---
title: "Reward buyers who bring friends to your event | Guides Ticket Fairy"
description: "Give every buyer of an eligible paid ticket their own referral link, and return part of their ticket price when their friends buy through it."
canonical: "https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. Reward buyers who bring friends to your event

Marketing de parrainage

# Reward buyers who bring friends to your event

Promoters can turn word of mouth into sales they can count, by paying the buyers who bring friends. Each buyer of an eligible paid ticket gets their own referral link, earns back part of their ticket price as their friends buy, and you can see which buyers brought in the most sales.

Durée:  7 minutes

- [Open the Rewards System settings](#step-1)
- [Choose the sales target and reward for each tier](#step-2)
- [Default tiers on a new event](#step-3)
- [Show buyers what they can earn](#step-4)
- [Save the reward terms](#step-5)
- [Follow the sales your buyers bring in](#step-6)

## Avant de commencer

- You have an owner or admin role for the event.
- Your event has at least one paid ticket type. Free tickets can still be shared, but they do not give the buyer a ticket price to earn back.
- Referrals are enabled for the event. Only eligible ticket types take part. A buyer does not receive a personal referral link for an excluded ticket.
- If referral rewards are already enabled, set your targets before the first ticket sale. The terms buyers saw when they bought then stay fixed.

1. ## Open the Rewards System settings

   Open your event, select **Tickets**, then **Settings**, and keep **Disable Rewards System** turned off under **Rewards System**. Eligible paid buyers then receive their personal referral links.

   ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png)    
   *Tickets, Settings, Rewards System.*
2. ## Choose the sales target and reward for each tier

   Set each tier's target from 1 to 10 referred sales, and its **Rebate**, the share of the buyer's own ticket price they earn back: Tier 1 can be 5% to 95%, tier 2 can be 5% to 100%, and both move in steps of 5%. Tier 3 always returns 100% of the eligible ticket price.

   **Remarque:** The sales target must increase from tier 1 to tier 2 and again from tier 2 to tier 3. Tier 1's rebate must stay below tier 2's, and a buyer receives the highest tier they reach, not all three rewards added together.

## Default tiers on a new event

A newly created event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. Choose targets your buyers can reach and a cost your ticket margin can support.

3. ## Show buyers what they can earn

   Turn on **Show referral rewards upsell**. Your event ticket page then explains the reward tiers before the buyer checks out, and each eligible paid buyer receives their personal referral link by email and on their order page.

   **Remarque:** The reward belongs to the ticket buyer. A promoter link belongs to a team member and a tracking link measures one placement; neither earns this buyer reward.
4. ## Save the reward terms

   Select **Save Ticket Settings**. **Rewards System** then shows the three targets, both editable rebate percentages and the upsell control as you set them.

   **Remarque:** If rewards are enabled when the first ticket is sold, an owner or admin can still see the tiers but cannot change or disable them. If rewards are disabled when sales begin, you can enable them and set the terms in the dashboard, and once enabled those terms stay fixed for the buyers who see them.
5. ## Follow the sales your buyers bring in

   Open **Influencers** after buyers start sharing. **Tickets referred by customers** lists each buyer beside their clicks, referred ticket sales, revenue and earned reward, and [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results) explains each section.

   ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png)    
   *Influencers, Tickets referred by customers.*

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Before ticket sales start, Fai can turn referral rewards on, set all three tiers and show the reward offer on your event ticket page. You review the complete change before it is applied.

### Dans votre tableau de bord, avec Fai

```
For this event, enable referral rewards at 10% after 2 referred sales, 30% after 5 and 100% after 8, and show the referral reward offer on the ticket page
```

## Questions que vous pourriez avoir

**What does a buyer have to do to earn a referral reward?**

 They buy an eligible paid ticket, share their personal referral link and bring in enough completed ticket sales to reach one of your tiers. Opening the link or starting checkout does not count as a sale.

**Is the reward based on what the buyer sold or what they paid?**

 What they paid for their own eligible ticket. Referred revenue tells you what their friends bought, while the rebate percentage applies to the buyer's ticket price. If they have more than one eligible ticket, the highest-priced one is used.

**Do the referral tiers add together?**

 No. A buyer earns the percentage for the highest tier they have reached. Reaching tier 2 replaces the tier 1 amount, and tier 3 returns 100% of the eligible ticket price.

**Can a buyer earn more than their ticket price?**

 No. Tier 3 is fixed at 100% of the eligible ticket price, and the refund cannot exceed the amount still available on that ticket.

**Why can I see the tiers but not change them?**

 Referral rewards were enabled after the first ticket was sold. Ticket Fairy keeps those targets and percentages fixed so every buyer keeps the offer they saw at purchase.

**Are promoter sales included in these referral rewards?**

 No. Sales through a promoter link owned by a member of your event team appear under **Sales by Promoter**, even when that team member has also bought a ticket. A buyer earns a referral reward only for sales made through their personal link, and only when they are not on your event team.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/fr/guides/sell-more-tickets-without-more-ad-spend)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/fr/guides/social-ticketing-and-referral-rewards)
- [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results)
- [See how visitors find your event page](https://www.ticketfairy.com/fr/guides/see-how-visitors-find-your-event-page)
- [Offer prizes your fans can win at your event](https://www.ticketfairy.com/fr/guides/offer-prizes-your-fans-can-win)
- [Choose who wins a prize at your event](https://www.ticketfairy.com/fr/guides/choose-who-wins-a-prize-at-your-event)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

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 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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