# See which buyers come back to your events | Guides Ticket Fairy 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/fr/guides) 3. See which buyers come back to your events Lire les rapports de votre événement # See which buyers come back to your events Every section of your brand's Customers screen: who has bought tickets from you, how many of your events they have been to, what they have spent, and what each figure counts. Pour: Anyone deciding who to sell the next event to Durée: 6 minutes ## Votre écran Customers - [Customers](#step-1) - [Customer Details](#step-2) ## Ce dont vous avez besoin avant de commencer - You're an owner or an admin on this brand, or you have a **Stats** login for it. **Customers** shows in the menu for the whole team, so if the list won't load for you, ask an owner or an admin to open it or to give you access. - At least one person has bought a ticket to one of this brand's events. This screen builds the list from orders, so a brand that has only given tickets away reads empty. - ## Customers Open your brand and go to **Customers**. One row per person who has bought a live ticket to one of this brand's events, biggest **Revenue Impact** first. The line above the table counts them, and the box beside it searches every column. Read the two halves of a row against each other. **Revenue**, **Visits** and **Tickets** are what they bought; **Referred Revenue**, **Tickets Referred** and **Clicks Generated** are what they brought you. Hundreds of clicks with no tickets referred is somebody sharing to an audience that is not buying. ![The Customers screen, one row per buyer with revenue, the events they bought from, tickets bought and the referral figures beside them](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png) Customers, the list. - ## Customer Details Select any row to open **Customer Details**. On the left are their contact details, the social links you have added and your note; on the right, **Orders** lists every order they hold with you. Select an order to see the tickets in it. The arrows beside the name step through the list in the order you sorted it, so you can work down your biggest spenders without closing the window. **Net revenue** is the order before fees, not what you charged their card. Your note sits against the person rather than the event, and a new one replaces the last. ![The Customer Details window, with contact details, social links and a note beside the list of that buyer's orders](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-details-window.png) Customers, Customer Details. ## Ou faites-le faire pour vous Fai, the assistant inside your dashboard, reads this list too, and so does your own AI assistant through our MCP server. Ask either who spends the most and who keeps coming back. Neither writes the note on a customer, so add that on the screen. ### Dans votre tableau de bord, avec Fai who are my repeat customers, and which of them bring other people with them? ### Depuis votre propre assistant, via MCP Connectez votre assistant à [notre serveur MCP](https://www.ticketfairy.com/mcp-server) et demandez-lui : La configuration en lecture seule de cette page suffit. Rien ici ne change quoi que ce soit, alors laissez `--read-only` tel quel. Pick the brand I run events under, then tell me the customers who have bought at the most of my events and what each of them has spent. ## Depuis votre terminal Installez la CLI depuis [notre page CLI](https://www.ticketfairy.com/cli), connectez-vous avec `ticketfairy auth login`, puis choisissez la marque sur laquelle vous travaillez avec `ticketfairy brand use `. `ticketfairy brand list` et `ticketfairy event list` affichent les ids attendus par les commandes ci-dessous. You need to be an owner, an admin or a **Stats** login on the brand, and **ticketfairy brand use** has to point at it. The CLI reads the whole list and searches it, but does not write the note on a customer, so add that on the screen. ### Your customers, fifty at a time ticketfairy customer list ### All of them, however many there are ticketfairy customer list --all ### One person, by name, email or phone ticketfairy customer search "\" ### The whole list as a CSV file ticketfairy customer export --output csv --file customers.csv ## Questions que vous pourriez avoir Who counts as a customer here?: Whoever placed the order, one row each. It is the buyer rather than the person on the ticket, so somebody who bought five and gave four away is one row with five tickets and the friends are not on this list at all. To find an attendee by name, use the event's own ticket list. Does an unpaid order show here?: A held one does. Where the checkout authorised a card but has not charged it yet, the order sits frozen and the person is on this list with their money reserved rather than taken. Check the order itself before treating them as settled. Which orders are left out?: Tickets you gave away on a complimentary order, and any order you deleted. A payment plan counts from its first payment rather than its last. Why is my list empty when I have sold tickets?: This screen builds the list from orders on events under this brand and the brands beneath it. An event that sits under a different brand shows on that brand's list instead, so check which one you have open. Complimentary orders never appear, so a brand that has only given tickets away reads empty. What does the Visits column count?: How many of this brand's events that person has bought a ticket to, written as **6 Events** in the cell. It is not attendance: a ticket nobody scanned on the door counts the same as one that was, and a ticket they bought for somebody else counts here rather than against that person. What is the difference between Revenue, Referred Revenue and Revenue Impact?: **Revenue** is what their own orders came to. **Referred Revenue** is the ticket money from sales other people made through that person's referral link. **Revenue Impact** adds the two together, and the list opens sorted by it. What does Clicks Generated count?: Times one of your event pages recorded an arrival through that person's referral link, counted each time rather than once per person, and a page that reports twice counts twice. Read it against **Tickets Referred** rather than on its own. Do refunds come off these figures?: A refunded order drops out of this screen completely, so the money and the ticket counts fall with it and nothing here names the refund. The one exception is an event you cancelled, where the refunded orders are the ones that count. Take refund figures from that event's own sales reports. Why don't these totals match my event reports?: They count different things. This screen adds up every event under the brand, leaves complimentary orders out, and counts a payment plan from its first payment. So one event's sales report will not add up to what a row here shows. Why does somebody show 0.00 next to tickets they bought?: The money columns show one currency at a time. If your events sell in more than one, a currency selector appears at the top right, and a buyer who paid in a different one reads 0.00 until you switch to theirs. What is in the file Export gives me?: Names, email addresses, the money columns in the currency on screen, how many of your events they bought from, tickets bought, the referral figures, city, country and the two opt-in columns. The phone number arrives only for buyers who agreed to texts from you, and everybody else gets a dash. You get the rows your search has left on screen, whichever page you are looking at. Is the export file safe to email around?: Treat it as the list of buyers' contact details that it is. Your browser builds the file from the rows on screen and saves it straight to your computer, so from that moment it is a file on your machine rather than something the dashboard can take back. Who else can see the note I write on a customer?: Anybody on your team who can open this screen. Your note sits against the person rather than against your brand, so a promoter elsewhere who has also sold to that buyer sees the same words on their own list. Keep a note to facts about the booking. Who on my team can open Customers?: Owners, admins and **Stats** logins. **Customers** shows in the menu for everyone, so anybody else gets a permission message where the table should be. Ask one of those three for the figures you need. Can I sort and search the whole list?: Yes. Every column header sorts, and the search box matches anything in a row, both across the whole list rather than the ten rows on the page in front of you. ## Où aller ensuite - [Ce que vous pouvez faire d’autre avec Ticket Fairy](https://www.ticketfairy.com/fr/event-ticketing/features) - [See who buys your tickets in your event demographics](https://www.ticketfairy.com/fr/guides/read-your-audience-demographics) - [See which fans sell the most tickets for your event](https://www.ticketfairy.com/fr/guides/read-your-referral-results) - [See which promotion sold your tickets](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets) - [See where your event page visitors came from](https://www.ticketfairy.com/fr/guides/see-where-buyers-came-from) - [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides) ## Faites-le sur votre propre événement Créez votre compte, montez votre événement et suivez ces étapes dans votre propre tableau de bord. 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