anyone letting a team in and out of an event all day Lire
Faire la publicité de votre événement
Savoir quelles campagnes ont vendu des billets.
- Connect your Meta and network pixels to track ticket sales Put your advertising pixels on your event pages and checkout, so the networks that report conversions can see which ticket sales their campaigns brought in. 10 minutes · Anyone buying ads for an event Lire
- Set up a Meta pixel to track your ticket sales Connect Meta to your brand and pick the pixel your ticket sales report to, so your Facebook and Instagram campaigns show what they actually sold. 5 minutes · Anyone running Meta ads for an event Lire
- Set up a TikTok pixel to track your ticket sales Put your TikTok tag on your Ticket Fairy event pages and checkout, so TikTok can see which ticket sales came from which campaign. 5 minutes · Anyone running TikTok ads for an event Lire
- Set up a Snapchat pixel to track your ticket sales Put your Snapchat tag on your Ticket Fairy event pages and checkout, so Snapchat can see which ticket sales came from which campaign. 5 minutes · Anyone running Snapchat ads for an event Lire
- Set up a Reddit pixel to track your ticket sales Put your Reddit tag on your Ticket Fairy event pages and checkout, so Reddit can see which ticket sales came from which campaign. 5 minutes · Anyone running Reddit ads for an event Lire
- Set up an X pixel to track your ticket sales Put your X tag on your Ticket Fairy event pages and checkout, so X can see which ticket sales came from which campaign. 5 minutes · Anyone running X ads for an event Lire
- Set up Google Analytics to see the ticket sales behind your traffic Put your Google Analytics tag on your Ticket Fairy event pages and checkout, so Google Analytics reports the ticket sales behind your traffic. 5 minutes · Anyone measuring event traffic in Google Analytics Lire
- Set up a Pinterest pixel to track your ticket sales Put your Pinterest tag on your Ticket Fairy event pages and checkout, so Pinterest can see which ticket sales came from which campaign. 5 minutes · Anyone running Pinterest ads for an event Lire
- Set up a Microsoft Bing pixel to track your ticket sales Put your Microsoft Bing tag on your Ticket Fairy event pages and checkout, so Microsoft Bing can see which ticket sales came from which campaign. 5 minutes · Anyone running Microsoft Bing ads for an event Lire
- Set up a ChatGPT pixel to track your ticket sales Put your ChatGPT tag on your Ticket Fairy event pages and checkout, so ChatGPT can see which ticket sales came from which campaign. 5 minutes · Anyone running ChatGPT ads for an event Lire
Lire les rapports de votre événement
Ce que chaque écran compte, et ce qu’il vous dit.
- See which promotion sold your tickets Give every place you promote your event its own link, then read the clicks, the orders and the ticket money each one brought in, side by side on one table. 6 minutes · Anyone promoting an event in more than one place at once Lire
- See who buys your tickets in your event demographics Every section of your event's Demographics screen: who bought, how old they were on the day, what they do for a living, and what each figure is counting. 6 minutes · Anyone planning who to sell the next event to Lire
- See which fans sell the most tickets for your event Every section of your event's Influencers screen, what it counts, and what it tells you about the people selling tickets for you. 6 minutes · Anyone running a referral push for an event Lire
- See where your event page visitors came from Every section of your event's Traffic screen: how many people opened your event page, where they arrived from, and how many reached the confirmation page at the end of checkout. 7 minutes · Anyone deciding where to spend the next round of promotion Lire
- See which buyers come back to your events Every section of your brand's Customers screen: who has bought tickets from you, how many of your events they have been to, what they have spent, and what each figure counts. 6 minutes · Anyone deciding who to sell the next event to Lire
Les questions des organisateurs
Une réponse claire, puis la mise en place ici.
- How do you stop a high-demand on-sale from falling over? A queue that holds the rush before it reaches the checkout, releases that meter it, and a way back to everybody who did not get a ticket. 6 minutes · Anyone putting an event on sale that will sell faster than it can be bought Lire
- How do you manage many events on one ticketing platform? One customer list across every event, one team with roles, and a setup you build once and reuse -- so the tenth event costs what the second one did. 6 minutes · Anyone running more than a handful of events a year Lire
- How do you compare ticketing platforms on fees, payouts and customer data? The three questions worth asking before you sell a ticket anywhere, what a straight answer to each looks like, and where to find ours. 6 minutes · Anyone choosing where to sell tickets for their next event Lire
- How do you build custom reports on ticket sales and buyer behaviour? The reports that answer the usual questions, the orders table for the ones they do not, and the export that gets your event's numbers into anything else. 6 minutes · Anyone facing a question the standard reports do not answer Lire
- What marketing tools should a ticketing platform give you? Email your buyers by segment, see which ad sold which ticket, and reach the people who nearly bought -- from the platform holding the sales data. 6 minutes · Anyone marketing an event rather than only selling tickets for it Lire
- How do you manage backstage access passes for an event? Crew, artists, production and guests get a named pass rather than a ticket, with a limit on how often it works and the same scanner on the door. 5 minutes · Anyone handing out crew, artist or guest access for an event Lire
- How does event accreditation fit with your ticketing and CRM? What accreditation has to do for staff, crew and press, and why keeping it beside your ticket sales rather than beside a second system is the whole job. 6 minutes · Anyone accrediting staff, crew, press or partners for a venue or a stadium Lire
- How do you manage tickets for a multi-day event? Sell the full run and each single day from one event page, with camping and parking in the same order, and releases that hand over on their own. 5 minutes · Anyone running a festival, conference or tour date over more than one day Lire
- How do you let buyers pay for tickets in instalments? A deposit at the checkout and the rest collected on a schedule you set, so a ticket priced for the whole festival does not have to be paid for in one go. 6 minutes · Anyone selling a ticket priced high enough that buyers hesitate Lire
- What makes an embedded ticket checkout worth having? A checkout that runs inside your own event page, sells without asking buyers to make an account, and tells you plainly the few times it has to hand them over. 6 minutes · Anyone selling tickets from their own website rather than from an event page Lire
- How do you connect ticketing to your email marketing? Ticket buyers who agreed to hear from you reach your email audience as they buy, and opt-outs made in Ticket Fairy leave it without you exporting anything. 5 minutes · Anyone who sends campaigns to the people who buy their tickets Lire
- How do you give fan clubs presale access to your tickets? Take registrations before the on-sale, open a presale window, and the people who registered can buy before the public release opens. 6 minutes · Anyone with a fan club, a members list or a mailing list to reward Lire