---
title: "How do you keep a high-demand on-sale running smoothly? | Guides Ticket Fairy"
description: "Use the waiting room to control entry to checkout, stagger ticket releases to spread demand and collect a waiting list for later releases."
canonical: "https://www.ticketfairy.com/fr/guides/keep-a-high-demand-on-sale-running-smoothly"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. How do you keep a high-demand on-sale running smoothly?

Résolvez vos problèmes de billetterie

# How do you keep a high-demand on-sale running smoothly?

When you put a big show on sale, you want every buyer through checkout and fewer messages asking your team for help. A waiting room in front of checkout, timed releases and early access spread the demand, and a waiting list keeps you in touch with the people who miss out.

Durée:  6 minutes

Use the waiting room to control how quickly buyers enter checkout, split tickets into timed releases and give people who miss out a waiting list. You can also invite selected buyers or pre-registered customers before the public on-sale to reduce the opening rush.

The waiting room turns itself on when arrivals climb, and it moves your buyers into checkout in turn. Buyers see their place in the queue and roughly how long they have to wait, and the checkout keeps working for the buyers already in it.

Sell your tickets in releases and one rush becomes several smaller ones. Invite your own list or open pre-registration, then let those people buy first, and you sell part of the event before the public on-sale. A buyer who arrives after the last ticket has gone can join your waiting list, so you can contact them when you add a release.

## Comment Ticket Fairy vous aide

- ### A waiting room in front of the checkout

  It turns itself on when arrivals climb, shows each buyer their place in the queue and moves them into checkout in turn, so the checkout keeps working for the buyers already in it.
- ### [Staggered ticket releases](https://www.ticketfairy.com/fr/guides/schedule-ticket-sale-windows-and-release-tiers)

  Each release is its own batch, at its own price, with its own on-sale time. Sell in tiers and one crowd becomes several smaller ones, and the buyers who miss the first release have something to come back for.
- ### Invitations before the public on-sale

  Invite selected buyers or pre-registered customers to buy early, which reduces demand during the public on-sale.
- ### [A waiting list you can come back to](https://www.ticketfairy.com/fr/guides/run-a-waiting-list)

  People who arrive after the tickets have gone can join your waiting list. Message them when you add a release, or when tickets come back through resale.

## Le configurer

- [Schedule the publish time](#step-1)
- [Split your tickets into releases](#step-2)
- [Move part of the crowd earlier](#step-3)
- [Tell your buyers what to expect](#step-4)
- [Come back to the buyers who missed out](#step-5)

## Avant de commencer

- You're an owner or an admin on the event.
- You know the on-sale time and have an estimate of expected demand. Use that estimate to decide how many releases to prepare.

1. ## Schedule the publish time

   Select **Schedule Publish** and choose the date and time you announced. Publishing by hand means a team member has to select **Publish** at that moment.

   ![The Schedule Publish dialog, with the date and time the event goes live and the Send Promoter Links checkbox under it](https://www.ticketfairy.com/embeds/posters/marketing-event-publish--schedule-publish-dialog.png)    
   *Publish, Payment/Support, Schedule Publish.*
2. ## Split your tickets into releases

   Give each release its own allocation and on-sale time. For each later release, choose the option that opens it either when the previous ticket sells out or at a specific time, whichever comes first, as [schedule ticket sale windows and release tiers](https://www.ticketfairy.com/fr/guides/schedule-ticket-sale-windows-and-release-tiers) shows.

   **Remarque:** Two releases turn one rush into two smaller ones. They also give the people who missed the first one something to come back for instead of a sold-out page.

   ![Ticket type form with At a specific time on a specific date chosen and a Sales Start Date and Sales End Date entered](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--sale-window.png)    
   *Event, Tickets, Inventory, Create Ticket Type, This ticket type should be available.*
3. ## Move part of the crowd earlier

   Send invitations to your own list, or open pre-registration. The people most likely to buy are then not queuing with everybody else on the day.

   ![The Invitations page with invited guests, ticket types and invitation statuses](https://www.ticketfairy.com/embeds/posters/marketing-invitations--recipients.png)    
   *Event, Invitations.*
4. ## Tell your buyers what to expect

   Say in your announcement that there is a queue, that it shows their place, and that refreshing will not move them up it. Buyers who were not told about a queue often decide the site has broken.
5. ## Come back to the buyers who missed out

   After the on-sale, message your [waiting list](https://www.ticketfairy.com/fr/guides/run-a-waiting-list) when you add a release, and message **Abandoned carts**, the people who started checkout but did not finish.

   ![Email composer with the audience selector](https://www.ticketfairy.com/embeds/posters/marketing-messaging--email-composer.png)    
   *Event, Messaging, Send Email.*

## Questions que vous pourriez avoir

**Is this what I do on the day?**

 No. Set these up before the on-sale. For the checks, the announcement and the first hour, see [open your ticket on-sale](https://www.ticketfairy.com/fr/guides/open-your-ticket-on-sale).

**Is there a queue for a busy on-sale?**

 Yes. A waiting room sits in front of the platform and turns itself on when arrivals climb. Your buyers see their place and roughly how long they have to wait, and it moves them through in turn.

**Do I have to turn the waiting room on?**

 No. It is in front of every on-sale and only comes on when the traffic needs it, so there is nothing to switch on and nothing to forget.

**How does the waiting room protect checkout?**

 It limits how quickly buyers enter checkout when arrivals climb, so the payment and order pages stay quick for the buyers already there.

**Does refreshing the page move a buyer up the queue?**

 No. They keep their place while they wait, so refreshing doesn't move them forward.

**What happens to the people who do not get a ticket?**

 They can join your waiting list. Message them when you add a release, or when tickets come back through resale.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

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## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/ticket-types-and-pricing)
- [Ouvrir la vente de vos billets](https://www.ticketfairy.com/fr/guides/open-your-ticket-on-sale)
- [Planifier les mises en vente des billets](https://www.ticketfairy.com/fr/guides/schedule-ticket-sale-windows-and-release-tiers)
- [Programmer la mise en ligne de ton événement](https://www.ticketfairy.com/fr/guides/schedule-when-your-event-goes-live)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/fr/guides/ticketing-platform-marketing-tools)
- [Configurer la billetterie d'un festival sur plusieurs jours](https://www.ticketfairy.com/fr/guides/sell-a-multi-day-festival)
- [Run a waiting list for a sold-out event](https://www.ticketfairy.com/fr/guides/run-a-waiting-list)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

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  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

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## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/ticket-types-and-pricing)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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